New Beginnings Minnesota

What New Beginnings Minnesota does

EOSIS, operating in the public domain under the EOSIS brand with sub-brands including New Beginnings Minnesota (a Waverly-based residential facility), Meridian Behavioral Health, Beauterre, Tapestry, and Latitudes, is a privately held behavioral health and addiction treatment provider headquartered in Minnesota. The company operates 18+ facilities across the state spanning three care levels: medically supervised detox, residential/inpatient treatment (offering co-ed, men's, women's, and LGBTQ+ specific environments), and outpatient programs including Intensive Outpatient (IOP). Beyond the core continuum, EOSIS runs specialized treatment tracks for co-occurring disorders, professionals, justice-involved individuals, and the Latitudes LGBTQ+ program in St. Paul, supported by family education and alumni services. The company holds CARF accreditation and LegitScript certification, and is in-network with eight major payers including Aetna, Blue Cross Blue Shield of Minnesota, Cigna, HealthPartners, UnitedHealthcare, Humana, UCare, and Minnesota Medicaid.

The underlying delivery model is clinically staffed, in-person care rather than a software or technology platform; no proprietary technology stack or AI/ML capability is disclosed in the source data. Patient acquisition is multi-channel: a direct admission line, a professional referral pipeline for clinicians, and digital tools (self-assessment, insurance verification, content marketing, social media on Facebook/LinkedIn/Instagram). Revenue is generated through billed treatment services reimbursed by insurance providers and self-pay patients, with pricing determined per patient via insurance verification and clinical assessment rather than publicly posted rates.

EOSIS is privately held with no disclosed parent company, institutional investors, funding rounds, or M&A activity in the available record. Ownership structure, leadership team, headcount, and financial figures are not publicly disclosed. Active operating signals include a dedicated careers portal (eosisjobs.com), internship and professional training programs, and continued multi-site operations across Minnesota, indicating an organization in ongoing expansion mode rather than contraction or restructuring.

Name

New Beginnings Minnesota

Legal name

EOSIS

Website

https://nbminnesota.com

Company type

Private

Founded year

1982

Operating status

Operating

Short description

EOSIS (New Beginnings Minnesota) is a privately held Minnesota-based behavioral health network operating 18+ detox, residential, and outpatient addiction treatment facilities, serving adults with substance use and co-occurring mental health disorders via in-network insurance contracts.

Ownership category

akta.pro rank

Product category

Behavioral Health Treatment Services

NAICS

Residential Mental Health and Substance Abuse Facilities (623220), Outpatient Mental Health and Substance Abuse Centers (621420), Residential Intellectual and Developmental Disability, Mental Health, and Substance Abuse Facilities (6232)

SIC

Services-Health Services (8000), Services-Nursing & Personal Care Facilities (8050), Services-Specialty Outpatient Facilities, Nec (8093), Services-Social Services (8300)

akta.pro primary industry

Residential Substance Use Rehabilitation (Inpatient Rehab) (HLAFACAE)

akta.pro secondary industries

Residential Mental Health Treatment Centers (HLAFACAC), Behavioral Health for Children & Adolescents (Youth Services) (HLAFACAL), Substance Use Recovery & Harm Reduction Support Services (BPAGAEAO)

Keywords

• Addiction treatment services
• Behavioral health programs
• Residential substance abuse treatment
• Medical detoxification services
• Outpatient mental health care

Headquarters

HQ city

Minnesota City

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Healthcare Treatment Services Revenue: Revenue is generated through billed treatment services paid by insurance providers and self-pay patients. The organization accepts most major health insurance plans including Aetna, Cigna, Blue Cross, HealthPartners, and Medicaid.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

New Beginnings Minnesota provides residential addiction and mental health treatment services as part of the EOSIS network. The organization offers a comprehensive continuum of care including medical detoxification, residential/inpatient programs, and outpatient programs, complemented by specialized treatment tracks for co-occurring disorders, professionals, LGBTQ+ individuals, and justice-involved populations. Support services include family education, alumni services, and clinical assessments.

Product overview

EOSIS is a behavioral health and addiction treatment provider offering a comprehensive continuum of care across multiple service levels. The core offerings include Detox, Residential/Inpatient, and Outpatient programs, complemented by specialized tracks for Co-occurring Disorders, Professionals, Justice-Involved individuals, and LGBTQ+ populations. Support services include Family Educational Services and Alumni Services. The company operates multiple residential centers (including gender-specific facilities in Moorhead, Owatonna, East Grand Forks, Sauk Rapids, Stillwater, Mahtomedi, Waverly, St. Paul, Pine City), outpatient centers (Beauterre IOP, Eagan, New Brighton, Litchfield, Minnetonka, Howard Lake), and detox facilities (Inver Grove Heights, Brooklyn Park) throughout Minnesota.

Differentiator

Problem solved

Functional benefit

Brands

• MeridianBehavioralHealth: Brand name used for social media presence (Instagram).

Products and services

• Detox Program Medical detoxification services for individuals withdrawing from substances, providing 24/7 supervision and support during the withdrawal process. Available at Inver Grove Heights and Brooklyn Park detox centers.
• Residential/Inpatient Program Live-in treatment programs offering structured therapeutic environments for addiction recovery, with gender-specific facilities available for men and women in multiple Minnesota locations.
• Outpatient Programs Flexible treatment programs allowing clients to receive therapy while living at home, including Intensive Outpatient Program (IOP) services at outpatient centers in Beauterre IOP, Eagan, New Brighton, Litchfield, Minnetonka, and Howard Lake.
• Specialized Programs Targeted treatment tracks for specific populations including Co-occurring Disorders, Professionals, Relapse Prevention, Justice-Involved individuals, and LGBTQ+ clients.
• Family Educational Services Education and support services for family members of individuals in treatment, addressing addiction's impact on family systems.
• Alumni Services Ongoing support and community resources for individuals who have completed treatment programs.
• Latitudes LGBTQ+ Program Culturally competent addiction treatment specifically designed for LGBTQ+ individuals, offered at the St. Paul location.

Quantifiable outcome

• Testimonials report successful sobriety milestones (9+ months), employment secured post-treatment, and improved mental health

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core and minor.

• AetnacoreOthersMajor health insurance provider with in-network status for EOSIS treatment services in Minnesota
• Blue Cross Blue Shield of MinnesotacoreOthersIn-network insurance provider for EOSIS addiction and mental health treatment services
• CignacoreOthersIn-network health insurance provider covering EOSIS treatment programs
• HealthPartnerscoreOthersRegional health insurance provider with in-network status for EOSIS services
• Medicaid (Minnesota)coreOthersGovernment health insurance program accepted for eligible patients seeking addiction treatment
• UnitedHealthcarecoreOthersMajor national insurance provider with in-network coverage for EOSIS treatment services
• HumanaminorOthersHealth insurance provider with coverage for EOSIS addiction treatment programs
• UCareminorOthersMinnesota-based health plan with in-network status for EOSIS services

Scale indicators1 record

Recent moves1 record

Expansion highlights5 records

Direct peers

• Hazelden Betty Ford Foundation: Major Minnesota-headquartered addiction treatment provider offering detox, residential, and outpatient programs with specialized tracks; the most geographically and operationally comparable peer to EOSIS, also rooted in Minnesota.
• Summit Behavioral Health: Multi-location addiction and mental health treatment network offering detox, residential, IOP, and specialized programs; closely comparable to EOSIS's multi-site, multi-modality approach.
• Lakeview Health: Residential addiction and co-occurring disorder treatment provider with gender-specific programs and specialized tracks; closely comparable to EOSIS's residential-focused, specialized-program approach.
• Vertava Health: Behavioral health provider offering residential, outpatient, and specialized addiction treatment across multiple locations; comparable in service breadth and multi-state facility footprint.
• American Addiction Centers: Multi-facility addiction treatment operator with detox, residential, and outpatient services across multiple states; directly comparable to EOSIS in service model and facility network structure.
• Bradford Health Services: Regional addiction treatment provider offering a similar continuum of care including detox, residential, and outpatient programs with insurance contracting; comparable in operating model and patient population.
• Caron Treatment Centers: Large nonprofit addiction treatment network offering a full continuum of care (detox, residential, outpatient) with specialized programs for professionals, older adults, and specific populations; directly comparable to EOSIS's multi-modal model.

Emerging players

• CleanSlate Centers: Outpatient-focused addiction treatment provider offering medication-assisted treatment and IOP services across multiple states; partially comparable as an outpatient channel peer within the addiction treatment space.
• BrightView Health: Outpatient addiction treatment provider offering MAT and counseling services across multiple states; relevant as an outpatient-mode peer and emerging competitor in the addiction treatment category.

Regional players

• Rosecrance Health Network: Regional nonprofit behavioral health provider with residential and outpatient addiction treatment primarily serving Illinois and the Midwest; comparable in service model though operating in a different regional footprint than EOSIS.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/meridianprograms
• LinkedInlinkedin.com/company/new-beginnings-minnesota
• Instagraminstagram.com/meridianbehavioralhealth

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about New Beginnings Minnesota