Complete Group

What Complete Group does

Complete Group, operating as Complete Tubular Products, is a private Canadian industrial manufacturer founded in 2013 and headquartered in Leduc, Alberta. The company designs, manufactures, and supplies drill string tubular products — including the proprietary DUO® drill pipe with its dual-stability connection, S135-grade drill pipe and accessories, heavy weights, and collars — alongside three proprietary technology platforms: ACE Tubular Wall Technology (durability enhancement), T.E.S.T. (Tubular Evaluation System Technology for lifecycle inspection), and the Gen II Hardfacing Unit (second-generation hardbanding for tool joint wear protection). Together these offerings cover the full lifecycle of drill string tubulars from raw material through manufacturing, inspection, and reconditioning.

The company serves oil and gas drilling operators in conventional and unconventional reservoirs, with a stated vertical focus on drilling rig operators requiring reliable, certified drill string components. Its go-to-market is direct B2B sales through enterprise-level engagement and consultation, with custom quotation-based pricing and multi-year contracts. Revenue is generated across three streams: sale of tubular products, inspection and evaluation services performed under the T.E.S.T. system, and licensing of proprietary technologies (including ACE and hardbanding innovations) to a third-party licensee network. Marketing is supported through a website with news and resources, LinkedIn, YouTube, and industry events, with CAOEC affiliation signaling participation in the Canadian drilling contractor ecosystem.

Commercially, the model blends capital-intensive manufacturing with high-margin aftermarket services (inspection, hardbanding, licensing) — a structure that can produce recurring revenue from the installed base of DUO® and licensed drill strings. The business is concentrated in a single end-market (oil & gas drilling) and a single operating geography (Canada, with a claimed global sales reach), making its trajectory closely correlated with North American rig activity and Western Canadian Sedimentary Basin drilling capex cycles.

Name

Complete Group

Legal name

Complete Tubular Products

Website

https://completegroup.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

51–100 employees

Short description

Complete Group, operating as Complete Tubular Products, is a Canadian manufacturer of drill string tubulars — including the proprietary DUO® drill pipe — plus inspection, hardbanding, and wall-technology services, serving oil and gas drilling operators and licensing its technology to third parties.

Ownership category

akta.pro rank

Product category

Oilfield Drill Pipe and Tubular Products

NAICS

Oil and Gas Field Machinery and Equipment Manufacturing (333132), Iron and Steel Pipe and Tube Manufacturing from Purchased Steel (33121)

SIC

Oil & Gas Field Machinery & Equipment (3533), Steel Pipe & Tubes (3317)

akta.pro primary industry

OCTG, Line Pipe & Tubular Services (Supply, Inspection, Threading) (EUALABAN)

akta.pro secondary industries

Pipe & Tube Manufacturing (Seamless & Welded OCTG/Line Pipe/Structural Tube) (IMAKABAI), Well Construction & Completion Services (Cementing, Casing, Tubular Running) (EUALABAC)

Keywords

• Drill pipe manufacturing
• Oilfield tubular products
• Tubular inspection services
• Hardbanding technology
• Drill string components

Headquarters

HQ city

Leduc

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales

Revenue model

1. Tubular Products Sales: B2B manufacturing and sales of drill pipe, tubular accessories, and raw materials to oil and gas drilling operations. Products include DUO drill pipe and associated drill string components.
2. Inspection and Evaluation Services: T.E.S.T. tubular evaluation services providing condition assessment and integrity verification for drill string tubulars throughout their operational lifecycle.
3. Licensing Technology: Licensing of proprietary technologies including Tubular Wall Technology (ACE) and hardbanding innovations to third-party manufacturers through licensee network.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Complete Group (operating as Complete Tubular Products) manufactures and supplies drill pipes, drilling tubulars and accessories, and raw materials for the oil and gas drilling industry. Its portfolio centers on the proprietary DUO® Drill Pipe and is complemented by innovations including ACE tubular wall technology, T.E.S.T. tubular evaluation/inspection services, and Gen II hardbanding technology, covering the full lifecycle of drill string tubulars.

Product overview

Complete Tubular Products is an industrial manufacturing company offering a unified portfolio of drill string tubular products and related services. The core offering centers on the proprietary DUO® Drill Pipe with its dual-performance connection technology. Supporting products include a complete range of drilling tubulars and accessories, with raw materials like S135 grade steel as foundational inputs. The portfolio is enhanced by three key innovations: ACE (Tubular Wall Technology) for enhanced pipe performance, T.E.S.T. (Tubular Evaluation System Technology) for lifecycle inspection and assessment, and the Gen II Hardfacing Unit for wear protection. Together, these products and innovations cover the full lifecycle of drill string tubulars from raw material through manufacturing, inspection, and field performance.

Differentiator

Problem solved

Functional benefit

Brands

• DUO®: DUO drill pipe connection technology - a proprietary drill string tubular product
• T.E.S.T.
• ACE

Products and services

• DUO® Drill Pipe Proprietary drill pipe with dual-performance connection technology designed for the oil and gas drilling industry, capturing the full lifecycle of drill string tubulars.
• Drilling Tubulars and Accessories Complete range of drill pipe and tubular products with S135 grade material for oil and gas drilling applications.
• Raw Material (S135 grade steel)
• ACE (Tubular Wall Technology)
• T.E.S.T. (Tubular Evaluation System Technology)
• Gen II Hardfacing Unit

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Recent moves6 records

Expansion highlights4 records

Others

• TPC Industrial: Specialty tubular running, drill pipe inspection, and hardbanding service provider serving drilling operators. Adjacent to Complete on the inspection and hardbanding side of the drill string lifecycle, though with a services-led rather than manufacturing-led model.

Direct peers

• Vallourec: Premium seamless tubular solutions provider with a strong OCTG and drill pipe franchise. Closely comparable to Complete on both product category (drill pipe/tubulars) and customer base (upstream drilling operators), but at far greater scale.
• TMK: Global steel pipe manufacturer with substantial OCTG and drill pipe production serving oil and gas drilling operators. Comparable on manufacturing technology, S135-grade steel input, and customer base, though at much larger scale.
• Hunting PLC: Provider of premium tubulars, OCTG, and drilling services to the upstream oil and gas sector, including drill pipe and related inspection/maintenance services. Directly comparable business model to Complete's product-plus-services offering.
• Tenaris: Global leader in seamless and welded steel pipe products for the oil and gas industry, with a dedicated drill pipe and OCTG product line. Directly comparable to Complete as a manufacturer of premium drill string tubulars serving drilling operators worldwide.

Broad incumbents

• NOV (National Oilwell Varco): Broad oilfield equipment and services incumbent offering drill string tubulars (via Grant Prideco) along with rigs, downhole tools, and other drilling equipment. Overlaps with Complete in drill pipe manufacturing and inspection services as part of a much wider portfolio.
• Weatherford International: Major oilfield services company offering drilling, evaluation, and production solutions. Overlaps with Complete on drill string tubulars and tubular inspection/evaluation services within a broader oilfield portfolio.

Emerging players

• Anvil International: Manufacturer of pipe fittings, couplings, and related piping components serving industrial and oil and gas customers. Adjacent to Complete's pipe accessories and tubular product lines but with a broader industrial customer base.
• Workstrings International: Specialty provider of drill string tubular products and rental services for drilling operators. Comparable focus on premium drill pipe and lifecycle tubular management, though with a heavier tilt toward rental rather than outright manufacturing.

Regional players

• Sledgehammer Oil Tools: Canadian-based oilfield services and tubular products provider serving Western Canadian drilling operators. Comparable product and customer base to Complete, primarily competing in the same regional market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• YouTubeyoutube.com/channel/UChyFSXNeo85GZuGico055Og/videos
• LinkedInlinkedin.com/company/completegroup

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Complete Group