Eastern Maar Aboriginal Corporation

What Eastern Maar Aboriginal Corporation does

Eastern Maar Aboriginal Corporation (EMAC) is a community-owned Aboriginal corporation incorporated under the Corporations (Aboriginal and Torres Strait Islander) Act 2006 (CATSI Act) and headquartered in Warrnambool, Victoria. It operates as the Agent Registered Native Title Prescribed Body Corporate (RNTBC) for the Eastern Maar Traditional Owner Group and as the Registered Aboriginal Party (RAP) under the Victorian Aboriginal Heritage Act 2006, conferring statutory authority over cultural heritage management across south-west Victoria. Its primary customers are Eastern Maar citizens and Victorian and local government agencies, including DELWP, Parks Victoria, Major Roads Projects Victoria, the Department of Jobs Precincts and Regions, and nine Local Government Areas.

EMAC's revenue is generated through four streams: (1) fee-for-service Cultural Heritage Management Services including Cultural Heritage Management Plans, Preliminary Aboriginal Heritage Tests, ACHLMAs, Cultural Heritage Permits, and compliance monitoring; (2) Natural Resource Management and 'Caring for Country' services such as fire management, pest control, revegetation, and fencing; (3) the Mana Developments enterprise arm, established in 2021 with pro bono design support from Boston Consulting Group and grant funding from DJPR, acting as an internal incubator for Aboriginal-led commercial ventures; and (4) an emerging cultural tourism and retail operation branded EMAC Retail, launched with a physical presence at the 12 Apostles and a planned online shop. Distribution is primarily direct service delivery to government, supplemented by physical retail at the 12 Apostles and the Warrnambool Art Gallery's Maar Nation Gallery.

Core products include the On Country Guardians workforce program, the Junior Guardian After-School Program, Cultural Heritage Management Services, Mana Developments, EMAC Retail, and the ngarweeyan eeye community newsletter. There are no proprietary technology platforms; the operating model is governance, service delivery, and community engagement rather than technology commercialization. EMAC employs between 11 and 50 staff and is actively recruiting in 2026 across heritage assessment, field operations, compliance, and enterprise leadership roles. It is currently negotiating a Recognition and Settlement Agreement under the Traditional Owner Settlement Act 2010, which is expected to formalize and potentially expand its jurisdiction.

Name

Eastern Maar Aboriginal Corporation

Legal name

Eastern Maar Aboriginal Corporation

Website

https://easternmaar.com.au

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Eastern Maar Aboriginal Corporation is a community-owned Aboriginal corporation that manages native title rights and cultural heritage compliance for Eastern Maar Peoples across south-west Victoria, delivering heritage assessment services to government, land management programs, and emerging cultural tourism retail under Registered Aboriginal Party authority.

Ownership category

akta.pro rank

Product category

Indigenous Cultural Heritage Services

NAICS

Business Associations (813910), Museums, Historical Sites, and Similar Institutions (7121)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Community Forestry & Indigenous Land Stewardship Services (IMAMAJAM)

akta.pro secondary industries

Indigenous & Community Cultural Institutions (THAJADAK), Association Compliance, Governance & Board Support Services (BPAJAHAN)

Keywords

• Cultural heritage management
• Native title services
• Indigenous ranger program
• Land management services
• Aboriginal community programs

Headquarters

HQ city

Warrnambool

HQ country

Australia

HQ region

Oceania

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Others

Revenue model

1. Cultural Heritage Management Services: Fee-for-service cultural heritage management work including Cultural Heritage Management Plans (CHMPs), Preliminary Aboriginal Heritage Tests (PAHTs), Aboriginal Cultural Heritage Land Management Agreements (ACHLMAs), Cultural Heritage Permits (CHPs), and compliance monitoring under the Victorian Aboriginal Heritage Act 2006.
2. Natural Resource Management Services: Fee-for-service and Caring for Country work including environmental management, land management, fire management, pest control, revegetation, and fencing activities across Healthy Country and Sea Country projects.
3. Cultural Tourism and Retail: Revenue from cultural tourism ventures including retail product sales at visitor locations (12 Apostles), online retail shop, and licensing agreements for artwork on EMAC products.
4. Mana Developments Enterprise Revenue: Revenue-generating businesses, products, and services developed through the Mana Developments division, which aims to lift economic prospects and independence for Eastern Maar people through sustainable commercial ventures.

Go-to-market motion3 records

Distribution channels5 records

Marketing channels8 records

Core offering

Eastern Maar Aboriginal Corporation (EMAC) is a Registered Aboriginal Party and Native Title Prescribed Body Corporate that delivers cultural heritage management, native title representation, and land-and-water management services for the Eastern Maar People across southwestern Victoria, Australia. The corporation also runs an On Country Guardians ranger program, a Junior Guardian after-school program, an Aboriginal art and merchandise retail outlet (EMAC Retail), cultural tourism experiences, and publishes the ngarweeyan eeye community newsletter.

Product overview

Eastern Maar Aboriginal Corporation (EMAC) offers a portfolio of cultural heritage management, land management, and economic development services. Core offerings include the On Country Guardians Program (Indigenous Ranger Program) for caring for Country and natural resource management, Cultural Heritage Management Services (CHMPs, permits, agreements under the Aboriginal Heritage Act 2006), and the Mana Developments business incubator for developing Eastern Maar enterprises. EMAC is expanding into cultural tourism through EMAC Retail at the 12 Apostles, while community engagement is supported through the ngarweeyan eeye newsletter and Junior Guardian After-School Program. The corporation operates as both a Registered Aboriginal Party and Native Title Prescribed Body Corporate.

Differentiator

Problem solved

Functional benefit

Brands

• Mana Developments: A new venture that acts as an internal consulting team and business incubator to drive development of businesses, products, and services for Eastern Maar people. 'Mana' means 'Lift up' in Kirrae Whurrong language.

Products and services

• Cultural Heritage Management Services
• On Country Guardians Program
• Junior Guardian After-School Program
• EMAC Retail
• Mana Developments
• ngarweeyan eeye Newsletter
• Cultural Tourism Experiences

Quantifiable outcome

• Mana Developments designed pro bono by Boston Consulting Group
• +1 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core and minor.

• Boston Consulting GroupcoreStrategic or Co-development Partner · 1 November 2021Boston Consulting Group provided pro bono assistance in designing the Mana Developments model, helping EMAC establish a business incubator to drive economic development for Eastern Maar people.
• PwC's Indigenous ConsultingminorImplementation/ SI/ Consulting PartnerFacilitated family group engagement sessions for the Economic Development Strategy across multiple locations (Framlingham, Warrnambool, Melbourne).
• Warrnambool Art GallerycoreStrategic or Co-development PartnerPartnership hosting the Maar Nation Gallery - a dedicated space for First Nations art and cultural interpretation. EMAC's John Clarke serves on the steering committee. Planning underway for larger dedicated gallery at Cannon Hill.
• Parks VictoriacoreStrategic or Co-development PartnerPartnership approach for Tower Hill Upgrade project delivery. EMAC provides cultural heritage management and Traditional Owner guidance for the protected area.
• Department of Environment Land Water and Planning (DELWP)coreStrategic or Co-development PartnerWorking partnership on Aboriginal cultural heritage protection and management including bushfire and fuel management, Cultural Heritage Management Plans, and cultural heritage permits.
• Major Roads Projects Victoria (MRPV)minorStrategic or Co-development PartnerCollaboration on Western Highway Duplication Project through the Western Highway Working Group, informing Cultural Heritage Management Plan and Cultural Values Assessment.
• First Peoples' Assembly of VictoriaminorOthersEastern Maar citizens participate as Reserved Members representing Eastern Maar interests within Gellung Warl region in the First Peoples' Assembly of Victoria.
• Deen Maar (Lady Julia Percy Island) Research PartnersminorStrategic or Co-development PartnerResearch partnership to protect Deen Maar (Lady Julia Percy Island) - a sacred island and important wildlife site off the coast of Port Fairy.

Scale indicators3 records

Recent moves7 records

Expansion highlights6 records

Regional players

• Federation of Victorian Traditional Owner Corporations: Peak body representing Victorian Traditional Owner corporations (EMAC is listed as a member on its website). Operates as an advocacy and coordination body rather than a direct service provider, but its membership structure mirrors EMAC's community-owned governance model.

Direct peers

• Djillong Lee Gu Gunditj Aboriginal Corporation: Victorian Aboriginal corporation providing cultural heritage and land management services in western Victoria. Comparable regional peer in the Victorian Traditional Owner sector.
• Taungurung Land and Waters Council: Victorian RAP for Taungurung Country in north-east Victoria. Comparable as a RAP delivering CHMP assessments, natural resource management, and cultural programs across a defined Traditional Owner boundary.
• Wurundjeri Woi Wurrung Cultural Heritage Aboriginal Corporation: Registered Aboriginal Party for the Wurundjeri Woi-wurrung Country in the greater Melbourne/Yarra region under the Victorian Aboriginal Heritage Act 2006. Direct comparable as a Victorian RAP providing statutory heritage management, caring for country, and cultural services to a Traditional Owner group.
• Gunditj Mirring Traditional Owners Aboriginal Corporation: Victorian RAP for Gunditjmara Country in the Western District/Portland area. Comparable as a southern Victoria RAP with cultural heritage management, native title functions, and on-country land management programs.
• Yorta Yorta Nation Aboriginal Corporation: Native Title Prescribed Body Corporate and RAP for Yorta Yorta People along the Murray River in northern Victoria. Direct comparable on native title management and cultural heritage advisory services under Victorian legislation.
• Barapa Land & Water Aboriginal Corporation: Victorian Aboriginal corporation focused on land and water management across Barapa Country in northern Victoria. Comparable to EMAC's Caring for Country and natural resource management services revenue stream.
• Wadawurrung Traditional Owners Aboriginal Corporation: Registered Aboriginal Party for Wadawurrung Country covering parts of central-western Victoria. Operates with similar statutory heritage functions, land management, and cultural programs, making it a closely comparable peer for EMAC.

Broad incumbents

• Noongar Land Enterprise (Wiiloo Group): Western Australian Aboriginal enterprise vehicle built on the back of the Noongar Native Title Settlement. Comparable to Mana Developments as a community-owned enterprise arm translating native title rights into commercial ventures, though at significantly larger scale.

Emerging players

• Murujuga Aboriginal Corporation: Native Title Prescribed Body Corporate for the Murujuga/Burrup region in Western Australia, focused on cultural heritage protection and emerging enterprise development. Comparable emerging Indigenous RNTBC operating in the heritage and economic development space.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks3 records

Key highlights4 records

Customer concentration

• Xx.com/easternmaar
• Facebookfacebook.com/easternmaar
• LinkedInlinkedin.com/company/eastern-maar-aboriginal-corporation

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Eastern Maar Aboriginal Corporation