Media Campaign Group
Media Campaign Group is a UK-founded, privately held marketing communications holding company that aggregates five specialist agencies delivering advertising, media buying, creative, and retail activation services across private, public, retail, and luxury sectors in the UK and US.
- Company typePrivate
- Founded2007
- HeadquartersNew York, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Media Campaign Group does
Media Campaign Group Ltd is a UK-domiciled, privately owned marketing communications holding company founded in 2007. The group aggregates five wholly owned specialist sub-brands — Media Campaign (digital and marketing campaign services), Clear (marketing communications), Madison Bell (specialist communications), TV Advertising Agency (television advertising), and Response Advertising (direct response advertising) — that trade independently under the group umbrella. Collectively, these subsidiaries deliver a horizontal marketing communications offering spanning advertising, econometric modelling, creative, design, partnership marketing, sponsorship, media sales, media buying, media consultancy, copywriting, publishing, and retail activation.
The business operates as a B2B professional services agency serving enterprises across private and public sectors, retail, luxury brands, and consumer and service industries. Pricing is not publicly disclosed and is structured around customized client solutions. Go-to-market is sales-led and direct, with clients able to procure individual services or combined horizontal/vertical solutions. The group is led by Managing Director Myles Poulton and Finance Director Taryn Bracey, and the holding-company structure places specialist-agency leadership beneath the group level.
Geographically, the firm is headquartered at Portland House, 4 Great Portland Street, London W1W 8QJ, with a US regional office at 353 Lexington Avenue, 11th Floor, New York, NY 10016, supporting UK and US-based clients. Per the firmographic record, the group itself reports 1-10 employees — a figure that appears to understate consolidated headcount given the five operating sub-brands. No financial disclosures (revenue, funding, ARR) are publicly available, and the group has reported no patents, certifications, partnerships, or formalized AI/technology capabilities.
Media Campaign Group firmographics
Firmographics- Name
- Media Campaign Group
- Legal name
- Media Campaign Group Ltd
- Website
- https://mediacampaigngroup.com
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Media Campaign Group is a UK-founded, privately held marketing communications holding company that aggregates five specialist agencies delivering advertising, media buying, creative, and retail activation services across private, public, retail, and luxury sectors in the UK and US.
- Ownership category
- akta.pro rank
Media Campaign Group industry classification
Industry- Product category
- Marketing Communications Services
- NAICS
- Advertising Agencies (54181), Media Buying Agencies (54183)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Full-Service Media Planning & Buying (MPAAABAA)
- akta.pro secondary industry
- Affiliate & Partner Media Buying (BPAFABAJ)
Keywords
Where Media Campaign Group is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Media Campaign Group business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Marketing Communications Services: Comprehensive marketing communications services including advertising, econometric modelling, creative, design, partnership marketing, sponsorship, media sales, media buying, media consultancy, copywriting, publishing, and retail activation. Services are provided to private and public sectors, retail, luxury brands, consumer and service industries. All companies trade independently under the group structure.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Media Campaign Group product offering
Product offeringCore offering
Media Campaign Group is a privately owned marketing communications group that brings together specialist communication companies to deliver advertising, econometric modelling, creative, design, partnership marketing, sponsorship, media sales, media buying, media consultancy, copywriting, publishing, and retail activation services. Services are delivered through five independent subsidiary brands (Media Campaign, Clear, Madison Bell, TV Advertising Agency, and Response Advertising) and are sold primarily to businesses across the private and public sectors, retail, luxury brands, and consumer and service industries.
Product overview
Media Campaign Group is a unified portfolio of specialist marketing communications companies operating under a single group structure. The offering comprises five distinct sub-brands: Media Campaign (core advertising), Clear (marketing services), Madison Bell (specialist communications), TV Advertising Agency (television-focused), and Response Advertising (direct response). These brands trade independently while collectively offering a horizontal range of services including advertising, econometric modelling, creative, design, partnership marketing, sponsorship, media sales, media buying, media consultancy, copywriting, publishing, and retail activation across private and public sectors.
Differentiator
Problem solved
Functional benefit
Brands
- Media Campaign: Digital and marketing campaign services
- Clear
- Madison Bell
- TV Advertising Agency
- Response Advertising
Products and services
- Media Campaign Core advertising and marketing services brand providing comprehensive campaign management and media solutions under the Media Campaign Group umbrella.
- Clear Marketing services brand operating under the Media Campaign Group umbrella, providing marketing communications support.
- Madison Bell Specialist communications company providing targeted marketing solutions as a wholly-owned subsidiary of Media Campaign Group.
- TV Advertising Agency Specialist television advertising services brand focused on TV media planning and buying, operating as a sub-brand of Media Campaign Group.
- Response Advertising Direct response advertising services brand providing targeted response-driven marketing campaigns as a sub-brand of Media Campaign Group.
Companies that use Media Campaign Group
Customer profileSegments5 records
Ideal customer profiles5 records
Media Campaign Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Media Campaign Group partnerships and signals
Strategic signalScale indicators1 record
Recent moves3 records
Expansion highlights3 records
Media Campaign Group competitors and assessment
Company assessmentBroad incumbents
- WPP: World's largest advertising holding company, operating agency networks across media planning & buying, creative, PR, and digital. Comparable as the global incumbent against which independent multi-brand groups like Media Campaign Group compete for mid-market and enterprise clients.
- Publicis Groupe: Global advertising holding company with media planning & buying (Zenith, Starcom), creative, and digital capabilities. Comparable as a global multi-brand competitor offering the same end-to-end marketing communications stack as Media Campaign Group.
- Havas: Global advertising group with creative, media, and health & wellness networks, often competing for mid-market European clients. Comparable as an integrated marketing communications holding company competing for similar client budgets.
- IPG Mediabrands: Interpublic Group's media-focused division encompassing media planning & buying networks including UM, Initiative, and Mediabrands. Comparable specifically in the media buying and planning competency that underpins Media Campaign Group's offering.
- Omnicom Group: Global advertising holding company spanning media buying (OMD, PHD, Hearts & Science), creative (BBDO, DDB), and PR. Comparable as a multi-brand holding company providing integrated marketing communications across the same functional disciplines as Media Campaign Group.
- Dentsu: Japan-headquartered global advertising holding company with strong media planning & buying (Dentsu Media) and creative operations across markets. Comparable as a multi-brand global incumbent competing for the same integrated communications budgets.
Direct peers
- PHD Media: Omnicom-owned global media planning & buying network. Comparable as a media buying specialist agency competing for the same media planning budgets that MCG's TV Advertising Agency and Media Campaign sub-brands target.
- Hearts & Science: Omnicom-owned media planning & buying agency built around data-driven audience targeting. Comparable as a specialist media buying sub-brand within a larger holding company structure, mirroring MCG's multi-brand media-centric model.
- Zenith: Global media planning & buying agency within Publicis Groupe. Comparable as a specialist media buying and planning agency that operates as one of several brand-led networks, similar to how Media Campaign Group houses its TV Advertising Agency sub-brand.
Emerging players
- Croud: UK-based digital marketing agency offering media planning & buying, SEO, content, and programmatic services via a global network of 'Croudies.' Comparable as a UK-headquartered independent digital-first marketing communications competitor with similar mid-market and enterprise client targeting.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Media Campaign Group social profiles
Digital presenceMedia Campaign Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Media Campaign Group leadership team
Management profileNumber of profiles
Profiles2 records
Media Campaign Group subsidiaries and ownership
Company hierarchySubsidiaries5 records
Media Campaign Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Media Campaign Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Media Campaign Group
What does Media Campaign Group do?
Media Campaign Group is a privately owned marketing communications group that brings together specialist communication companies to deliver advertising, econometric modelling, creative, design, partnership marketing, sponsorship, media sales, media buying, media consultancy, copywriting, publishing, and retail activation services. Services are delivered through five independent subsidiary brands (Media Campaign, Clear, Madison Bell, TV Advertising Agency, and Response Advertising) and are sold primarily to businesses across the private and public sectors, retail, luxury brands, and consumer and service industries.
Is Media Campaign Group a public or private company?
Media Campaign Group is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Media Campaign Group founded?
Media Campaign Group was founded in 2007. It employs 1 to 10 people.
Where is Media Campaign Group based?
Media Campaign Group is headquartered in New York, United States, in the North America region.
How does Media Campaign Group make money?
One revenue line is on record: marketing Communications Services.
Who are Media Campaign Group's main competitors?
Broad incumbents on record are WPP, Publicis Groupe, Havas, IPG Mediabrands, Omnicom Group and Dentsu. Direct peers are PHD Media, Hearts & Science and Zenith. Croud is listed as an emerging player.
Does Media Campaign Group have an API?
No public API is recorded for Media Campaign Group.
What industry is Media Campaign Group in?
Media Campaign Group's product category is Marketing Communications Services. Its primary akta.pro industry code is MPAAABAA, Full-Service Media Planning & Buying, with a secondary code of BPAFABAJ, Affiliate & Partner Media Buying. Its NAICS code is 54181 and its SIC code is 7311.