Decadance

Digital Radio Broadcastingdecadanceuk.com

Decadance UK is a privately held dance music radio station broadcasting on DAB+ Digital Radio in Brighton and Bristol, distributed via mobile apps, smart speakers, and online streaming, and monetised through advertising, merchandise, studio hire, and production services for electronic music listeners and artists.

Company typePrivate
Founded2007
HeadquartersBrighton, United Kingdom
Headcount1–10
GTM typeB2C
OfferingServices

What Decadance does

Decadance UK, operated by Decadance Radio Ltd (incorporated in England), is a specialist dance music radio station broadcasting on DAB+ Digital Radio from studios in Brighton (North Street) and Bristol (Easton), with a registered corporate address in Whitefield, Greater Manchester. The company's core product is a 24-hour live radio service targeting electronic and underground dance music listeners, distributed simultaneously across DAB+ digital radio in two regional markets, native iOS and Android mobile applications, smart-speaker voice activation ('Play Decadance UK'), and online audio and live video streaming via its website, with on-demand programming archived on Mixcloud.

The technology stack is conventional broadcast and streaming infrastructure rather than a proprietary software platform: a DAB+ radio licence, standard mobile app distribution through the Apple App Store and Google Play, web-based streaming players, and integration with consumer voice assistants. Content is built around a programmed schedule of specialist shows featuring established dance music labels such as Toolroom, Hed Kandi, Anjunabeats, Eve Records, and Zulu Records, alongside a Future Selection programme for emerging talent and community-oriented initiatives including mental health support content.

The business model is multi-stream. Advertising on the radio and streaming platforms is the primary revenue driver, supplemented by direct-to-consumer merchandise sales, B2B studio and equipment hire at the Brighton location, audio/video production services, and marketing services offered to artists and music industry clients. Distribution to listeners is free (no subscription pricing is publicly disclosed), and go-to-market relies on organic social media presence across Instagram, Facebook, X, TikTok, YouTube, Spotify, Mixcloud, and SoundCloud, combined with event partnerships such as the official radio partnership with Brighton Music Conference 2025. Headcount is reported at 11-50 employees, the company is privately held with no external funding rounds disclosed, and no management team is publicly identified in the source materials.

Decadance firmographics

Firmographics

Name: Decadance
Legal name: Decadance Radio Ltd
Website: https://decadanceuk.com
Company type: Private
Founded year: 2007
Operating status: Operating
Headcount range: 1–10 employees
Short description: Decadance UK is a privately held dance music radio station broadcasting on DAB+ Digital Radio in Brighton and Bristol, distributed via mobile apps, smart speakers, and online streaming, and monetised through advertising, merchandise, studio hire, and production services for electronic music listeners and artists.
Ownership category
akta.pro rank

Decadance industry classification

Industry

Product category: Digital Radio Broadcasting
NAICS: Radio Broadcasting Stations (516110)
SIC: Radio Broadcasting Stations (4832)
akta.pro primary industry: Radio Streaming & Catch-Up Audio Platforms (MPAIADAJ)

Keywords

Digital radio broadcasting
Electronic dance music
DAB+ radio station
Live audio streaming
Radio broadcasting services

Where Decadance is headquartered

Location

Headquarters

HQ city: Brighton
HQ country: United Kingdom
HQ region: Europe

Offices3 records

Markets served

Decadance business model

Business model

GTM type: B2C
Offering type: Services
Cost components: Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

Advertising: Advertising services are offered on the radio station platform, reaching the station's listener base in Brighton and Bristol.
Merchandise Sales: Sale of branded merchandise through the website.
Studio and Equipment Hire: Studio space hire services available at the Brighton studio location, including equipment rental.
Production Services: Audio and video production services offered to clients.
Marketing Services: Marketing services for artists and music industry clients.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels9 records

Decadance product offering

Product offering

Core offering

Decadance UK operates a 24/7 dance music radio station broadcasting live from studios in Brighton and Bristol on DAB+ Digital Radio, with simultaneous delivery through proprietary iOS/Android mobile apps, smart-speaker voice activation ('Play Decadance UK'), and online live audio and video streaming. The station runs specialist programmes covering house, techno, progressive and other electronic genres in partnership with international labels such as Toolroom, Hed Kandi, Anjunabeats, Eve Records and Zulu Records. Supplementary paid services include studio and equipment hire, audio/video production, advertising, and artist marketing.

Product overview

Decadance UK is a dance music radio station operated by Decadance Radio Ltd, offering a single unified product: live radio broadcasting across two city stations (Brighton and Bristol) via multiple delivery platforms including DAB+ Digital Radio, a proprietary mobile app for iOS and Android, smart-speaker voice activation, and online streaming. The service includes both audio listening and video watch options for live broadcasts. Supplementary offerings include on-demand listening through Mixcloud, merchandise sales, and B2B services including production, advertising/marketing, and studio hire.

Differentiator

Problem solved

Functional benefit

Products and services

Decadance UK Radio Broadcasting Service

Companies that use Decadance

Customer profile

Segments1 record

Ideal customer profiles3 records

Decadance technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Feature3 records

Decadance partnerships and signals

Strategic signal

Partnerships

One partnership is on record.

Brighton Music ConferencecoreGTM or Marketing Partner · 12 May 2025Decadance UK is the official radio partner for Brighton Music Conference 2025 (BMC25). The station broadcasts live from the conference events, including the official closing party at Oculus with Charmain Love, Chris X, Elliko, SUPERClaud and other artists. The partnership positions Decadance UK as a key media partner supporting the UK's leading electronic music conference.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Decadance competitors and assessment

Company assessment

Broad incumbents

KISS: Long-running UK dance/urban radio station under Bauer Media. Overlaps with Decadance on dance programming and multi-platform distribution, but operates at national scale with significantly larger audience and budget.
Capital Dance: UK commercial dance radio station from Global. Competes directly with Decadance for dance music listeners and electronic-music advertising spend, though at national scale rather than regional.
BBC Radio 1 Dance: BBC's dedicated dance music radio station launched in 2023, offering mainstream electronic programming. Comparable as a UK-based dance radio station targeting overlapping audiences, but with the BBC's substantially larger reach, brand, and funding base.

Direct peers

Unity Radio: Manchester-based community dance and urban radio station with DAB and online streaming. Comparable as a regional UK specialist music broadcaster, though focused on the North West rather than Brighton/Bristol.
Rinse FM: UK underground dance and grime radio station broadcasting on FM, DAB, and online. Highly comparable to Decadance UK in its niche electronic-music programming, multi-platform delivery, and specialist show format targeting underground audiences.
Reprezent Radio: London community underground radio station broadcasting on DAB and online, focused on specialist music content for younger audiences. Comparable niche positioning, multi-platform delivery, and B2B production services model to Decadance.
Select Radio: UK dance and electronic music station broadcasting across DAB and online with multi-genre specialist programming. Closely comparable to Decadance in target genre, audience, and digital-first distribution model.

Emerging players

Pioneer DJ Radio: Electronic music-focused online radio station from Pioneer DJ. Comparable in its electronic/dance music format and online streaming delivery, though operates globally rather than regionally and without DAB+ broadcast.

Regional players

Ibiza Global Radio: Dance music radio station broadcasting from Ibiza with global online streaming. Comparable genre focus and digital-first model, but operates from a different geography (Spain/global) rather than UK regional DAB+.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

Decadance financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Decadance leadership team

Management profile

Number of profiles

Decadance funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Decadance M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Decadance

What does Decadance do?

Is Decadance a public or private company?

Decadance is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was Decadance founded?

Decadance was founded in 2007. It employs 1 to 10 people.

Where is Decadance based?

Decadance is headquartered in Brighton, United Kingdom, in the Europe region.

How does Decadance make money?

Five revenue lines are on record. Advertising is the primary driver. The others are merchandise Sales, studio and Equipment Hire, production Services and marketing Services.

Who are Decadance's main competitors?

Broad incumbents on record are KISS, Capital Dance and BBC Radio 1 Dance. Direct peers are Unity Radio, Rinse FM, Reprezent Radio and Select Radio. Pioneer DJ Radio is listed as an emerging player. Ibiza Global Radio is listed as a regional player.

Does Decadance have an API?

No public API is recorded for Decadance.

What industry is Decadance in?

Decadance's product category is Digital Radio Broadcasting. Its primary akta.pro industry code is MPAIADAJ, Radio Streaming & Catch-Up Audio Platforms. Its NAICS code is 516110 and its SIC code is 4832.