Humble Heroes Foundation

What Humble Heroes Foundation does

Humble Heroes Foundation is a 501(c)(3) non-profit public charity founded in 2012 in Centerville, Iowa, following the death of Marine Corps Master Sergeant Travis Riddick in Afghanistan. The foundation provides financial assistance and college scholarships to military veterans and their families — specifically dependents of service members killed on active duty or disabled by combat injuries — and supports other veteran-focused charitable organizations. Its core "products" are two permanent endowments: the $175,000 John Cullor Memorial Scholarship at Indian Hills Community College and the $60,000 MSgt Travis Riddick Memorial Scholarship at Centerville High School. Distribution of funds also occurs through donations to partner charities including the Welcome Home Soldier Monument ($110k), Puppy Jake Foundation ($80k), and other disabled veteran groups ($55k), with documented support of over 40 named scholarship recipients between 2014 and 2020.

The foundation's revenue model is donation-driven, accepting contributions through PayPal (at preset tiers of $25, $50, $100, $250), check, and money order, supplemented by corporate sponsorships and annual fundraising events. Its primary GTM motion is event-driven, anchored by the annual Humble Heroes Foundation Golf Classic and Concert — the 2025 edition scheduled for July 17-18 at the Ottumwa Golf & Social Club and Appanoose Country Club. Marketing relies on community networks across Iowa and West Virginia, supplemented by the organization website and testimonial content. The foundation is governed by a board of directors composed of military veterans and Iowa/West Virginia business owners, with no paid executive staff beyond 1-10 employees total.

The foundation operates in a niche vertical of the U.S. veteran-services nonprofit sector and competes for donor share against larger, nationally branded veteran charities. Its differentiators are the memorial-driven origin story tied to MSgt Riddick, the 100%-to-mission donation policy, and a dense regional partnership ecosystem including Fisher House Foundation, Mountaineer Food Bank, Jackson County Hunting Heroes, and Hearts of Gold. Geographic concentration in Centerville, Iowa is a structural constraint on national scaling, partially offset by cross-state board representation in West Virginia and Colorado.

Name

Humble Heroes Foundation

Legal name

Humble Heroes Foundation

Website

https://humbleheroesfoundation.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

Humble Heroes Foundation is a 501(c)(3) non-profit public charity that provides college scholarships, financial assistance, and community support programs to U.S. military veterans and their families, operating from Centerville, Iowa with scholarship endowments at Indian Hills Community College and Centerville High School.

Ownership category

akta.pro rank

Product category

Military and Veterans Charitable Services

NAICS

Grantmaking Foundations (813211), Grantmaking and Giving Services (8132)

SIC

Services-Social Services (8300)

akta.pro primary industry

Community Foundations (BPAGAKAB)

akta.pro secondary industry

Scholarship & Fellowship Foundations and Trusts (EDADAHAC)

Keywords

• Veteran scholarships
• Military family assistance
• Charitable foundation
• Fundraising events
• Nonprofit donations

Headquarters

HQ city

Centerville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Individual Donations: Individual donations from supporters, with 100% of all donations used for the Humble Heroes Mission. Donations are handled through PayPal and by check. Set donation amounts of $25, $50, $100, and $250 are offered for faster donating. All donations are tax deductible as charitable contributions under 501(c)(3) status.
2. Corporate Sponsorships: Corporate sponsorships through event sponsorship. Sponsors receive public acknowledgment through promotional announcements, fliers, logo placement in programs, and display at events. Platinum and Gold sponsors are permanently listed on the Friends of the Foundation page.
3. Fundraising Events: Revenue generated from annual events including the Golf Classic and Concert. Proceeds support scholarships and financial assistance for military families.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Humble Heroes Foundation is a 501(c)(3) nonprofit that provides college scholarships and financial assistance to military veterans and their families, particularly those who have suffered the loss of a loved one on active duty or disabling combat injuries. It administers named scholarship endowments at Indian Hills Community College and Centerville High School, accepts donations via PayPal and mail, and runs annual fundraising events to fund its mission.

Product overview

Humble Heroes Foundation is a non-profit charitable organization that operates as a single-service entity focused on providing financial assistance and educational scholarships to military veterans and their families. The foundation offers two named scholarship endowments (John Cullor Memorial Scholarship at Indian Hills Community College and MSgt Travis Riddick Memorial Scholarship at Centerville High School), accepts donations via PayPal, and distributes funds raised to support educational opportunities for families of fallen soldiers and disabled veterans.

Differentiator

Problem solved

Functional benefit

Products and services

• Humble Heroes Foundation / John Cullor Memorial Scholarship Named scholarship endowment of $175,000 at Indian Hills Community College awarded to dependents of veterans or veterans pursuing educational opportunities.
• Humble Heroes Foundation / MSgt Travis Riddick Memorial Scholarship Named scholarship endowment of $60,000 at Centerville High School awarded to dependents of veterans or veterans to support their educational goals.
• Online Donation Processing via PayPal Online donation channel on humbleheroesfoundation.com that processes individual contributions via PayPal, with preset donation amounts of $25, $50, $100, and $250 and tax-deductible status under 501(c)(3).
• Annual Humble Heroes Foundation Golf Classic and Concert Annual fundraising event combining a golf tournament and a concert performance; proceeds support scholarships and financial assistance for military families.

Quantifiable outcome

• Total funds raised: just over $725,000
• +4 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core and minor.

• Mountaineer Food BankcoreStrategic or Co-development PartnerDedicated to helping Veterans by providing monthly food boxes. These boxes ensure that Veterans are provided with nourishing and nutritious food to support their wellbeing.
• Jackson County Hunting HeroescoreStrategic or Co-development PartnerMission to improve quality of life for US Veterans and their families through education, fellowship and building on tradition by providing recreational opportunities during recovery and rehabilitation to promote healing and personal esteem.
• Hearts of GoldcoreStrategic or Co-development PartnerAs part of the mission of education, research and training, Hearts of Gold places service dogs with veterans that have mobility or psychiatric disabilities. Service dogs can perform a number of commands after their 2-year training, dependent on client need.
• Puppy Dog Jake FoundationcoreStrategic or Co-development PartnerA 501(c)(3) nonprofit organization dedicated to helping military veterans through the assistance of well bred, socialized and professionally trained service dogs.
• Welcome Home Soldier MonumentminorStrategic or Co-development PartnerOrganized and operated for the purposes that are beneficial to the public interest, specifically for the erection and maintenance of a public monument of national magnitude to honor all United States Veterans, living or deceased.
• The Fisher House FoundationcoreGTM or Marketing PartnerScholarship partner organization that builds comfort homes where Military and Veteran families can stay free of charge while their loved one is in the hospital. Also provides scholarship opportunities for Military and Veteran Dependents.
• Centerville Chamber of CommerceminorGTM or Marketing PartnerCommunity partner providing local business network support and community engagement for the foundation.

Scale indicators10 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Disabled American Veterans (DAV): Long-established national nonprofit providing a wide range of services to disabled veterans and their families, including benefits assistance and scholarships. Larger incumbent in the same space.
• Scholarship America: Large nonprofit that manages scholarship programs for corporations, foundations, and individuals. Comparable as an institutional scholarship-administration platform that could partner with or substitute for community-level funds.
• Wounded Warrior Project: Nationwide 501(c)(3) supporting post-9/11 wounded veterans through direct programs, grants, and mental-health services. Same target beneficiary population (wounded/disabled veterans and families) but at significantly greater scale and budget.
• Fisher House Foundation: Major 501(c)(3) that builds comfort homes for military/veteran families and operates a scholarship program for military dependents. Listed as Humble Heroes' direct scholarship-partner organization, indicating comparable beneficiary base and offering.
• Tragedy Assistance Program for Survivors (TAPS): National nonprofit providing comfort and support to families grieving the death of a military loved one. Directly comparable mission focus on families of fallen service members, similar to Humble Heroes' founding purpose after MSgt Riddick's death.
• USO (United Service Organizations): Large nonprofit supporting active-duty service members and their families through morale programs, similar to one pillar of Humble Heroes' mission (community awareness and morale programs for active duty).

Direct peers

• Semper Fi Fund: Charity providing immediate financial support and lifetime assistance to critically wounded, ill, and injured post-9/11 service members and their families. Overlaps with Humble Heroes' financial-assistance-for-veteran-families model.
• Mountaineer Food Bank: West Virginia-based food bank partnering with Humble Heroes to deliver monthly food boxes to veterans. Direct operational partner with overlapping veteran-support activities and shared regional footprint.
• Homes For Our Troops: 501(c)(3) that builds mortgage-free homes for severely injured post-9/11 veterans. Comparable as a mid-sized, mission-focused nonprofit serving the disabled-veteran segment that Humble Heroes also targets.
• Puppy Jake Foundation: Iowa-based 501(c)(3) that trains and places service dogs with military veterans. Humble Heroes has donated $80k to Puppy Jake, demonstrating direct overlap in the veteran-support mission and Iowa geography.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks4 records

Key highlights6 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Humble Heroes Foundation