Imagem dos Povos

What Imagem dos Povos does

Imagem dos Povos, operated by the private cultural producer T'AI Criação e Produção, is a Brazilian non-profit cultural organization that runs the Mostra Internacional Audiovisual Imagem dos Povos, an annual international film festival founded in 2005 and held in the Casa Branca community of Brumadinho, Minas Gerais. The festival curates and exhibits audiovisual works focused on cultural diversity, environmental themes, indigenous rights, and social justice, with the 2025 'SALVATERRA' edition marking 20 years of continuous operation and selecting 43 films from approximately 100 submissions. The platform operates on a multi-distribution model combining free in-person screenings at Praça São Sebastião and art exhibitions at Galeria Cabra with global online streaming via a WordPress-based website, YouTube, and TikTok, accessible to audiences worldwide. All public-facing content is free; the organization is funded primarily through Brazilian government cultural incentive laws (Lei Aldir Blanc at the federal level and Lei Estadual de Incentivo à Cultura de MG at the state level) and corporate sponsorships from CEMIG and Copasa, with selected filmmakers receiving modest licensing fees ranging from R$500 to R$3,000 depending on film length.

Name

Imagem dos Povos

Legal name

T'AI Criação e Produção

Website

https://imagemdospovos.com.br

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

Imagem dos Povos is a Brazilian non-profit cultural organization, founded in 2005, that operates an annual international audiovisual film festival in Brumadinho, Minas Gerais, focused on cultural diversity, environmental themes, and indigenous rights, with free in-person and online screenings distributed globally.

Ownership category

akta.pro rank

Product category

Film Festival & Cultural Events

NAICS

Motion Picture and Video Exhibition (51213)

SIC

Services-Allied To Motion Picture Distribution (7829)

akta.pro industry

PRIMARYMPADAKAF

Screening Rooms & Cinematheques (Nonprofit/Institutional)

Media, Entertainment & Sports/Film & Video Production/Distribution/Exhibition (Cinemas, Film Festivals, Screenings)

Keywords

• International film festival
• Audiovisual exhibition
• Cultural programming
• Independent film screening
• Environmental documentary

Headquarters

HQ city

Minas Gerais

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Government Cultural Grants: Funded by government cultural incentive laws including Lei Aldir Blanc (Lei nº 14.017/2020) and Lei Estadual de Incentivo à Cultura de MG
2. Corporate Sponsorship: Corporate sponsors including CEMIG and Copasa provide financial support for festival operations and film selection prizes
3. Film Licensing Fees: Selected filmmakers receive payment for licensing their works for exhibition. Longas (70+ min) receive R$2,000-R$3,000, médias (15-70 min) R$1,500, curtas (3-15 min) R$1,000, and micro curtas (up to 3 min) R$500

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Imagem dos Povos runs the annual Mostra Internacional Audiovisual Imagem dos Povos, a free international film festival exhibiting curated films on environmental themes, cultural diversity, and social justice across in-person venues in Casa Branca, Brumadinho (MG) and online streaming via website and YouTube. The festival also operates live discussion sessions (Ponto de Encontro Brumadinho) and art exhibitions, organized by producer T'AI Criação e Produção. Selected films are licensed for 24-hour to 7-day online screening windows with filmmakers receiving payments ranging from R$500 to R$3,000 based on length.

Product overview

Imagem dos Povos is an international audiovisual showcase/festival established in 2005, focused on cultural diversity and environmental themes. The festival operates on multiple platforms (cinema, TV, and web) and features film screenings (both in-person and online), live discussion sessions called 'Ponto de Encontro Brumadinho,' and art exhibitions. The 2025 edition titled 'SALVATERRA' takes place in Casa Branca, Brumadinho, featuring 43 films across various genres including documentaries, fiction, animation, and experimental works.

Differentiator

Problem solved

Functional benefit

Products and services

• Imagem dos Povos Film Festival An annual international audiovisual showcase featuring curated films on environmental themes, cultural diversity, and human rights, with both in-person screenings in Casa Branca, Brumadinho (MG) and online streaming for general public audiences.
• Ponto de Encontro Brumadinho (Live Discussions) Live streaming discussions and debates featuring filmmakers, activists, and environmental specialists on topics related to mining, water contamination, and climate change, available online via the festival's digital channels.
• In-Person Film Screenings (Presencial) In-person film screenings held at Praça São Sebastião in Casa Branca, Brumadinho (MG), featuring documentary, fiction, animation, and experimental films free of charge to the public.
• Online Film Screenings Online streaming of selected films accessible through the festival website and YouTube channel for time-limited windows of 24 hours to 7 days, available to general public audiences free of charge.
• Exposição Rui Santana - Árvores e Pássaros Art exhibition featuring oil paintings by Rui Santana depicting birds and nature, displayed at Galeria Cabra in Casa Branca (Brumadinho, MG) during the festival period.

Quantifiable outcome

• 2,000+ films screened over 20 years
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Green Film Festival: Germany's leading environmental film festival held in Munich and other cities, focused on environmental and sustainability themes. A direct thematic peer to Imagem dos Povos, with both curating international environmental content and engaging with climate, biodiversity, and indigenous storytelling.
• Festival de Cinema de Vitória: Espírito Santo-based Brazilian film festival with a strong documentary and social-themes programming. Comparable to Imagem dos Povos as a regional Brazilian festival curating independent and socially-engaged cinema, competing for similar filmmaker pools.
• Movies That Matter Festival: The Hague-based international film and human rights festival curated around social justice themes. It is a direct thematic peer to Imagem dos Povos, with both festivals using cinema as a vehicle for human rights, environmental, and indigenous storytelling, and operating hybrid screening programs.
• CinemaEco - Festival Internacional de Cinema Ambiental da Serra da Estrela: Portugal's oldest environmental film festival, focused exclusively on environmental cinema. It is a direct thematic peer to Imagem dos Povos, with both festivals curating environmental and climate-focused content and often intersecting on international film submissions from Portugal, Brazil, and other Lusophone countries.
• It's All True - International Documentary Film Festival: Brazil's leading international documentary festival, also based in Brazil and focused on non-fiction cinema. It is a direct peer as both festivals compete for the same Brazilian independent documentary audience and filmmaker submissions, and operate hybrid online/in-person screening models.
• Cine PE - Festival de Cinema de Pernambuco: One of Brazil's longest-running regional film festivals, with a focus on Brazilian, Latin American, and Iberian cinema. A peer given its position in the regional Brazilian festival ecosystem and similar curated independent-film programming model.
• Planet in Focus Environmental Film Festival: Toronto-based environmental film festival showcasing documentary and short films on environmental themes. A direct peer given shared focus on curated environmental cinema, international submission pools, and engagement with activists and indigenous storytellers.
• Environmental Film Festival in the Nation's Capital: Washington DC-based festival dedicated to environmental filmmaking, held annually with free public screenings. Comparable to Imagem dos Povos for its free-to-the-public model, environmental thematic focus, and hybrid online/in-person distribution strategy.
• Festival de Brasília do Cinema Brasileiro: Major federal-district-based festival showcasing Brazilian cinema with a strong national and social-tendency focus. Comparable to Imagem dos Povos as a curated showcase for Brazilian independent films with social and cultural themes, though operating at significantly larger scale.
• Mostra de Cinema de Tiradentes: Long-running Brazilian film festival held annually in Minas Gerais, the same state as Imagem dos Povos. Both festivals curate independent Brazilian cinema with a focus on regional voices and often feature the same pool of Minas Gerais-based filmmakers and audiences.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@imagemdospovos
• Xx.com/imagemdospovos
• LinkedInlinkedin.com/company/imagem-dos-povos

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Imagem dos Povos