Indusquip Marketing

What Indusquip Marketing does

Indusquip Marketing (Close Corporation) is a South African industrial equipment manufacturer and distributor operating under the trade name WEM Electric Motors & Drives from its headquarters in Germiston, Gauteng. Founded in October 1988, the company produces its proprietary WEM-branded electric motors — a SABS MARK CERTIFIED Low Voltage range manufactured since 1994 — and also distributes INVT-branded variable frequency drives (VFDs) across the GD200A, GD270, GD350, GD350A, GD350 IP55, and GD27 series, alongside DA200/DA300 servo drives, HMI-VS screens, and BPD-TRAC solar pump inverters. Technical capabilities include vector control firmware (SVC, VC), STO safety functions meeting SIL2, multi-protocol communication support (Profibus-DP, Profinet, CANopen), and power analysis recording up to 11 kV.

The company operates a direct sales-led, B2B go-to-market with quote-based pricing (R0.00 placeholder on website listings) targeting industrial manufacturing, OEM equipment manufacturers, HVAC contractors, solar energy installers, mining operators, and water/wastewater treatment facilities. Power ratings span 1.5kW to 800kW across the drive portfolio, with product coverage of 141 motor SKUs, 139 VFD SKUs, 10 automation SKUs, and 20 solar SKUs. The strategic partnership with INVT (Invt Electric Co., Ltd.) since the company's founding provides access to globally recognized drive technology and firmware, supplemented by design and supply agreements with world-class medium voltage motor manufacturers.

The business is family-controlled, with multiple Grabe family members in technical, sales, and marketing roles (Burt Grabe as Technical Director), structured as a Close Corporation under South African law, with no external institutional investment, private equity, or venture capital ownership detected. Geographic operations are confined to South Africa, with sales executed via an internal sales team, a quote-request workflow on the company website, and digital brand presence across LinkedIn, Facebook, YouTube, and Instagram. Revenue is generated almost entirely through hardware sales across the four product categories, with limited services revenue from power analysis reporting.

Name

Indusquip Marketing

Legal name

Indusquip Marketing CC

Website

https://indusquip.co.za

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

51–100 employees

Short description

Indusquip Marketing, trading as WEM Electric Motors & Drives, is a South African manufacturer and distributor of industrial electric motors, INVT variable frequency drives, automation products, and solar pump inverters serving industrial, OEM, HVAC, mining, and water-treatment customers in Gauteng.

Ownership category

akta.pro rank

Product category

Industrial Electric Motors and Drives

NAICS

Motor and Generator Manufacturing (335312), Relay and Industrial Control Manufacturing (335314)

SIC

Motors & Generators (3621), Electronic & Other Electrical Equipment (No Computer Equip) (3600)

akta.pro primary industry

AC Motors (Induction, Synchronous) (IMAGACAA)

akta.pro secondary industry

EV/Industrial Charging Power Electronics (Chargers, rectifiers, power stages) (IMAGADAF)

Keywords

• Industrial electric motors
• Variable frequency drives
• Motor manufacturing
• Industrial automation
• Solar pump inverters

Headquarters

HQ city

Gauteng

HQ country

South Africa

HQ region

Africa

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Electric Motors Sales: Sale of WEM branded electric motors including Low Voltage motors with SABS MARK certification and Medium Voltage motors from partnered manufacturers.
2. Variable Frequency Drives Sales: Sale of INVT branded variable frequency drives including GD200A, GD270, GD350, and GD350A series across various power ratings.
3. Automation & Motion Control Products: Sale of automation components including servo drives (DA200) and motion control equipment.
4. Solar Energy Products: Sale of solar energy products including solar pump inverters and related renewable energy equipment.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Indusquip Marketing (trading as WEM Electric Motors and Drives) manufactures its proprietary WEM range of electric motors and distributes INVT-branded variable frequency drives, automation, and solar energy products. Founded in 1988 in South Africa, the company produces SABS MARK CERTIFIED Low Voltage motors and supplies medium voltage motors via design and supply agreements with international manufacturers for industrial applications across manufacturing, HVAC, mining, and water treatment sectors.

Product overview

Indusquip Marketing (trading as WEM Electric Motors and Drives) operates as both a manufacturer and distributor of industrial automation and power transmission products. The company produces its proprietary WEM Electric Motors brand (SABS' MARK CERTIFIED since 1994) while also distributing INVT variable frequency drives. The product portfolio centers on electric motors and variable frequency drives across multiple series: GD200A (general purpose 380V), GD270 (HVAC-optimized 380V), GD350 (high performance 525V), GD350A (high performance 380V), and GD350 IP55 (dust/water resistant variants). Additional offerings include automation and motion control products (DA200 servo drives), and solar energy solutions including the BPD-TRAC solar pump inverter series. The company also provides power analysis reporting services capable of recording on LV & MV systems up to 11 kV.

Differentiator

Problem solved

Functional benefit

Brands

• WEM: Proprietary brand of electric motors produced by the company, with SABS' MARK CERTIFIED Low Voltage motors range.

Products and services

• WEM Electric Motors Proprietary WEM-branded electric motors manufactured by Indusquip, including SABS' MARK CERTIFIED Low Voltage motors produced since 1994. Range covers multiple motor configurations for industrial applications including fans, pumps, conveyors, air compressors, mining, and HVAC systems.
• GD200A Series 380V General Purpose Variable Frequency Drives Reliable and efficient variable frequency drive with advanced vector control technology for precise speed and torque control. Features VF and sensorless vector control, up to 0.5Hz/150% starting torque, built-in braking unit for models up to 30kW, G/P dual rating, and CE certification. Used for fans, pumps, conveyors, air compressors, oil/water supply, plastics machines, and mining.
• GD270 Series 380V Variable Frequency Drives Variable frequency drive with book-type design for easy installation and compact structure. Supports synchronous and asynchronous motors, features HVAC industrial application functions, new ECO algorithm for energy saving, optional built-in DC reactor and output reactor, and supports Profibus-DP, Profinet, CANopen communications.
• GD350 Series 525V High Performance Variable Speed Drives High-performance inverter with PG card, PLC card, communication card, and I/O card extensibility. Features built-in STO (Safety Torque Off) function at SIL2 level. Oriented for printing, packaging, winding equipment, paper machinery, shearing equipment, textile machinery, and HVAC applications.
• GD350A Series 380V High Performance Variable Speed Drives Top of the range high performance drive using the modern INVT processor and leading vector control technology for precise and flexible control of both open and closed loops. Features unlimited scalability, SVC, VC, STO, LCD keypad, mobile APP operation support, and secondary development function. Used in textiles, yarn, packaging, food, printing, and oil and gas industries.
• GD350 Series IP55 380V High Performance Drives High performance drives with IP55 protection level featuring AC switch for safe control, isolated air duct, and sectional cover design. Supports 3 extension cards simultaneously. Widely used in aquaculture, water treatment, and fan applications.
• GD27 Series 220/380V Variable Frequency Drives Variable frequency drives for low voltage applications at 220/380V configurations, available through the company's online store.
• Automation and Motion Control Products (DA200 Servo Drives and DA300 Servo Drives) Includes DA200 High Performance Servo Drives, DA300 Servo Drives and Motors, and the GD600 multi-drive inverter for industrial automation and motion control applications.
• INVT BPD-TRAC Solar Pump Inverters Solar pump inverters supporting input single phase AC or DC with output single or three phase 380V and IP65/IP66 protection rating. Power range from 2.2KW to 5.5KW. Designed for agricultural irrigation, water pumping in remote locations, and solar-powered water systems.
• Power Analysis Reporting Service WEM's Power analyser service capable of undertaking recordings on both LV and MV systems up to 11 kV for power analysis and energy optimization at customer sites.
• HMI-VS Series 5.7 Inch HMI Screen 5.7 inch HMI touch screen for industrial control interfaces, sold through Indusquip sales.

Quantifiable outcome

• Up to 0.5Hz/150% starting torque for demanding industrial applications
• +3 more outcomes

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

One partnership is on record.

• INVT (Invt Electric Co., Ltd.)coreTechnology or Integration · 1 October 1988Strategic technology partnership with INVT, a world-class manufacturer of variable frequency drives. The company serves as authorized distributor and partner for INVT products in South Africa, offering INVT branded variable frequency drives including GD200A, GD270, GD350, and GD350A series. Technical Director Burt Grabe attended INVT Global Partners Conference 2018 in Shenzhen, demonstrating strong partnership alignment.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• SEW-Eurodrive: Specialist in drives, gearmotors, and drive electronics with strong mining and industrial presence in Africa; competes directly with Indusquip's combination of motors plus VFDs as integrated drive solutions.
• Yaskawa: Manufacturer of industrial AC drives (e.g., GA700, A1000) and servo/motion control systems that overlap directly with Indusquip's INVT-distributed VFD and DA-series automation products.
• ABB: Global leader in industrial electric motors and variable frequency drives, directly competing with Indusquip's WEM motors and INVT-distributed VFDs across the same industrial, HVAC, and mining customer base in South Africa.
• Wolong Electric: Chinese motor and drive manufacturer whose logo already appears on Indusquip's website as a Medium Voltage partner; competes directly in industrial motor supply, especially on cost-driven accounts.
• INVT (Invt Electric Co., Ltd.): Chinese manufacturer of the exact VFD product family (GD200A/GD270/GD350/GD350A/GD600) that Indusquip distributes in South Africa; both strategic technology partner and direct competitive manufacturer in adjacent markets.

Broad incumbents

• Siemens: Broad industrial automation incumbent offering the SINAMICS VFD family and SIMOTICS motor range; competes for the same large industrial and mining accounts in South Africa but as part of a much wider portfolio.
• Schneider Electric: Sells Altivar variable frequency drives and Lexium motion control, overlapping directly with Indusquip's VFD and automation offerings; broader incumbent across electrical distribution and industrial automation.
• Eaton: Provides industrial drives, motor control, and power management products that overlap with Indusquip's VFD and motor portfolio, particularly in industrial and water/wastewater applications.
• Nidec Corporation: Global motor manufacturer (industrial, appliance, automotive) whose industrial AC motors compete with WEM Low Voltage motors in OEM and channel sales across Africa.

Regional players

• TECO Electric & Machinery: Asian motor and drive manufacturer with established distribution across Africa and the Middle East; competes on price-performance in industrial motors and VFDs similar to Indusquip's WEM and INVT lines.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCKMmTiQtk9T0seb9FQljIjg
• Facebookfacebook.com/indusquipweminvt
• LinkedInlinkedin.com/company/indusquip-marketing-wem
• Instagraminstagram.com/indusquipwemelectricmotors

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Indusquip Marketing