What Picard Serrures does

Picard Serrures is a French manufacturer of high-security doors and multi-point locks, founded in 1720 and headquartered in Feuquières-en-Vimeu. The company designs, manufactures, and distributes certified armored apartment doors, technical security doors, glazed building hall entrance doors, and multi-point mechanical locks (4-9 locking points). Its products are certified by CNPP under the A2P anti-burglary rating system (BP1, BP2, CR3, CR4) and carry fire-resistance ratings (EI30), acoustic insulation (up to 44 dB), and thermal insulation (Ud 1.2-1.6 W/(m²·K)). Sub-brands include the Diamant residential armored door line, Technica technical/security door range, Rhéa and Estura glazed hall entrance doors, and the Présence 3 multi-point lock; it also offers a binding key reproduction service via its proprietary high-security key system with numbered property cards.

Picard Serrures is wholly owned by SFPI Group (Société de Franks Pierres et Industries), a diversified French industrial conglomerate focused on access control and security solutions. The company operates four product categories across two segments: residential (homeowners/pavillons) and building professionals (common-area halls, technical rooms, high-value retail such as jewelry and luxury goods). Distribution is exclusively indirect, executed through a network of 160+ trained and approved installers (Installateurs Agréés Picard) across France, Switzerland, and Belgium, plus two regional sales agencies in Lyon (Rhône-Alpes) and Marseille (PACA). Customer acquisition runs through website SEO, a quote funnel that routes leads to local installers, an online door configurator, and the 'Tranquille chez soi' podcast. Pricing is not publicly disclosed; customers obtain free quotes from installers based on configuration. Products carry a 10-year warranty and the operating unit is small (11-50 employees), suggesting a focused manufacturer that monetizes through premium certified hardware sales, professional installation services (installation, repair, emergency callout, key duplication), and replacement lock/accessory sales rather than subscription or recurring revenue.

Name

Picard Serrures

Legal name

Picard Serrures

Website

https://picard-serrures.com

Company type

Private

Founded year

1720

Operating status

Operating

Headcount range

11–50 employees

Short description

Picard Serrures, founded 1720 and headquartered in France, manufactures A2P-certified armored doors and multi-point security locks. The company serves individual homeowners and building professionals across France, Switzerland, and Belgium through a 160+ approved installer network, operating as a subsidiary of SFPI Group.

Ownership category

akta.pro rank

Product category

Security Doors and High-Security Locks

NAICS

Locksmiths (561622)

SIC

Metal Doors, Sash, Frames, Moldings & Trim (3442)

akta.pro primary industry

Commercial & Industrial Doors (Sectional, High-Speed, Fire, Security) (IMADAIAF)

akta.pro secondary industry

Architectural Hardware & Door Controls (Hinges, Locks, Closers, Panic Devices) (IMADAIAI)

Keywords

• Armored security doors
• Multi-point locks
• High-security doors
• Door installation services
• Certified security hardware

Headquarters

HQ city

Feuquières-en-vimeu

HQ country

France

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Security Door Sales: Sale of armored doors (armored apartment doors, pavilion doors, technical doors, hall doors, glazed doors) as one-time purchases. Doors are custom-manufactured in France.
2. Multi-point Lock Sales: Sale of certified high-security multi-point locks (4-9 points) for residential and professional applications. Includes replacement locks and accessories.
3. Installation and Professional Services: Installation, repair, emergency services, and key duplication provided through network of 160+ approved installers. Services include door opening, lock replacement, and security consultations.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Picard Serrures designs, manufactures, and sells certified high-security armored doors (apartment, pavilion, technical, and hall/glazed doors) and multi-point locks (4–9 closing points) custom-made in France. Products are A2P-certified by CNPP and carry 10-year warranties, with installation and after-sales service delivered exclusively through a network of 160+ approved installers across France, Switzerland, and Belgium.

Product overview

Picard Serrures is a French manufacturer of high-security systems, producing armored doors and multi-point locks. The product portfolio includes: (1) Residential armored doors under the Diamant family (Diamant 10, Diamant 20, Diamant 30, Diamant DV, Diamant Sérénité) ranging from A2P BP1 to BP2 certification; (2) Technical security doors (Technica, Technica II, Cloison, Sao Paulo) with A2P CR and BP certifications plus fire resistance ratings; (3) Building hall entrance doors (Rhéa Évolution, Rhéa Confort, Estura Évolution, Estura Motorisée) designed for anti-vandalism and accessibility compliance; and (4) Multi-point locks (Présence 3). Products are manufactured in France with 10-year warranties and certified to A2P standards by CNPP.

Differentiator

Problem solved

Functional benefit

Brands

• Diamant: Armored door product line including Diamant 10, Diamant 20, Diamant 30, and Diamant DV models offering varying levels of certified security.
• Presence 3
• Rhéa
• Estura
• Technica
• Sao Paulo
• Monte Carlo
• Cloison CR4

Products and services

• Diamant 10 Armored Apartment Door Armored apartment door with A2P BP1 certification, 82mm thickness, 5 locking points, EI2 30 fire resistance, 42dB acoustic insulation, and 10-year warranty. Designed for individual homeowners seeking entry-level certified intrusion protection.
• Diamant 20 Armored Apartment Door High-protection armored apartment door with A2P BP2 certification, 82mm thickness, 7 locking points, 44dB acoustic insulation, and single-key locking system. Designed for homeowners seeking higher-tier certified intrusion resistance.
• Diamant 30 Armored Apartment Door Highest-level security armored apartment door in the Diamant range, offering maximum certified intrusion protection for residential apartments.
• Diamant DV (Double Vantaux) Armored Door Double-leaf armored door for large openings and volumes, 72mm thickness, 6 or 7 locking points, A2P BP1 certified, with anti-jacking pins on each side. Designed for large residential openings requiring certified protection.
• Diamant Sérénité Armored House Door Armored house door combining high protection with elegant design, configured for residential pavilion installations.
• Présence 3 Multi-Point High-Security Lock Multi-point high-security lock for residential and door reinforcement use, providing enhanced protection with multiple locking points. Manufactured in France.
• Technica II A2P CR4 EI30 Technical Door Technical security door with A2P CR4 certification and EI30 fire resistance, featuring 4 locking points, 75mm thickness, 140kg weight, rock wool insulation, and anti-jamming elements. Designed for high-security applications such as jewelry stores, luxury goods storage, and high-value reserves.
• Technica A2P CR3 Technical Door Technical security door with A2P CR3 certification, 44mm thickness, rock wool insulation, designed for protecting technical rooms and building infrastructure.
• Technica A2P BP1 EI30 Technical Door Security and fire-rated technical door with A2P BP1 certification and EI30 fire resistance, featuring 4 or 5 locking points. Designed for technical rooms requiring combined intrusion and fire protection.
• Sao Paulo Technical Door Technical security door with 3-point A2P CR lock, 10-year warranty, designed for interior and exterior use with standard RAL color options.
• Cloison CR4 Security Partition CR4-rated security partition/door for technical spaces requiring high-level intrusion protection.
• Rhéa Évolution Hall Door Glazed entrance door for building halls in rehabilitation projects, with anti-vandalism features, PMR accessibility compliance, and multiple configuration options. Designed for building professionals specifying entrances for residential buildings.
• Rhéa Confort Hall Door High thermal performance glazed entrance door with thermal break, designed to limit energy consumption and support successful collective DPE energy ratings. Targeted at building professionals upgrading residential building entrances.
• Estura Évolution Glazed Hall Door Steel-framed glazed entrance door with anti-break-in glass, providing high security and vandalism resistance for urban residential buildings.
• Estura Motorisée Glazed Hall Door Motorized glazed entrance door combining ease of access with security, featuring GEZE inside closer system for automated operation. Designed for building entrances requiring accessibility and high traffic.
• Installation, Repair, and Key Duplication Services Professional services delivered through the Installateurs Agréés Picard network, including door measurement, installation, repair, emergency door opening, lock replacement, security consultations, and secure key duplication with numbered property cards across France, Switzerland, and Belgium.

Quantifiable outcome

• Up to 44dB acoustic insulation with Diamant 20 doors
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• Installateurs Agréés Picard (Approved Installers)coreChannel Partner/ Reseller/ DistributorNetwork of 160+ approved installers (Installateurs Agréés Picard) across France, Switzerland, and Belgium. These certified professionals provide installation, measurement, repair, emergency services, and key duplication for Picard Serrures products. They undergo training and certification to ensure quality installation and service.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• ABUS: ABUS is a large German manufacturer of security products including locks, cylinders, and door security — comparable to Picard in the European high-security lock segment, with broader product diversification.
• Mul-T-Lock: Mul-T-Lock (an Assa Abloy brand) is a global manufacturer of high-security cylinders and locking solutions, overlapping with Picard's multi-point lock and security key cylinder product lines, with a broader international footprint.
• DOM Security: DOM Security is a sister brand under SFPI Group and a European leader in locking cylinders, door hardware, and access-control solutions — offering overlapping capabilities with Picard, particularly in multi-point locks and high-security cylinders, but at much larger scale and broader geographic reach.
• KESO (by Assa Abloy): KESO is a Swiss high-security lock and cylinder brand owned by Assa Abloy, highly comparable to Picard's cylinder and key control offering in Switzerland and the broader DACH region, with adjacent overlap in multi-point locks.

Direct peers

• Torterolo & Re: Torterolo & Re is an Italian manufacturer of armored doors and high-security locks, comparable to Picard in product category, security certification, and channel approach (certified installer network) within the European market.
• Mottura Serrature di Sicurezza: Mottura is an Italian manufacturer of high-security locks and armored-door cylinders, directly comparable to Picard's mechanical lock and cylinder offering in the European security market.
• Dierre: Dierre is a leading Italian manufacturer of armored doors, security doors, and fire-rated doors — directly comparable to Picard in product range, security certification, and target customer (residential and professional).
• Fichet: Fichet is a French manufacturer of high-security armored doors, locks, and safes, certified to A2P standards — directly competing with Picard Serrures in the residential and professional security-door market in France.
• Bricard: Bricard is a historic French manufacturer of high-security locks and cylinders (part of Allegion), competing directly with Picard's multi-point Présence 3 lock and Pro-Series cylinders in the French insurance-certified lock segment.
• Vachette: Vachette (an Assa Abloy brand) is a major French lock and door-hardware manufacturer with A2P-certified products, directly competing with Picard Serrures on cylindrical locks, multi-point locks, and armored doors in France.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/PicardSerrures
• LinkedInlinkedin.com/company/picard-serrures

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Picard Serrures