Decanted
Decanted is a Mercer Island, Washington-based private podcast venture founded in 2017, positioned around wine education through expert interviews from Washington State and beyond. The website remains in pre-launch status.
- Company typePrivate
- Founded2017
- HeadquartersMercer Island, United States
- Headcount1–10
- GTM typeB2C
- OfferingDigital Commerce or Content
What Decanted does
Decanted is a private, for-profit podcast venture incorporated in 2017 and based in Mercer Island, Washington. According to its firmographic profile and self-description, the company is positioned around wine education, aiming to help audiences 'understand and enjoy wine' by featuring 'the best experts from Washington State & beyond.' The intended core product is an editorial podcast, and the only currently visible digital surface is decantedpodcast.com.
At the time of analysis, the company's website displayed a 'Launching Soon' placeholder with a single functional element: a contact form that doubles as an email signup for 'updates, promotions, and more.' The site carries a 2026 copyright notice, is powered by a generic website builder platform, uses standard reCAPTCHA and cookie consent integrations, and discloses no products, services, episodes, hosts, sponsors, pricing, or distribution channels. No mobile application, API, SDK, or third-party integrations are referenced, and no technology stack details are provided.
The business model cannot be determined from the available evidence. No pricing, sponsorship arrangements, advertising inventory, subscription tier, paid membership structure, or merchandise offering is disclosed. No management team, employees, advisors, investors, or partnerships are named in the source material, and the firmographic range of 1-10 employees is the only headcount signal available. Ownership structure is also undisclosed.
Decanted firmographics
Firmographics- Name
- Decanted
- Legal name
- decantedpodcast.com
- Website
- https://decantedpodcast.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Decanted is a Mercer Island, Washington-based private podcast venture founded in 2017, positioned around wine education through expert interviews from Washington State and beyond. The website remains in pre-launch status.
- Ownership category
- akta.pro rank
Decanted industry classification
Industry- Product category
- Wine Podcast Media
- NAICS
- Broadcasting and Content Providers (516), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621)
- SIC
- Services-Motion Picture & Video Tape Production (7812)
- akta.pro primary industry
- Short-Form Documentaries (MPADADAC)
Keywords
Where Decanted is headquartered
LocationHeadquarters
- HQ city
- Mercer Island
- HQ country
- United States
- HQ region
- North America
Markets served
Decanted business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Decanted product offering
Product offeringCore offering
Decanted is a wine-focused podcast venture that aims to help listeners understand and enjoy wine by featuring experts from Washington State and beyond. The company operates the website decantedpodcast.com, which at the time of analysis was in a pre-launch state, showing "Launching Soon" messaging and an email signup form, with no released episodes or additional product offerings.
Product overview
Decanted is a podcast platform (decantedpodcast.com) that was in pre-launch status at the time of analysis. The website displayed a 'Launching Soon' placeholder with an email signup contact form, but no specific products, services, features, or named offerings had been publicly launched or detailed on the site.
Differentiator
Problem solved
Functional benefit
Products and services
- Decanted Podcast A wine-focused audio podcast intended to help listeners understand and enjoy wine by featuring experts from Washington State and beyond. Targeted at individual wine enthusiasts and learners; not yet publicly released.
Companies that use Decanted
Customer profileIdeal customer profiles1 record
Decanted technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Decanted partnerships and signals
Strategic signalRecent moves2 records
Expansion highlights2 records
Decanted competitors and assessment
Company assessmentDirect peers
- Wine Folly: Wine education and media brand producing content aimed at helping consumers understand wine. Directly comparable to Decanted's stated mission of helping audiences 'understand and enjoy wine'.
- The Wine Down: Casual wine podcast featuring interviews with winemakers and industry personalities. Comparable in tone and interview-driven format to Decanted's described approach.
- GuildSomm: Wine education organization producing podcasts, videos, and written content for wine professionals and enthusiasts. Operates in the same wine-media-and-education category as Decanted.
- Inside Winemaking: Production-focused wine podcast featuring interviews with winemakers and industry experts. Matches Decanted's expert-guest format and wine-education remit.
- Wine for Normal People: Long-running wine education podcast hosted by a certified sommelier. The closest direct comparable to Decanted in format, audience, and editorial approach.
Others
- Hipcast: Podcast hosting and production platform enabling creators to publish audio content. Compares as an enabling/infrastructure provider for a small podcast venture like Decanted.
Broad incumbents
- SevenFifty Daily: Beverage industry media company covering wine, beer, and spirits with editorial, podcasts, and events. Operates in the same wine media space with broader trade focus.
- The Splendid Table: Long-running public radio food and beverage program with podcast distribution. A broader incumbent in food/wine audio media that competes for the same listener demographic.
- VinePair: Established wine, beer, and spirits digital media outlet with podcasts and editorial content. Targets a broader beverage audience but overlaps directly with Decanted's wine-media positioning.
- NPR One / NPR Podcasts: Major podcast network and distribution platform for audio content. Representative broad incumbent audio media peer competing for the same listener ear and ad budgets.
Market position
Strengths3 records
Weaknesses3 records
Competitive moat1 record
Key risks4 records
Key highlights3 records
Customer concentration
Decanted social profiles
Digital presenceDecanted financial estimates
Financial estimateRevenue estimate
Valuation estimate
Decanted leadership team
Management profileNumber of profiles
Decanted funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Decanted M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Decanted
What does Decanted do?
Decanted is a wine-focused podcast venture that aims to help listeners understand and enjoy wine by featuring experts from Washington State and beyond. The company operates the website decantedpodcast.com, which at the time of analysis was in a pre-launch state, showing "Launching Soon" messaging and an email signup form, with no released episodes or additional product offerings.
Is Decanted a public or private company?
Decanted is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Decanted founded?
Decanted was founded in 2017. It employs 1 to 10 people.
Where is Decanted based?
Decanted is headquartered in Mercer Island, United States, in the North America region.
Who are Decanted's main competitors?
Direct peers on record are Wine Folly, The Wine Down, GuildSomm, Inside Winemaking and Wine for Normal People. Hipcast is listed as an others. Broad incumbents are SevenFifty Daily, The Splendid Table, VinePair and NPR One / NPR Podcasts.
Does Decanted have an API?
No public API is recorded for Decanted.
What industry is Decanted in?
Decanted's product category is Wine Podcast Media. Its primary akta.pro industry code is MPADADAC, Short-Form Documentaries. Its NAICS code is 516 and its SIC code is 7812.