Binder Casting
Casting by ARC (formerly Binder Casting) is a New York- and London-based professional casting services firm that sources and secures talent for Broadway, Off-Broadway, national tours, regional theatres, and major film/TV/commercial productions for enterprise clients including Disney, Netflix, HBO, and NBC, backed by RWS Global.
- Company typePrivate
- Founded1977
- HeadquartersLong Island City, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Binder Casting does
Casting by ARC (formerly Binder Casting) is a New York-based professional casting services firm serving the entertainment industry. The firm sources, auditions, and secures talent for Broadway, Off-Broadway, national tours, regional theatres, major studio features, award-winning series, indie projects, concert captures, network specials, and commercial campaigns. It was assembled by merging the Binder Casting and Stewart/Whitley legacies under the RWS Global umbrella, and today it operates from a Manhattan headquarters with an additional London presence. Active projects include Disney's The Lion King (all North American and several international companies), Chicago, Hadestown, Life of Pi, Othello, Gatsby, A Wonderful World, Real Women Have Curves, and the Christmas Spectacular Starring the Radio City Rockettes, alongside work for Netflix, HBO, PBS, FOX, NBC, Disney, ABC, Lionsgate, and Lifetime.
The firm operates a technology stack built around casting software used for audition management and client presentations, with proprietary elements centered on a combined talent pool spanning both legacy rosters. Its product surface comprises Theatrical Casting Services, Film & TV Casting Services, and the ARC Apprenticeship Program, a six-month paid ($16.50/hour) in-person training track for aspiring casting professionals. Go-to-market is relationship-driven enterprise sales: the firm is engaged early by producers and creative teams and stays involved across concept, auditions, and final casting decisions, with new project inquiries routed through agent Ben Sands of Artists & Representatives.
Revenue is generated through professional casting fees on a quote-based, project-by-project basis across theatrical, film/TV, and commercial engagements; specific pricing is not publicly disclosed. Customer segments are horizontal across use cases rather than vertical industries, anchored by a handful of long-running Broadway engagements (e.g., multi-company The Lion King) and a broad long tail of one-off film, TV, and commercial projects. The firm is privately held under RWS Global, with no disclosed funding rounds, financial metrics, or ownership percentages.
Binder Casting firmographics
Firmographics- Name
- Binder Casting
- Legal name
- Casting by ARC
- Website
- https://bindercasting.com
- Company type
- Private
- Founded year
- 1977
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Casting by ARC (formerly Binder Casting) is a New York- and London-based professional casting services firm that sources and secures talent for Broadway, Off-Broadway, national tours, regional theatres, and major film/TV/commercial productions for enterprise clients including Disney, Netflix, HBO, and NBC, backed by RWS Global.
- Ownership category
- akta.pro rank
Binder Casting industry classification
Industry- Product category
- Entertainment Casting Services
- NAICS
- Employment Placement Agencies (561311)
- SIC
- Services-Allied To Motion Picture Production (7819)
- akta.pro primary industry
- Talent Casting & Auditions (Casting Directors, Open Calls) (HSACAHAL)
- akta.pro secondary industry
- Casting & Talent Services (Casting, Background, Talent Holding) (MPADAFAI)
Keywords
Where Binder Casting is headquartered
LocationHeadquarters
- HQ city
- Long Island City
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Binder Casting business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Theatrical Casting Services: Professional casting services for Broadway, Off-Broadway, national tours and regional theatres. Revenue generated through casting fees for major theatrical productions.
- Film & TV Casting Services: Casting for major studio features, award-winning series, indie projects, concert captures, and network specials for platforms like Netflix, HBO, PBS, FOX, NBC.
- Apprenticeship Program: Paid apprenticeship program at $16.50/hour providing training in theatrical, commercial, and film & TV casting. Six-month in-person program in New York City.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | ARC Apprenticeship Program compensation |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels1 record
Binder Casting product offering
Product offeringCore offering
Binder Casting (operating as Casting by ARC) is a professional casting agency that sources, auditions, and secures talent for entertainment clients. Core offerings include casting for Broadway, Off-Broadway, national tours, and regional theatres, plus casting for major studio features, award-winning series, indie projects, concert captures, and network specials, with additional commercial casting services. The agency also runs a paid six-month ARC Apprenticeship Program in New York City to train casting professionals.
Product overview
Binder Casting (operating as Casting by ARC) provides comprehensive casting services for the entertainment industry. The core offering includes theatrical casting (Broadway, Off-Broadway, national tours, regional theatres) and Film & TV casting (studio features, series, indie projects). The company is backed by RWS Global and serves clients across platforms including Netflix, HBO, PBS, FOX, NBC, Disney, and ABC. The ARC Apprenticeship Program is a supplementary training program that develops future casting professionals.
Differentiator
Problem solved
Functional benefit
Products and services
- Theatrical Casting Services Full-service casting for Broadway, Off-Broadway, national tours, and regional theatres, including consulting with creative teams, sourcing talent, organizing auditions, and sustaining long-term casting plans such as multiple companies of the same show.
- Film & TV Casting Services Casting for major studio features, award-winning series, indie projects, concert captures, and network specials across platforms including Netflix, HBO, PBS, FOX, NBC, Disney, ABC, Lionsgate, and Lifetime.
- Commercial Casting Services Casting for international commercial spots and broadcast advertising projects, sourcing on-camera talent for brand messaging across broadcast and digital platforms.
- ARC Apprenticeship Program A six-month paid apprenticeship program ($16.50/hour, Monday–Friday full-time, on-site in New York City) providing intensive training and real-world experience in theatrical, commercial, and film & TV casting, including audition scheduling, casting software use, and client presentations.
Companies that use Binder Casting
Customer profileNamed customers17 records
Segments3 records
Ideal customer profiles3 records
Binder Casting technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Binder Casting partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- RWS GlobalcoreBacked by RWS Global, ARC operates as the casting division of this entertainment company. RWS Global provides organizational backing and support, enabling ARC to offer comprehensive casting services that exceed client expectations at every step of production.
- Artists & RepresentativescoreAgent Ben Sands of Artists & Representatives handles new professional casting inquiries for engaging ARC to cast Film/TV/Theatre projects. This agent relationship serves as the primary referral channel for new project inquiries.
Scale indicators4 records
Recent moves5 records
Expansion highlights4 records
Binder Casting competitors and assessment
Company assessmentOthers
- RWS Global: ARC's parent company; not a competitor but an ecosystem participant that provides ARC with corporate backing, multi-region reach and adjacent entertainment production capabilities.
Broad incumbents
- Mary Vernieu Casting: LA-based film and television casting office with major studio credits. Comparable in the Film & TV segment of ARC's business, with a broader Hollywood feature footprint.
- Bernard Telsey Casting / Telsey Office: Veteran casting operation spanning Broadway, film and TV. Overlaps with ARC on theatrical and studio mandates and is a benchmark for casting office scale.
Direct peers
- Jim Carnahan Casting: Veteran Broadway and film casting office run by a long-tenured casting director. Directly comparable in theatrical casting mandates and producer relationships.
- Calleri Jensen Davis: NYC casting office referenced directly in ARC's data (Calleri Jensen Davis previously hired an ARC team member). Operates in the same Broadway casting niche with overlapping producer clients.
- Telsey & Company: Major NYC casting office casting Broadway shows, film and television. Competes head-to-head for the same enterprise production clients (studios, networks, producers).
- Stewart/Whitley: On-camera casting legacy now folded into ARC; prior to the merger, Stewart/Whitley was itself a peer in the on-camera/film-TV casting segment.
- Adam Caldwell Casting: NYC casting office casting Broadway, Off-Broadway and television. Comparable in scale and in the types of productions serviced.
- Caparelliotis Casting: NYC-based casting office focused on Broadway, Off-Broadway and select film/TV. Competes for the same theatrical casting engagements as ARC.
- Tara Rubin Casting: Long-established NYC casting office with a comparable Broadway, national tour and film/TV book of business. Most direct competitor for marquee theatrical casting mandates.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Binder Casting social profiles
Digital presenceBinder Casting financial estimates
Financial estimateRevenue estimate
Valuation estimate
Binder Casting leadership team
Management profileNumber of profiles
Profiles6 records
Binder Casting funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Binder Casting M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Binder Casting
What does Binder Casting do?
Binder Casting (operating as Casting by ARC) is a professional casting agency that sources, auditions, and secures talent for entertainment clients. Core offerings include casting for Broadway, Off-Broadway, national tours, and regional theatres, plus casting for major studio features, award-winning series, indie projects, concert captures, and network specials, with additional commercial casting services. The agency also runs a paid six-month ARC Apprenticeship Program in New York City to train casting professionals.
Is Binder Casting a public or private company?
Binder Casting is a private company. It is classified as corporate owned and is currently operating.
When was Binder Casting founded?
Binder Casting was founded in 1977. It employs 11 to 50 people.
Where is Binder Casting based?
Binder Casting is headquartered in Long Island City, United States, in the North America region.
How does Binder Casting make money?
Three revenue lines are on record. Theatrical Casting Services are the primary driver. The others are film & TV Casting Services and apprenticeship Program.
Who are Binder Casting's main competitors?
RWS Global is listed as an others. Broad incumbents are Mary Vernieu Casting and Bernard Telsey Casting / Telsey Office. Direct peers are Jim Carnahan Casting, Calleri Jensen Davis, Telsey & Company, Stewart/Whitley, Adam Caldwell Casting, Caparelliotis Casting and Tara Rubin Casting.
Does Binder Casting have an API?
No public API is recorded for Binder Casting.
What industry is Binder Casting in?
Binder Casting's product category is Entertainment Casting Services. Its primary akta.pro industry code is HSACAHAL, Talent Casting & Auditions (Casting Directors, Open Calls), with a secondary code of MPADAFAI, Casting & Talent Services (Casting, Background, Talent Holding). Its NAICS code is 561311 and its SIC code is 7819.