Jost Hurler group

What Jost Hurler group does

Jost Hurler Group is a family-owned German real estate company founded in 1945 in Munich, operating as a limited partnership (Kommanditgesellschaft). The firm combines project development with long-term portfolio management across three business pillars: Urban Spaces (mixed-use quarters such as the 4.2-hectare Schwabinger Tor in Munich-Schwabing with 210 apartments, 21,000 m² of offices, 7,400 m² of retail/dining, and the Andaz Munich hotel), Hospitality Spaces (the 5-star Seehotel Überfahrt at Lake Tegernsee operated by Althoff, and Andaz Munich operated by Hyatt), and Retail Spaces (the huma Sankt Augustin and huma eleven Vienna shopping centers operated by SES Spar European Shopping Centers). Additional assets include Storkower Bogen in Berlin and Melchendorfer Markt in Erfurt.

The company's core operating model is to develop, own, and operate real estate assets for the long term rather than sell after development, leveraging patient family capital across generations. Revenue is generated through three streams: recurring rental income from retail, office, and residential leases (managed directly or via SES for shopping centers), hotel operations revenue through ownership stakes operated by Hyatt and Althoff, and value creation through project development and asset repositioning. The firm employs approximately 45 people and is managed by Michael Herz (commercial affairs, with the company since 2004) and Dr. Maximilian Gutsche (legal and communications, Managing Director since 2020/2022). The company does not disclose a proprietary technology platform; its differentiators are prime-location ownership, family-controlled long-term capital, and an integrated community-building philosophy (the 'Sharing' concept at Schwabinger Tor, including coworking, car-sharing, and a Casavi-powered neighborhood app).

Name

Jost Hurler group

Legal name

Jost Hurler Beteiligungs und Verwaltungs GmbH & Co. KG

Website

https://jost-hurler.de

Company type

Private

Founded year

1945

Operating status

Operating

Headcount range

51–100 employees

Short description

Jost Hurler Group is a family-owned German real estate developer and long-term portfolio holder founded in 1945, operating mixed-use urban quarters, retail shopping centers, and luxury hotels across Germany and Austria. The Munich-based firm serves enterprise tenants, hotel operators, and retail/residential occupants through owned assets including Schwabinger Tor, huma centers, and Seehotel Überfahrt.

Ownership category

akta.pro rank

Product category

Commercial Real Estate Development and Management

NAICS

Lessors of Nonresidential Buildings (except Miniwarehouses) (531120), Lessors of Residential Buildings and Dwellings (531110)

SIC

Real Estate (6500), Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Operators Of Apartment Buildings (6513)

akta.pro primary industry

Office Real Estate Asset Management (BPAJAMAG)

Keywords

• Commercial real estate development
• Mixed-use urban development
• Shopping center operations
• Hospitality property management
• Real estate portfolio management

Headquarters

HQ city

München

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Real Estate Rental Income: The Jost Hurler Group develops, owns, and manages its own real estate portfolio in Germany and Austria. The primary revenue stream is rental income from retail spaces in shopping centers (huma Sankt Augustin, huma eleven Vienna), office spaces (Storkower Bogen Berlin, Schwabinger Tor Munich), residential apartments (Schwabinger Tor), and commercial ground-floor retail and gastronomy units across all properties.
2. Hotel Operations Revenue: Through wholly or majority-owned hotel assets (Seehotel Überfahrt at Tegernsee, Andaz Munich at Schwabinger Tor), the company earns hotel operations revenue including room rental, F&B, and conference services. At Seehotel Überfahrt, the property is operated by Althoff Hotel Collection under a partnership, while Andaz is operated by Hyatt Hotels Corporation.
3. Project Development and Asset Enhancement: The company generates revenue through the development and repositioning of its owned properties, creating value through modernization and rebranding of existing assets (e.g., huma Sankt Augustin modernization, huma eleven Vienna modernization, Schwabinger Tor development). This development activity creates long-term recurring revenue streams through enhanced rental income.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Jost Hurler group is a Munich-based family-owned real estate developer and long-term portfolio holder that develops, owns, and manages mixed-use urban quarters, modern shopping centers, and luxury hotel properties across Germany and Austria. The company operates a vertically integrated model combining project development with subsequent asset management, leasing owned space directly to enterprise tenants, hotel operators, retail chains, and residential tenants.

Product overview

Jost Hurler Group is a German real estate company founded in 1945, specializing in property development, portfolio management, and operation of commercial real estate. The company operates a diversified portfolio organized into three service categories: Urban Spaces (mixed-use developments like Schwabinger Tor), Hospitality Spaces (luxury hotels including Seehotel Überfahrt and Andaz München), and Retail Spaces (shopping centers including Huma Sankt Augustin and HUMA ELEVEN Wien). The company also manages additional properties such as Storkower Bogen in Berlin and Melchendorfer Markt in Erfurt. With approximately 45 employees and headquarters in Munich, Jost Hurler focuses on long-term value creation through quality, innovation, and sustainability.

Differentiator

Problem solved

Functional benefit

Brands

• Schwabinger Tor: Mixed-use urban quarter in Munich-Schwabing with residential, retail, office, and hotel space.
• huma
• Seehotel Überfahrt
• Andaz Munich Schwabinger Tor

Products and services

• Schwabinger Tor Major mixed-use urban quarter in Munich-Schwabing on Leopoldstrasse covering 4.2 hectares with nine buildings, 210 apartments, 21,000 m² of office space, 7,400 m² of retail and dining, the Andaz Munich hotel, and Sharing concepts such as co-working, car-sharing, and a Casavi-powered neighborhood app.
• Huma Sankt Augustin Modern shopping center in Sankt Augustin with approximately 49,000 m² of rentable area, around 39,000 m² of retail space, about 140 retail and dining units, and 2,340 parking spaces across three floors.
• HUMA ELEVEN Wien Shopping center in Vienna's 11th district (Simmering) converted from the original 1987 huma retail park; the second largest shopping center in Vienna with around 50,000 m² of rental space, approximately 90 shops, 3,000 m² glass roof, and Danube-inspired architecture.
• Seehotel Überfahrt 5-star luxury hotel in Rottach-Egern on Lake Tegernsee with 123 rooms, 53 suites, the 3-star Michelin Restaurant Überfahrt, and a roughly 3,000 m² 4-elements spa; operated by Althoff Hotel Collection; owned by Jost Hurler Group since 1949.
• Andaz München Schwabinger Tor Luxury lifestyle boutique hotel within the Schwabinger Tor quarter featuring 275-277 design rooms, restaurant, cocktail lounge, rooftop sky bar on the 12th floor, roughly 1,800 m² spa and wellness area with pool, and approximately 1,600 m² of conference facilities; operated by Hyatt Hotels Corporation.
• Storkower Bogen Residential, office, and commercial center in Berlin-Lichtenberg with nine building sections including a 12-story tower; approximately 30,000 m² of rentable area comprising 21,000 m² of offices, 7,800 m² of service spaces, and 1,200 m² of residential plus 500 underground parking spaces.
• Melchendorfer Markt Shopping and office center in Erfurt-Südost with classical-style architecture, retail and office spaces, notable anchor tenants, and 345 parking spaces, serving approximately 40,000 residents.

Quantifiable outcome

• Second largest shopping center in Vienna with over 50,000 m² rental space and approximately 90 shops
• +3 more outcomes

Named customers14 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core and minor.

• Hyatt Hotels CorporationcoreStrategic or Co-development Partner · 1 January 2017Jost Hurler Group partnered with Hyatt Hotels Corporation to open Andaz Munich, the first Andaz hotel in Germany, as part of the Schwabinger Tor development. Hyatt operates the hotel while Jost Hurler retains ownership. The partnership involves joint development from early planning phases, with Jost Hurler providing project development expertise and Hyatt contributing global hotel operations knowledge. The hotel opened in 2019.
• SES Spar European Shopping CenterscoreChannel Partner/ Reseller/ Distributor · 1 January 2015Jost Hurler Group as owner partnered with SES Spar European Shopping Centers as operator for the huma eleven shopping center in Vienna (Simmering, 11th district). SES operates and manages the center's retail spaces and tenant mix, while Jost Hurler retains ownership. The center opened partially in 2015 and fully in 2017.
• Althoff Hotel CollectioncoreStrategic or Co-development Partner · 1 January 2008Since 2008, Althoff Hotel Collection has operated Seehotel Überfahrt at Tegernsee, owned by Jost Hurler Group. The partnership balances tradition with modernity and international outlook. Althoff operates the hotel's multiple restaurants including the 3-star Restaurant Überfahrt, while Jost Hurler maintains ownership and development oversight.
• Chapman TaylorminorOthersInternational architectural firm from Düsseldorf that designed the modern shopping center concepts for huma Sankt Augustin and huma eleven Vienna. Responsible for spatial design, facade concepts, and overall architectural vision for these retail properties.
• Concrete AmsterdamminorOthersInterior design firm from Amsterdam responsible for the design concept of Andaz Munich at Schwabinger Tor. Spent over a year incorporating the local 'Munich style' into the hotel's interior design, incorporating Bavarian design elements alongside contemporary aesthetics.
• ATP architekten ingenieureminorOthersVienna-based architectural firm that implemented the redesign of huma eleven Vienna. Executed the architectural concept created by Chapman Taylor for the shopping center in Simmering, Vienna.
• Bartenbach LichtlaborminorOthersRenowned lighting design laboratory that developed the innovative daylight and artificial lighting concept for huma eleven Vienna, including the 3,000 m² glass roof and optimal daylight utilization systems.
• 03 Architekten, Max Dudler, Hild und K Architekten, Hilmer & Sattler und Albrecht, ver.deminorOthersMultiple renowned architectural firms involved in the design of different buildings at Schwabinger Tor Munich. Each architect contributed to specific buildings within the nine-structure mixed-use quarter, creating architectural diversity within the unified urban concept.

Scale indicators7 records

Recent moves11 records

Expansion highlights3 records

Regional players

• CA Immobilien Anlagen AG: Vienna-headquartered real estate developer and investor with significant German office, retail and mixed-use exposure. Comparable to Jost Hurler's Austrian/German footprint and urban mixed-use development model.
• alstria office REIT-AG: Hamburg-based office REIT focused exclusively on German office properties. Comparable to Jost Hurler's office segment (21,000 m² at Schwabinger Tor, 21,000 m² at Storkower Bogen) and a useful public-market benchmark for German office valuations.
• DIC Asset AG: German commercial real estate manager and investor specializing in office, retail and logistics properties. Comparable to Jost Hurler's commercial-property holdings (Storkower Bogen office, retail anchors) with similar mid-market tenant profiles.
• Bayerische Hausbau (Patrizia): Munich-based residential and mixed-use developer (now part of Patrizia AG) operating in the same Bavarian and broader German markets as Jost Hurler. Closely comparable on location, asset mix, and development style.

Direct peers

• ECE Projektmanagement: Germany's largest privately-held shopping center developer and manager with a portfolio of roughly 200 retail centers across Europe. Directly comparable to Jost Hurler's huma shopping center business and mixed-use development expertise.
• SES Spar European Shopping Centers: Austrian operator/developer of regional shopping centers already partnered with Jost Hurler at huma eleven Vienna. Operates a directly comparable retail-property platform and shares the German/Austrian DACH focus.
• Deutsche EuroShop: The only German publicly-listed pure-play shopping center company, owning stakes in ~21 European malls including large mixed-use retail destinations. Closest public-market comparable for Jost Hurler's huma Sankt Augustin and huma eleven Vienna assets.

Broad incumbents

• Unibail-Rodamco-Westfield: Largest publicly-listed European retail and mixed-use real estate company operating flagship destinations across continental Europe. Comparable to Jost Hurler on retail asset scale and mixed-use positioning, though much larger and more diversified geographically.
• Klépierre: Paris-based European leader in shopping center ownership and operation with a continental footprint. Comparable to Jost Hurler's shopping center business model at significantly larger scale and broader geographic exposure.
• Vonovia SE: Europe's largest residential real estate company with a German-focused portfolio of over half a million units. Comparable to Jost Hurler's residential apartment component (210 units at Schwabinger Tor) at vastly greater scale and as a listed proxy for German residential values.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/jost-hurler-gruppe

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jost Hurler group