ArtAround
ArtAround is a San Francisco-based nonprofit founded in 2010 that operates a community-driven digital map platform documenting over 2,096 geotagged public artworks across multiple cities. It serves general public contributors, civic partners, artists, and researchers through crowdsourced photo uploads, a global Ambassador program, and donations-based funding.
- Company typePrivate
- Founded2010
- HeadquartersSan Francisco, United States
- Headcount1–10
- GTM typeB2C
- OfferingSoftware
What ArtAround does
ArtAround is a San Francisco-based nonprofit archival project founded in 2010 that operates a community-driven digital map platform documenting public art across multiple cities. Its core product, the ArtAround Map (map.artaround.org), is an interactive geotagged database of over 2,096 public artworks searchable by color, content, decade, place, and function, with 1,518 artists documented to date. The platform relies on crowdsourced contributions: any community member can upload geotagged photos of public art, and a structured global Ambassador program (8 ambassadors) tracks contributions through custom handles. Supporting offerings include 'the Arrow' digital magazine, PDF maps and digital reports, audio guides, and curated Guides and Collections modules.
The underlying technology is a digital map platform with a crowdsourced geotagged photo archival system. Users can browse without registration but must create an account to upload. ArtAround holds no patents, has no app, and discloses no AI/ML capabilities—categorization appears to be manual or tag-based. The platform became the first international aggregator of public art projects in 2017, with mapped cities including New Haven, San Francisco, Washington D.C., Vancouver, Atlanta, and Fairhope, AL. Five festival and civic partnerships support coverage, and the organization is fiscally sponsored by Fractured Atlas.
ArtAround's business model is donation-dependent nonprofit funding. Revenue streams include individual donations (processed through Fractured Atlas's fundraising platform), tiered corporate sponsorships (Acquisition, Archival, and App Sponsors), and modest one-time sales of PDF maps, digital reports, and audio guides. Distribution is entirely self-serve and digital: the free web platform, social media presence, newsletter, Ambassador community, and festival/civic partner network. There is no traditional sales force, no disclosed pricing, no funding rounds, and no institutional investors. The organization operates with 1-10 employees under director Lindsey Mancini.
ArtAround firmographics
Firmographics- Name
- ArtAround
- Legal name
- ArtAround
- Website
- https://theartaround.us
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- ArtAround is a San Francisco-based nonprofit founded in 2010 that operates a community-driven digital map platform documenting over 2,096 geotagged public artworks across multiple cities. It serves general public contributors, civic partners, artists, and researchers through crowdsourced photo uploads, a global Ambassador program, and donations-based funding.
- Ownership category
- akta.pro rank
ArtAround industry classification
Industry- Product category
- Public Art Digital Archive
- NAICS
- Museums, Historical Sites, and Similar Institutions (712)
- SIC
- Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Community Arts, Culture & Creative Placemaking Enterprises (BPAGALAO)
- akta.pro secondary industries
- Art Galleries & Exhibition Spaces (Commercial & Nonprofit) (THAJADAH), Content Asset Libraries & Template Marketplaces (stock, characters, themes) (EDAFAHAI), Art, Street Art & Creative Scene Tours (THAJAAAE)
Keywords
Where ArtAround is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Markets served
ArtAround business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales
Revenue model
- Donations: As a fiscally-sponsored nonprofit under FracturedAtlas, ArtAround relies on community donations to keep the platform online and accessible. Donations are solicited from individuals and organizations.
- Sponsorship Programs: Organizations can become Acquisition, Archival, or App Sponsors to bring their community's art to the map. Corporate sponsorship provides named recognition and branding opportunities.
- Publications and Audio Guides: Sale of PDF maps, digital reports on public art collections, and audio guides including guided meditations and readings for art-viewing available via Soundcloud.
Go-to-market motion1 record
Distribution channels4 records
Marketing channels7 records
ArtAround product offering
Product offeringCore offering
ArtAround operates a free, publicly accessible digital map platform where community members discover and contribute geotagged photos of public art. Founded in 2010 as the first online map of art in public spaces and expanded in 2017 as the first international aggregator of public art projects, the platform catalogs 2,000+ artworks searchable by color, content, decade, place, and function across multiple cities. The organization is a fiscally-sponsored nonprofit under FracturedAtlas, supported by donations, sponsorships, and sales of publications and audio guides.
Product overview
ArtAround is a nonprofit digital map and community platform for archiving public art. The core product is the ArtAround Map, which enables users to discover and contribute geotagged public artworks. Supporting offerings include The Arrow digital magazine, Publications (PDF maps and digital reports with audio guides), the Ambassadors Program for community-driven archiving, and curated Guides for browsing art by COLOR, DECADE, PLACE, and FUNCTION. The platform launched in 2010 as the first online map of public art and now aggregates 2,000+ artworks across multiple cities.
Differentiator
Problem solved
Functional benefit
Brands
- the Arrow: A digital publication on public art, street art, and graffiti, charting who has the right to what forms of creative expression in shared spaces. Published by director Lindsey Mancini.
Products and services
- ArtAround Map A free, publicly accessible digital map platform that catalogs 2,096+ public artworks with geolocation data. Users can find art by color, content, decade, place, or function, and upload geotagged photos of artworks they discover. Targeted at community members, artists, civic organizations, and researchers seeking a centralized public art discovery and archival tool.
- The Arrow (Digital Magazine) A digital publication covering public art, street art, and graffiti, exploring the rights to creative expression in shared spaces. Authored by Director Lindsey Mancini and accessible via the web.
- Publications (PDF Maps & Digital Reports) PDF maps and digital reports on public art collections, accompanied by audio guides including guided meditations and readings for art-viewing available via Soundcloud. Sold to the general public, researchers, and educators.
Quantifiable outcome
- 2,096+ artworks mapped
- +3 more outcomes
Companies that use ArtAround
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles2 records
ArtAround technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability1 record
Feature3 records
ArtAround partnerships and signals
Strategic signalScale indicators6 records
Recent moves6 records
Expansion highlights5 records
ArtAround competitors and assessment
Company assessmentOthers
- Fractured Atlas: ArtAround's fiscal sponsor and a nonprofit services organization supporting independent artists and small arts groups — adjacent infrastructure provider rather than a competitor.
Direct peers
- Public Art Archive: A nonprofit-managed online archive of public artworks commissioned by U.S. agencies and organizations; competes head-to-head for the same civic documentation use case.
- Murals.app: A geotagged public mural and street art mapping platform with community contributions — directly comparable in product surface and target user (street art enthusiasts and travelers).
- Street Art Cities App: The mobile companion to StreetArtCities emphasizing self-guided street art tours; addresses ArtAround's missing mobile surface for on-location discovery.
- Wander.art: A discovery platform for public art, murals, and installations with curated guides across cities — overlapping with ArtAround's publications and audio-guide offerings.
- StreetArtCities: A global crowdsourced map and database of street art and murals, directly mirroring ArtAround's community-upload, geotagged-photo model across multiple cities worldwide.
Broad incumbents
- Google Arts & Culture: A broad incumbent digital platform for discovering artworks, exhibitions, and cultural institutions globally — overlapping with ArtAround's public art discovery mission but operating at vastly greater scale with museum partnerships.
- OpenStreetMap (public art tag/community): An open geospatial database where community contributors map public art as tagged features — provides a free, general-purpose substitute for ArtAround's core mapping functionality.
Regional players
- Culture.pl: A national cultural heritage platform showcasing Polish art and artists — comparable as a country-focused arts archival and discovery initiative, though limited to a single geography.
Emerging players
- StreetArtNews: A street art news and discovery site documenting murals and graffiti globally — overlapping content focus with ArtAround's 'The Arrow' editorial layer.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
ArtAround social profiles
Digital presenceArtAround financial estimates
Financial estimateRevenue estimate
Valuation estimate
ArtAround leadership team
Management profileNumber of profiles
Profiles1 record
ArtAround funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ArtAround M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ArtAround
What does ArtAround do?
ArtAround operates a free, publicly accessible digital map platform where community members discover and contribute geotagged photos of public art. Founded in 2010 as the first online map of art in public spaces and expanded in 2017 as the first international aggregator of public art projects, the platform catalogs 2,000+ artworks searchable by color, content, decade, place, and function across multiple cities. The organization is a fiscally-sponsored nonprofit under FracturedAtlas, supported by donations, sponsorships, and sales of publications and audio guides.
Is ArtAround a public or private company?
ArtAround is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was ArtAround founded?
ArtAround was founded in 2010. It employs 1 to 10 people.
Where is ArtAround based?
ArtAround is headquartered in San Francisco, United States, in the North America region.
How does ArtAround make money?
Three revenue lines are on record. Donations are the primary driver. The others are sponsorship Programs and publications and Audio Guides.
Who are ArtAround's main competitors?
Fractured Atlas is listed as an others. Direct peers are Public Art Archive, Murals.app, Street Art Cities App, Wander.art and StreetArtCities. Broad incumbents are Google Arts & Culture and OpenStreetMap (public art tag/community). Culture.pl is listed as a regional player. StreetArtNews is listed as an emerging player.
Does ArtAround have an API?
No public API is recorded for ArtAround.
What industry is ArtAround in?
ArtAround's product category is Public Art Digital Archive. Its primary akta.pro industry code is BPAGALAO, Community Arts, Culture & Creative Placemaking Enterprises, with a secondary code of THAJADAH, Art Galleries & Exhibition Spaces (Commercial & Nonprofit). Its NAICS code is 712 and its SIC code is 7990.