What New Zealand Labour Hire does

New Zealand Labour Hire Limited is a privately-held, B2B industrial recruitment and staffing agency founded in 1985 in Auckland. The company supplies temporary, contract, and permanent workers to employers across eight industrial verticals, with four primary segments being construction, civil/roading, logistics and warehousing, and manufacturing, plus secondary segments in engineering trades, administration, traffic management, and forestry. It operates through 11 physical branch locations across both the North and South Islands, providing local market expertise with national coverage, and serves clients via direct employer engagement, phone inquiries (0800 MUSCLE), and an online job portal.

The business model is a classic labour-hire margin structure: NZ Labour Hire recruits and employs workers, handles all payroll administration including PAYE, holiday pay, and sick leave, and bills clients weekly at a flat hourly rate that varies by assignment. Revenue is generated from the spread between wages paid to workers and bill rates charged to clients. Pricing is not publicly disclosed and is agreed assignment by assignment, with rates varying by role, location, and requirements. A distinguishing service is the temp-to-perm model, which allows employers to trial workers before converting them to permanent hires, reducing hiring risk.

The company has no proprietary technology platform and does not disclose any AI/ML capabilities; operations rely on human-led screening (reference checks, Ministry of Justice vetting, health and safety inductions, drug and alcohol testing, ACC history checks, and Site Safe training) and a SiteWise Gold certification with a 100% health and safety assessment score (October 2025). Marketing is conducted primarily through the company website, Facebook, MSD/WINZ partnerships for candidate referrals, and a $100 candidate referral bonus programme. Ownership has been stable under Director Tim Yeoman since a 2009 change of ownership, with no external investors, no funding rounds, and no disclosed parent company, making this a bootstrapped, owner-operated enterprise.

Name

New Zealand Labour Hire

Legal name

NZ Labour Hire Limited

Website

https://nzlabourhire.co.nz

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

501–1,000 employees

Short description

New Zealand Labour Hire is a privately-held B2B industrial recruitment agency operating 11 branches nationwide, supplying temporary, contract, and permanent workers to construction, civil, logistics, manufacturing, and trades employers across New Zealand since 1985.

Ownership category

akta.pro rank

Product category

Industrial Staffing Services

NAICS

Temporary Help Services (56132), Professional Employer Organizations (56133), Payroll Services (541214)

SIC

Services-Employment Agencies (7361), Services-Help Supply Services (7363)

akta.pro primary industry

Contractor Payroll, Invoicing & Payment Services (BPACAGAD)

akta.pro secondary industries

Payroll Outsourcing & Pay Administration (Multi-country/Managed Payroll) (BPACAKAD), Payroll & Employment Tax Services (BPAHABAD)

Keywords

• Industrial recruitment services
• Temporary staffing solutions
• Labour hire agency
• Construction staffing
• Permanent placement services

Headquarters

HQ city

Auckland

HQ country

New Zealand

HQ region

Oceania

Offices10 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others, Infrastructure

Revenue model

1. Labour Hire Margin: NZ Labour Hire recruits and employs workers, then supplies them to client businesses on a temporary or permanent basis. The company handles all payroll administration (PAYE, holiday pay, sick leave) and invoices clients weekly. Revenue is generated through the margin between the workers' wages and the billing rates charged to employers.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

New Zealand Labour Hire recruits and employs industrial workers and supplies them to client businesses on a temporary, contract, or permanent basis across New Zealand. The company handles all payroll administration (PAYE, holiday pay, sick leave) and invoices clients weekly, generating revenue through the margin between worker wages and billed rates. Services span construction, civil/roading, logistics, manufacturing, trades, forestry, traffic management, and administration sectors, with a temp-to-perm model and 11-branch nationwide coverage.

Product overview

New Zealand Labour Hire is an industrial recruitment agency providing a unified staffing platform with specialized service lines across manufacturing, logistics, construction, civil, trades, and administration sectors. The company operates a network of 11 branches nationwide, connecting job seekers with employers through temp, contract, and permanent placements. The core labour hire service is complemented by temp-to-perm placement solutions, enabling businesses to trial workers before making permanent hires. All services are delivered through regional branches with local expertise while maintaining national coverage.

Differentiator

Problem solved

Functional benefit

Products and services

• Labour Hire Services Core industrial recruitment and staffing service that recruits and employs workers and supplies them to client businesses across construction, civil, logistics, manufacturing, engineering trades, forestry, and traffic management. Includes weekly payroll administration (PAYE, holiday pay, sick leave) and weekly client invoicing.
• Construction Staffing Recruitment service for construction projects supplying general labourers, hammer hands, site cleaners, skilled carpenters, scaffolders, and health and safety spotters for residential and commercial builds.
• Civil Staffing Civil construction recruitment providing civil labourers, site supervisors, drainlayers, earthworks operators, machine operators, excavator and roller drivers, spotters, traffic controllers, concrete workers, and pipelayers for infrastructure projects.
• Logistics Staffing Supply of logistics personnel including forklift operators, pick-packers, truck drivers (Class 1-5), devanners, freight handlers, logistics coordinators, inventory controllers, and storepersons for warehousing and distribution operations.
• Manufacturing Staffing Staffing solutions for manufacturing operations supplying process workers, packers and assemblers, line supervisors, quality control staff, factory labourers, maintenance technicians, dispatch and warehouse staff, and food production workers.
• Trades Staffing Skilled trades recruitment connecting employers with qualified electricians, plumbers, carpenters, HVAC technicians, painters, welders, fabricators, and general maintenance technicians.
• Administration Staffing Office professional recruitment supplying administrators, receptionists, office managers, customer service representatives, data entry clerks, accounts assistants, HR coordinators, and payroll officers.
• Temp-to-Perm Placement Services Specialized placement service that transitions temporary workers into permanent positions, allowing businesses to assess fit, reduce hiring risks, and build stable long-term workforces.

Quantifiable outcome

• Often able to provide suitable candidates within 24 hours
• +1 more outcomes

Segments8 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators5 records

Recent moves9 records

Expansion highlights5 records

Broad incumbents

• Adecco New Zealand: Global staffing leader operating across temporary, permanent, and contract placements in NZ. Direct competitor in the same labour hire space, with broader service portfolio and international brand recognition.
• ManpowerGroup New Zealand: Global staffing firm with NZ branches placing temporary and permanent industrial and administrative workers. Comparable employer-of-record model serving construction, manufacturing, and logistics clients.
• Programmed (NZ): ASX-listed staffing and maintenance services provider with NZ operations covering industrial labour hire, similar to NZ Labour Hire's placement of workers into construction, civil, and manufacturing.
• Randstad New Zealand: Global HR services and staffing leader with NZ operations covering temporary, contract, and permanent placements across industrial and administrative segments. Comparable in servicing the same employer customer base.
• Hays New Zealand: Global recruitment firm with significant NZ presence across trades, construction, and industrial sectors. Comparable in serving similar B2B employer customers with skilled and semi-skilled placements.

Direct peers

• RecruitNZ: NZ-focused recruitment agency placing candidates across industrial, trades, and commercial roles. Direct competitor with similar B2B sales motion and employer-of-record service model.
• AWF (Awesome Workforce): New Zealand-owned staffing firm specializing in industrial, construction, manufacturing, and logistics labour hire. Closest domestic peer with similar branch model and target sectors.
• Drake New Zealand: Australian-owned recruitment and labour hire firm with established NZ operations. Comparable in offering temp, contract, and permanent placements across industrial and trades sectors.

Regional players

• Alignz Recruitment: NZ-based recruitment firm specializing in trades, construction, and industrial placements. Comparable in target customer base, though smaller scale and more regionally focused.

Others

• TradeMe Jobs: NZ's dominant online job marketplace. Not a direct labour hire competitor but a platform that NZ Labour Hire's candidates use to find roles and that increasingly enables direct employer-to-candidate matching.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/nzlabourhire

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about New Zealand Labour Hire