Hannibal Courier-Post

What Hannibal Courier-Post does

Hannibal Courier-Post is a privately held local daily newspaper serving Hannibal, Missouri and the surrounding Northeast Missouri region. Identified as Missouri's oldest continuously operating daily newspaper, with founding traced to 1838, the publication is owned and operated by Carpenter Media Group, a regional media conglomerate that manages a portfolio of local newspaper properties. The publication covers local news, weather, sports (including high school athletics), arts and entertainment, business, opinion, obituaries, and community announcements. Its readership base consists of general local readers and its advertising base consists of local businesses, government entities, and individuals placing public notices and classifieds.

The company's product portfolio is anchored by the hannibal.net website, a WordPress-based digital news platform, and is complemented by four additional offerings: an eEdition digital replica of the print newspaper, a Classifieds/Marketplace self-serve platform, integration with state-level public notice databases (Missouri and Illinois), and email newsletters. The underlying technology stack consists of standard digital publishing infrastructure, including the Dirxion digital edition platform and the parent group's CMS, with no proprietary AI, ML, or differentiated technology components identified. The publication has no mobile app, no public API, and no disclosed integrations beyond state public notice databases.

The business model is a traditional three-stream local newspaper revenue structure: recurring print and digital subscriptions, advertising (display, classifieds, and public notices), and transactional fees from the classifieds marketplace. Distribution is regional and goes to market through direct-to-consumer subscriptions, self-serve online advertising placement, and field sales for larger advertisers. There is no disclosed pricing model, customer count, headcount, or financial detail in the source material, and the publication operates without a public listing or disclosed investor composition.

Name

Hannibal Courier-Post

Legal name

Hannibal Courier-Post

Website

https://hannibal.net

Company type

Private

Founded year

1838

Operating status

Operating

Headcount range

51–100 employees

Short description

Hannibal Courier-Post is Missouri's oldest daily newspaper, serving Hannibal, Missouri and surrounding Northeast Missouri communities with local news, sports, weather, and community coverage. Owned by Carpenter Media Group, it operates across print, digital website, eEdition, and classifieds marketplace channels.

Ownership category

akta.pro rank

Product category

Local Newspaper Publishing

NAICS

Newspaper Publishers (513110), Periodical Publishers (513120)

SIC

Newspapers: Publishing Or Publishing & Printing (2711)

akta.pro industry

PRIMARYMPAJADAB

Local & Regional Newspapers (Print & Digital)

Media, Entertainment & Sports/Publishing (Books, News, Magazines)/News Publishing (Newspapers, Digital Newsrooms, Wire Services)

Keywords

• Local newspaper
• Daily news publishing
• Classifieds marketplace
• Community journalism
• Public notices

Headquarters

HQ city

Hannibal

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Print and Digital Subscriptions: Paid subscriptions for print newspaper delivery and digital access
2. Advertising: Display advertising, classifieds, public notices for local businesses and organizations
3. Classifieds and Marketplace: Online marketplace and classified advertising platform

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels3 records

Core offering

Hannibal Courier-Post is Missouri's oldest continuously operating daily newspaper, publishing local news, sports, business, weather, arts and entertainment, opinion, obituaries, and community announcements. The publication distributes content via a daily print edition, the hannibal.net digital website, an eEdition digital replica, an online classifieds marketplace, and email newsletters.

Product overview

Hannibal Courier-Post operates a single unified digital news platform at hannibal.net, Missouri's oldest daily newspaper. The product portfolio includes the core website delivering local news, sports, business, arts & entertainment, opinion, obituaries and community content, along with an eEdition digital newspaper replica, a Classifieds/Marketplace for ads, Public Notices integration with state databases, and a Newsletter subscription service. These offerings are integrated under the Carpenter Media Group brand and do not follow a platform-plus-modules architecture.

Differentiator

Problem solved

Functional benefit

Brands

• Hannibal.net: Digital news website operated by the Hannibal Courier-Post newspaper

Products and services

• hannibal.net Website Primary digital news website for Hannibal Courier-Post delivering local news, sports, arts & entertainment, business, opinion, obituaries, community announcements, weather, and classifieds to residents of Hannibal, Missouri and surrounding Northeast Missouri communities.
• eEdition Digital Replica Online digital replica of the Hannibal Courier-Post print edition, allowing subscribers to view current and past editions of the newspaper through a web-based platform at digital.hannibal.net.
• Classifieds Marketplace Online marketplace where individuals and businesses can place classified advertisements and public notices in the Hannibal region, accessible via marketplace.hannibal.net with Place Ad functionality.
• Email Newsletters Email newsletter subscription service that keeps readers informed about local news, sports, and community updates from Hannibal Courier-Post.
• Print Newspaper Delivery Daily print edition of the Hannibal Courier-Post delivered to subscribers in the Hannibal, Missouri region, providing comprehensive local news coverage in physical newspaper form.

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Carpenter Media GroupcoreOthersParent company ownership. Carpenter Media Group operates multiple newspaper properties and digital platforms across the United States. The hannibal.net website is owned and operated by Carpenter Media Group.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Emerging players

• Patch.com: Digital-first hyperlocal news network covering thousands of U.S. communities. Comparable as an emerging digital competitor targeting the same local advertising and reader attention that Hannibal Courier-Post serves, particularly in smaller markets.

Broad incumbents

• Lee Enterprises: Publicly traded owner of dozens of daily and weekly community newspapers across the United States. Comparable as a large incumbent local-news publisher that competes for regional advertising budgets and operates a similar subscription plus digital advertising business model.
• Gannett Co. National newspaper publisher operating USA TODAY and hundreds of local community dailies including properties in Missouri. Comparable as the dominant broad incumbent in U.S. local newspaper publishing with overlapping subscription and digital advertising model.

Direct peers

• Mexico Ledger: Daily newspaper serving Mexico, Missouri, also in northeast Missouri. Operates a print edition plus digital site and shares the same legacy small-city daily newspaper model and advertiser base as Hannibal Courier-Post.
• Phelps County Focus: Local newspaper covering Phelps County, Missouri and operated within the Carpenter Media Group portfolio alongside Hannibal Courier-Post. Closely comparable as a sibling Carpenter Media Group property using similar digital platform, eEdition, and newsletter infrastructure.
• Kirksville Daily Express: Daily newspaper serving Kirksville and northeast Missouri. Highly comparable as a local/regional daily operating in an adjacent Northeast Missouri market with the same print-plus-digital subscription and advertising model as Hannibal Courier-Post.
• Palmyra Spectator: Local weekly/community newspaper serving Palmyra, Missouri, immediately adjacent to Hannibal. Comparable as a hyperlocal print and digital publication covering overlapping community news, sports, and classified advertising in the Hannibal trade area.
• Quincy Herald-Whig: Daily newspaper serving Quincy, Illinois and the surrounding region across the Mississippi River from Hannibal. Directly comparable as a legacy community daily newspaper operating both print and digital editions, covering overlapping geography and competing for the same regional advertising pool.

Others

• Carpenter Media Group: Parent company of Hannibal Courier-Post and owner of multiple regional newspaper properties across the U.S. Directly comparable as the parent group's portfolio of community dailies, and the most relevant reference point for Hannibal Courier-Post's economics given shared infrastructure and ownership.

Regional players

• St. Louis Post-Dispatch: Major regional daily serving the broader eastern Missouri and St. Louis metro area. Comparable as a Missouri-based daily newspaper that overlaps geographically for regional advertising and statewide news, though at a much larger scale than Hannibal Courier-Post.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/hannibal-courier-post

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hannibal Courier-Post