Cape to Cape Explorer Tours
Cape to Cape Explorer Tours is a Margaret River, Western Australia–based ecotourism operator that runs guided and self-guided multi-day hiking tours on the 132km Cape to Cape Track and Bibbulmun Track, supported by its own Surfpoint Resort accommodation and direct-to-consumer booking via Rezdy.
- Company typePrivate
- Founded2010
- HeadquartersMargaret River, Australia
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Cape to Cape Explorer Tours does
Cape to Cape Explorer Tours (legal entity: Explorer Tours Pty Ltd) is a Margaret River-based ecotourism operator founded in 2010 by Gene Hardy, specializing in guided and self-guided multi-day hiking experiences on Western Australia's 132km Cape to Cape Track and sections of the Bibbulmun Track. The core product set comprises the 8-Day Guided End-to-End (full 132km), the 8-Day Guided Highlights (approximately half the track at lower daily distances, supplemented with cave, kayak, and winery activities), the 15-Day Ultimate WA Hiking Experience (Cape to Cape plus Bibbulmun plus Margaret River wine), and self-guided multi-day packages with logistics, catering, and accommodation handled in-house. Accommodation is provided through the affiliated Surfpoint Resort at Gnarabup, offering glamping, shared-bathroom, and ensuite rooms. Day tours (Cape to Vine, Ultimate Wine Tour, Private Fishing, Private Vehicle Charter) round out the revenue mix.
The company operates a direct-to-consumer model with no intermediaries, taking bookings through the third-party Rezdy platform and driving demand via TripAdvisor (5.0 rating, five consecutive Travelers' Choice Awards), AllTrails (2026 Travel-Worthy Trails recognition), Facebook, Instagram, blog content, and a tree-planting partnership with Nature Conservation Margaret River Region. There is no proprietary technology stack; the operating moat rests on 15 years of accumulated regional guide expertise, two WA Tourism Award gold medals for Ecotourism (2017, 2018), and integrated logistics across guiding, catering, and accommodation. The team of 11–12 includes six Track Guides, an Operations Manager, a Surfpoint Resort General Manager, and functional leads for schools, finance, and marketing. The company serves adventure travelers, hiking enthusiasts, school groups, and corporate retreat clients, with pricing from AUD $175 (3-hour private hike) to AUD $5,200 (15-day premium tour).
Cape to Cape Explorer Tours firmographics
Firmographics- Name
- Cape to Cape Explorer Tours
- Legal name
- Explorer Tours Pty Ltd
- Website
- https://capetocapetours.com.au
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Cape to Cape Explorer Tours is a Margaret River, Western Australia–based ecotourism operator that runs guided and self-guided multi-day hiking tours on the 132km Cape to Cape Track and Bibbulmun Track, supported by its own Surfpoint Resort accommodation and direct-to-consumer booking via Rezdy.
- Ownership category
- akta.pro rank
Cape to Cape Explorer Tours industry classification
Industry- Product category
- Eco-Tourism & Guided Hiking Tours
- NAICS
- Tour Operators (56152), Tour Operators (561520)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Eco-Adventure Multi-Day Expeditions (Trekking, Hut-to-Hut, Pack Trips) (THAAAEAJ)
- akta.pro secondary industries
- Adventure & Expedition Travel Agencies (THAKAFAB), Guided Tours & Interpretive Services (Ranger-Led, Naturalist, Cultural Interpretation) (THAAAGAB)
Keywords
Where Cape to Cape Explorer Tours is headquartered
LocationHeadquarters
- HQ city
- Margaret River
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Cape to Cape Explorer Tours business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Multi-day guided hiking tours: Guided and self-guided multi-day hiking experiences on the Cape to Cape Track and Bibbulmun Track. Revenue includes guide services, accommodation at Surfpoint Resort, in-house catering, and all logistics/transfers.
- Day tours and experiences: Single-day tours including Cape to Vine Tour, Ultimate Wine Tour, Private Fishing Experience, and Private Vehicle Charter.
- Self-guided tour support: Self-guided hiking packages with logistics support, maps, catering, accommodation booking, and transfer services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Multi-year contract | 8-Day Guided End-to-End - Glamping |
| Unit Pricing | Multi-year contract | 8-Day Guided End-to-End - Shared Bathroom |
| Unit Pricing | Multi-year contract | 8-Day Guided End-to-End - Ensuite |
| Unit Pricing | Multi-year contract | 8-Day Guided Highlights - Glamping |
| Unit Pricing | Multi-year contract | 8-Day Guided Highlights - Shared Bathroom |
| Unit Pricing | Multi-year contract | 8-Day Guided Highlights - Ensuite |
| Unit Pricing | Multi-year contract | 15-Day Ultimate WA Hiking Experience |
| Unit Pricing | Pay-as-you-go | 6-Hour Private Cape to Cape Track Hike |
| Unit Pricing | Pay-as-you-go | 3-Hour Private Cape to Cape Track Hike |
| Unit Pricing | Pay-as-you-go | Cape to Vine Tour |
| Unit Pricing | Pay-as-you-go | Ultimate Wine Tour |
| Unit Pricing | Pay-as-you-go | Private Fishing Experience |
| Unit Pricing | Pay-as-you-go | Private Vehicle Charter |
Go-to-market motion2 records
Distribution channels1 record
Marketing channels6 records
Cape to Cape Explorer Tours product offering
Product offeringCore offering
Cape to Cape Explorer Tours organizes guided and self-guided multi-day hiking experiences along the 132km Cape to Cape Track and Bibbulmun Track in Western Australia's Margaret River region. Tour packages bundle expert local guides, accommodation at the affiliated Surfpoint Resort, in-house catering using local produce, transfers, and full logistics, with day tours and wine experiences offered as add-on activities.
Product overview
Cape to Cape Explorer Tours is a specialized hiking tour operator offering guided and self-guided multi-day experiences on Western Australia's Cape to Cape Track (132km coastal trail) and Bibbulmun Track, supplemented by day tours in the Margaret River region. The core product portfolio consists of three main guided multi-day tour formats: the 8-Day Guided End-to-End (full 132km track), the 8-Day Guided Highlights (shorter sections with added activities like kayaking and cave visits), and the 15-Day Ultimate WA Hiking Experience (combining Cape to Cape, Bibbulmun Track, and wine experiences). Self-guided options provide flexible itineraries for independent walkers. Bibbulmun Track experiences focus on the Walpole Wilderness area. Day tours include wine, coastal, and adventure activities. Accommodation is provided through their affiliated Surfpoint Resort at Gnarabup. All tours emphasize eco-conscious practices, local guiding expertise, local produce catering, and logistics management.
Differentiator
Problem solved
Functional benefit
Products and services
- 8-Day Guided End-to-End Cape to Cape Guided multi-day hiking experience covering the full 132km Cape to Cape Track from Cape Naturaliste to Cape Leeuwin, with expert local guides, day-pack-only hiking, accommodation at Surfpoint Resort, in-house catering using local produce, and transfers included.
- 8-Day Guided Highlights of the Cape to Cape Track Guided hiking experience covering approximately half the 132km Cape to Cape Track at a more relaxed pace (6-15km per day), combined with added experiences such as cave visits, kayaking on the Margaret River, winery visits, and short off-track walks.
- 15-Day Ultimate WA Hiking Experience Extended fully-guided multi-day experience combining the Cape to Cape Track (8-day end-to-end, 132km), Bibbulmun Track highlights (6-day Walpole Wilderness journey), and 2 nights in Margaret River with a full-day wine tour and gourmet lunch.
- Self-Guided Cape to Cape Self-guided multi-day hiking experience on the Cape to Cape Track with flexible itineraries to walk the full 132km in 5, 6 or 7 days, or shorter highlight sections over 3, 4 or 5 days, including maps, logistics, catering, coastal accommodation, and transfers.
- Bibbulmun Track Walpole Wilderness Experience 6-day guided hiking experience exploring spectacular sections of the Bibbulmun Track in the Walpole Wilderness area, including ancient tingle forests, granite peaks, rivers, wetlands and coastal cliffs, with daily hikes up to 16km and accommodation at NewFarm Denmark or Coalmine Beach Holiday Park.
- Day Tours Range of day tours including Cape to Vine Tour (guided scenic walk plus Vasse Felix winery tour and 5-course lunch at AUD$700 per person), Ultimate Wine Tour (AUD$495 per person), Private Fishing Experience (AUD$330 per adult), and Private Vehicle Charter (from AUD$550) with fleet of Toyota Prado, passenger vans, and coaster buses.
- Margaret River Experiences Fully guided multi-day experiences through the Margaret River region combining coastal walking, caves, karri forests, wineries, kayaking, and local dining.
- Surfpoint Resort Accommodation Central accommodation base at Gnarabup for multi-day hikers, offering eco-glamping tents, rooms with shared bathrooms, and rooms with ensuites, with communal kitchen and lounge areas.
Quantifiable outcome
- 100% of guests reportedly have an 'incredible' experience based on review themes
- +1 more outcomes
Companies that use Cape to Cape Explorer Tours
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
Cape to Cape Explorer Tours technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Cape to Cape Explorer Tours partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Nature Conservation Margaret River RegioncorePartnership for tree planting initiative. For every guest who joins a multi-day Cape to Cape Track experience, the company donates $5 to fund native tree planting in the Margaret River region. Guests can also choose to plant additional trees ($5 per tree, $25 for five trees, $100 for twenty trees). The team participates in local planting days and helps put native tube stock in the ground.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Cape to Cape Explorer Tours competitors and assessment
Company assessmentBroad incumbents
- Intrepid Travel: Large global adventure travel company offering small-group guided tours across Australia and worldwide. Overlaps with Cape to Cape in the adventure/hiking tourism space, but operates at much larger scale, broader geography, and multi-segment portfolio rather than a single-track niche.
- Helloworld Travel: Large Australian retail travel network selling packaged and bespoke holidays domestically and internationally. Comparable as an Australian tourism distribution channel that bundles Margaret River-region experiences, but at a much broader portfolio and retail-broker scale.
Direct peers
- Life's an Adventure: Australian small-group guided walking and cycling tour operator offering multi-day itineraries across Australia and New Zealand. Comparable on guided multi-day format, small-group premium positioning, and Australian regional nature-tourism focus.
- Tasmanian Walking Company: Australian operator of multi-day guided walking holidays (Three Capes Lodge Walk, Bay of Fires Lodge Walk) with similar small-group, lodge-based, full-logistics model. Closest direct peer in terms of itinerary structure, accommodation integration, and price point.
- Adventure Tours Australia: Small-group adventure tour operator running multi-day itineraries across Australia for international and domestic travellers. Comparable on small-group guided adventure format and Australian regional focus, though broader and less hiking-specialised.
- Margaret River Discovery Co: Local Margaret River operator running day tours combining wine, food, adventure, and nature experiences (4WD, lighthouse, canoeing). Directly comparable on geographic market and overlapping product types (wine tours, day tours, adventure experiences), though focused on day rather than multi-day formats.
- Auswalk Walking Holidays: Multi-day guided walking holiday operator in Australia covering trails in Victoria, Tasmania, and South Australia. Closely comparable on product format (multi-day, fully guided, logistics included) and target customer (active leisure hikers seeking structured experiences).
- Wukalina Walk: Aboriginal-owned guided multi-day walking experience (4 days) on Tasmania's north-east coast with lodge-based accommodation. Comparable on multi-day guided walking format, premium guided positioning, and lodge-integrated model, though differentiated by cultural-tourism angle.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Cape to Cape Explorer Tours social profiles
Digital presenceCape to Cape Explorer Tours compliance and trust
Trust signalCompliance7 records
Cape to Cape Explorer Tours financial estimates
Financial estimateRevenue estimate
Valuation estimate
Cape to Cape Explorer Tours leadership team
Management profileNumber of profiles
Profiles12 records
Cape to Cape Explorer Tours funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Cape to Cape Explorer Tours M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Cape to Cape Explorer Tours
What does Cape to Cape Explorer Tours do?
Cape to Cape Explorer Tours organizes guided and self-guided multi-day hiking experiences along the 132km Cape to Cape Track and Bibbulmun Track in Western Australia's Margaret River region. Tour packages bundle expert local guides, accommodation at the affiliated Surfpoint Resort, in-house catering using local produce, transfers, and full logistics, with day tours and wine experiences offered as add-on activities.
Is Cape to Cape Explorer Tours a public or private company?
Cape to Cape Explorer Tours is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Cape to Cape Explorer Tours founded?
Cape to Cape Explorer Tours was founded in 2010. It employs 11 to 50 people.
Where is Cape to Cape Explorer Tours based?
Cape to Cape Explorer Tours is headquartered in Margaret River, Australia, in the Oceania region.
How does Cape to Cape Explorer Tours make money?
Three revenue lines are on record. Multi-day guided hiking tours are the primary driver. The others are day tours and experiences and self-guided tour support.
Who are Cape to Cape Explorer Tours's main competitors?
Broad incumbents on record are Intrepid Travel and Helloworld Travel. Direct peers are Life's an Adventure, Tasmanian Walking Company, Adventure Tours Australia, Margaret River Discovery Co, Auswalk Walking Holidays and Wukalina Walk.
Does Cape to Cape Explorer Tours have an API?
No public API is recorded for Cape to Cape Explorer Tours.
What industry is Cape to Cape Explorer Tours in?
Cape to Cape Explorer Tours's product category is Eco-Tourism & Guided Hiking Tours. Its primary akta.pro industry code is THAAAEAJ, Eco-Adventure Multi-Day Expeditions (Trekking, Hut-to-Hut, Pack Trips), with a secondary code of THAKAFAB, Adventure & Expedition Travel Agencies. Its NAICS code is 56152 and its SIC code is 7900.