New Mexico Rural Electric Cooperative Association

What New Mexico Rural Electric Cooperative Association does

New Mexico Rural Electric Cooperative Association (NMRECA) is a statewide nonprofit trade association founded in 1944 and headquartered in Santa Fe, New Mexico. It represents 15 rural electric distribution cooperatives, 3 associate member cooperatives from neighboring states (Arizona and Texas), and 2 generation and transmission cooperatives—Tri-State Generation and Transmission Association and Western Farmers Electric Cooperative. The association provides unified advocacy at the New Mexico Legislature and Public Regulation Commission, coordinates training and professional development, administers a workers' compensation self-insurance fund owned by the cooperatives, and develops future leaders through programs including the Government-in-Action Youth Tour. NMRECA serves as the central coordination body for an industry that employs over 1,100 New Mexicans and delivers electric service to more than 434,700 residents across 80% of the state's land mass.

NMRECA's product portfolio spans multiple programs, publications, and digital platforms. Enchantment magazine is a monthly publication distributed in print and digitally (via Issuu) to 113,000+ subscribers. The organization operates the NM Legislative Almanac digital application providing comprehensive profiles of state legislators, committees, and district maps; the Cooperative Directory & Buyer's Guide listing all member cooperatives with contact information; the Business Alliance Partner Program with four tiered annual membership levels ($2,000-$10,000); and the Government-in-Action Youth Tour sending high school students to Washington D.C. annually. Digital platforms are built on standard web technologies and consumer-grade publishing tools (Issuu, YouTube embedding, Gamma for media kits) rather than proprietary technology stacks.

The revenue model combines member cooperative dues, Business Alliance Partner Program fees ($2,000-$10,000 tiered annual subscriptions), advertising in Enchantment magazine and the Cooperative Directory, and event-driven revenue from the Annual Meeting. The organization operates with a lean staff of approximately 6 people under CEO Vince Martinez and is governed by a Board of Directors with representation from each member distribution cooperative and the two G&T cooperatives. NMRECA holds no venture capital, private equity, or public ownership; it is member-owned and operates on a not-for-profit basis with democratic member control.

Name

New Mexico Rural Electric Cooperative Association

Legal name

New Mexico Rural Electric Cooperative Association

Website

https://nmelectric.coop

Company type

Private

Founded year

1944

Operating status

Operating

Headcount range

1–10 employees

Short description

New Mexico Rural Electric Cooperative Association (NMRECA) is a nonprofit statewide trade association founded in 1944 representing 15 rural electric distribution cooperatives, 3 associate members, and 2 G&T cooperatives, providing advocacy, training, communications, and shared services across New Mexico.

Ownership category

akta.pro rank

Product category

Electric Cooperative Trade Association Services

NAICS

Business Associations (813910), Convention and Trade Show Organizers (561920)

SIC

Services-Membership Organizations (8600), Electric, Gas & Sanitary Services (4900)

akta.pro primary industry

Electric Cooperatives (Rural/Member-Owned Utilities) (EUADABAC)

Keywords

• Electric cooperative association
• Trade association services
• Rural electric advocacy
• Cooperative training programs
• Legislative member services

Headquarters

HQ city

Santa Fe

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Member Cooperative Dues: Annual membership dues from 15 distribution cooperatives, 3 associate members, and 2 G&T cooperatives that fund advocacy, training, communications, and shared services.
2. Business Alliance Partner Program: Annual partnership fees from vendors and industry partners at four tiers: Gigawatt ($10,000), Megawatt ($7,500), Kilowatt ($5,000), and Voltage ($2,000). Benefits include Annual Meeting access, vendor expo presence, and marketing visibility.
3. Enchantment Magazine Advertising: Advertising revenue from the monthly Enchantment magazine reaching 113,000+ households. Offers full-page, half-page, and quarter-page options with discounted rates for multi-month commitments and digital edition inclusion.
4. Cooperative Directory Advertising: Advertising opportunities in the annual Cooperative Directory & Buyer's Guide published in 2026 edition.

Pricing tiers

Go-to-market motion4 records

Distribution channels4 records

Marketing channels11 records

Core offering

NMRECA is a nonprofit statewide trade association that provides advocacy, communications, training, and shared services to New Mexico's 15 rural electric distribution cooperatives, 3 associate member cooperatives, and 2 generation & transmission cooperatives. Its core offerings include legislative and regulatory advocacy, Enchantment Magazine (monthly publication reaching 113,000+ subscribers), the Cooperative Directory & Buyer's Guide, the NM Legislative Almanac digital platform, the Business Alliance Partner Program for vendors, the Government-in-Action Youth Tour, and administration of the New Mexico Rural Electric Self-Insurer's Fund (workers' compensation).

Product overview

NMRECA operates as a statewide trade association providing advocacy, communications, education, and member services for New Mexico's rural electric cooperatives. The organization offers a portfolio of programs and publications including Enchantment Magazine (a monthly publication reaching 113,000+ subscribers), the annual Cooperative Directory & Buyer's Guide, the Government-in-Action Youth Tour program for high school students, the NM Legislative Almanac for tracking state legislation, and the Business Alliance Partner Program connecting vendors with cooperatives. These products and programs function together to strengthen, support, and unify cooperative member interests through advocacy at state and federal levels, shared resources, training coordination, and statewide communications.

Differentiator

Problem solved

Functional benefit

Products and services

• Enchantment Magazine

Quantifiable outcome

• 434,700+ New Mexicans served by member cooperatives across 80% of state's land mass
• +4 more outcomes

Named customers17 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature3 records

Partnerships

15 partnerships are on record, tiered core, minor, flagship and strategic.

• USDA Forest ServicecoreStrategic or Co-development Partner · 29 May 2026Collaborative development of statewide framework to improve consistency, coordination, and efficiency for powerline utility special use permits across National Forest System lands in New Mexico. Initiative supports wildfire mitigation, streamlined maintenance, and reliable service for rural communities. Guidance aligns with Executive Order 14154 (Unleashing American Energy) for administering utility permits, vegetation management planning, and infrastructure maintenance on five national forests in New Mexico.
• Tri-State Generation and Transmission AssociationcoreStrategic or Co-development PartnerWholesale electricity supplier serving rural electric cooperatives across Colorado, Nebraska, New Mexico, and Wyoming. 11 of 15 NMRECA member distribution cooperatives receive wholesale power from Tri-State. Wayne Connell serves as NMRECA Board Director representing Tri-State.
• Western Farmers Electric CooperativecoreStrategic or Co-development PartnerGeneration and transmission cooperative providing reliable, affordable wholesale power to distribution cooperatives in Oklahoma and New Mexico. 4 of 15 NMRECA member distribution cooperatives are members of Western Farmers. Charles G. Wagner serves as NMRECA Board Vice President representing Western Farmers.
• National Rural Electric Cooperative Association (NRECA)coreStrategic or Co-development PartnerNational service organization representing America's electric cooperatives. NMRECA is affiliated with NRECA and participates in national programs including Youth Tour, CareER (career development), and access to Facts About Electric Cooperatives resources.
• Touchstone Energy CooperativesminorOthersNational brand identity for electric cooperatives emphasizing integrity, accountability, and community commitment.
• CoBank (Business Alliance)flagshipGTM or Marketing PartnerGigawatt tier Business Alliance Partner with highest level benefits including logo on Annual Meeting website/app, full page ad in program, 4 registrations, vendor booth, golf tournament sponsorship, and comprehensive marketing exposure.
• Tri-State (Business Alliance)flagshipGTM or Marketing PartnerGigawatt tier Business Alliance Partner with logo on registration gift bag, lanyard sponsorship, and general session recognition at Annual Meeting.
• AlteccoreGTM or Marketing PartnerMegawatt tier Business Alliance Partner providing equipment and services to electric cooperatives. Receives vendor expo booth, 3 registrations, half page ad, and networking access.
• SiteServe ProfessionalscoreGTM or Marketing PartnerMegawatt tier Business Alliance Partner offering professional services to electric cooperatives.
• TechlinecoreGTM or Marketing PartnerMegawatt tier Business Alliance Partner providing infrastructure solutions to electric cooperatives.
• Border StatescoreGTM or Marketing PartnerKilowatt tier Business Alliance Partner - electrical supply distributor serving cooperatives.
• Burns & McDonnellcoreGTM or Marketing PartnerVoltage tier Business Alliance Partner - engineering firm providing infrastructure consulting to electric cooperatives.
• WescominorGTM or Marketing PartnerVoltage tier Business Alliance Partner - electrical and industrial products distributor.
• VoicesForCooperativePower.comminorGTM or Marketing PartnerNational coalition advocating for electric cooperative interests at federal and state levels.
• Central New Mexico Community College (Lineworker Program)strategicStrategic or Co-development PartnerPartnership through Central New Mexico Community College to offer Pre-Apprentice Lineworker Program for electric cooperative career development.

Scale indicators12 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• National Rural Electric Cooperative Association (NRECA): National umbrella organization for America's electric cooperatives. NMRECA is explicitly affiliated with NRECA; NRECA provides national-scale programs, training, and policy advocacy that override or complement state-level association work.

Direct peers

• Electric Cooperatives of Arkansas: Statewide trade association for Arkansas's distribution and G&T electric cooperatives with similar advocacy, training, and youth tourism programs comparable to NMRECA's offerings.
• Nebraska Rural Electric Association: Statewide trade association for Nebraska's rural electric distribution cooperatives. Provides similar advocacy, training, communications, and youth programs to NMRECA.
• Wisconsin Electric Cooperative Association: Statewide trade association for Wisconsin's electric cooperatives providing advocacy, training, and cooperative communications. Closely mirrors NMRECA's service portfolio.
• Iowa Association of Electric Cooperatives: Statewide association for Iowa's rural electric cooperatives with parallel member services, advocacy, and youth tour programs. Directly comparable structure and scale to NMRECA.
• Kansas Electric Cooperatives: Statewide association for Kansas electric cooperatives providing legislative representation, training, and safety programs. Comparable in scope and service portfolio to NMRECA.
• Oklahoma's Electric Cooperatives (OEC): Statewide association for Oklahoma's rural electric cooperatives providing advocacy, training, communications, and member services. Directly comparable in mission and program structure to NMRECA.
• Colorado Rural Electric Association: Statewide trade association representing Colorado's rural electric cooperatives. Adjacent geography to NMRECA, with overlapping membership ties (Tri-State serves both states) and parallel advocacy and Wildfire mitigation focus.
• Texas Electric Cooperatives: Statewide trade association for Texas electric cooperatives. Closest analog to NMRECA in structure, services, and member model, though operating at significantly larger scale with a broader member base.

Others

• American Public Power Association (APPA): National trade association for community-owned, not-for-profit public power utilities. Different ownership model (municipal vs. cooperative) but adjacent advocacy interests in protecting publicly owned utility models against investor-owned utilities.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/nmreca
• YouTubeyoutube.com/@nmrecoops
• Facebookfacebook.com/nmreca
• LinkedInlinkedin.com/company/new-mexico-rural-electric-cooperatives
• Instagraminstagram.com/nmrecoops

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about New Mexico Rural Electric Cooperative Association