Revue Cinema
Revue Cinema is a non-profit community cinema in Toronto, operating since 1912 as Canada's oldest continuously running cinema, screening curated arthouse, independent, classic, and cult films across 238 seats for Toronto cinephiles, members, and private rental clients.
- Company typePrivate
- Founded1912
- HeadquartersToronto, Canada
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Revue Cinema does
Revue Cinema is a non-profit community cinema located at 400 Roncesvalles Avenue in Toronto, Canada, operating continuously since 1912 and recognized as Canada's oldest operating cinema. It is operated by the Revue Film Society, a registered charitable organization, and features 238 seats across two screening rooms. The venue runs over 1,000 curated screenings per year spanning arthouse, independent, classic, and cult films, supported by branded film series including Drunken Cinema, Nightmare Alley, Designing the Movies, We Really Like Her, The Black Nerds, 35 on 35, Stompbox, Destination Love, and When Animals Attack. Its projection capabilities span 2K digital, 16mm, 35mm, and 70mm formats — an unusually broad format stack that supports repertory and special-event programming unavailable to most modern digital-only cinemas. The building received heritage designation under the Ontario Heritage Act in 2006.
The cinema operates a diversified, non-tier revenue model combining walk-in ticket sales (CA$5 students/seniors, CA$11 members, CA$13 adults), three membership tiers (Movie Buffs, Film Fanatics, Celluloid Heroes), private theatre rentals priced at CA$1,050–CA$2,200 per slot, screen advertising, concessions, and charitable donations. Its audience is primarily Toronto-area cinephiles and community members, with a secondary B2B segment of private/corporate rental clients. Operations are supported by 11–50 staff and a volunteer board through the charitable society structure. The venue won NOW Magazine's Best Independent Film Venue award in 2018, 2019, and 2020.
Recent strategic activity includes resolution of an eviction threat via a new five-year lease, an active "70 for 70" community fundraising campaign (CA$70,000 goal with donations matched up to CA$35,000), and ongoing expansion of branded curated programming. The business is positioned as a heritage cultural asset rather than a growth-equity venture, with revenue stability dependent on attendance diversification and donor support.
Revue Cinema firmographics
Firmographics- Name
- Revue Cinema
- Legal name
- Revue Film Society
- Website
- https://revuecinema.ca
- Company type
- Private
- Founded year
- 1912
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Revue Cinema is a non-profit community cinema in Toronto, operating since 1912 as Canada's oldest continuously running cinema, screening curated arthouse, independent, classic, and cult films across 238 seats for Toronto cinephiles, members, and private rental clients.
- Ownership category
- akta.pro rank
Revue Cinema industry classification
Industry- Product category
- Independent Cinema Exhibition
- NAICS
- Motion Picture Theaters (except Drive-Ins) (512131)
- SIC
- Services-Motion Picture Theaters (7830)
- akta.pro primary industry
- Independent & Art-house Cinemas (MPADAKAB)
- akta.pro secondary industry
- Special Event Screenings & Pop-up Cinemas (MPADAKAE)
Keywords
Where Revue Cinema is headquartered
LocationHeadquarters
- HQ city
- Toronto
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
Revue Cinema business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Ticket Sales: General admission tickets at $15 for regular screenings. Discounted rates for loyalty members ($12), seniors/students/children ($12), and half-price on Tuesdays ($7.50). Special events priced higher.
- Membership Program: Three-tier membership structure: Loyalty Card ($50/year) with ticket discounts and concessions benefits; Individual Membership ($550/year) with unlimited free movies and concessions; Family Membership ($1,500/year) for four members with unlimited access.
- Theatre Rentals: 2-hour rental slots ranging from $1,050-$2,000 plus HST (January-September) and $1,250-$2,200 plus HST (October-December). Rates depend on day, time, and theatrical licensing fees.
- Screen Advertising: Pre-show advertising displayed on the big screen targeting local West End residents and Greater Toronto Area visitors. Limited number of advertisers per month to ensure visibility.
- Donations and Fundraising: Community fundraising campaigns including the 70 for 70 campaign targeting $70,000 (matched up to $35,000). Donations support internal operations, equipment maintenance, and building repairs. Tax receipts issued for donations over $25.
- Concessions: Fully stocked concession stand offering snacks and beverages during screenings and rentals.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | General Admission - Regular screenings for all moviegoers |
| Subscription | Annual | Loyalty Card - Perfect for frequent movie-goers with discounted tickets and popcorn |
| Subscription | Annual | Individual Membership - Unlimited entry to certain films and events with concessions |
| Subscription | Annual | Family Membership - Unlimited entry for four family members |
| One time/ perpetual license | Pay-as-you-go | Theatre Rentals - Private event space for screenings and performances |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels5 records
Revue Cinema product offering
Product offeringCore offering
Revue Cinema operates a 238-seat historic independent cinema at 400 Roncesvalles Avenue in Toronto, screening independent, classic, documentary, and Canadian films across more than 1,000 screenings per year. Offerings include curated in-house series, enhanced event screenings (Q&As, panel discussions, themed experiences), membership programs, concessions, theatre rentals for private events, and screen advertising.
Product overview
Revue Cinema is an independent community cinema operated by the Revue Film Society offering film screening services through multiple curated series and special events. The core offering includes diverse independent, Canadian, documentary, current and classic cinema screenings across branded sub-series such as Drunken Cinema (cult classics with interactive experiences), Nightmare Alley (horror/sci-fi), Designing the Movies (production design focus), We Really Like Her (women in film), The Black Nerds (Black cinema), 35 on 35 (1990s films on 35mm), and Stompbox (music films with live performances). Additional services include theatre rentals for private events and membership programs with tiered pricing providing discounted admissions and perks.
Differentiator
Problem solved
Functional benefit
Products and services
- Film Screening Services
Companies that use Revue Cinema
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles3 records
Revue Cinema technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Revue Cinema partnerships and signals
Strategic signalScale indicators4 records
Recent moves6 records
Expansion highlights4 records
Revue Cinema competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key highlights6 records
Customer concentration
Revue Cinema social profiles
Digital presenceRevue Cinema financial estimates
Financial estimateRevenue estimate
Valuation estimate
Revue Cinema leadership team
Management profileNumber of profiles
Profiles14 records
Revue Cinema funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Revue Cinema M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Revue Cinema
What does Revue Cinema do?
Revue Cinema operates a 238-seat historic independent cinema at 400 Roncesvalles Avenue in Toronto, screening independent, classic, documentary, and Canadian films across more than 1,000 screenings per year. Offerings include curated in-house series, enhanced event screenings (Q&As, panel discussions, themed experiences), membership programs, concessions, theatre rentals for private events, and screen advertising.
Is Revue Cinema a public or private company?
Revue Cinema is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Revue Cinema founded?
Revue Cinema was founded in 1912. It employs 11 to 50 people.
Where is Revue Cinema based?
Revue Cinema is headquartered in Toronto, Canada, in the North America region.
How does Revue Cinema make money?
Six revenue lines are on record. Ticket Sales are the primary driver. The others are membership Program, theatre Rentals, screen Advertising, donations and Fundraising and concessions.
Does Revue Cinema have an API?
No public API is recorded for Revue Cinema.
What industry is Revue Cinema in?
Revue Cinema's product category is Independent Cinema Exhibition. Its primary akta.pro industry code is MPADAKAB, Independent & Art-house Cinemas, with a secondary code of MPADAKAE, Special Event Screenings & Pop-up Cinemas. Its NAICS code is 512131 and its SIC code is 7830.