Earthpaint

What Earthpaint does

Earthpaint is a privately held, bootstrapped manufacturer of non-toxic, zero-VOC paints, stains, and finishes headquartered in Asheville, North Carolina, founded in 2005 by Tom Rioux. The company's core product portfolio includes Bio Poly Natural (a biobased coalescent for natural oil paints), Clear Skies Paint, Mountain and Mountain XT (positioned as the world's first 100% natural urethane finishes), Lime Prime (a zero-VOC mineral paint for mold remediation), Rainforest Sealer, and Corn Solvent, alongside an Eco Industrial Coatings line targeting industrial-grade applications. Underlying technology centers on proprietary bio-based and mineral formulations that eliminate conventional petrochemical solvents and plasticizers, with claimed category-firsts in natural urethane chemistry.

Name

Earthpaint

Legal name

Earthpaint Incorporated

Website

https://earthpaint.net

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

1–10 employees

Short description

Earthpaint manufactures non-toxic, zero-VOC paints, stains, and finishes sold direct-to-consumer worldwide, serving health- and sustainability-conscious homeowners, LEED-certified commercial projects, and design studios from its Asheville, NC base.

Ownership category

akta.pro rank

Product category

Non-toxic paints and sustainable coatings

NAICS

Paint and Coating Manufacturing (325510)

SIC

Paints, Varnishes, Lacquers, Enamels & Allied Prods (2851)

akta.pro primary industry

Staining & Clear Coating (Wood Trim, Doors, Decks) (HSAPAHAI)

akta.pro secondary industries

Wood & Laminate Surface Cleaners & Polishes (CRAJACAD), Solvents & Solvent-Based Cleaners (Mineral Spirits, Acetone, Alcohols) (CRAJAKAC)

Keywords

• Non-toxic wood finishes
• Zero VOC paints
• Natural deck stains
• Biobased industrial coatings
• Renewable coating solvents

Headquarters

HQ city

Asheville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales

Revenue model

1. Product Sales: Direct sales of non-toxic paint, deck stain, wood finish, floor finish, and specialty coatings through e-commerce storefront. Products sold in various sizes including sample pints, gallons, and five-gallon containers.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Earthpaint manufactures and sells non-toxic, zero-VOC paints, deck stains, wood finishes, floor finishes, and industrial coatings formulated from renewable, biobased, and natural ingredients such as cashew resin, pine resin, beeswax, linseed oil, Georgia clay, and lime. The company sells factory-direct to homeowners, professional painters, mold remediation specialists, and industrial/commercial customers through its own e-commerce storefront, shipping sample pints, gallons, and five-gallon containers worldwide.

Product overview

Earthpaint offers a comprehensive portfolio of healthy sustainable finishes including natural wood finishes (Bio Poly Natural, Mountain Wood Finish, Rainforest Sealer), non-toxic paints (Clear Skies Paint, Lime Prime), deck stains (Mountain XT), floor finishes (NanoTech Wood Floor Finish, Aqualine Satin Floor Finish), solvents (Corn Solvent, Pure Citrus Solvent), and specialty products (Earth Clean, Lime Clean, Looking Glass Beeswax Polish). The company specializes in advanced coating technologies that are safe and sustainable, with products ranging from residential interior finishes to industrial-grade coatings. Their portfolio includes the world's first 100% natural urethane for wood floors and zero VOC mineral paints that can paint directly over mold and mildew stains.

Differentiator

Problem solved

Functional benefit

Brands

• Mountain: World's first 100% natural urethane for wood floors.
• Clear Skies
• Lime Prime
• Rainforest Sealer
• Bio Poly Natural
• Corn Solvent

Products and services

• Bio Poly Natural A natural wood finish made from pine resin, special linseed oil, and pure beeswax that penetrates wood grain and provides a buttery smooth flat to satin finish. It is 88% solids, 99.1% natural, 96% renewable, 92% regionally derived, and contains 17% recycled content, designed for interior wood surfaces including timber frames, hardwood floors, and commercial concrete floors.
• Clear Skies Paint A healthy sustainable house paint made with Georgia clay and non-toxic pure acrylic resin, available in Satin and Eggshell finishes and tintable to any color with zero-VOC colorants. It uses a biobased coalescent and skin cream technology for in-can preservation instead of conventional biocides, and is designed for interior/exterior residential and siding applications.
• Corn Solvent A 100% renewable and 100% biodegradable solvent made from lactic acid derived from corn that serves as a powerful replacement for mineral spirits, MEK, and MIBK. It is EPA SNAP approved and approved for organic farming use, intended for professional and consumer coating applications requiring a non-toxic solvent.
• Colorant Containers Zero-VOC colorant containers made mostly from Earth Oxide pigments, used to tint Earthpaint paints and stains with dozens of color options, enabling custom color creation with the company's non-toxic paint and stain lines.
• Eco Industrial Coatings Industrial-grade sustainable coatings for extreme durability applications including military training courses, industrial floors, bar tops, table tops, furniture, wood bridges, commercial hardwood floors for restaurants, and public service buildings. Designed for facilities requiring industrial-grade performance that is also sustainable and odor-free for same or next-day traffic readiness.
• Mountain Wood Finish The world's first 100% natural urethane for wood floors, made from cashew manufacturing waste, providing a non-toxic urethane-class finish for residential and commercial wood flooring applications.
• Mountain XT Clear 00 A long-lasting clear exterior wood finish based on Mountain XT cashew resin technology, designed to extend the service life of exterior wood as a top coat and used in combination with Bio Poly Natural on LEED-H Gold certified wood floor projects.
• Mountain XT Stain Base A deck stain and exterior wood finish base made from waste left over after cashew manufacturing, used by homeowners and professional painters for deck staining and exterior wood finishing projects seeking durable, non-toxic performance.
• Lime Prime A zero-VOC mineral paint that paints directly over black mold and mildew stains using inorganic lime chemistry, designed for mold abatement and remediation projects where prevention of mold regrowth without chemical biocides is required.
• Lime Seal Top Coat A mineral top coat used in conjunction with Lime Prime as part of the Earthpaint mold abatement paint system, providing a durable, low-toxicity finish over primed mold-remediated surfaces.
• Rainforest Sealer An all-natural wood finish with 96% renewable content, made partly from waste left over from paper manufacturing, marketed as making the wood come alive with a thick, rich appearance, intended for decks, siding, and exterior wood applications.
• Aqualine Satin Floor Finish A zero-VOC floor finish providing a satin appearance for residential and commercial wood floors, positioned as a non-toxic option within Earthpaint's floor finish category.
• NanoTech Wood Floor Finish A non-toxic polyurethane wood floor finish used as a top coat over Bio Poly Natural on Heart Pine Wood Floors in LEED-H Gold certified timber frame construction projects, designed for residential and commercial wood flooring.
• Easy Safe 1K Floor Finish A low-VOC, non-toxic single-component polyurethane floor finish designed for residential and commercial wood floors requiring a safer single-component alternative to conventional polyurethanes.
• Zero VOC Marine Grade A zero-VOC marine grade epoxy coating designed for marine and high-moisture applications requiring durable, non-toxic performance.
• Looking Glass Beeswax Polish A zero-VOC beeswax and linseed oil wood polish designed for finishing and maintaining baby safe cribs and other sensitive wood surfaces, providing a natural polish for family use.
• Special Linseed Oil Wood Finish A zero-VOC, non-toxic linseed oil-based wood finish for interior wood applications, providing a natural oil finish alternative within the Earthpaint wood finish category.
• Baby Safe Crib Finish A non-toxic crib finish and sealer formulated specifically for baby cribs and children's furniture, providing a safe, low-toxicity protective finish for infant and child wood products.
• Pure Citrus Solvent A renewable citrus-based natural non-toxic solvent used as a safer alternative to conventional paint thinners and cleaning solvents for coating applications.
• Earth Clean A natural hardwood floor cleaner designed to clean and maintain Earthpaint-finished hardwood floors without leaving toxic residues, supporting routine maintenance of the company's floor finishes.
• Lime Clean Deck Cleaner A natural lime-based deck cleaner used to prepare and clean decks prior to staining with Earthpaint deck stains and finishes.
• 3D Pure Pine Resin A 3D pine rosin-based wood finish providing a natural resin finish for wood surfaces, positioned as part of Earthpaint's healthy sustainable finishes portfolio.

Named customers3 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Emerging players

• Backdrop: Backdrop is a newer direct-to-consumer paint brand positioning on low-VOC, climate-conscious formulations, competing with Earthpaint for eco-conscious homeowners but with stronger digital marketing and a broader mainstream aesthetic.

Direct peers

• ECOS Paints: ECOS Paints produces zero-VOC, low-odor interior paints and wood finishes using sustainable ingredients, directly overlapping Earthpaint's non-toxic wood finish and architectural paint categories.
• AFM Safecoat: AFM Safecoat manufactures non-toxic, zero-VOC paints, stains, sealers, and coatings for residential and commercial applications, serving the same health-conscious homeowner and contractor segments as Earthpaint with comparable eco-friendly positioning.
• Mythic Paint: Mythic Paint offers zero-VOC, non-toxic interior and exterior paints targeted at environmentally conscious consumers, occupying the same premium non-toxic paint category as Earthpaint's Clear Skies line.
• Real Milk Paint Company: Real Milk Paint Company makes natural, non-toxic milk paint and wood finishes from earth pigments and casein, competing in the same niche of natural-ingredient wood finishes and stains that Earthpaint targets.
• BioShield: BioShield manufactures non-toxic paints, natural oils, and wood finishes using natural ingredients, closely paralleling Earthpaint's product portfolio of biobased wood finishes and natural coatings.
• Clare Paint: Clare Paint sells zero-VOC, GREENGUARD-certified paint direct-to-consumer online, matching Earthpaint's direct-to-consumer e-commerce model and eco-premium positioning, though with a broader color/style focus.

Broad incumbents

• Sherwin-Williams: Sherwin-Williams is the largest U.S. paint manufacturer with an eco-friendly Harmony line and thousands of retail locations, providing scale advantages in distribution and contractor relationships that Earthpaint cannot match.
• Benjamin Moore: Benjamin Moore is a major architectural coatings manufacturer whose Natura line offers zero-VOC interior paint, competing broadly in the non-toxic segment while serving a much wider range of paint categories than Earthpaint.
• Behr: Behr sells premium and eco-friendly interior and exterior paints through Home Depot, with comparable non-toxic product lines reaching a mass-market audience that overlaps Earthpaint's health-conscious homeowner segment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Earthpaint