Ludus
Ludus is a small Herzliya, Israel-based company founded in 2011 that positions itself as a dedicated intermediary in the casual games market, serving affiliates, game developers, and advertisers with a team of 1-10 employees.
- Company typePrivate
- Founded2011
- HeadquartersHerzliya, Israel
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Ludus does
Ludus is a privately held, for-profit company headquartered in Herzliya, Israel, founded in 2011. Per its own firmographic descriptor, it was established to create a dedicated space for the casual games market serving three counterparties: affiliates, developers, and advertisers. The positioning implies a multi-sided intermediary or marketplace function connecting supply (casual games developers and their inventory) with demand (advertisers and distribution affiliates), though the precise operating mechanics are not disclosed in the available input.
The company operates with a very small team, reported at 1-10 employees, indicating either a lean operating posture or a constrained scale of activity. No core technology stack, proprietary features, integrations, APIs, products, or services are documented in the source data. The company website at ludus.net currently returns only a verification/loading page with no substantive business content, and the company's pricing models, revenue mechanics, customer logos, segments, and partnership history are all unstated.
The business model — how Ludus monetizes between affiliates, developers, and advertisers — cannot be specified from the input. There is no disclosed pricing structure, no funding history, no revenue figures, no management team information, no awards, no patents, no M&A activity, and no regulatory actions on record. Consequently, the financial scale, ownership structure, and operating status of the entity cannot be independently confirmed from the available source material.
Ludus firmographics
Firmographics- Name
- Ludus
- Website
- http://www.ludus.net
- Company type
- Private
- Founded year
- 2011
- Headcount range
- 1–10 employees
- Short description
- Ludus is a small Herzliya, Israel-based company founded in 2011 that positions itself as a dedicated intermediary in the casual games market, serving affiliates, game developers, and advertisers with a team of 1-10 employees.
- Ownership category
- akta.pro rank
Ludus industry classification
Industry- Product category
- Casual Gaming Marketplace
- NAICS
- Hobby, Toy, and Game Retailers (45912), Amusement Parks and Arcades (7131)
- SIC
- Services-Miscellaneous Amusement & Recreation (7990), Retail-Computer & Computer Software Stores (5734)
- akta.pro primary industry
- Mobile Game Publishing & App Game Stores (BPAMAKAB)
- akta.pro secondary industry
- Mobile Game Stores & Alternative App Stores (MPAFACAD)
Keywords
Where Ludus is headquartered
LocationHeadquarters
- HQ city
- Herzliya
- HQ country
- Israel
- HQ region
- Middle East
Markets served
Ludus business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Ludus product offering
Product offeringCore offering
Ludus operates a dedicated platform/space serving the casual games market, connecting affiliates, game developers, and advertisers. The company enables these three constituencies to interact within a focused marketplace environment for casual gaming content distribution, promotion, and monetization.
Differentiator
Problem solved
Functional benefit
Products and services
- Ludus Casual Games Marketplace Platform A dedicated online platform that serves the casual games market by connecting affiliates, game developers, and advertisers within a shared commercial space for casual gaming content distribution and monetization.
Companies that use Ludus
Customer profileIdeal customer profiles3 records
Ludus technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Ludus competitors and assessment
Company assessmentDirect peers
- Miniclip: Long-established casual and mobile games publisher/portal that aggregates titles and monetizes via ads and in-app purchases; directly comparable to Ludus as a multi-sided casual games hub.
- CrazyGames: Browser-based casual games platform monetized through advertising and developer revenue share; competes with Ludus for the same developer, advertiser, and audience triangle.
- Poki: Free-to-play casual web games portal that pays developers per play and monetizes via ads; the closest large-scale analogue to Ludus's casual-games marketplace model.
- Kongregate: Web and mobile casual games community with publisher-developer relationships and ad-driven monetization; comparable to Ludus in targeting indie casual developers and ad-funded gameplay.
- AddictingGames: Casual web games portal operated within a larger gaming network, monetized via advertising and developer distribution deals; directly comparable as a casual-games aggregator.
Broad incumbents
- Big Fish Games: Established casual and social casino games publisher and platform with both direct publishing and a third-party developer distribution program; broader incumbent in the same casual-games category.
- Voodoo: Dominant hyper-casual mobile publisher that controls discovery, ad monetization, and developer relationships at massive scale; a much larger incumbent competing for the same casual developer and ad budgets.
- Tilting Point: Mobile games publisher that partners with independent developers on user acquisition, live ops, and ad monetization; competes for the same casual-developer advertising relationships that Ludus targets.
Emerging players
- Newgrounds: Independent web games and animation community with creator monetization tools and ad revenue sharing; a smaller-scale analogue to Ludus's developer–advertiser–audience hub.
- GameZebo: Casual games portal that reviews and distributes web/mobile casual games and connects developers with audiences via advertising; similar niche but with editorial-led positioning.
Market position
Strengths3 records
Weaknesses3 records
Key risks5 records
Key highlights3 records
Customer concentration
Ludus social profiles
Digital presenceLudus financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ludus leadership team
Management profileNumber of profiles
Ludus funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ludus M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ludus
What does Ludus do?
Ludus operates a dedicated platform/space serving the casual games market, connecting affiliates, game developers, and advertisers. The company enables these three constituencies to interact within a focused marketplace environment for casual gaming content distribution, promotion, and monetization.
When was Ludus founded?
Ludus was founded in 2011. It employs 1 to 10 people.
Where is Ludus based?
Ludus is headquartered in Herzliya, Israel, in the Middle East region.
Who are Ludus's main competitors?
Direct peers on record are Miniclip, CrazyGames, Poki, Kongregate and AddictingGames. Broad incumbents are Big Fish Games, Voodoo and Tilting Point. Emerging players are Newgrounds and GameZebo.
Does Ludus have an API?
No public API is recorded for Ludus.
What industry is Ludus in?
Ludus's product category is Casual Gaming Marketplace. Its primary akta.pro industry code is BPAMAKAB, Mobile Game Publishing & App Game Stores, with a secondary code of MPAFACAD, Mobile Game Stores & Alternative App Stores. Its NAICS code is 45912 and its SIC code is 7990.