Ventu.rs

What Ventu.rs does

Ventu.rs operates Serbia's first and only crowdinvesting/crowdlending platform, connecting small and medium enterprises and startups in need of growth capital with Serbian-resident individual investors. The platform is operated by BDO Ventures d.o.o. Beograd-Stari Grad, a private limited company headquartered in central Belgrade, and was launched in November 2020 as a joint venture between BDO Srbija (part of the BDO International auditing network) and Austrian crowdinvesting company CONDA. Through December 2023, the platform has facilitated five successfully funded campaigns — spanning food and beverage, digital factoring, accessibility products, pet retail, film production, and hospitality / co-working — raising a cumulative 613,000 EUR. Each campaign is structured as a subordinated loan, typically with a 3+ year duration, a minimum 6% annual base interest rate, and optional performance-linked bonus interest paid by the borrowing company.

The underlying technology is a cloud-based investment desk provided by CONDA, augmented by Auth0 / Invest-ID for identity and registration, Mailchimp and SendGrid for investor communications, Zendesk for support ticketing, and Direktna Banka as the designated payment service provider for fund custody, disbursement, and refunds. The product surface is supplemented by educational content (animated guides, video tutorials, an investment guide) to onboard retail investors and SMB borrowers. Borrower onboarding involves financial analysis by BDO Serbia, legal structuring by Karanović & Partners, and a marketing review by the Ventu.rs team prior to listing.

Ventu.rs earns revenue through transaction-based commissions: a 15% fee on any performance bonuses paid to investors and a 15% fee on early-repayment compensation collected from borrowing companies. Investments are open exclusively to Serbian residents, with a minimum ticket of 100 EUR and a per-campaign cap typically set at 10,000 EUR per investor. The platform operates in a single country (Serbia) and pursues a primarily self-serve, direct-to-consumer go-to-market with parallel enterprise-style outreach to recruit SMB borrowers, supported by content marketing, webinars, social media, and partnerships with the Serbian Chamber of Commerce and international ecosystem players.

Name

Ventu.rs

Legal name

BDO Ventures d.o.o. Beograd-Stari Grad

Website

https://ventu.rs

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Ventu.rs is Serbia's first and only crowdinvesting platform, connecting domestic small and medium enterprises and startups seeking growth capital with Serbian-resident individual investors via subordinated loan campaigns starting at 100 EUR.

Ownership category

akta.pro rank

Product category

Crowdinvesting / Crowdlending Platform

NAICS

Other Investment Pools and Funds (5259)

SIC

Loan Brokers (6163)

akta.pro industry

PRIMARYFSAKAHAC

P2P Small Business / SME Marketplace Lending

Financial & Insurance/Lending & Consumer Finance/Peer-to-Peer (P2P) & Marketplace Lending

SECONDARYMPADAAAN

Crowdfunding & Fan-Financing

Media, Entertainment & Sports/Film & Video Production/Distribution/Film Development & Financing

SECONDARYFSAKAGAB

SME Term Loans & Growth Capital

Financial & Insurance/Lending & Consumer Finance/Small Business & Microenterprise Lending

SECONDARYBPADACAJ

Private Sector & Blended Finance Arms (IFC-type)

Business & Public Services/International Organizations & Development/International Financial Institutions & Development Banks

Keywords

• Crowdinvesting platform
• Crowdlending services
• SME alternative finance
• Subordinated loan investments
• Equity crowdfunding

Headquarters

HQ city

Belgrade

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Technology or R&D

Revenue model

1. Platform Commission on Bonuses: Ventu.rs charges a 15% commission on bonuses earned by investors, calculated from the gross bonus amount before deduction.
2. Early Repayment Commission: When companies make early loan repayments, a 15% commission is charged on the early repayment compensation amount.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels8 records

Core offering

Ventu.rs is Serbia's first and only crowdinvesting (crowdlending) platform that connects small and medium enterprises and startups seeking growth capital with individual investors in Serbia. Companies seeking financing apply through the platform, undergo financial due diligence by BDO Serbia, and are listed as investment campaigns structured as subordinated loans with a minimum 6% annual interest rate. Investors, who must be Serbian residents, can participate with a minimum of 100 EUR per campaign, and the platform earns commission on investor bonuses and early repayment compensations.

Product overview

Ventu.rs is Serbia's first and only crowdinvesting/crowdlending platform, established in 2020 as a joint venture between BDO Srbija and Austrian company CONDA. The platform operates as a financial and marketing tool that connects small and medium enterprises seeking growth capital with individual and institutional investors. The core offering consists of the Ventu.rs Platform for hosting investment campaigns, where companies can raise funds through subordinated loan contracts typically spanning 3+ years with 6% minimum annual interest plus potential bonus interest. The platform provides supplementary educational resources including an Investment Guide, Video Instructions, and Animated Guides to help both investors and companies understand the crowdinvesting process. The platform also offers specialized financing services for startups and SMEs, featuring a vetting process involving BDO Serbia's financial experts, Karanović & Partners' legal team, and Ventu.rs marketing specialists. To date, the platform has successfully conducted five campaigns raising a total of 613,000 euros.

Differentiator

Problem solved

Functional benefit

Products and services

• Ventu.rs Crowdinvesting Platform Online crowdinvesting/crowdlending marketplace where Serbian SMEs and startups publish investment campaigns and Serbian resident investors participate with a minimum of 100 EUR per campaign.
• Crowdinvesting Campaigns Individual listed funding campaigns posted by vetted Serbian SMEs/startups (such as Bubaja, Instant Factoring, Curry Souls, DB Taktil, PetKlub, Mir Media, Autology, Forest Secret) raising capital from the crowd.
• Startup Financing Service (Finansiranje startapa) Tailored crowdinvesting service targeted at technology startups and innovative businesses in Serbia, providing a fundraising pathway with investor community engagement.
• SME Financing Service (Finansiranje preduzeća) Targeted crowdinvesting service for micro, small, and medium-sized enterprises in Serbia needing growth, expansion, or working capital, with structured due diligence by BDO Serbia, Karanović & Partners, and Ventu.rs marketing.

Quantifiable outcome

• 613,000 EUR raised across 5 campaigns
• +1 more outcomes

Named customers8 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature1 record

Partnerships

Seven partnerships are on record, tiered core, supportive and minor.

• BDO Business Advisory / BDO SrbijacoreStrategic or Co-development Partner · 3 November 2020Co-founder of Ventu.rs platform. BDO Serbia (established 1992) is part of BDO International, a global auditing, accounting, and consulting network. Provides financial analysis for companies seeking to list on the platform.
• CONDA (Austria)coreStrategic or Co-development Partner · 3 November 2020Austrian crowdinvesting company founded in 2012. Technical partner providing platform infrastructure. Has helped 120+ companies raise over 35 million EUR. Active in Austria, Germany, Slovenia, Slovakia, Poland with investment access from Switzerland and Liechtenstein.
• USAID Project for Economic DevelopmentsupportiveGTM or Marketing PartnerSupported development of the Ventu.rs platform. Provided strategic guidance for market entry.
• Austrian Development Agency (ADA)supportiveGTM or Marketing PartnerProvided support for platform development and implementation.
• Karanović & PartnerssupportiveImplementation/ SI/ Consulting PartnerLegal advisory firm providing legal support for the platform operations and campaign structuring.
• Direktna BankasupportiveTechnology or IntegrationProvides payment processing services. Handles the dedicated account where investor funds are held and disbursed to companies upon successful campaigns.
• Pojacalo.rsminorGTM or Marketing PartnerSerbian online media platform that participated as a panelist in Ventu.rs events about entrepreneurship support.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• CONDA: Austrian crowdinvesting platform founded in 2012 with 120+ campaigns and 35M+ EUR raised across Austria, Germany, Slovenia, Slovakia, and Poland. CONDA is Ventu.rs's technical partner and shares the same subordinated-loan crowdinvesting model; it is the closest direct peer and template for the business.
• Exporo: German real-estate and SME crowdinvesting platform allowing retail investors to fund individual projects with defined terms. Closely matches Ventu.rs's campaign-based P2P lending model and minimum-ticket retail structure.
• Wefunder: US retail-facing equity-crowdfunding platform with low minimum tickets and a broad SME/startup funnel. Relevant comparable for Ventu.rs's self-serve, low-ticket, direct-to-investor distribution model.
• Companisto: Germany's largest crowdinvesting platform, offering subordinated loans and equity-like instruments to growth companies. Highly comparable to Ventu.rs in product structure (silent-partnership / subordinated loans with profit participation) and retail-investor focus.
• Seedrs: European equity-crowdfunding platform that allows retail investors to buy stakes in private companies. Comparable to Ventu.rs in the retail-facing, campaign-based financing model, though Seedrs is equity-based and Ventu.rs is debt-based.
• Crowdcube: UK equity-crowdfunding platform for startups and growth companies, with a similar minimum-ticket, retail-investor orientation. Comparable in GTM mechanics, although legal instrument (equity vs. subordinated loan) differs from Ventu.rs.
• aescuvest: European crowdinvesting platform operated by Deutsche Börse, focused on growth and healthcare SMEs. Comparable to Ventu.rs in providing retail investors access to SME financing via subordinated loans or similar instruments.

Broad incumbents

• Funding Circle: One of the largest global P2P/SME lending marketplaces, operating across the UK, US, and Europe. Although larger and more diversified, the core business of matching retail/institutional capital to SME borrowers is structurally identical to Ventu.rs.
• LendingClub: US-listed P2P lending platform. While its focus is consumer rather than SME credit, it is the global benchmark for marketplace lending business models and a relevant reference point for Ventu.rs's potential evolution.

Regional players

• Zencapital: A Serbian/regional alternative-finance and investment platform focused on the Western Balkans. Comparable because it operates in the same geographic market with similar alternative-financing positioning, even though the exact product mix differs from Ventu.rs's crowdinvesting model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCilgjldZO59KwolXYQHEErQ
• Facebookfacebook.com/www.ventu.rs
• LinkedInlinkedin.com/company/ventu-rs
• Instagraminstagram.com/ventusrbija

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ventu.rs