Bessermachen
Bessermachen is a Copenhagen-based design studio specializing in packaging design and corporate brand identity for enterprise clients, retail chains, and consumer brands across food, beverage, cosmetics, and household categories.
- Company typePrivate
- Founded1993
- HeadquartersCopenhagen, Denmark
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Bessermachen does
Bessermachen ApS is a Copenhagen-based design studio founded in 1993 that specializes in packaging design and corporate brand identity for consumer-facing companies. Operating as part of BrandhouseGroup, a Danish branding conglomerate, the firm is structured as a private limited company (ApS) with 1–10 employees and is led by CEO Stiig Helgens Binggeli alongside a Design Director, Design Lead, and Senior Account Manager. The studio delivers professional services on a project-based, quote-driven model with no publicly disclosed pricing.
Its core offering spans brand strategy, visual identity systems, naming, packaging design, and communication concepts. Distinctive technical capabilities include a Nordic illustration style applied across heritage brands (DanMilko, Karens Bakery, Danish Butter Cookies), a butcher-paper design aesthetic used for premium meat packaging (Aalbæk Specialties), and flexible design systems that scale across multi-category private-label portfolios (First Price, 7-Eleven Private Label, Altech). All deliverables are human-crafted graphic and packaging work; no software product, platform, or AI tooling is offered.
Bessermachen serves enterprise consumer brands, retail chains, and select SMBs across food, beverage, cosmetics, household, and adjacent categories. Named clients include Netto, 7-Eleven, Coop, Haribo, Coca-Cola (Bonaqua), Arla, 3-Stjernet, Aalbæk Specialties, Derma, SALTVERK, Karamelleriet, Rebiome, Sunalolly, Askul, Saint Gobain (Altech), Paridan, Norlys Fibernet, and Castus. Geographic reach spans Denmark, Sweden, Norway, Finland, Germany, UK, Iceland, France, and Japan. Client outcomes cited include >40% growth for Aalbæk Specialties and more than doubled sales for SALTVERK following redesign engagements. Distribution is direct B2B enterprise engagement supplemented by BrandhouseGroup cross-referrals; marketing relies on the portfolio website and LinkedIn.
Bessermachen firmographics
Firmographics- Name
- Bessermachen
- Legal name
- Bessermachen ApS
- Website
- https://bessermachen.com
- Company type
- Private
- Founded year
- 1993
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Bessermachen is a Copenhagen-based design studio specializing in packaging design and corporate brand identity for enterprise clients, retail chains, and consumer brands across food, beverage, cosmetics, and household categories.
- Ownership category
- akta.pro rank
Bessermachen industry classification
Industry- Product category
- Brand Design Services
- NAICS
- Industrial Design Services (54142), Graphic Design Services (54143)
- akta.pro primary industry
- Industrial/Product & Furniture Design (BPAHAKAM)
Keywords
Where Bessermachen is headquartered
LocationHeadquarters
- HQ city
- Copenhagen
- HQ country
- Denmark
- HQ region
- Europe
Offices1 record
Markets served
Bessermachen business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales
Revenue model
- Packaging Design Services: Core revenue stream from designing packaging for consumer products across food, beverage, cosmetics, and household categories. Projects range from redesigns of existing products to complete new brand launches.
- Corporate Identity and Branding: Brand identity development including logo design, visual identity systems, and brand architecture for new and established companies.
- Private Label Design: Specialized services for retail private label brands including supermarket chains like Netto, 7-Eleven, and Rema 1000, designing consistent brand expressions across product portfolios.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Bessermachen product offering
Product offeringCore offering
Bessermachen is a Copenhagen-based design studio that creates packaging design and corporate brand identity for consumer goods companies, retailers, and private label brands. Its services span brand strategy, naming, visual identity systems, packaging design, illustration, and design consulting, delivered as project-based professional engagements across food, beverage, cosmetics, and household product categories. The studio operates as part of BrandhouseGroup and serves clients primarily in Denmark and Scandinavia, with select international projects.
Product overview
Bessermachen is a Copenhagen-based design studio specializing in packaging design and corporate brand identity. The company does not offer a software product or platform; rather, it provides professional design services including brand strategy, packaging design, visual identity development, and design consulting for consumer brands across categories such as food and beverage, cosmetics, and household products. All portfolio items listed on their website represent client projects and case studies demonstrating their design capabilities, not proprietary products or services offered for sale.
Differentiator
Problem solved
Functional benefit
Products and services
- Packaging Design Services Project-based packaging design services for consumer products across food, beverage, cosmetics, and household categories, spanning redesigns of existing products and complete new brand launches for enterprise clients, private label brands, and retail chains.
- Corporate Identity and Branding Services Brand identity development including logo design, visual identity systems, brand architecture, naming, and brand platform creation for new and established companies, delivered as comprehensive brand builds or focused identity projects.
- Private Label Design Services Specialized design services for retail private label brands including supermarket chains such as Netto, 7-Eleven, Coop, and Rema 1000, designing consistent brand expressions across multi-product portfolios for repositioning and store brand development.
Quantifiable outcome
- Aalbæk Specialties experienced more than 40% growth following graphic identity redesign
- +1 more outcomes
Companies that use Bessermachen
Customer profileNamed customers15 records
Segments4 records
Ideal customer profiles3 records
Bessermachen technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Bessermachen partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- BrandhouseGroupcoreBessermachen is a part of BrandhouseGroup, a Danish design and branding group. The studio operates under the BrandhouseGroup umbrella alongside other design entities. The group maintains a website at www.brandhouse.com and includes multiple design studios under its umbrella.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Bessermachen competitors and assessment
Company assessmentDirect peers
- Bulletproof: Independent London-based brand and packaging design agency working with FMCG, beverage, and retail clients; comparable offering, target customer base, and design-led value proposition.
- Snask: Stockholm-based independent design and branding studio with a comparable boutique model and Nordic footprint, working across packaging, identity, and brand experience.
- Pearlfisher: London-based independent branding and packaging design studio with a comparable focus on consumer-packaged-goods brand identity, packaging design, and private-label work for major retailers and global brands.
- Turner Duckworth: London and San Francisco-based design studio specializing in packaging and brand identity for global CPG clients; comparable boutique scale, similar client caliber (Coca-Cola, Amazon, McDonald's), and overlapping methodology.
- Mucho: Independent design studio in Barcelona and San Francisco focused on branding, packaging, and visual identity for consumer brands; comparable boutique scale and category focus.
- Brandhouse: Copenhagen-based design studio that is a sibling entity under BrandhouseGroup, Bessermachen's parent. Directly comparable in Nordic design aesthetic, packaging focus, and Danish/Scandinavian client base.
- BVD: Stockholm-based design agency with a long-standing focus on brand identity, packaging, and visual design for Scandinavian and international clients; comparable in regional positioning and service mix.
Regional players
- Klasse Design: German design agency focused on brand and packaging design in the European consumer-goods market; comparable in service offering but operating in a different primary geography.
Broad incumbents
- Landor & Fitch: Global brand consulting and design firm offering packaging and identity as part of a much broader strategy portfolio; competes for the same enterprise brand mandates but at much greater scale and breadth.
- MetaDesign: Global brand and design consultancy with offices across Europe and Asia; overlaps with Bessermachen in corporate identity and packaging design but operates at significantly greater scale and with broader strategic offerings.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Bessermachen social profiles
Digital presenceBessermachen financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bessermachen leadership team
Management profileNumber of profiles
Profiles4 records
Bessermachen funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bessermachen M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bessermachen
What does Bessermachen do?
Bessermachen is a Copenhagen-based design studio that creates packaging design and corporate brand identity for consumer goods companies, retailers, and private label brands. Its services span brand strategy, naming, visual identity systems, packaging design, illustration, and design consulting, delivered as project-based professional engagements across food, beverage, cosmetics, and household product categories. The studio operates as part of BrandhouseGroup and serves clients primarily in Denmark and Scandinavia, with select international projects.
Is Bessermachen a public or private company?
Bessermachen is a private company. It is classified as corporate owned and is currently operating.
When was Bessermachen founded?
Bessermachen was founded in 1993. It employs 1 to 10 people.
Where is Bessermachen based?
Bessermachen is headquartered in Copenhagen, Denmark, in the Europe region.
How does Bessermachen make money?
Three revenue lines are on record. Packaging Design Services are the primary driver. The others are corporate Identity and Branding and private Label Design.
Who are Bessermachen's main competitors?
Direct peers on record are Bulletproof, Snask, Pearlfisher, Turner Duckworth, Mucho, Brandhouse and BVD. Klasse Design is listed as a regional player. Broad incumbents are Landor & Fitch and MetaDesign.
Does Bessermachen have an API?
No public API is recorded for Bessermachen.
What industry is Bessermachen in?
Bessermachen's product category is Brand Design Services. Its primary akta.pro industry code is BPAHAKAM, Industrial/Product & Furniture Design. Its NAICS code is 54142.