All Weather Leisure

What All Weather Leisure does

All Weather Leisure is a UK-based home wellness retailer (operating as All Weather Leisure Midlands Ltd, company #10290459) specialising in hot tubs, swim spas, and complementary outdoor leisure products. The business sells, installs, and services premium residential and light-commercial wellness equipment across the West Midlands, operating two physical showrooms in Cannock (headquarters) and Shrewsbury, both with on-site wet-testing facilities. The company reports 4,000+ installations, 1,800+ hot tubs sold since 2012, 4,500+ cumulative customers, and 200+ five-star reviews, with 20+ years of operating history. Its portfolio includes Jacuzzi (for which it holds Official Retailer and Approved Specialist status), AquaSolus, Hekla, Chill Tubs ice baths, Nova Pergolas, and saunas, supported by chemicals, covers, and parts. The retailer holds BISHTA Silver Standard certifications (2024, 2026), a 2022 BISHTA Award, FCA credit-broker authorisation (FRN 845571), and HSG282-aligned installation accreditation.

The core proposition is end-to-end premium leisure-equipment retail: hardware selection at a wet-tested showroom, professional installation, and ongoing aftercare across the installed base. Revenue mechanics combine one-time hardware sales at typical UK hot-tub ASPs of £5,000–£15,000 and swim spas at £20,000–£40,000, with installation revenue, recurring servicing and water-care consumables on the 4,000+ installed base, and consumer-finance brokerage commission routed through Novuna Personal Finance. The customer base is predominantly B2C owner-occupier in the West Midlands, with a developing B2B sub-segment addressing holiday-let and lodge operators through a dedicated Holiday Let Collection. The model is asset-light retail and service rather than manufacturing, with no disclosed financial metrics, headcount, or external funding.

Name

All Weather Leisure

Legal name

All Weather Leisure Midlands Ltd

Website

https://allweatherleisure.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

All Weather Leisure is a UK Midlands-based retailer and installer of hot tubs, swim spas, saunas, and pergolas, serving 4,500+ residential and holiday-let customers through two showrooms in Cannock and Shrewsbury.

Ownership category

akta.pro rank

Product category

Outdoor and home wellness retail (hot tubs, swim spas, saunas, ice baths, pergolas)

akta.pro industry

PRIMARYCRAIAIAK

Pools, Spas & Hot Tubs Retail (Chemicals, Accessories)

Consumer Products & Retail/Home & Furniture Retail/Gardening & Outdoor Living Retail (Patio, Grills, Lawn & Garden)

SECONDARYHSAIALAG

Spa/Hot Tub Cleaning & Maintenance

Home & Personal Services/Landscaping, Lawn Care & Outdoor Maintenance/Pool & Spa Cleaning and Maintenance

Keywords

• Hot tub retail
• Swim spa sales
• Home sauna installation
• Ice bath distribution
• Outdoor wellness products

Headquarters

HQ city

Stafford

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Hot Tub Sales: Retail sale of hot tubs across multiple brands (Jacuzzi, AquaSolus, Jacuzzi Lodge, Jacuzzi Soul S-series) ranging from entry-level to premium models. Revenue is generated through one-time product sales with optional finance. Prices range from approximately £4,999 to over £23,000 per unit.
2. Swim Spa Sales: Retail sale of swim spas including compact 13-foot models to large 19+ foot dual-temperature units. Prices range from approximately £18,999 to over £44,999. Swim spas combine swimming, fitness, recovery and relaxation in a single product.
3. Sauna and Ice Bath Sales: Sale of indoor and outdoor saunas (Jacuzzi infrared, Hekla indoor and outdoor ranges) and ice baths (Chill Tubs Lite, Original, Pro). Products serve wellness, recovery and relaxation use cases.
4. Pergola Sales: Sale of Nova Pergola range (Luna and Titan models) designed for year-round outdoor living. Prices start from approximately £1,099 for the Nova Luna range.
5. Installation Services: Professional installation of all products by experienced, fully insured teams. Installation is included or bundled with product purchase and includes site assessment, access planning, positioning, and handover.
6. Aftercare and Maintenance Services: Long-term aftercare including servicing, repairs, parts and chemicals, water care products, and hot tub relocations. Aftercare services support existing customers and generate recurring service revenue.
7. Parts and Chemicals Retail: Sale of hot tub chemicals, filters, covers, accessories and maintenance products through the company's online shop (shop.allweatherleisure.com).
8. Finance Intermediation: Company acts as a credit broker authorised by the FCA (FRN 845571), facilitating finance agreements between customers and Novuna Personal Finance. Credit options include 0% finance over 20-30 months, Buy Now Pay Later plans, and 11.9%-19.9% APR options over 36-120 months. The company earns brokerage commissions on arranged finance.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

All Weather Leisure is a Midlands-based independent retailer that supplies and installs premium outdoor and home wellness equipment — including Jacuzzi hot tubs and swim spas, Jacuzzi and Hekla saunas, Chill Tubs ice baths, the proprietary AquaSolus hot tub range, and Nova aluminium pergolas — through three showrooms, an in-house installation team, and a recurring aftercare and water-care service offering. The company complements retail with FCA-brokered finance and post-sale services such as servicing, repairs, and relocations, primarily serving individual UK homeowners and a secondary holiday-let operator segment.

Product overview

All Weather Leisure is a hot tub, swim spa, and home wellness retailer offering a portfolio of complementary products and services. The core offering spans Jacuzzi premium hot tubs (standard, Soul compact, and Lodge commercial lines), AquaSolus value-oriented hot tubs, Jacuzzi swim spas in various performance tiers, Chill Tubs ice baths, Jacuzzi and Hekla saunas (infrared and traditional, indoor and outdoor), and Nova Pergolas for outdoor living. The company provides full-service support including installation, aftercare, parts, and financing. This is a single-brand retail model where products are distributed through showrooms rather than a unified software platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Jacuzzi Hot Tubs range A premium range of Jacuzzi hot tubs supplied and installed for UK homeowners and holiday-let operators, covering multiple model tiers and available with installation, water-care chemistry, aftercare servicing, repairs, and 0% APR finance arranged via an FCA-regulated credit broker.
• Jacuzzi Swim Spas Premium Jacuzzi swim spas for residential and property owners, combining swimming, fitness, and hydrotherapy, supplied and installed by the company's in-house installation team with available aftercare servicing.
• AquaSolus Hot Tubs The proprietary AquaSolus hot tub range, offering an own-brand, value-positioned alternative to the Jacuzzi line, supplied and installed with energy-efficient insulation, advanced filtration, and LED chromotherapy lighting, and supported by the company's aftercare service.
• Chill Tubs Ice Baths Dedicated ice bath units for wellness, recovery, and fitness-focused consumers, supplied by the company with installation and aftercare support as part of its home wellness range.
• Jacuzzi Indoor Infrared Saunas Premium Jacuzzi-branded indoor infrared saunas supplied and installed for residential customers seeking home heat-therapy and wellness use.
• Hekla Outdoor Saunas Outdoor Hekla-branded saunas supplied and installed by the company for UK homeowners seeking outdoor heat-therapy installations.
• Hekla Indoor Saunas

Quantifiable outcome

• 20+ years experience in hot tub and outdoor wellness
• +4 more outcomes

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature13 records

Partnerships

Five partnerships are on record, tiered core and secondary.

• JacuzzicoreChannel Partner/ Reseller/ DistributorAll Weather Leisure is an Official Jacuzzi Retailer and Approved Specialist. The company distributes the full range of Jacuzzi hot tubs, swim spas and saunas including the J-series, S-series, Lodge, Soul, PowerPro and PowerActive ranges. Being an authorised Jacuzzi specialist provides access to premium products, manufacturer warranties, and brand credibility. Jacuzzi is a globally recognised brand in wellness and hydrotherapy products.
• AquaSoluscoreChannel Partner/ Reseller/ DistributorAll Weather Leisure is a distributor of the AquaSolus hot tub range, an own-brand or third-party value-oriented hot tub brand. The AquaSolus range includes the Brook (4 seats), Cove (7 seats), Zephyr (5 seats) models. These products provide a more accessible price point (£5,999-£6,299) compared to the premium Jacuzzi range.
• HeklacoreChannel Partner/ Reseller/ DistributorAll Weather Leisure distributes the Hekla sauna range including indoor infrared saunas (Infrared 100, 130, 160), indoor traditional saunas (Traditional 160, 210, 210X, 220) and outdoor saunas. Hekla saunas are positioned for authentic heat therapy, daily wellness and recovery use. The company is an authorised Hekla dealer.
• Chill TubscoreChannel Partner/ Reseller/ DistributorAll Weather Leisure is an authorised Chill Tubs dealer. The company distributes the Chill Tubs ice bath range including Lite (compact model), Original (premium), and Pro (high-performance) ice baths designed for cold-water recovery, performance and everyday wellness routines. Products are available to view in showrooms.
• Nova PergolassecondaryChannel Partner/ Reseller/ DistributorAll Weather Leisure supplies and installs the Nova Pergola range, including Nova Luna (contemporary, from £1,099) and Nova Titan (premium, from £1,999) models. Nova Pergolas are aluminium louvered pergolas designed for year-round outdoor living with adjustable sun and shade control, integrated drainage and durable all-weather construction.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Artesian Spas: Global manufacturer of premium hot tubs and swim spas with UK dealer distribution. Offers comparable premium product lines and competes for the same dealer-shown customers across the UK.
• Jacuzzi: Global premium hot tub, swim spa and sauna manufacturer whose products All Weather Leisure distributes. While currently a brand partner, Jacuzzi operates its own global dealer network and could expand direct-to-consumer or selective distribution that competes with the company.
• Hot Spring Spas UK: UK presence of Hot Spring Spas, a global premium hot tub brand owned by Watkins Wellness. Operates a dealer network across the UK and competes in the same premium domestic hot tub segment with a strong brand-led positioning.

Direct peers

• Hydropool UK: UK arm of Hydropool, a global hot tub and swim spa manufacturer with a UK dealer network offering self-cleaning hot tubs and swim spas. Highly comparable product range and dealer-based retail model serving UK homeowners.
• Hot Tub Barn: UK hot tub retailer operating multiple showrooms selling leading brands. Comparable multi-brand retail model with installation services and finance options, competing directly in the same product categories and customer segments.
• White House Leisure: Established UK hot tub and swim spa retailer with multiple showrooms across the Midlands and East Anglia. Directly comparable to All Weather Leisure as a regional multi-brand specialist distributing premium brands with full installation and aftercare services.

Emerging players

• Wellis: European premium hot tub manufacturer expanding UK presence through dealer networks. Overlaps with All Weather Leisure's product positioning at the premium end and represents both a potential supplier partner and a competitive threat via its own expanding UK footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/AWeatherLeisure
• Facebookfacebook.com/AllWeatherLeisure
• LinkedInlinkedin.com/company/all-weather-leisure-midlands-ltd

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about All Weather Leisure