Fatorial Investimentos

Name

Fatorial Investimentos

Legal name

Fatorial Investimentos – Agente Autonomo de Investimentos Ltda.

Website

https://fatorialinvest.com.br

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

51–100 employees

Short description

Fatorial Investimentos is a Brazilian independent investment advisory firm (Agente Autônomo de Investimentos) accredited to XP Investimentos, serving over 8,000 individual investors with R$4.1 billion in assets under distribution across offices in Rio de Janeiro and São Paulo.

Ownership category

akta.pro rank

Product category

Investment Advisory Services

NAICS

Portfolio Management and Investment Advice (523940)

SIC

Investment Advice (6282)

akta.pro primary industry

Portfolio Construction & Asset Allocation Advisory (FSAEAAAC)

akta.pro secondary industries

Financial Planning & Goals-Based Advice (Mass Affluent) (FSAAAAAF), Investor Education, Research & Portfolio Analytics Services (Retail) (FSAAAAAO)

Keywords

• Investment advisory services
• Portfolio management
• Wealth advisory
• Asset allocation
• Financial planning

Headquarters

HQ city

Rio De Janeiro

HQ country

Brazil

HQ region

Latin America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Investment Advisory Commissions: Revenue generated through commissions and fees from financial products distributed to clients via XP Investimentos platform. Acts as an authorized investment advisor (Agente Autônomo de Investimentos) registered with CVM.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Fatorial Investimentos is an investment advisory firm (assessoria de investimentos) that delivers personalized portfolio advisory to individual clients, distributing financial products (stocks, BDRs, ETFs, real estate funds, structured operations/COE, fixed income, and investment funds) through the XP Investimentos platform. Advisory is supported by a proprietary active monitoring methodology, periodic pre-defined portfolio reviews, and a team of CFP®-certified advisors. The firm also provides investor education via XPEED, a co-branded XP Investback credit card, and content channels such as the Fatorial Cast podcast and daily Live 12h57 broadcasts.

Product overview

Fatorial Investimentos is an investment advisory firm (assessoria de investimentos) accredited to XP Investimentos, offering a unified advisory platform centered on personalized investment advisory with active portfolio monitoring. The core offering comprises investment advisory services enhanced by a proprietary methodology for monitoring and allocation. The product portfolio includes: Ações (stocks, BDRs, ETFs), Fundos Imobiliários (FII), Operações Estruturadas (COE), Renda Fixa (fixed income), and Fundos de Investimento (investment funds) for both Brazilian and international markets. Supplementary services include Educação Fatorial via XPEED for investor education, the Cartão XP Investback credit card in partnership with XP, and content services including Fatorial Cast podcast and Live 12h57 daily broadcasts. The firm serves individual investors seeking personalized financial guidance.

Differentiator

Problem solved

Functional benefit

Products and services

• Assessoria de Investimentos (Investment Advisory) Core personalized investment advisory service for individual clients, including analysis of client objectives, active portfolio monitoring, periodic pre-defined reviews, and complete financial advisory, supported by a proprietary active monitoring methodology.
• Ações (Stocks) Investment solution category giving clients access to Brazilian equities, BDRs, ETFs, indices, recommended portfolios, and exclusive investment clubs, distributed through the XP Investimentos platform.
• Fundos Imobiliários (FII) Solution category providing access to Brazilian real estate investment funds (FIIs), with diversified opportunities in the real estate market and recurring revenue characteristics.
• Operações Estruturadas (COE) Solution category offering structured operations (COEs - Credit Linked Notes) including Rubi and Booster products and other COEs available in the market, distributed via XP.
• Renda Fixa (Fixed Income) Solution category offering hundreds of fixed income assets with varied terms and yield structures, distributed through the XP platform.
• Fundos de Investimento (FI) Solution category providing access to a complete portfolio of investment funds across both Brazilian and international markets.
• Educação Fatorial (XPEED) Paid investor education platform offering financial education courses including investment basics, stock market investing, technical analysis, fundamental analysis, and options trading through XPEED School.
• Cartão XP Investback Co-branded credit card with dynamic limit, up to 1% Investback cashback on purchases, and lifetime no annual fee, offered in partnership with XP Investimentos.

Quantifiable outcome

• NPS of 90% in customer satisfaction

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• XP InvestimentoscoreChannel Partner/ Reseller/ Distributor · 1 January 2014Primary distribution partner since 2014. Fatorial Investimentos is an authorized investment advisor (Agente Autônomo de Investimentos) registered with CVM, maintaining a distribution contract with XP Investimentos for financial products. XP is one of Brazil's largest brokerage and investment platforms.

Scale indicators5 records

Recent moves9 records

Expansion highlights5 records

Direct peers

• Avenue Securities: Brazilian-founded investment platform offering international brokerage and advisory services to Brazilian residents and expats; comparable to Fatorial because it serves the same Brazilian retail investor persona with stocks, ETFs, and fixed-income products, differentiated by international market access.
• Origem Investimentos: Brazilian investment advisory firm offering personalized wealth advisory and product distribution to retail and HNW clients; very directly comparable to Fatorial as a smaller, relationship-led assessoria de investimentos with similar advisor-led model and Brazilian individual-investor focus.
• Genial Investimentos: Mid-to-large Brazilian broker-dealer and investment platform serving retail and institutional investors with stocks, fixed income, funds, and advisory products; comparable to Fatorial in product breadth and Brazilian retail focus, though operating at considerably larger scale with proprietary infrastructure.
• Rico Investimentos: Brazilian retail investment platform offering advisory, brokerage, and a wide product menu to individual investors; directly comparable to Fatorial as both compete for the same mass-affluent segment with relationship-driven advisory services layered over third-party execution.
• Warren Investimentos: Brazilian retail investment platform combining a robo-advisor with access to human advisors and an open fund/product marketplace; it is comparable to Fatorial because both target individual Brazilian investors with a multi-product offering (fixed income, funds, stocks) and compete for the same mass-affluent client base.
• Modal Mais: Brazilian digital investment platform serving retail investors with brokerage, advisory, and a broad product menu; directly comparable to Fatorial in targeting retail Brazilians seeking guided multi-asset investing.
• Órama Investimentos: Brazilian multi-product investment platform offering brokerage, advisory, and asset management to retail investors; comparable to Fatorial in client segment and product breadth, competing for the same personal-investor wallet.

Broad incumbents

• BTG Pactual Digital: Digital retail and wealth arm of Brazil's largest independent investment bank, offering advisory, brokerage, funds, and structured products to mass-affluent and HNW clients; comparable to Fatorial in product offerings and investor base but operating at vastly larger scale with proprietary technology and balance-sheet capabilities.
• XP Investimentos: Brazil's largest independent brokerage and investment platform — both Fatorial's primary distribution partner and an incumbent competitor operating its own assessorias and wealth offering; relevant because it defines the commercial terms of Fatorial's distribution and competes for the same end-client.
• Itaú Private Bank: Wealth management and private banking division of Brazil's largest bank, serving HNW and ultra-HNW clients with discretionary advisory, funds, and structured products; comparable to Fatorial at the upper end of its addressable market as a wealth advisory competitor serving Brazilian investors.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@fatorialinvest
• Facebookfacebook.com/fatorialinvestimentosxp
• LinkedInlinkedin.com/company/fatorial-investimentos
• Instagraminstagram.com/fatorialinvest
• Xx.com/fatorialinvest

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fatorial Investimentos