IMS Unison University

Name

IMS Unison University

Legal name

IMS Unison University

Website

https://iuu.ac

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

251–500 employees

Ownership category

akta.pro rank

Product category

Higher Education

NAICS

Colleges, Universities, and Professional Schools (6113), Colleges, Universities, and Professional Schools (61131)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Secular/Nonsectarian Liberal Arts Colleges (EDAHACAG)

Keywords

• Higher education
• Undergraduate programs
• Management education
• Law programs
• Hospitality management

Headquarters

HQ city

Dehra Dun

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Academic Program Fees: The primary revenue stream comes from tuition fees charged for undergraduate, postgraduate, and doctoral programs across five schools including Management & Liberal Arts, Law, Hospitality Management, Media Communication & Design, and Computer Applications.
2. Hostel and Boarding Fees: Revenue generated from hostel accommodation services. For 2026-27, Standard Room (Twin Sharing) totals ₹1,44,000 annually and Room with Attached Washroom totals ₹1,59,000 annually, both including lodging, boarding, and laundry charges.
3. Transportation Services: Annual transport fee of ₹25,000 for bus services covering pickup and drop facilities across the city for students.
4. Application and Registration Fees: One-time application fee of Rs. 1,250 for new student registrations, which is non-refundable.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

IMS Unison University is a private multidisciplinary university delivering semester-based undergraduate, postgraduate, and doctoral degree programs across five schools — Management & Liberal Arts, Law, Hospitality Management, Media Communication & Design, and Computer Applications. It sells academic seats (BBA, MBA, B.Com, BCA, MCA, B.A. Liberal Arts, B.A.LL.B, BHMCT, M.A. Media, LL.M., Ph.D.) along with ancillary student services such as hostel accommodation, transport, digital library access, and campus placement support.

Product overview

IMS Unison University is a private university in Dehradun, Uttarakhand, established in 2013 (originally founded as Institute of Management Studies in 1996). The university operates as a multi-disciplinary institution organized into five academic schools: School of Management and Liberal Arts, School of Law, School of Hospitality Management, School of Media Communication & Design, and School of Computer Applications. It offers a comprehensive portfolio of 20+ programs spanning undergraduate (B.Com, B.B.A, B.A. Liberal Arts, BCA, BHMCT), postgraduate (MBA, MCA, M.A. Media, LL.M.), and doctoral (Ph.D.) levels across management, law, hospitality, media, and computer applications disciplines. The university emphasizes practical, hands-on learning with industry-linked curriculum, case-based pedagogy, and value-added training programs.

Differentiator

Problem solved

Functional benefit

Products and services

• B.Com / B.Com (Hons.) Three-year (B.Com) or four-year (B.Com Hons.) semester-based undergraduate commerce program for 10+2 passed students with minimum 45% marks eligibility.
• B.B.A / B.B.A (Hons.) Three-year (B.B.A) or four-year (B.B.A Hons.) semester-based undergraduate program with dual specialization options including Marketing, Finance, HR, Operations, Entrepreneurship, Retail, Business Analytics, IB, IT, and Supply Chain.
• B.A. / B.A. (Hons.) Liberal Arts Three-year (B.A.) or four-year (B.A. Hons.) undergraduate program with major specializations in Economics, English, Political Science, Psychology, Sociology, and History.
• BCA (Bachelor of Computer Applications) Three-year full-time semester-based undergraduate program for 10+2 passed students with minimum 45% marks, covering programming, algorithms, AI, Data Science, Cybersecurity, Cloud Computing, and IoT.
• BHMCT (Bachelor of Hotel Management & Catering Technology) Four-year full-time undergraduate program with specializations in Food Production, Food & Beverage Service, Front Office, and Accommodation Management.
• Five-Year B.A.LL.B (Hons.) Integrated Program Five-year full-time integrated undergraduate law program for 10+2 students below 20 years of age as of July 1st, approved by Bar Council of India.
• Five-Year B.B.A.LL.B (Hons.) Integrated Program Five-year full-time integrated undergraduate program combining business administration and law studies, approved by Bar Council of India.
• LL.B (Bachelor of Law) Three-year semester-based undergraduate law program for graduates with minimum 45% marks, approved by Bar Council of India.
• MBA (Master of Business Administration) Two-year full-time semester-based postgraduate program for graduates with minimum 50% marks, offering dual specializations in various management domains.
• MCA (Master of Computer Applications) Two-year semester-based full-time postgraduate program requiring 50% marks in graduation with mathematics preference; bridge course available for non-mathematics background students.
• M.A. (Media, Communication & Design) Two-year full-time semester-based postgraduate program with elective specializations in Print Media, Radio, Television, New Media, Advertising, Graphic Design, and Video Production.
• LL.M (Master of Law) One-year full-time semester-based postgraduate law program with specializations in Constitutional, Corporate, International, Criminal, Family, and IP Law.
• Ph.D. Programs Full-time doctoral programs (3-6 years) in Management, Law, Hotel Management, Media & Communication, Liberal Arts, and Computer Applications, requiring 55% marks and UGC-NET qualification.
• Hostel Accommodation Services Annual hostel accommodation including lodging, boarding, and laundry charges, offered as Standard Room (Twin Sharing) at Rs. 1,44,000 or Room with Attached Washroom at Rs. 1,59,000 for 2026-27, plus a one-time refundable Rs. 10,000 security deposit.
• Transportation Services Annual bus transport service covering pickup and drop facilities across the city for students at Rs. 25,000 per year, non-refundable and non-adjustable.

Quantifiable outcome

• 90% year-on-year placement rate
• +5 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

17 partnerships are on record, tiered core and minor.

• Kathmandu UniversitycoreStrategic or Co-development PartnerMemorandum of Understanding for student and faculty exchanges, joint seminars and conferences, and plans for awarding joint degrees. This collaboration supports the university's global connect initiative.
• Birmingham Law School, Birmingham University, UKcoreStrategic or Co-development PartnerCollaboration includes student and faculty exchanges, joint seminars and conferences, and plans for awarding joint degrees in law programs.
• ISB Online (Indian School of Business, Hyderabad)coreStrategic or Co-development PartnerPartnership to provide students and faculty access to high-quality, flexible business learning opportunities, enhancing professional development and supporting leadership growth across disciplines through a cutting-edge digital platform.
• MicrosoftcoreTechnology or IntegrationCampus Agreement subscription providing access to Microsoft Office, Windows 10, Visual Studio, Visual Basic, and Visual C++ with automatic upgrades to latest versions upon release.
• EBSCOcoreTechnology or IntegrationSubscription providing access to Business Source Premier database for business and management studies, eBook Academic Collection, and comprehensive research resources supporting teaching, learning, and research.
• SCC OnlinecoreTechnology or IntegrationSubscription to Web Edition Platinum Plus providing digital law library with coverage of 30 foreign jurisdictions and 40 international courts including India, UK, Canada, US, South Africa, and more.
• LexisNexiscoreTechnology or IntegrationSubscription to comprehensive legal research database providing access to more than 45,000 sources including Cases, Legislation, Journals and Law Reviews, commentaries from India, UK, US, Canada, Australia, Malaysia, Singapore, and Hong Kong.
• Confederation of Indian Industry (CII)coreStrategic or Co-development PartnerProud member of CII, a non-government, not-for-profit, industry-led organization engaged in shaping India's development journey. Theme for 2025-26: Accelerating Competitiveness: Globalisation, Inclusivity, Sustainability, Trust.
• National HRD Network (NHRDN)coreStrategic or Co-development PartnerInstitutional membership providing access to thought leadership events, industry networking, mentorship, and exposure to evolving HR practices enhancing student career readiness.
• UNGC/PRME (Principles for Responsible Management Education)minorStrategic or Co-development PartnerSignatory promoting sustainability, ethics, and responsible leadership in business education through values-driven learning aligned with global goals.
• TiEcoreStrategic or Co-development PartnerMember of globally recognized network dedicated to fostering entrepreneurship, providing mentorship, startup support, and networking opportunities with successful entrepreneurs.
• Institution's Innovation Council (IIC)coreStrategic or Co-development PartnerActively promotes innovation and entrepreneurship on campus through workshops, hackathons, expert talks, and startup-focused activities fostering a culture of creativity.
• AIMS (Association of Indian Management Schools)coreStrategic or Co-development PartnerProud member connecting faculty and students to platform for academic collaboration, management research, and best practices enhancing quality of management education.
• AMDISA (Association of Management Development Institutions in South Asia)minorStrategic or Co-development PartnerMember of regional network of 329 management institutions across South Asia contributing to management education through SAJM journal, newsletters, and South Asian Management Forum participation.
• Bajaj FinservminorStrategic or Co-development PartnerStrategic tie-up offering Banking, Financial Services & Insurance (BFSI) elective program combining real-world case studies, simulations, and expert insights.
• SPIC MACAYminorStrategic or Co-development PartnerCollaboration hosting cultural programs featuring nationally and internationally renowned artists in Indian Classical Music, Drama, Instrumental Music, Puppet Shows, Dance, and more to promote Indian culture.
• National Digital Library of India (NDLI)coreTechnology or IntegrationMember of virtual repository of learning resources sponsored by Ministry of Education providing filtered and federated searching, exam preparation resources, and content in multiple Indian languages.

Scale indicators13 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• SRM Institute of Science and Technology: SRM is a major private multi-disciplinary university in India offering programs in Management, Law, Media, and Computer Applications. It represents a comparable scale peer with broader geographic reach across multiple campuses in South and North India.
• Amity University: Amity University is India's largest private multi-disciplinary university with multiple campuses across India and abroad. It offers similar programs in Management, Law, Media, Hospitality, and Computer Applications, making it a direct competitor for IUU's target student segments and recruiter relationships.
• Chandigarh University: Chandigarh University is a prominent private university in North India with comprehensive programs in Management, Law, Engineering, Media, and Computer Applications. It competes with IUU for similar student segments and recruiter relationships in the North Indian market.
• Christ University: Christ University is a prominent private deemed university in India offering programs in Management, Law, Media, and Computer Applications. It competes with IUU for similar undergraduate and postgraduate student segments, particularly in the all-India admissions market.
• Lovely Professional University (LPU): LPU is a large private university in North India offering programs across Management, Law, Hospitality, Media, and Computer Applications. It competes directly with IUU for undergraduate and postgraduate students in similar disciplines with comparable scale and national reach.
• VIT (Vellore Institute of Technology): VIT is one of India's leading private universities known for strong placement records and programs in Management, Computer Applications, and Engineering. It represents a benchmark competitor for IUU in terms of placement outcomes, recruiter relationships, and multi-disciplinary scale.
• Manipal Academy of Higher Education: Manipal is one of India's leading private multi-disciplinary universities with programs across Management, Law, Media, Hospitality, and Computer Applications. It represents a more established peer with national brand recognition and comparable academic structure.

Regional players

• DIT University: DIT University is a private university based in Dehradun, Uttarakhand, sharing the same geographic ecosystem as IUU. It offers programs in Management, Engineering, and Computer Applications, serving the same regional Uttarakhand-domicile market with overlapping student demographics.
• UPES (University of Petroleum and Energy Studies): UPES is a private university in Dehradun, Uttarakhand offering specialized programs in Energy, Management, Law, and Computer Applications. It shares the same regional ecosystem and competes for Uttarakhand-domicile students, faculty, and recruiter partnerships in the local market.
• Graphic Era University: Graphic Era is a private university also based in Dehradun, Uttarakhand. As a direct geographic competitor, it offers programs in Management, Engineering, and Computer Applications, providing head-to-head competition for the same regional student pool and faculty in Uttarakhand.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/IMSEducation
• Facebookfacebook.com/IUUOfficial
• LinkedInlinkedin.com/company/ims-unison-university
• Instagraminstagram.com/imsunison_university

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about IMS Unison University