Florida ETR

What Florida ETR does

Florida ETR is a private electronic temporary registration service for automotive dealerships, founded in 2008 and operated as a service of Auto Data Direct (add123.com) from Miami, Florida. The company provides a DHSMV-certified, web-based self-service platform that enables Florida licensed auto dealers to print temporary tags and temporary registrations using their own laser printers, process metal plate transfers, and calculate Florida Title & Registration fees. The platform also offers a Florida Electronic Lien and Title (ELT) sub-product for digital management of vehicle title and lien documentation, all accessed through a single dealer portal.

The core offering is a state-certified ETR system that integrates temp tag printing, plate transfer processing, and fee calculation into a streamlined 3-step workflow. The technology is a web-based application accessed via dealer login, with no disclosed mobile app, API, or SDK. The platform is built and maintained by Auto Data Direct, which provides the underlying infrastructure, positioning Florida ETR as a specialized dealer-facing front-end on ADD's broader automotive data services stack.

The business model is a subscription-based service charged to Florida licensed auto dealers on a recurring basis, though specific pricing tiers are not publicly disclosed. Florida ETR sells exclusively through a direct, self-service digital channel — dealers register online and log in to print tags — supported by phone-based sales and support lines. The customer base is entirely composed of Florida SMB auto dealerships, with no out-of-state or enterprise customers served. There is no disclosed revenue, funding, leadership team, or headcount beyond an 11-50 employee range, and the publicly visible website copyright ends at 2018, suggesting limited recent public-facing activity.

Name

Florida ETR

Legal name

Auto Data Direct

Website

http://www.floridaETR.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

Florida ETR is a DHSMV-certified electronic temporary registration platform that enables Florida licensed auto dealers to print temp tags, process metal plate transfers, and calculate title and registration fees through a web-based subscription service.

Ownership category

akta.pro rank

Headquarters

HQ city

Miami

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Dealer Subscription Service: Florida ETR provides temp tag printing and registration services to Florida licensed auto dealers through a subscription-based web platform, charging dealers for access to the state-certified ETR system

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Florida ETR provides a DHSMV-certified, web-based Electronic Temporary Registration (ETR) platform that enables Florida licensed auto dealers to print temporary tags on a laser printer in a 3-step process, process metal plate transfers, and calculate Florida Title & Registration fees. The platform also offers a companion Electronic Lien and Title (ELT) service for digital management of vehicle lien and title documents. Access is gated through a dealer login and registration system operated by parent company Auto Data Direct.

Product overview

Florida ETR is a single-platform service for Florida auto dealers offering electronic temporary registration capabilities. The core offering includes temp tag printing with a 3-step laser printing process, metal plate transfers, and a Florida Title & Registration fees calculator. The platform is certified by the Florida Department of Highway Safety and Motor Vehicles (DHSMV). A companion Electronic Lien and Title (ELT) service enables dealers to manage vehicle title and lien documentation digitally. All services are accessed through the same dealer portal, with new users registering through Auto Data Direct's registration system.

Differentiator

Problem solved

Functional benefit

Products and services

• Florida ETR Temp Tags & Registrations DHSMV-certified web platform that allows Florida licensed auto dealers to print temporary tags and temporary registrations on a laser printer in a 3-step process, fulfilling state regulatory requirements for vehicle sale documentation.
• Metal Plate Transfers Electronic service that enables Florida auto dealers to process metal plate transfers through the DHSMV-certified system as part of the same platform used for temp tag issuance.
• Florida Title & Registration Fees Calculator Online tool integrated into the Florida ETR platform that calculates Florida Title & Registration fees for dealers completing vehicle transactions, ensuring accurate fee assessment at the point of sale.
• Florida Electronic Lien and Title (ELT) Electronic lien and title service that enables Florida dealers to manage vehicle title and lien documentation digitally through the Florida ETR platform.

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Two partnerships are on record, tiered core.

• Auto Data DirectcoreOthersAuto Data Direct (ADD) is the parent company providing the Florida ETR service. Florida ETR is described as 'a service of Auto Data Direct' (add123.com). ADD provides the technology platform and infrastructure for the temp tag and registration services.
• State of Florida Department of Highway Safety and Motor Vehicles (DHSMV)coreStrategic or Co-development PartnerThe Florida ETR program is certified by the State of Florida DHSMV, the state regulatory body overseeing motor vehicle registrations and titles. This certification is essential for the service to legally operate and provide official temporary registrations.

Scale indicators1 record

Recent moves4 records

Expansion highlights3 records

Broad incumbents

• Auto Data Direct: Florida ETR's parent company, providing electronic lien and title (ELT) and temporary tag services to dealers across multiple U.S. states. Directly comparable because it operates the same regulatory-certified ETR and ELT workflow at a multi-state scale.
• Dealertrack (Cox Automotive): Cox Automotive's dealer services arm offering DMV/registration, title, and lien processing tools integrated with its dealer management systems. Comparable because it bundles titling and registration workflows into a national dealer platform that competes for the same dealer relationships.
• CDK Global: Major dealer management system provider with title and registration processing capabilities. Comparable because dealers evaluating Florida ETR's plate transfer and fee calculation features often evaluate CDK's integrated DMS offerings.
• Reynolds and Reynolds: Long-standing dealer management system and document processing provider serving franchised dealers. Comparable because its dealership software stack includes title, registration, and DMV-related workflow modules that overlap with Florida ETR's functionality.

Direct peers

• DataScan: Provides title processing, floor planning, and inventory finance services to auto dealers. Comparable because it competes for the same dealer back-office workflow dollars around title and lien documentation.
• TitleTec: Specialist in electronic vehicle title processing and DMV transactions for dealers. Comparable because it addresses the same dealer use cases—title correction, registration processing, and plate transfers—that Florida ETR's platform covers.

Market position

Strengths3 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Florida ETR