Burbank Town Center

What Burbank Town Center does

Burbank Town Center is a 1.2 million-square-foot regional shopping, dining, and entertainment destination located on more than 37 acres along Interstate 5 in Downtown Burbank, California. The property consists of 807,000 square feet of enclosed mall space anchored by Macy's, Sears, and Burlington, plus eight outparcel buildings totaling approximately 206,000 square feet that house tenants including AMC Theaters, Ashley Home Furniture, Crunch Fitness, and Barnes & Noble Booksellers. The center offers over 100 retail shops, restaurants, entertainment venues, and lifestyle services, and serves consumers in the Burbank and greater Los Angeles metropolitan area, including visitors to nearby Walt Disney and Warner Bros. Studios. On-site amenities include free parking in three garages, complimentary Wi-Fi, ChargePoint EV charging stations, a children's play area, and an outdoor Dining Terrace.

The business model is commercial real estate leasing: the company generates income from leasing enclosed mall retail space and outparcel buildings to national retailers and local businesses, supplemented by specialty short-term leasing, pop-up opportunities, advertising sales, and event programming. Day-to-day operations are managed by a small on-site team (11-50 employees) led by General Manager Eric Maenner, with retail leasing outsourced to SRS Real Estate and overall ownership and management held by Onni Group. Distribution channels include the company's website (burbanktowncenter.com), organic social media (Facebook, Instagram, X), email newsletters, events programming such as the Summer Series 2026, and the recent activation as a Los Angeles World Cup 26 Fan Zone featuring Celebrity Chef Geoffrey Zakarian. The company has no disclosed proprietary technology, no AI/ML capabilities, and no public APIs or integrations beyond its ChargePoint partnership.

Name

Burbank Town Center

Legal name

Burbank Town Center

Website

https://burbanktowncenter.com

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

11–50 employees

Short description

Burbank Town Center is a 1.2 million-square-foot regional shopping, dining, and entertainment destination in Downtown Burbank, California, leasing 100+ retail spaces to national and local tenants. It is operated by Onni Group and serves consumers in the Burbank and greater Los Angeles market.

Ownership category

akta.pro rank

Product category

Shopping Center / Commercial Real Estate (Retail Mall)

SIC

Retail-Department Stores (5311)

akta.pro primary industry

Regional Department Store–Anchored Multi-Category Retail (Store-in-Store) (CRAGAFAH)

Keywords

• Shopping mall
• Retail leasing
• Commercial real estate
• Anchor retail
• Dining entertainment

Headquarters

HQ city

Burbank

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Personnel, Infrastructure, Marketing or Sales, Others

Revenue model

1. Retail Space Leasing: The primary revenue stream is leasing enclosed mall retail space and outparcel buildings to retail tenants. The mall generates income from anchor tenants (Macy's, Sears, Burlington) and inline retail stores, restaurants, entertainment venues, and service providers.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Burbank Town Center is a privately held, 1.2 million-square-foot regional shopping center in Downtown Burbank, California that leases enclosed mall and outparcel retail space to tenant retailers, restaurants, entertainment operators and service providers. It generates recurring revenue from anchor tenants (Macy's, Sears, Burlington) and inline tenants across 100+ stores, supplemented by specialty leasing, on-property advertising and an events program that draws foot traffic. The center also operates visitor amenities such as free parking in three garages, complimentary Wi-Fi, EV charging and a children's play area.

Product overview

Burbank Town Center is a major retail shopping center offering a unified platform of retail, dining, entertainment, and personal services. The 1.2 million-square-foot complex houses over 40 shopping stores, 15+ dining options, multiple entertainment venues (including Round1 Bowling & Arcade, Crunch Fitness, The Colony Theatre), and various personal services (salons, nail spas, photography studios). The center is anchored by Macy's, Sears, and Burlington, with additional outparcels featuring AMC Theaters, Ashley Home Furniture, Crunch Fitness, and Barnes & Noble Booksellers. Beyond retail, the property offers retail space leasing and advertising opportunities, along with visitor amenities like free parking, EV charging, and complimentary Wi-Fi.

Differentiator

Problem solved

Functional benefit

Products and services

• Retail Space Leasing Long-term leasing of enclosed mall and outparcel retail space at the 1.2 million sq ft Burbank Town Center to anchor tenants (e.g., Macy's, Sears, Burlington), inline retailers, restaurants, entertainment operators and service providers. Managed by the on-site leasing team with SRS Real Estate as primary leasing broker.
• Specialty Leasing Short-term retail spaces and pop-up opportunities available at Burbank Town Center for businesses seeking temporary on-property presence, managed by the on-site Specialty Leasing team.
• On-Property Advertising Advertising opportunities for external brands to reach mall visitors through strategic placement in high-traffic locations at Burbank Town Center, including on-property branding and kiosk space. Managed by the Sr. Specialty Leasing Manager.

Segments1 record

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and anchor.

• Onni GroupcoreOthersOnni Group is the parent company and operator of Burbank Town Center. The company owns, operates, and manages the shopping center. Onni Group is identified as the operator of the website and holder of intellectual property rights for the site. The Terms of Use state that Burbank Town Center is an internet website offered 'in cooperation with the Onni Group.'
• SRS Real EstatecoreChannel Partner/ Reseller/ DistributorSRS Real Estate serves as the primary leasing broker for Burbank Town Center. The firm handles all retail space leasing inquiries and deal management for the mall. Contact team includes Terrison Quinn (Managing Principal), Casey Mahony (Senior Vice President), and Bree Casas (Associate) based in Orange County.
• AMC TheatersanchorChannel Partner/ Reseller/ DistributorAMC Theaters operates Burbank Town Center Movies, a key entertainment anchor tenant located in one of the outparcel buildings at the mall.
• Macy'sanchorChannel Partner/ Reseller/ DistributorMacy's is one of three anchor tenants at Burbank Town Center, occupying significant retail space in the enclosed mall.
• SearsanchorChannel Partner/ Reseller/ DistributorSears is one of three anchor tenants at Burbank Town Center.
• BurlingtonanchorChannel Partner/ Reseller/ DistributorBurlington is one of three anchor tenants at Burbank Town Center.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• The Grove: Caruso-operated open-air lifestyle center in the LA Fairfax District. Comparable as a premium dining-and-entertainment-led retail destination with a similar national anchor tenant profile and LA-metro draw.
• The Americana at Brand: Caruso-owned open-air lifestyle center in Glendale, CA. Competes with Burbank Town Center for the same Burbank-Glendale shopper with an upscale, experiential retail, dining and entertainment mix.
• Topanga Mall: Macerich-owned regional super-regional mall in Canoga Park/LA. Directly comparable as a Macy's-anchored SoCal enclosed mall with similar tenant mix (fashion, dining, entertainment) competing for Greater LA discretionary spend.
• Glendale Galleria: Regional enclosed mall in Glendale, CA, approximately 7 miles from Burbank Town Center. Comparable two-level department-store-anchored mall serving the same Greater LA consumer base and competing for the same Burbank/Glendale shopper trips.

Broad incumbents

• Macerich Company: California-headquartered shopping center REIT that owns and operates major SoCal malls including Topanga and Santa Monica Place. A direct portfolio comp for the type of regional mall asset Burbank Town Center represents.
• Unibail-Rodamco-Westfield: Global operator of flagship 'Westfield' destination malls in major metros including Los Angeles. Provides a peer benchmark for premium regional mall positioning and tenant economics in the same LA basin.
• Rouse Properties: Mall REIT focused on enclosed regional malls in mid-sized US markets. While smaller-format than Burbank Town Center, comparable as an owner-operator of classic enclosed mall assets exposed to the same anchor-decline dynamics.
• CBL & Associates Properties: Mall REIT that owns and operates enclosed regional malls across the US. Comparable as an owner-operator of anchor-dependent regional mall assets facing the same Sears/Macy's/JCPenney anchor rationalization headwinds.
• Brookfield Properties: Owns and operates a large US open-air and enclosed mall portfolio (including former Rouse Properties and GGP assets). Directly comparable as a peer owner-operator of regional malls.
• Simon Property Group: Largest US mall REIT with a national portfolio of regional malls, premium outlets and mixed-use properties. Operates comparable enclosed mall assets competing for the same national retailers that lease space at Burbank Town Center.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/BurTownCenter
• Facebookfacebook.com/BurbankTownCenter
• Instagraminstagram.com/burbanktowncenter
• LinkedInlinkedin.com/company/burbank-town-ctr

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Burbank Town Center