Persilux
Persilux is a privately held Brazilian manufacturer founded in 1991 in Porto Alegre, producing customized curtains, blinds, and awnings distributed through a 35+ dealer network across southern Brazil, with a proprietary wireless automation platform (Persilux Motion) for smart-home control.
- Company typePrivate
- Founded1991
- HeadquartersPorto Alegre, Brazil
- Headcount11–50
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Persilux does
Persilux is a Brazilian manufacturer of curtains, blinds, and awnings founded in 1991 and headquartered in Porto Alegre, Rio Grande do Sul. The company operates a single manufacturing facility combining robotized production lines and ultrasonic cutting technology with specialized craftsmanship, producing a catalog that spans roller (Rolô), Roman, sheer, Seychelles, traditional, and panel curtains; horizontal, cellular, and vertical blinds; skylight solutions; and a proprietary motorized track system. Its Persilux Motion platform provides wireless smart-home automation across the product line, supporting remote, voice, and app-based control of curtains, blinds, and awnings. The company also distributes the Lavisi awning brand through its own channel.
Persilux generates revenue through one-time sales of customized window treatments to residential and commercial end-customers, with pricing set on a quote basis by authorized dealers. Its go-to-market is primarily channel-led via a network of 35+ authorized resellers concentrated in Rio Grande do Sul, with expanding presence in Santa Catarina and Pará, complemented by direct showroom sales at the Porto Alegre headquarters and a B2B ordering portal for registered dealers. The company positions itself as one of the largest curtain and blind factories in Brazil, citing over 30 years of continuous operation, pioneer status in importing decorative-segment raw materials, and international ecological certification of its fabrics and slats. No public listing, institutional funding, or parent company is identified; ownership appears to remain privately held.
Persilux firmographics
Firmographics- Name
- Persilux
- Legal name
- Persilux
- Website
- https://persilux.com.br
- Company type
- Private
- Founded year
- 1991
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Persilux is a privately held Brazilian manufacturer founded in 1991 in Porto Alegre, producing customized curtains, blinds, and awnings distributed through a 35+ dealer network across southern Brazil, with a proprietary wireless automation platform (Persilux Motion) for smart-home control.
- Ownership category
- akta.pro rank
Persilux industry classification
Industry- Product category
- Window Treatments
- NAICS
- Blind and Shade Manufacturing (337920)
- SIC
- Miscellaneous Furniture & Fixtures (2590)
- akta.pro primary industry
- Custom Window Blinds Retail (Wood, Faux Wood, Aluminum, Vertical) (CRAIAKAA)
- akta.pro secondary industries
- Custom Drapery & Made-to-Measure Window Coverings Retail (CRAIAKAD), Motorized Shades, Blinds & Curtain Automation (HSAHADAD)
Keywords
Where Persilux is headquartered
LocationHeadquarters
- HQ city
- Porto Alegre
- HQ country
- Brazil
- HQ region
- Latin America
Offices1 record
Markets served
Persilux business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Window Treatment Products: Manufacturing and selling curtains (Rolô, Romana, Seychelles, Sheer, Traditional), blinds (Horizontal, Cellular, Vertical), skylight solutions, and motorized tracks. Products available in various materials including blackout, translucent, and solar screen fabrics.
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Persilux product offering
Product offeringCore offering
Persilux manufactures and sells customised curtains (Rolô, Romana, Sheer, Seychelles, Tradicional), blinds (Horizontal, Cellular, Vertical, Move), panel systems, skylight solutions, and awnings, with options for manual, motorised, and app-based automated operation. The company distributes these products through an authorised dealer network across southern Brazil and a direct showroom in Porto Alegre, supported by the proprietary Persilux Motion smart-home automation platform.
Product overview
Persilux is a manufacturer of curtains, blinds, and awnings based in Porto Alegre, Brazil, founded in 1991. The company operates as a specialized factory offering a comprehensive portfolio of window treatment products organized across two main categories: traditional window coverings (Cortinas/Rolô, Romana, Sheer, Seychelles, Tradicional, Painel, Skylight) and horizontal/vertical blinds (Horizontais in aluminum/wood/PVC, Celular, Verticais Classic and Move), plus the motorized Trilho Motorizado system. The portfolio also includes the Persilux Motion automation platform for wireless smart home control and the Lavisi awning brand. All products feature various fabric options including solar screens, blackout, and translucent materials, with options for manual, motorized, or app-based automated operation. The company emphasizes international ecological certification for fabrics and blades, ultrasonic cutting technology, and robotic manufacturing for precision.
Differentiator
Problem solved
Functional benefit
Products and services
- Cortinas Rolô
Quantifiable outcome
- Up to 20 years estimated lifespan for motorized track systems at 2 daily actuations
- +3 more outcomes
Companies that use Persilux
Customer profileSegments3 records
Ideal customer profiles3 records
Persilux technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Persilux partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- LavisiminorLavisi is a separate awning brand that Persilux distributes/sells through their website. Persilux serves as a distribution channel for Lavisi awnings alongside their own product lines.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Persilux competitors and assessment
Company assessmentRegional players
- Bandalux: European manufacturer of awnings, roller blinds, and motorized exterior shading systems. Comparable as a non-Brazilian awning/blind manufacturer expanding into Latin America, overlapping with Persilux's Lavisi awning partnership and Persilux Motion motorized offerings.
- Alutoldo: Brazilian awning and outdoor shading manufacturer. Comparable to the Lavisi awnings line distributed by Persilux and to Persilux's outdoor shading product category, serving overlapping southern-Brazil customer segments.
Broad incumbents
- Hunter Douglas: Global leader in window coverings (blinds, shades, shutters) with a strong Brazilian operation. Directly comparable to Persilux across the full window-treatment category, but at vastly larger scale, broader product range, and deeper relationships with architects and commercial specifiers.
- Luxaflex: Hunter Douglas-owned premium window-treatment brand offering custom blinds, shades, and motorized solutions. Comparable to Persilux's premium/motorized positioning (especially Persilux Motion) but as a global brand with stronger smart-home integration and broader international distribution.
Others
- Somfy: French global specialist in motors and automated controls for blinds, awnings, and curtains. Comparable as the motorization/automation technology layer behind many smart window treatments; an enabler/ecosystem participant relative to Persilux's Persilux Motion platform.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Persilux social profiles
Digital presencePersilux financial estimates
Financial estimateRevenue estimate
Valuation estimate
Persilux leadership team
Management profileNumber of profiles
Persilux funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Persilux M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Persilux
What does Persilux do?
Persilux manufactures and sells customised curtains (Rolô, Romana, Sheer, Seychelles, Tradicional), blinds (Horizontal, Cellular, Vertical, Move), panel systems, skylight solutions, and awnings, with options for manual, motorised, and app-based automated operation. The company distributes these products through an authorised dealer network across southern Brazil and a direct showroom in Porto Alegre, supported by the proprietary Persilux Motion smart-home automation platform.
Is Persilux a public or private company?
Persilux is a private company. It is classified as family owned and is currently operating.
When was Persilux founded?
Persilux was founded in 1991. It employs 11 to 50 people.
Where is Persilux based?
Persilux is headquartered in Porto Alegre, Brazil, in the Latin America region.
How does Persilux make money?
One revenue line is on record: window Treatment Products.
Who are Persilux's main competitors?
Regional players on record are Bandalux and Alutoldo. Broad incumbents are Hunter Douglas and Luxaflex. Somfy is listed as an others.
Does Persilux have an API?
No public API is recorded for Persilux.
What industry is Persilux in?
Persilux's product category is Window Treatments. Its primary akta.pro industry code is CRAIAKAA, Custom Window Blinds Retail (Wood, Faux Wood, Aluminum, Vertical), with a secondary code of CRAIAKAD, Custom Drapery & Made-to-Measure Window Coverings Retail. Its NAICS code is 337920 and its SIC code is 2590.