Standconcept

What Standconcept does

Standconcept Sàrl is a privately held Swiss design agency founded in 1992 and headquartered in La Neuveville, Switzerland, operating under founder-CEO Philipp Zürcher. The company specializes in the design and construction of custom exhibition stands for trade shows in Switzerland and across Europe, with services spanning the full project lifecycle from initial concept study through on-site assembly.

The company's product portfolio comprises five interconnected service lines: custom exhibition stands (Stands d'Exposition) with both bespoke construction and modular rental options; museum and interior design (Musées et Designs d'Intérieur); promotional stands for marketing campaigns; advertising techniques (DCO) combining physical and digital advertising; and furniture rental (Location de Mobilier). The core offering centers on translating each client's brand identity into a unique physical spatial experience at trade shows.

Standconcept operates on a project-based, consultative B2B sales motion with 11–50 employees serving enterprise clients in industries including lighting (RIBAG), industrial manufacturing (MIKRON), sanitary fixtures (DIETIKER), dental equipment (BIEN AIR DENTAL), healthcare/real estate (CPIH), wine/agriculture (UNIVERRE), and cultural institutions (MAH GENÈVE). Revenue is generated through one-time project fees for custom builds, modular rentals, and professional services. The company maintains a multilingual website (French, German, English) and operates as an independent, founder-led firm with no disclosed external investment, parent company, or institutional shareholders.

Name

Standconcept

Legal name

Standconcept Sàrl

Website

https://standconcept.com

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

11–50 employees

Short description

Standconcept Sàrl is a Swiss design agency founded in 1992, headquartered in La Neuveville, that designs and builds custom exhibition stands, museum interiors, promotional stands, and rental furniture for enterprise clients across Switzerland and Europe.

Ownership category

akta.pro rank

Headquarters

HQ city

La Neuveville

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales

Revenue model

1. Custom Exhibition Stand Design & Construction: Design and construction of custom exhibition stands tailored to client specifications, from initial concept through to on-site assembly at trade shows.
2. Modular Stand Rental: Rental of modular exhibition stand elements for clients who prefer flexible, reusable solutions.
3. Museum & Interior Design: Interior design services for museums and commercial spaces.
4. Promotional Stands & DCO: Creation of promotional stands and advertising technique services (DCO).
5. Furniture Rental: Rental of furniture for exhibitions and events.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Standconcept designs and constructs custom exhibition stands, museum and interior spaces, promotional stands, and advertising installations (DCO), and rents modular furniture for trade shows and events. The company manages the full project lifecycle — from initial concept study through on-site assembly — delivering bespoke brand-reflecting environments primarily in Switzerland and across Europe.

Product overview

Standconcept is a full-service exhibition and spatial design company offering a unified portfolio of five interconnected services: custom exhibition stands (Stands d'Exposition), museum and interior design (Musées et Designs d'Intérieur), promotional stands, advertising techniques (DCO), and furniture rental (Location de Mobilier). The company handles the complete project lifecycle from initial study through final assembly at trade shows in Switzerland and Europe, combining bespoke construction with modular rental options. The core offering centers on creating unique exhibition spaces that express each client's identity, with services ranging from custom-built stands to ready-to-rent modular furniture elements.

Differentiator

Problem solved

Functional benefit

Products and services

• Stands d'Exposition (Exhibition Stands)

Named customers7 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves4 records

Expansion highlights3 records

Broad incumbents

• GL events: Global French-headquartered event services group providing exhibition stand design, build, and event management. Overlaps with Standconcept's trade show services but operates at much larger scale across multiple continents.
• GES (Global Experience Specialists): Global exhibition services provider offering custom stand design, fabrication, and event logistics. Much larger than Standconcept but competes for the same enterprise trade show marketing budgets at international events.

Direct peers

• Atelier Brückner: German design studio specializing in exhibition and museum design with strong European footprint. Comparable to Standconcept's museum and interior design practice, serving cultural institutions and brand spaces.
• SYMA System AB: Swiss-origin manufacturer and builder of modular and custom exhibition stands with European operations. Directly competes with Standconcept across custom design and modular rental offerings, with broader geographic reach.
• Raumtechnik: German exhibition stand builder delivering custom and modular stand solutions across Europe. Direct competitor in the DACH region with similar full-service capabilities and target customer base.
• Fairconstruction GmbH: German exhibition stand construction firm offering custom design-build and modular rental services. Comparable mid-sized competitor to Standconcept serving European enterprise trade show clients.
• Expomobilia (MCH Group): Swiss exhibition stand builder and event marketing agency, part of MCH Group. Competes directly with Standconcept in Switzerland, particularly for large-scale custom stands and museum/exhibition projects.
• Dispirit GmbH: Swiss exhibition stand and brand communication agency. Directly competes with Standconcept in the Swiss market on custom stand design, projection mapping, and brand experience work.
• Octanorm System House: German-origin manufacturer of modular exhibition stand systems, widely used across Europe. Direct competitor in the modular / portable display space that Standconcept serves through its rental offering.
• Messerli Standbau: Swiss exhibition stand builder offering custom design, fabrication, and on-site assembly for trade shows. Direct competitor to Standconcept in the Swiss market with a comparable full-service model and similar enterprise client base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Standconcept