Heartland Livestock Services
Heartland Livestock Services is a privately held Canadian livestock marketing and auction company operating six sale yards across Alberta, Saskatchewan, and Manitoba, serving independent cattle producers with weekly presort and regular auctions, CCIA tagging, and live online broadcasting via DLMS on a commission-based model.
- Company typePrivate
- Founded-
- HeadquartersFort Saskatchewan, Canada
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Heartland Livestock Services does
Heartland Livestock Services is a privately held Canadian livestock marketing and auction company operating a network of six physical sale yards across western Canada. Its head office is located in St. Albert, Alberta, with operational yards in Yorkton, Moose Jaw, and Swift Current, Saskatchewan, and in Brandon and Virden, Manitoba. The company serves independent livestock producers — including cow-calf operators, backgrounders, and finishers — by providing weekly presort cattle sales (cattle received Monday/Tuesday, sorted prior to sale), regular Wednesday auctions, slaughter cattle sales, feeder cattle sales, bred cow and heifer sales, and cow-calf pair transactions. Value-add services include CCIA tagging compliance (with tiered fees of $15 for yearlings/calves, $25 for cows, and $35 for bulls), preg-checking for bred cow sales, and professional auctioneering.
The company has no proprietary technology platform. Its primary digital capability is a partnership with DLMS (Digital Livestock Marketing Services), which provides live internet broadcasting of auctions, enabling remote buyer participation and extending the effective buyer pool beyond those physically present at the yards. Heartland also maintains a public archive of weekly market reports dating back to 2018, providing transparent price discovery by category (slaughter, feeder, bred, cow-calf pairs). No proprietary software, mobile applications, APIs, or integrations are disclosed.
Heartland operates a transaction-fee revenue model, earning commissions on livestock sales transacted through its yards. Commission and handling rates are described as competitive but are not publicly disclosed. Tagging fees are billed per transaction. Go-to-market is event-driven, anchored by recurring weekly sale schedules at each yard, supplemented by field-based relationship management where managers and salesmen actively book cattle in advance. Customer acquisition relies on local market reputation, producer relationships, and the geographic convenience of the multi-yard footprint across the three prairie provinces.
Heartland Livestock Services firmographics
Firmographics- Name
- Heartland Livestock Services
- Legal name
- Heartland Livestock Services
- Website
- https://hls.ca
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Heartland Livestock Services is a privately held Canadian livestock marketing and auction company operating six sale yards across Alberta, Saskatchewan, and Manitoba, serving independent cattle producers with weekly presort and regular auctions, CCIA tagging, and live online broadcasting via DLMS on a commission-based model.
- Ownership category
- akta.pro rank
Heartland Livestock Services industry classification
Industry- Product category
- Livestock Auction Services
- NAICS
- Livestock Merchant Wholesalers (42452)
- SIC
- Agricultural Services (700)
- akta.pro primary industry
- Cattle Health & Processing Services (Branding, Vaccination, Pregnancy Checking) (AFAEABAL)
- akta.pro secondary industry
- Livestock Identification & Recordkeeping Services (RFID Tagging, Traceability Setup) (AFACAEAH)
Keywords
Where Heartland Livestock Services is headquartered
LocationHeadquarters
- HQ city
- Fort Saskatchewan
- HQ country
- Canada
- HQ region
- North America
Offices6 records
Markets served
Heartland Livestock Services business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Others
Revenue model
- Livestock Marketing Commission: Heartland Livestock Services generates revenue through commission fees on livestock sales. The company emphasizes competitive commission and handling rates as part of their value proposition to livestock producers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Per transaction | Tagging services for untagged cattle |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels2 records
Heartland Livestock Services product offering
Product offeringCore offering
Heartland Livestock Services operates physical livestock auction yards across western Canada (Alberta, Saskatchewan, and Manitoba) providing cattle marketing services. The company conducts presort cattle sales, regular Wednesday auctions, slaughter cattle sales, feeder cattle sales, bred cow sales with preg-checking, and cow-calf pair transactions. Sales are broadcast live online via DLMS to enable remote buyer participation.
Product overview
Heartland Livestock Services is a Canadian livestock marketing and auction service company operating multiple sale yards across western Canada (Yorkton, Brandon, Moose Jaw, Virden, and Swift Current locations). The company provides livestock marketing services including presorted cattle sales, regular auctions, slaughter cattle sales, feeder cattle sales, bred cow/heifer sales, and cow-calf pair transactions. Services also include market reporting, CCIA tagging services, and internet live broadcasting through DLMS. The company operates on a commission-based model with weekly sale schedules at various locations.
Differentiator
Problem solved
Functional benefit
Products and services
- Presort Cattle Sales
- Regular Weekly Auctions
- Bred Cow Sales
- CCIA Tagging Services
Quantifiable outcome
- Cow-calf pairs sold at average of $6,560 per pair (Yorkton market report)
- +1 more outcomes
Companies that use Heartland Livestock Services
Customer profileSegments1 record
Ideal customer profiles1 record
Heartland Livestock Services technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Heartland Livestock Services partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- DLMS (Digital Livestock Marketing Services)coreDLMS provides live internet broadcasting services for Heartland Livestock auctions. This partnership enables remote buyer participation, expanding the buyer pool beyond those physically present at auction yards. Keith Cleaver and Steve Phillips serve as Manitoba contacts for DLMS operations.
Scale indicators3 records
Recent moves4 records
Expansion highlights2 records
Heartland Livestock Services competitors and assessment
Company assessmentMarket position
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Heartland Livestock Services social profiles
Digital presenceHeartland Livestock Services financial estimates
Financial estimateRevenue estimate
Valuation estimate
Heartland Livestock Services leadership team
Management profileNumber of profiles
Profiles15 records
Heartland Livestock Services subsidiaries and ownership
Company hierarchySubsidiaries5 records
Heartland Livestock Services funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Heartland Livestock Services M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Heartland Livestock Services
What does Heartland Livestock Services do?
Heartland Livestock Services operates physical livestock auction yards across western Canada (Alberta, Saskatchewan, and Manitoba) providing cattle marketing services. The company conducts presort cattle sales, regular Wednesday auctions, slaughter cattle sales, feeder cattle sales, bred cow sales with preg-checking, and cow-calf pair transactions. Sales are broadcast live online via DLMS to enable remote buyer participation.
Is Heartland Livestock Services a public or private company?
Heartland Livestock Services is a private company. It is classified as unknown and is currently operating.
When was Heartland Livestock Services founded?
Heartland Livestock Services was founded in -1. It employs 11 to 50 people.
Where is Heartland Livestock Services based?
Heartland Livestock Services is headquartered in Fort Saskatchewan, Canada, in the North America region.
How does Heartland Livestock Services make money?
One revenue line is on record: livestock Marketing Commission.
Does Heartland Livestock Services have an API?
No public API is recorded for Heartland Livestock Services.
What industry is Heartland Livestock Services in?
Heartland Livestock Services's product category is Livestock Auction Services. Its primary akta.pro industry code is AFAEABAL, Cattle Health & Processing Services (Branding, Vaccination, Pregnancy Checking), with a secondary code of AFACAEAH, Livestock Identification & Recordkeeping Services (RFID Tagging, Traceability Setup). Its NAICS code is 42452 and its SIC code is 700.