Heitland Innovation GmbH

What Heitland Innovation GmbH does

Heitland Innovation GmbH, operating commercially as Heitland Media Group, is a founder-owned boutique advisory firm that positions B2B CEOs of public and private companies to win high-stakes deals on trust rather than price. The firm sells three engagement tiers: the CEO Authority Audit, a 3–4 day confidential diagnostic that benchmarks the CEO's findable public record against the top 5% of peers; the CEO Authority Sprint, a 90-day intensive delivered end-to-end through HMG Studio; and the CEO Authority Programme, a rolling 12-month partnership in which the studio maintains and compounds the CEO's public record. Pricing is quote-based and not publicly disclosed; the firm estimates roughly two hours per month of CEO time during engagements.

The underlying technology is HMG Studio, an integrated in-house creative team (creative director, journalist, filmmakers, video editors, designers, producers, social-media staff) that produces the public record components — personal website, brand films, fully-produced podcasts, photography, writing, distribution, and keynote materials — under a single strategy. The firm's go-to-market is exclusively direct, consultative enterprise sales targeting decision-makers at the CEO level, with strict selectivity (the firm declines founders seeking exposure, early-stage companies, and leaders optimizing for short-term attention) and engagements conducted under confidentiality. Named enterprise clients include Signify, Royal Agrifirm, Baekert, ERgo, PMK Group, YON E, Shasta Medical, matchr, uniprisma venture studio, and Ginolis, with active engagements across Finland, Switzerland, Luxembourg, Germany, Netherlands, Hungary, Czech Republic, Belgium, the United States, and Singapore.

The legal entity is a Netherlands B.V. (private limited company), founded by Jens Heitland, formerly Global Head of Innovation at IKEA Centres. The firm is privately held, bootstrapped, and has no disclosed external investment, headcount beyond 1–10 employees, or revenue figures.

Name

Heitland Innovation GmbH

Legal name

HEITLAND MEDIA GROUP B.V.

Website

https://heitlandinnovation.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Heitland Media Group is a founder-owned boutique advisory that helps B2B CEOs build verifiable public records through a diagnostic Audit, a 90-day Sprint, and a 12-month Programme, executed via its in-house creative studio HMG Studio.

Ownership category

akta.pro rank

Product category

Executive Advisory Services

NAICS

Management Consulting Services (54161), Advertising Agencies (541810)

SIC

Services-Management Consulting Services (8742), Services-Management Services (8741)

akta.pro primary industry

Reputation Management & Executive Thought Leadership (MPAAADAK)

Keywords

• CEO authority advisory
• Executive positioning services
• Thought leadership consulting
• Executive brand production
• B2B CEO consulting

Headquarters

HQ city

Gütersloh

HQ country

Germany

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. CEO Authority Audit: Confidential diagnostic assessment of what a serious buyer finds when looking up the CEO, showing the gap between the current record and what would build trust before a first meeting. Benchmark against top 5% of CEOs in the cohort. Three to four days from commission to delivery. No further commitment required.
2. CEO Authority Sprint: 90-day end-to-end engagement delivered by HMG Studio. Includes positioning, writing, personal website, brand films, photography, fully-produced podcast, and first weeks of distribution. Result: a buyer who checks the CEO finds real evidence authored by the CEO in place of a thin or absent profile.
3. CEO Authority Programme: Rolling 12-month partnership where HMG Studio runs the work in the background. Proof is kept current and compounds as the CEO wins more deals and renders more decisions worth recording. Authority stops depending on any single role, deal, or moment.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Heitland Innovation GmbH (operating as Heitland Media Group) provides CEO authority advisory services to B2B CEOs of public and private companies. The firm delivers a confidential diagnostic audit, a 90-day build engagement, and a rolling 12-month programme of content production and strategic counsel, all executed through an in-house creative studio (HMG Studio) producing personal websites, brand films, podcasts, photography, writing, distribution, and keynote work.

Product overview

Heitland Media Group operates as a CEO authority advisory firm offering three engagement programs layered over a unified production studio. The core offerings are: CEO Authority Audit (a diagnostic assessment), CEO Authority Sprint (a 90-day intensive program), and CEO Authority Programme (a rolling 12-month partnership). All production work is executed through the HMG Studio, which serves as the unified production layer across all engagements, handling content creation including websites, films, podcasts, photography, and written materials.

Differentiator

Problem solved

Functional benefit

Brands

• HMG Studio: The production layer of every engagement, featuring a creative director, journalist, filmmakers, video editors, designers, producers, and social-media team producing personal websites, brand films, podcasts, photography, writing, distribution, and keynote work.
• CEO Authority Score
• CEO Authority Audit
• CEO Authority Sprint
• CEO Authority Programme

Products and services

• CEO Authority Audit A confidential diagnostic service that examines what a serious buyer finds when looking up the CEO today, measuring the gap between the CEO's actual record and what would establish trust before a first meeting. Delivered in three to four days with zero client involvement during measurement, benchmarks against the top 5% of CEOs in the cohort, and commits the client to nothing further.
• CEO Authority Sprint A 90-day end-to-end engagement delivered by the HMG Studio, taking the CEO's track record, decisions, and expertise onto the public record. Includes positioning, writing, personal website, brand films, photography, fully-produced podcast, and initial distribution.
• CEO Authority Programme A rolling 12-month strategic partnership in which the HMG Studio runs ongoing work in the background, keeping the CEO's proof current and compounding as the CEO wins more deals and renders more decisions worth recording. Authority stops depending on any single role, deal, or moment.

Quantifiable outcome

• First 90 days: CEO's positioning articulated, writing produced, first work made public. After 90 days: CEO begins to register in searches, conversations, and analyses preceding first meetings. Within 6 months: conversations, partnerships, and deals that previously never reached the CEO begin to arrive; buyers better-briefed, meetings open at higher level. Within two quarters: deals open differently with buyers arriving already convinced of CEO's substance; conversation begins on trust rather than price.

Named customers12 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Direct peers

• Kekst CNC: Kekst CNC is a strategic communications consultancy advising executives and boards on reputation, transactions, and stakeholder engagement. Comparable to Heitland because it counsels CEOs on how their credibility and public record translate into commercial outcomes, with a similar focus on trust-based positioning.
• Rhodium Group: Rhodium is a personal brand and executive visibility agency for founders and CEOs. Comparable to Heitland because it produces content — podcasts, videos, writing — to elevate founder/CEO credibility, though it leans more toward founder brand performance than verifiable-record authority.
• EIC (Executive Influence Consulting): EIC is a boutique advisory that helps executives build authority through thought leadership and strategic visibility. Comparable to Heitland because it targets the same buyer (senior executives needing credible public presence) and combines content production with strategic counsel, similar to HMG Studio's model.
• The Reputation Group: The Reputation Group is a leadership advisory firm focused on CEO and executive reputation management. Comparable to Heitland because it works directly with CEOs to build credible authority profiles that hold up to stakeholder scrutiny, with similar positioning against conventional PR.

Emerging players

• Hinge Marketing: Hinge Marketing is a B2B marketing firm specializing in professional services firms' visibility and authority. Comparable to Heitland because it helps technical and executive leaders build authentic market authority through content and brand systems, though it operates more broadly across professional services rather than targeting CEOs specifically.
• Chief Outsiders: Chief Outsiders is a fractional CMO firm placing experienced executives into growth-stage companies. Comparable to Heitland because it also serves CEOs of mid-market and enterprise firms on trust-building and executive positioning concerns, though it focuses on interim marketing leadership rather than authority building per se.
• Category Design / Play Bigger Advisors: Play Bigger Advisory coaches founders and CEOs on category design and category leadership positioning. Comparable to Heitland because it works with CEOs on authority positioning that compounds commercially, though focused on category-of-one thinking rather than full public record production.

Broad incumbents

• Brunswick Group: Brunswick is a global advisory firm focused on critical issues and corporate reputation, with deep C-suite and CEO advisory practice. Comparable to Heitland because it directly advises CEOs on how their public record is perceived and how to position for high-stakes stakeholder conversations, though at significantly larger scale and broader remit.
• Edelman: Edelman is the world's largest PR firm with a dedicated executive and CEO positioning practice. Comparable to Heitland because it produces executive thought leadership content, podcasts, and visibility programs for enterprise CEOs, though at global scale and as part of a broader communications portfolio.
• FGS Global: FGS Global (merger of Finsbury, The Glover Park Group, S2 Consulting, and Sard Verbinnen) is a global strategic communications and advisory firm serving CEOs and boards on reputation, crisis, and transactions. Comparable to Heitland because it serves enterprise CEOs on executive reputation and authority positioning, but at vastly greater scale and broader scope.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Heitland Innovation GmbH