Flygtorget
Flygtorget is a Swedish digital media company operating an interactive news, job-listing, and community forum platform serving the Scandinavian aviation industry, reaching 50,000 weekly visitors and 12,000+ newsletter subscribers.
- Company typePrivate
- Founded1996
- HeadquartersStockholm, Sweden
- Headcount1–10
- GTM typeB2B
- OfferingDigital Commerce or Content
What Flygtorget does
Flygtorget AB is a privately held Swedish digital media company, headquartered in Stockholm, that operates flygtorget.se, an interactive news and recruitment platform for the Scandinavian aviation industry. Founded in 1996 (with a noted copyright range of 1996–2026), the company is owner-operated under responsible publisher Albert Siösteen and employs between 1 and 10 people. The platform serves approximately 50,000 weekly visitors and distributes a weekly email newsletter to over 12,000 registered aviation professionals via Mailchimp.
The company's product portfolio consists of four integrated offerings: Flygtorget Nyheter (daily aviation news), Flygtorget Platsannonser (job listings for pilots, cabin crew, technicians, and airport staff), Flygforum (a community discussion forum described as Sweden's most well-known aviation forum), and Flygutbildning (a flight training program directory). The underlying technology is a WordPress-based CMS with newsletter integration, self-serve job-listing functionality, and forum software. No mobile application exists.
Flygtorget generates revenue through two primary streams: banner advertising sold to aviation industry companies (airlines, MROs, insurers, aviation service firms) and fees paid by aviation employers to post job listings. Named customers include Scandinavian Airlines (SAS), Norwegian, Braathens Regional Airlines (BRA), SAAB AB, European Line Maintenance AB, Transportstyrelsen (Swedish Transport Agency), Avincis Aviation Sweden, and Svensk Luftambulans. Pricing is not publicly disclosed; advertisers and employers contact the company directly via telephone or email. The platform has been cited by other Swedish media as an 'industry-leading' newsletter.
Flygtorget firmographics
Firmographics- Name
- Flygtorget
- Legal name
- Flygtorget AB
- Website
- https://flygtorget.se
- Company type
- Private
- Founded year
- 1996
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Flygtorget is a Swedish digital media company operating an interactive news, job-listing, and community forum platform serving the Scandinavian aviation industry, reaching 50,000 weekly visitors and 12,000+ newsletter subscribers.
- Ownership category
- akta.pro rank
Where Flygtorget is headquartered
LocationHeadquarters
- HQ city
- Stockholm
- HQ country
- Sweden
- HQ region
- Europe
Offices1 record
Markets served
Flygtorget business model
Business model- GTM type
- B2B
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Advertising Revenue: Flygtorget generates revenue through banner advertisements from aviation industry companies, including airlines, aircraft maintenance firms, insurance providers, and aviation service companies. The platform serves as an advertising channel for the Scandinavian aviation market with 50,000 weekly visitors.
- Job Listing Fees: Companies pay to post job advertisements for aviation positions including pilots, cabin crew, aircraft technicians, airport staff, and other aviation industry roles. The platform facilitates recruitment for the entire aviation industry.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Annual | Advertising rates not publicly disclosed |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Flygtorget product offering
Product offeringCore offering
Flygtorget operates an interactive digital news and recruitment platform for the Scandinavian aviation industry, delivering daily aviation news, job listings for pilots, cabin crew, technicians and airport staff, an industry discussion forum, and a flight training directory. The platform monetizes through banner advertising and paid job postings from aviation employers, serving approximately 50,000 weekly visitors and a newsletter subscriber base of over 12,000.
Product overview
Flygtorget is an interactive news portal for the Scandinavian aviation market, operating as a multi-channel platform consisting of four core offerings: Flygtorget Nyheter (daily aviation news), Flygtorget Platsannonser (job listings for aviation professionals), Flygtorget Flygforum (industry discussion forum), and Flygutbildning (flight training directory). The platform serves approximately 50,000 weekly visitors and distributes a weekly email newsletter to about 12,000 subscribers, functioning primarily as a B2B recruitment and industry news service for the Nordic aviation sector.
Differentiator
Problem solved
Functional benefit
Products and services
- Flygtorget Nyheter (Aviation News) Daily updated news portal covering Scandinavian aviation industry, including airline news, airport developments, regulatory updates, and industry trends. Targets aviation professionals and enthusiasts seeking centralized Nordic aviation coverage.
- Flygtorget Platsannonser (Aviation Job Listings) Job listing platform for aviation industry recruitment, featuring positions for pilots, cabin crew, aircraft technicians, airport staff, and other aviation professionals across Scandinavia. Employers pay to post jobs; aviation professionals browse listings for free.
- Flygtorget Flygforum (Aviation Community Forum) Interactive aviation community forum for discussions, Q&A, and industry engagement among aviation professionals and enthusiasts. Described as Sweden's most well-known aviation forum.
- Flygtorget Nyhetsbrev (Weekly Aviation Newsletter) Weekly email newsletter delivering curated Scandinavian aviation news and job alerts to approximately 12,000 registered subscribers via Mailchimp distribution. Free to subscribers; serves as a channel for advertising and job distribution.
- Flygutbildning (Aviation Training Directory) Aviation education directory aggregating flight training programs, pilot schools, cabin crew training, and airport personnel courses across Sweden. Targets prospective aviation students and training seekers.
Companies that use Flygtorget
Customer profileNamed customers8 records
Segments3 records
Ideal customer profiles2 records
Flygtorget technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Flygtorget partnerships and signals
Strategic signalScale indicators3 records
Recent moves3 records
Expansion highlights4 records
Flygtorget competitors and assessment
Company assessmentBroad incumbents
- LinkedIn: Global professional networking platform with extensive job listings and aviation industry groups. Overlaps with Flygtorget's recruitment function at massively larger scale and increasingly competitive for employer recruitment spend.
- Indeed: Global job search engine with extensive listings across industries including aviation. Competes with Flygtorget's job board for employer recruitment budgets and visibility, especially among larger employers.
- Aviation Week: Established aviation industry publication offering news, analysis, and intelligence across commercial, defense, and business aviation. A larger, broader-portfolio incumbent that competes for aviation media attention and advertising dollars.
- AIN Online: Aviation International News provides global aviation industry news and analysis covering business aviation, commercial airlines, and MRO. Comparable aviation news vertical to Flygtorget at broader international scale.
Direct peers
- AviationJobSearch: Aviation-specific job board connecting pilots, cabin crew, engineers, and other aviation professionals with employers. Direct competitor in Flygtorget's job-listing vertical, though with a global rather than Nordic focus.
- The Aviation Herald: Independent aviation news site focused on incident reporting and safety analysis. Comparable aviation news vertical to Flygtorget, with a similar independent, specialist editorial approach.
- FlightGlobal: Global aviation industry news, data, and jobs platform serving airlines, OEMs, and aviation professionals. Closest functional analog to Flygtorget's combined news + jobs + community model, though operating at much larger scale and global footprint.
- PPRuNe (Professional Pilots Rumour Network): Long-running online community forum for aviation professionals with active discussion threads across operational, technical, and industry topics. Direct functional analog to Flygtorget's Flygforum community offering.
- Pilot Career Centre: Pilot-focused career platform with airline job listings, cadet programme information, and training resources. Directly comparable to Flygtorget's pilot recruitment and flight training directory offerings.
Regional players
- AeroResource: UK-based aviation news platform covering European aviation industry with similar editorial and community approach to Flygtorget. Comparable product model but focused on UK market rather than Scandinavia.
Market position
Strengths5 records
Weaknesses2 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Flygtorget social profiles
Digital presenceFlygtorget financial estimates
Financial estimateRevenue estimate
Valuation estimate
Flygtorget leadership team
Management profileNumber of profiles
Profiles1 record
Flygtorget funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Flygtorget M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Flygtorget
What does Flygtorget do?
Flygtorget operates an interactive digital news and recruitment platform for the Scandinavian aviation industry, delivering daily aviation news, job listings for pilots, cabin crew, technicians and airport staff, an industry discussion forum, and a flight training directory. The platform monetizes through banner advertising and paid job postings from aviation employers, serving approximately 50,000 weekly visitors and a newsletter subscriber base of over 12,000.
Is Flygtorget a public or private company?
Flygtorget is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Flygtorget founded?
Flygtorget was founded in 1996. It employs 1 to 10 people.
Where is Flygtorget based?
Flygtorget is headquartered in Stockholm, Sweden, in the Europe region.
How does Flygtorget make money?
Two revenue lines are on record. Advertising Revenue is the primary driver. The others are job Listing Fees.
Who are Flygtorget's main competitors?
Broad incumbents on record are LinkedIn, Indeed, Aviation Week and AIN Online. Direct peers are AviationJobSearch, The Aviation Herald, FlightGlobal, PPRuNe (Professional Pilots Rumour Network) and Pilot Career Centre. AeroResource is listed as a regional player.
Does Flygtorget have an API?
No public API is recorded for Flygtorget.