City of Waxahachie

What City of Waxahachie does

The City of Waxahachie is a municipal government in Ellis County, North Texas, founded in 1850, with a workforce of 251-500 employees. Its operating arm relevant to this analysis is the Waxahachie Convention & Visitors Bureau (CVB), a department under the City charged with marketing Waxahachie as a year-round business, sports, leisure, and cultural destination to drive visitor spending at local hotels, restaurants, attractions, and retail. The CVB also operates two physical assets on behalf of the City: the Waxahachie Civic Center (40,000+ sq ft of flexible meeting and event space) and the Waxahachie Sports Complex (100+ acres with 13 soccer fields, 6 softball fields, baseball and football fields, and trails).

The CVB's core product is a Saffire-powered tourism website (waxahachiecvb.com) that serves as a content hub, business directory, event calendar, and itinerary planner, supplemented by digital PDF brochures, an ArcGIS StoryMap of films shot in Waxahachie, an email newsletter (Hachie Insider Club), and active social media channels (Facebook, Twitter/X, Pinterest, Instagram). Specialized programs include the Music Friendly Community program (Texas Music Office-certified on June 30, 2020) and the Film Friendly program, which leverage a 30+ film production heritage including three Academy Award-winning films. The CVB generates venue rental revenue from the Civic Center and Sports Complex, while tourism marketing services are provided free to visitors and funded through the municipal budget. The go-to-market is event-driven and community-led (festivals, sports tournaments, film shoots, group tours) combined with direct-to-consumer digital marketing, supported by partnerships with the Waxahachie Chamber of Commerce, the Waxahachie Downtown Merchants Association (WDMA), and the GO TEXAN statewide program.

Name

City of Waxahachie

Legal name

Waxahachie Convention & Visitors Bureau

Website

https://waxahachiecvb.com

Company type

Private

Founded year

1850

Operating status

Operating

Headcount range

251–500 employees

Short description

The Waxahachie Convention & Visitors Bureau is a municipal tourism office under the City of Waxahachie, Texas, that markets the city as a destination, operates the Civic Center and a 100+ acre Sports Complex, and runs Film Friendly and Music Friendly Community programs to drive visitor spending.

Ownership category

akta.pro rank

Product category

Destination Marketing and Tourism Services

NAICS

Arts, Entertainment, and Recreation (71), Fitness and Recreational Sports Centers (71394), Nature Parks and Other Similar Institutions (712190)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Fairgrounds & Expo Parks (THAHAAAH)

akta.pro secondary industries

Local Community & Multi-Category Fairs (MPAGAFAO), Recreation & Activity Services (Hiking, Boating, Climbing, Fishing—Guided/Authorized) (THAAAGAF), National/Seasonal Holiday Festivals (New Year, Harvest, Winter Markets) (MPAGAEAD)

Keywords

• Destination marketing
• Convention visitors bureau
• Tourism marketing
• Venue rental services
• Group tour planning

Headquarters

HQ city

Waxahachie

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Tourism Marketing Services: The CVB operates under the City of Waxahachie to promote the city as a tourism destination, supporting the local economy through visitor spending at hotels, restaurants, attractions, and retail establishments
2. Civic Center and Sports Complex Facility Rentals: Venues including the Waxahachie Civic Center (40,000+ sq ft) and Sports Complex (100+ acres) are available for rental for events, tournaments, and gatherings, generating venue rental revenue

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

The Waxahachie Convention & Visitors Bureau promotes the City of Waxahachie as a year-round tourism destination through visitor information, event calendars, and trip planning tools on its official website. It also operates the Waxahachie Civic Center (40,000+ sq ft of flexible event space) and the Waxahachie Sports Complex (100+ acres with multiple soccer, softball, baseball, and football fields) for tournaments, weddings, corporate events, and community gatherings. Complementary programs include Film Friendly permitting/location services and the Texas Music Office-certified Music Friendly Community program that connects local musicians with venues and visitors.

Product overview

The Waxahachie Convention & Visitors Bureau operates a comprehensive tourism marketing platform centered on its official website (waxahachiecvb.com), which serves as the primary digital hub for visitor engagement. The offering encompasses a suite of interconnected products: a main tourism marketing website with event calendars, business directories, and itinerary planning tools; downloadable digital brochures in PDF format; venue rental services for the Waxahachie Civic Center (40,000+ sq ft of event space) and Waxahachie Sports Complex (100+ acre multi-sport facility); and specialized programs including the Film Friendly and Music Friendly Community initiatives that connect productions and musicians with local resources. Group tour services provide customized planning for bus tours, corporate events, and sporting groups, while the Munster Mansion attraction offers themed tours and murder mystery dinners. The ecosystem is supported by partnership directories linking visitors to local lodging, dining, shopping, and attractions.

Differentiator

Problem solved

Functional benefit

Brands

• HEARt Hachie: Official music engagement program of the City of Waxahachie, developed under the guidelines of the Texas Music Office's Music Friendly Community Program.
• Music Friendly Community

Products and services

• Waxahachie Convention & Visitors Bureau Website Official tourism marketing platform providing visitor information, event calendars, business directories, and trip planning tools for leisure travelers, sports groups, and event planners visiting Waxahachie.
• Digital Brochures Downloadable PDF visitor guides, including the Waxahachie Visitor Guide and WDMA Shopping & Dining Guide, for trip planning.
• Itinerary Planner Online trip planning tool that lets visitors build and save custom travel itineraries combining events, attractions, and businesses in Waxahachie.
• Film Friendly Program Film permit and location services program supporting movie, television, and commercial productions in Waxahachie, with over 30 motion pictures filmed locally including three Academy Award films.
• Music Friendly Community Program Texas Music Office-certified initiative featuring local musicians, bands, venues, and music-related businesses in Waxahachie's official database, supporting the local music ecosystem through the HEARt Hachie engagement program.
• Waxahachie Civic Center Over 40,000 sq ft of flexible meeting and event space including the Grand Ballroom (20,449 sq ft), meeting rooms, and ballrooms for conventions, weddings, banquets, and performances.
• Waxahachie Sports Complex 100+ acre multi-sport facility featuring 13 soccer fields, 6 softball fields, baseball fields, football fields, and hiking/biking trails for tournaments and community sports.
• Group Tour Services Curated group travel packages including guided tours, step-on guides, welcome bags, and customizable itineraries for historic, culinary, and entertainment experiences.
• Meeting & Event Proposal Request Online form service for corporate meetings, sporting events, conferences, and social gatherings to request customized venue and accommodation proposals.
• Munster Mansion Tours Fan-built replica of the iconic TV show home from 'The Munsters' offering guided tours and murder mystery dinner experiences by appointment.

Quantifiable outcome

• Over 30 films and three Academy Award-winning movies filmed in Waxahachie since 1967
• +2 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Texas Music Office - Music Friendly Community ProgramcoreStrategic or Co-development Partner · 30 June 2020Statewide initiative led by the Office of the Governor to foster music industry development at the local level. Waxahachie completed certification on June 30, 2020, demonstrating commitment to supporting local musicians and music businesses.
• Waxahachie Chamber of CommercecoreStrategic or Co-development PartnerCommunity partner organization supporting local business development and tourism promotion. Joint initiatives include economic development, visitor referrals, and local business advocacy.
• City of WaxahachiecoreStrategic or Co-development PartnerThe CVB operates under the auspices of the City of Waxahachie as the official tourism organization charged with marketing the city and strengthening its economy through visitor spending.
• WDMA (Waxahachie Downtown Merchants Association)coreStrategic or Co-development PartnerOrganization of downtown Waxahachie merchants collaborating on joint marketing, events like Junk in the Trunk, and promotion of downtown shopping and dining experiences. Jointly publishes the WDMA Shopping & Dining Guide.
• GO TEXANminorGTM or Marketing PartnerTexas Department of Agriculture program promoting Texas products and tourism. CVB partnership positions Waxahachie within the statewide Texas tourism network.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Visit Austin: Austin Convention & Visitors Bureau is a major Texas DMO with the Palmer Events Center and significant music/cultural brand, comparable as a tourism marketing and convention venue operator in the same state.
• Texas Film Commission: The state-level film office administers the Texas Moving Image Industry Incentive Program and certifies Film Friendly communities. Directly comparable to Waxahachie's Film Friendly program in scope and stakeholder relationship.
• Visit San Antonio: A much larger Texas CVB running the Henry B. González Convention Center and year-round destination marketing. Functions as a broad incumbent competitor for group tour, convention, and event bookings across Texas.

Direct peers

• Visit Dallas: Convention & Visitors Bureau for Dallas, Texas. Most direct comparable as a Texas DMO operating convention venues, sports facilities, and tourism marketing for a North Texas market that directly competes with Waxahachie for visitor spending.
• Visit Denton: Denton, Texas CVB operates similar tourism marketing, event hosting, and historic-site-driven visitor programming for a North Texas city of comparable scale to Waxahachie.
• Visit Fort Worth: Fort Worth's DMO operates as a municipal tourism marketing organization for a North Texas city, directly overlapping Waxahachie's service geography and competing for the same convention, sports, and film-related demand.
• Ennis Convention & Visitors Bureau: Ennis, Texas CVB is an immediately adjacent Ellis County DMO running comparable heritage-tourism and event programming, and represents the closest local competitor for visitors in Waxahachie's primary geography.
• Tyler Convention & Visitors Bureau: Tyler CVB operates tourism marketing, civic venue hosting, and sports tournament programming in East Texas — a closely comparable DMO structure and facility portfolio to Waxahachie.
• Visit McKinney: DMO for McKinney, Texas — a comparable small-to-mid North Texas city CVB with historic downtown tourism positioning, venue rentals, and event marketing directly overlapping Waxahachie's market.

Regional players

• Experience Grand Prairie: Grand Prairie, Texas tourism and events office is a regional DMO in the DFW metroplex that operates sports facilities (including facilities near large tournament pipelines), overlapping Waxahachie's sports complex competitive set.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/VisitWaxahachie
• Facebookfacebook.com/visitwaxahachietexas
• Instagraminstagram.com/visitwaxahachie_texas
• Pinterestpinterest.com/visitwaxahachie

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about City of Waxahachie