The Window Company
The Window Company is a family-run double glazing installer based in Stretford, Manchester, serving residential homeowners across South Manchester and Cheshire with PVCu, aluminium, and timber-effect windows, doors, conservatories, and related repair services installed by in-house employed teams.
- Company typePrivate
- Founded1988
- HeadquartersStretford, United Kingdom
- Headcount1–10
- GTM typeB2C
- OfferingServices
What The Window Company does
The Window Company, trading as Karl Reed's The Window Company Limited, is a family-run double glazing installation business headquartered in Stretford, Manchester, with a showroom on Chester Road. Founded in 1988 by Glen Squire and acquired in 2006 by Wayne Shaw, the company serves residential homeowners across South Manchester and Cheshire, covering areas including Urmston, Altrincham, Sale, Chorlton, Stretford, Didsbury, Hale, Old Trafford, Salford, Eccles, Worsley, Carrington, and parts of Cheshire. It has served over 30,000 customers since inception and operates with a directly employed installation team rather than subcontracting.
The product portfolio spans PVCu windows (casement, sliding sash, and mock sash variants), aluminium windows (Sheerline system), and timber-effect windows (Residence 9 and Timeless Flush Sash). Door offerings include CompDoor composite doors, aluminium bi-fold, residential, sliding patio, and steel-look heritage doors, PVCu French, residential and sliding patio doors, and custom arched doors. Conservatory products include PVCu conservatories, tiled roof upgrades, aluminium roof lanterns, and refurbishment services. A 10-year insurance-backed guarantee accompanies installations, and third-party supply partnerships include Elitis, Sheerline, Residence Collection, CompDoor, Kubu (smart sensors), Raum, and Ultion locking cylinders.
The company operates a direct-to-consumer sales model with three primary lead intake paths: an online quote engine, phone contact, and showroom visits. Pricing is quote-based and not publicly disclosed; customer financing is facilitated through a credit-brokering arrangement with Novuna Personal Finance, for which the company holds FCA authorisation (FRN 704348). The company maintains accreditations including Which? Trusted Trader, FENSA registration, FairTrades membership, and Guild of Master Craftsman membership, and uses a Refer-a-Friend program alongside Google reviews and active social channels for customer acquisition.
The Window Company firmographics
Firmographics- Name
- The Window Company
- Legal name
- Karl Reed's The Window Company Limited
- Website
- https://the-windowco.co.uk
- Company type
- Private
- Founded year
- 1988
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- The Window Company is a family-run double glazing installer based in Stretford, Manchester, serving residential homeowners across South Manchester and Cheshire with PVCu, aluminium, and timber-effect windows, doors, conservatories, and related repair services installed by in-house employed teams.
- Ownership category
- akta.pro rank
The Window Company industry classification
Industry- Product category
- Window and Door Installation Services
- NAICS
- Glass and Glazing Contractors (238150), Glass and Glazing Contractors (23815)
- akta.pro primary industry
- Window Replacement (Residential) (HSAPAJAA)
- akta.pro secondary industries
- Custom Window & Door Fabrication & Replacement (HSAPAJAI), Skylights, Roof Windows & Daylighting (IMADAFAL), Glass & Glazing Repair (Single-pane, Insulated Glass Unit replacement) (HSAGAEAD)
Keywords
Where The Window Company is headquartered
LocationHeadquarters
- HQ city
- Stretford
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
The Window Company business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure
Revenue model
- Windows, Doors & Conservatories Sales & Installation: One-time sale and installation of double glazing products including uPVC windows, aluminium windows, timber-effect windows, composite doors, aluminium doors, PVCu doors, and conservatories. Revenue generated from product sales and installation services.
- Repairs & Maintenance Services: Glass repairs, window repairs, door repairs, security upgrades, and environmental upgrades. Ongoing revenue from service calls and replacement parts.
- Credit Brokering: Credit is subject to status and affordability. Karl Reed's The Window Company Limited is a credit broker authorised and regulated by the Financial Conduct Authority. FRN: 704348.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Custom quote-based pricing |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels7 records
The Window Company product offering
Product offeringCore offering
The Window Company sells and installs double glazing products for residential homeowners, including uPVC windows, aluminium windows, timber-effect windows, composite doors, aluminium doors, PVCu doors, conservatories, tiled conservatory roofs, roof lanterns, and Kubu smart door sensors. All products are installed by directly employed in-house installers (no sub-contractors) across Greater Manchester and Cheshire, with a 10-year insurance-backed guarantee. The company also provides glass/window repairs, conservatory upgrades, and credit broking services for finance.
Product overview
The Window Company is a family-run double glazing company based in Manchester offering a comprehensive range of uPVC, aluminium, and timber-effect windows, doors, and conservatories. The core product portfolio includes PVCu windows (casement, sliding sash, and mock sash styles), aluminium windows using the Sheerline system, and timber-effect windows from the Residence Collection (Residence 9 and Timeless Flush Sash). Door offerings span composite doors (CompDoor), aluminium doors (bi-fold, residential, sliding patio, and heritage steel-look styles), PVCu doors (French, residential, and sliding patio), and arched doors. Conservatory products include PVCu conservatories, tiled roof upgrades, and aluminium roof lanterns. All products come with a 10-year insurance-backed guarantee and are installed by employed in-house teams. The company also offers smart home integration via Kubu door sensors, repair services, and financing options.
Differentiator
Problem solved
Functional benefit
Products and services
- PVCu Windows
Companies that use The Window Company
Customer profileNamed customers1 record
Segments1 record
Ideal customer profiles1 record
The Window Company technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature5 records
The Window Company partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core.
- ElitiscoreElitis uPVC windows are a core product offering featuring titanium dioxide-coated frames for UV resistance, Secured by Design certification, and advanced multi-chamber thermal insulation technology.
- Residence CollectioncoreResidence 9 windows replicate 19th century timber designs with a 9-chamber uPVC system. Hand-made craftsmanship with A++ Window Energy Ratings. Specifically designed for period properties.
- CompDoorcoreCompDoor composite doors feature 48mm solid timber core with Glass Reinforced Plastic (GRP) coating. Industry-leading composite door system with 3-star ABS cylinder locks approved by Police security initiative.
- SheerlinecoreSheerline aluminium windows and doors system offering premium quality aluminium profiles. Sheerline system is 2.5x stronger than uPVC with thermally broken profiles achieving 1.4W/m2k U-values.
- FENSAcoreGovernment authorised Competent Persons Scheme for window and door replacements. Allows registered companies to self-certify compliance with Building Regulations.
- FairTradescoreFairTrades directory of registered tradesmen providing credibility and insurance-backed guarantees for members.
Scale indicators4 records
Recent moves5 records
Expansion highlights5 records
The Window Company competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
The Window Company social profiles
Digital presenceThe Window Company financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Window Company leadership team
Management profileNumber of profiles
Profiles1 record
The Window Company funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Window Company M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Window Company
What does The Window Company do?
The Window Company sells and installs double glazing products for residential homeowners, including uPVC windows, aluminium windows, timber-effect windows, composite doors, aluminium doors, PVCu doors, conservatories, tiled conservatory roofs, roof lanterns, and Kubu smart door sensors. All products are installed by directly employed in-house installers (no sub-contractors) across Greater Manchester and Cheshire, with a 10-year insurance-backed guarantee. The company also provides glass/window repairs, conservatory upgrades, and credit broking services for finance.
Is The Window Company a public or private company?
The Window Company is a private company. It is classified as family owned and is currently operating.
When was The Window Company founded?
The Window Company was founded in 1988. It employs 1 to 10 people.
Where is The Window Company based?
The Window Company is headquartered in Stretford, United Kingdom, in the Europe region.
How does The Window Company make money?
Three revenue lines are on record. Windows, Doors & Conservatories Sales & Installation is the primary driver. The others are repairs & Maintenance Services and credit Brokering.
Does The Window Company have an API?
No public API is recorded for The Window Company.
What industry is The Window Company in?
The Window Company's product category is Window and Door Installation Services. Its primary akta.pro industry code is HSAPAJAA, Window Replacement (Residential), with a secondary code of HSAPAJAI, Custom Window & Door Fabrication & Replacement. Its NAICS code is 238150.