SMOBIO Technology
SMOBIO Technology is a Taiwan-based molecular biology reagents company that sells branded fluorescent stains, DNA/protein ladders, precast gels, PCR and IVT mRNA kits, and blue-light illuminators to life science research, clinical diagnostic, and pharma/biotech labs worldwide via e-commerce and a six-region distributor network.
- Company typePrivate
- Founded2004
- HeadquartersHsinchu, Taiwan
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What SMOBIO Technology does
SMOBIO Technology, Inc. is a Taiwan-based (Hsinchu) molecular biology reagents and lab consumables company, founded in 2004, that develops and sells proprietary fluorescent staining chemistries, DNA and protein ladders/markers, precast gels, PCR and IVT mRNA reagents, cloning kits, and complementary instrumentation to life science research, clinical diagnostic, and pharmaceutical/biotech laboratories worldwide.
Its product portfolio is anchored by branded fluorescent dye platforms — FluoroVue™ (non-mutagenic nucleic acid stain, 0.14 ng DNA sensitivity, Ames-test verified) and FluoroStain™ (protein dye with silver-stain-level sensitivity and mass-spec compatibility) — together with the ExcelBand™ ladder series (room-temperature stable, 6+ months) and the B-BOX™ 470 nm blue-light LED epi-illuminator. Together these products form an integrated safer-alternative-to-EtBr workflow pitched at labs seeking to replace UV/ethidium-bromide protocols.
SMOBIO generates revenue through one-time product sales of consumables and hardware, priced in the $50–$200 USD range per SKU, distributed via a dual motion: direct e-commerce on smobio.com/shop targeting SMB and individual-lab buyers, plus a global regional distributor network covering Asia, Europe, the Middle East, North America, Middle & South America, and Africa targeting enterprise and institutional customers. The company is privately held with no disclosed funding rounds, M&A activity, or parent/subsidiary relationships, and operates with an 11–50 employee headcount.
SMOBIO Technology firmographics
Firmographics- Name
- SMOBIO Technology
- Legal name
- SMOBIO Technology, Inc.
- Website
- https://smobio.com
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- SMOBIO Technology is a Taiwan-based molecular biology reagents company that sells branded fluorescent stains, DNA/protein ladders, precast gels, PCR and IVT mRNA kits, and blue-light illuminators to life science research, clinical diagnostic, and pharma/biotech labs worldwide via e-commerce and a six-region distributor network.
- Ownership category
- akta.pro rank
SMOBIO Technology industry classification
Industry- Product category
- Molecular Biology Reagents
- NAICS
- Analytical Laboratory Instrument Manufacturing (334516)
- SIC
- Laboratory Analytical Instruments (3826)
- akta.pro primary industry
- Molecular Biology & Genomics Instruments (PCR/qPCR, Sequencing, Microarrays) (HLAGAIAF)
Keywords
Where SMOBIO Technology is headquartered
LocationHeadquarters
- HQ city
- Hsinchu
- HQ country
- Taiwan
- HQ region
- Asia
Offices7 records
Markets served
SMOBIO Technology business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales
Revenue model
- Molecular Biology Reagents and Consumables: Sale of molecular biology reagents including DNA ladders, protein markers, fluorescent stains, precast gels, cloning kits, PCR reagents, and related consumables. Products are sold directly through e-commerce platform and via global distributor network.
- Laboratory Equipment: Sale of laboratory instruments including B-BOX™ Blue Light LED Epi-illuminator for gel documentation and visualization.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | DNA Ladders - ExcelBand™ series |
| One time/ perpetual license | Pay-as-you-go | Protein Markers - ExcelBand™ series |
| One time/ perpetual license | Pay-as-you-go | Fluorescent Stains - FluoroVue™ and FluoroStain™ |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels4 records
SMOBIO Technology product offering
Product offeringCore offering
SMOBIO Technology manufactures and sells molecular biology reagents and laboratory consumables for life science research, including DNA ladders, protein markers, fluorescent nucleic acid and protein stains, precast gels, PCR/cloning reagents, and blue-light gel imaging instruments. Products are sold under proprietary brands such as ExcelBand™, FluoroVue™, FluoroStain™, YesBlot™, Q-PAGE™, and B-BOX™.
Product overview
SMOBIO Technology is a molecular biology reagents company offering a comprehensive portfolio of laboratory products for life science research. The portfolio includes DNA ladders (ExcelBand™, FluoroBand™, AccuBand™) and protein markers (ExcelBand™, ProMetric™, YesBlot™) as molecular weight standards; fluorescent stains including FluoroStain™ for proteins and DNA, FluoroVue™ and FluoroDye™ for nucleic acid visualization; B-BOX™ LED illuminators for safe blue-light gel imaging; Q-PAGE™ precast gels for protein electrophoresis; IVT mRNA synthesis reagents; PCR/real-time PCR reagents; cDNA synthesis kits; cloning vectors and competent cells; and pathogen detection products including COVID-19 tests. The products are designed primarily for academic and pharmaceutical research laboratories conducting molecular biology workflows.
Differentiator
Problem solved
Functional benefit
Products and services
- DNA Ladders and Markers
- Protein Markers and Ladders
- FluoroStain™ Protein Fluorescent Staining Dye
- FluoroVue™ Nucleic Acid Gel Stain
- FluoroDye™ DNA Fluorescent Loading Dye
- ExcelDye™ DNA Loading Dyes
- B-BOX™ Blue Light LED Epi-Illuminator
- Q-PAGE™ Precast Gels (Bis-Tris and TGN)
- IVT mRNA Products
- Real-time PCR Reagents
- DNA Amplification Kits
- cDNA Synthesis and RT-PCR Reagents
- Cloning Products
- COVID-19 Detection
- dNTP Solutions
Quantifiable outcome
- FluoroVue™ enables 100x improved cloning efficiency compared to EtBr with UV light
- +2 more outcomes
Companies that use SMOBIO Technology
Customer profileSegments3 records
Ideal customer profiles3 records
SMOBIO Technology technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
SMOBIO Technology partnerships and signals
Strategic signalRecent moves6 records
Expansion highlights4 records
SMOBIO Technology competitors and assessment
Company assessmentDirect peers
- Takara Bio: Takara Bio is an Asia-headquartered molecular biology and mRNA reagent supplier with strong portfolios in PCR/qPCR, cDNA synthesis, cloning, and IVT mRNA, directly comparable to SMOBIO's reagents catalog and regional footprint.
- New England Biolabs (NEB): NEB is a leading molecular biology reagent supplier offering DNA ladders, PCR/qPCR reagents, cloning enzymes, and fluorescent stains. Highly comparable to SMOBIO's core product portfolio and academic/biotech customer base.
- Promega Corporation: Promega supplies molecular biology reagents including DNA/RNA quantification, fluorescent dyes, PCR reagents, and cloning tools for research and diagnostics. Overlaps directly with SMOBIO's fluorescent stains, ladders, and PCR offerings.
Emerging players
- GenScript: GenScript is an Asia-based life-science tools and gene synthesis company offering PCR reagents, cloning tools, and protein expression products, overlapping with SMOBIO's PCR and cloning reagent lines.
- Bioneer Corporation: Bioneer is a Korean molecular biology reagent and IVT mRNA supplier offering PCR/qPCR kits, nucleic acid extraction, and molecular diagnostics, with overlapping products and similar mid-tier positioning to SMOBIO.
Broad incumbents
- Cytiva: Cytiva (formerly GE Life Sciences) supplies molecular biology and protein analysis tools including electrophoresis, Western blotting, and nucleic acid reagents, comparable to several SMOBIO product lines.
- Bio-Rad Laboratories: Bio-Rad is a major life-science tools incumbent with broad portfolios in protein electrophoresis, precast gels, PCR, fluorescent staining, and Western blotting. Comparable as a broader supplier covering many of SMOBIO's product categories.
- Merck (Sigma-Aldrich) Life Science: Sigma-Aldrich/Merck supplies an extensive catalog of molecular biology reagents including dyes, ladders, PCR enzymes, and protein stains. Comparable as a broad reagent incumbent whose portfolio spans SMOBIO's categories.
- Thermo Fisher Scientific: Thermo Fisher offers comprehensive molecular biology reagent lines (Invitrogen, Thermo Scientific brands) including dyes, ladders, PCR reagents, and cloning tools. Comparable as a broad incumbent whose catalog overlaps most of SMOBIO's offerings.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
SMOBIO Technology social profiles
Digital presenceSMOBIO Technology financial estimates
Financial estimateRevenue estimate
Valuation estimate
SMOBIO Technology leadership team
Management profileNumber of profiles
SMOBIO Technology funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SMOBIO Technology M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SMOBIO Technology
What does SMOBIO Technology do?
SMOBIO Technology manufactures and sells molecular biology reagents and laboratory consumables for life science research, including DNA ladders, protein markers, fluorescent nucleic acid and protein stains, precast gels, PCR/cloning reagents, and blue-light gel imaging instruments. Products are sold under proprietary brands such as ExcelBand™, FluoroVue™, FluoroStain™, YesBlot™, Q-PAGE™, and B-BOX™.
Is SMOBIO Technology a public or private company?
SMOBIO Technology is a private company. It is classified as unknown and is currently operating.
When was SMOBIO Technology founded?
SMOBIO Technology was founded in 2004. It employs 11 to 50 people.
Where is SMOBIO Technology based?
SMOBIO Technology is headquartered in Hsinchu, Taiwan, in the Asia region.
How does SMOBIO Technology make money?
Two revenue lines are on record. Molecular Biology Reagents and Consumables are the primary driver. The others are laboratory Equipment.
Who are SMOBIO Technology's main competitors?
Direct peers on record are Takara Bio, New England Biolabs (NEB) and Promega Corporation. Emerging players are GenScript and Bioneer Corporation. Broad incumbents are Cytiva, Bio-Rad Laboratories, Merck (Sigma-Aldrich) Life Science and Thermo Fisher Scientific.
Does SMOBIO Technology have an API?
No public API is recorded for SMOBIO Technology.
What industry is SMOBIO Technology in?
SMOBIO Technology's product category is Molecular Biology Reagents. Its primary akta.pro industry code is HLAGAIAF, Molecular Biology & Genomics Instruments (PCR/qPCR, Sequencing, Microarrays). Its NAICS code is 334516 and its SIC code is 3826.