Baker & Co

What Baker & Co does

Baker & Co is an Australia-based, privately held ingredient supplier that sources and develops natural raw materials for manufacturers in the food and beverage, flavour and fragrance, cosmetic and personal care, and health and wellness industries. The company operates a single laboratory and warehouse facility in Huntingwood, New South Wales, and draws on a globally distributed supplier network spanning at least twelve countries across Europe, Africa, Asia, and Oceania, with particularly intimate relationships with a small number of distillers in Bulgaria, France, and Spain.

Its portfolio covers seven core ingredient functionalities: Colour, Taste, Aroma, Texture, Enhancement, Preservation, and Active delivery. Technical differentiation is anchored in proprietary capabilities including in-house Chiral GCMS analytical facilities for authenticity verification, a fermentation technology platform for producing natural aroma molecules and organic acid preservatives, a stable natural blue colour derived from anthocyanin pigment, citrus fibre technology that converts orange peel waste into functional fibre replacements, and botanical enzyme isolation such as Actinidin from kiwifruit. Products include Lavender and Lavandin essential oils, truffle extracts, natural colours, flavour enhancement tools, natural preservatives, and texture ingredients.

The business model is direct B2B ingredient sales to manufacturers on a quote-based, non-publicly-disclosed pricing structure, supported by a consultative, solutions-based sales motion. Go-to-market is sales-led and content-supported via a company blog, Instagram, and LinkedIn, with phone and email as primary contact channels. The company operates as an independent family business with no institutional investment, no disclosed M&A activity, and a hands-on relationship model with both suppliers and customers.

Name

Baker & Co

Legal name

Baker & Co

Website

https://bakerandco.com.au

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Baker & Co is an Australian family-owned B2B supplier of natural specialty ingredients, including essential oils, fermentation-derived preservatives, natural colours, and citrus fibres, serving manufacturers in food and beverage, flavour and fragrance, cosmetic and personal care, and health and wellness.

Ownership category

akta.pro rank

Product category

Specialty Ingredients

NAICS

Food Manufacturing (311), Flavoring Syrup and Concentrate Manufacturing (31193), Flavoring Syrup and Concentrate Manufacturing (311930), Other Food Manufacturing (3119)

SIC

Miscellaneous Food Preparations & Kindred Products (2090), Food And Kindred Products (2000), Sugar & Confectionery Products (2060)

akta.pro primary industry

Flavor Houses & Compound Flavor Manufacturing (AFAJADAA)

akta.pro secondary industries

Flavorings & Extracts (Natural & Artificial) (CRADAOAA), Ingredient Blends & Systems / Custom Formulation (Seasoning Systems, Functional Blends) (CRADAOAO), International Specialty Ingredients & Import Markets (CRAHAFAL)

Keywords

• Specialty food ingredients
• Natural flavour fragrance
• Essential oils supply
• Natural colour pigments
• Cosmetic active ingredients

Headquarters

HQ city

Sydney

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Ingredient Sales: Baker & Co generates revenue through the sale of natural ingredients to manufacturers in Food & Beverage, Flavour & Fragrance, Cosmetic & Personal Care, and Health & Wellness industries. The company sources individual ingredients globally and develops combinations of ingredients for unique functionality.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Baker & Co sources, develops and supplies unique natural ingredients to industrial manufacturers. The portfolio spans Colour, Taste, Aroma, Texture, Enhancement, Preservation, and Active functional categories, delivered via a global producer network (Bulgaria, France, Spain, Madagascar, India, Australia, etc.) with in-house production and analytical verification. Customers include food & beverage, flavour & fragrance, cosmetic & personal care, and health & wellness manufacturers who buy tailored ingredient solutions rather than off-the-shelf commodities.

Product overview

Baker & Co is a supplier of unique natural ingredients serving the Food & Beverage, Flavour & Fragrance, Cosmetic & Personal Care, and Health & Wellness industries. Their portfolio spans four main ingredient categories: Food & Beverage Ingredients (vanilla, herbs, spices, natural colours), Flavour & Fragrance Ingredients (essential oils, absolutes, aroma chemicals), Cosmetic & Personal Care Ingredients (vegetable oils, natural preservatives), and Health & Wellness Ingredients (therapeutic essential oils, actives). These ingredients provide seven core functionalities: Colour, Taste, Aroma, Texture, Enhancement, Preservation, and Active. Specific products include Lavender and Lavandin essential oils sourced from Bulgaria, France and Spain, Truffle extracts and flavourings, Natural colour solutions including a stable natural blue pigment, and fermentation-derived flavour enhancement and preservation ingredients. The company operates from Australia (Huntingwood NSW) and maintains intimate relationships with growers and distillers globally.

Differentiator

Problem solved

Functional benefit

Products and services

• Food & Beverage Ingredients Natural ingredients for food and beverage applications delivering Taste, Aroma, Colour, Enhancement, Texture and Preservation functions, including vanilla, herbs, spices and natural colours, sold to food and beverage manufacturers.
• Flavour & Fragrance Ingredients A palette of natural and synthetic aroma chemicals, high-impact specialties, essential oils, absolutes, resinoids and extracts sold to flavourists and perfumers for flavour and fragrance applications, with fermentation-derived ingredients for natural aroma chemistry.
• Cosmetic & Personal Care Ingredients Essential oils, extracts, absolutes, vegetable oils and fermentation derivatives sold to cosmetics and personal care product manufacturers for natural aroma, natural preservation and skin nourishment (fatty acids and active ingredients).
• Health & Wellness Ingredients Therapeutic essential oils, nourishing vegetable oils and active ingredients sold to pharmaceutical and therapeutic goods manufacturers for bone and joint health, eye health, digestive function, cognitive health, sports nutrition, pain relief and general wellbeing, including isolation of known molecules and research into undiscovered actives.
• Lavender and Lavandin Essential Oils Organic Bulgarian Lavender Oil, French Fine Lavender (Maillette, Popular, Alpine varieties) and Spanish Lavandin (Grosso, Super, Abrial) essential oils sold for perfumery and aromatherapy applications, with authenticity verified by in-house Chiral GCMS.
• Truffle Extracts and Flavourings White and black truffle extracts and flavourings standardised for consistent flavour delivery, derived from Tuber melanosporum (French black truffle) and Tuber magnatum (Italian white truffle), sold to food manufacturers and flavour houses.
• Natural Colour Solutions Natural colour ingredients sourced from fruits, vegetables and plants including a stable natural blue pigment derived from anthocyanin with excellent heat and light stability, suitable for beverage, confectionery, fruit preparations and bakery filling applications, also enabling the development of bright greens and intense purple shades.
• Flavour Enhancement Ingredients Clean-label natural flavour enhancement tools developed through fermentation and yeast extraction technology, delivering umami impact, meaty flavour profiles and reduced-sodium solutions for food manufacturers.
• Natural Preservation Ingredients Natural preservatives and antioxidants including Carnosic acid and Rosmarinic acid from Rosemary, Ascorbic acid from sour cherry seeds, Ellagic acid from pomegranates, and fermentation-derived organic acids (Propionic, Lactic, Acetic) for natural preservation in food and personal care applications.
• Texture Ingredients Natural textural ingredients including soluble and insoluble citrus fibres produced from orange peel waste streams with gel-forming capability (replacing gums, emulsifiers, carrageenan, phosphates, pectin and egg) and the kiwifruit-derived enzyme Actinidin for meat/seafood tenderising at low temperatures and bakery textural improvement including staling prevention, plus moisture retention solutions.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• Distillers in Bulgaria, France and SpaincoreStrategic or Co-development PartnerBaker & Co maintains intimate relationships with a very small number of distillers in Bulgaria, France and Spain, allowing delivery of essential oils of highest quality. Bulgarian Lavender is distilled during July in a region approximately 200km from Sofia. French Lavender is cultivated in Alpes de Haute-Provence, Drôme and Vaucluse regions at altitudes of 600-1400m. Spanish Lavandin production focuses on Guadalajara, Navarra, Cuenca and Albacete regions.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Symrise: Major flavor and fragrance manufacturer with strong natural ingredient capabilities including citrus and botanical extracts. Comparable because it operates across F&B, personal care and health verticals with similar ingredient portfolios.
• Firmenich: Leading flavor and fragrance house with deep natural ingredient sourcing. Comparable due to its palette of aroma chemicals, essential oils and natural extracts serving perfumery, flavor and personal care customers.
• Givaudan: World's largest flavor and fragrance house serving F&B, cosmetics and health end-markets. Comparable because it competes for the same manufacturer customers across natural and synthetic ingredients, though at vastly greater scale and with a much broader portfolio.
• International Flavors & Fragrances (IFF): Global ingredient supplier across flavors, fragrances, food ingredients and nutrition. Directly comparable because it serves the same four end-market verticals and competes in natural ingredient categories such as fermentation-derived molecules and natural colours.
• Mane: France-based family-owned flavor and fragrance house with strong natural ingredient capabilities. Comparable due to its portfolio of essential oils, absolutes, extracts and aroma chemicals serving flavorists and perfumers globally.
• Kerry Group: Global taste and nutrition company with significant natural flavor and clean-label ingredient offerings. Comparable because it serves F&B manufacturers with natural taste enhancement, preservation and texture solutions — overlapping with Baker & Co's functional categories.

Direct peers

• Treatt: UK-based supplier of natural and specialty ingredient solutions for the flavor and fragrance industry. Comparable due to its focus on citrus, essential oils and natural extracts serving similar B2B manufacturer customers.
• Prinova: Global supplier of specialty ingredients including flavors, colors and nutritional ingredients to the food, beverage and health industries. Comparable due to its broad ingredient portfolio serving similar B2B manufacturer customers with natural and functional solutions.
• Robertet: France-based natural ingredient specialist in flavors, fragrances and natural raw materials. Highly comparable to Baker & Co in its emphasis on natural and botanical sourcing, essential oils, and collaboration with perfumers and flavorists.
• Sensient Technologies: Specialty ingredient supplier focused on natural colours, flavors and fragrances. Closely comparable to Baker & Co because natural colours (including challenging shades like blue) are a core offering serving F&B manufacturers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/baker-&-co
• Instagraminstagram.com/bakerandco

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Baker & Co