Pro Products
Pro Products LLC is a precision CNC machining contract manufacturer serving aerospace, defense, medical, industrial, and firearms customers from three Wisconsin locations, with automated lights-out production and integrated assembly, welding, and inventory services.
- Company typePrivate
- Founded2000
- HeadquartersSturgeon Bay, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Pro Products does
Pro Products LLC is a precision CNC machining contract manufacturer headquartered in Sturgeon Bay, Wisconsin. Founded in 2000 by Joe Hurley, the company operates a 40,000-square-foot facility housing an extensive CNC equipment fleet (Doosan Puma, Mori-Seiki, Hanwha Swiss) in which over 70% of equipment runs unattended in a lights-out configuration. Core services include CNC turning and milling, AWS-certified welding and fabrication, assembly and custom packaging, and KanBan-style inventory solutions with same/next day regional delivery via a three-truck fleet. The company holds ISO 9001 certification and is outfitted with advanced metrology equipment including multiple Mitutoyo CMMs.
The company is now part of a multi-location precision manufacturing platform owned by Indianapolis-based private equity firm AFM Capital Partners. In 2025, Pro Products acquired the assets of Fastech LLC to establish Pro Products-Green Bay (adding Swiss screw CNC machining capabilities serving firearms, medical, additive manufacturing, and industrial customers) and acquired Owens Industries in Oak Creek, WI (a complex tight-tolerance CNC machining specialist serving aerospace, defense, and space end markets). Across the three locations, Pro Products serves vertical customers in aerospace, defense, space, medical, firearms, industrial, additive manufacturing, and agriculture.
The business model is B2B sales-led with quote-based pricing, direct customer engagement via phone and email, and no public pricing. The GTM motion emphasizes personalized service, regional delivery, and competitive pricing. Pro Products is family-led with second-generation Hurley family members (Jon and Steven) in operational leadership roles following tenures at Fortune 500 companies. Revenue is not publicly disclosed; the company is privately held under PE ownership with no reported funding rounds.
Pro Products firmographics
Firmographics- Name
- Pro Products
- Legal name
- Pro Products LLC
- Website
- https://proproductsllc.com
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Pro Products LLC is a precision CNC machining contract manufacturer serving aerospace, defense, medical, industrial, and firearms customers from three Wisconsin locations, with automated lights-out production and integrated assembly, welding, and inventory services.
- Ownership category
- akta.pro rank
Pro Products industry classification
Industry- Product category
- Precision CNC Machining Services
- NAICS
- Commercial and Service Industry Machinery Manufacturing (333310)
- SIC
- Special Industry Machinery (No Metalworking Machinery) (3550), Screw Machine Products (3451)
- akta.pro primary industry
- Motion & Machine Control (CNC, Robotics Controllers, Servo/Motion Controllers) (IMAGABAG)
Keywords
Where Pro Products is headquartered
LocationHeadquarters
- HQ city
- Sturgeon Bay
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Pro Products business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Supply Chain, Marketing or Sales, Infrastructure
Revenue model
- CNC Machining Services: Precision CNC machining services including turning and milling operations, with live tooling capabilities for complex parts requiring multiple operations in a single setup
- Welding and Fabrication: AWS certified in-house welding department with automated welding procedures; precision weldments for tight tolerance applications with finish machining after welding
- Inventory Solutions: Flexible inventory solutions including stock and release, KanBan programs; same/next day guaranteed delivery with 3 trucks serving regional subcontractors
- Assembly and Custom Packaging: Complete assembly services including engraving, bearing pressing, bolting, and multi-component assembly; custom packaging for finished products
- Contract Manufacturing: Contract manufacturing services for industrial components across aerospace, defense, space, medical, industrial, and agriculture sectors
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | CNC Machining Services - Custom Quote |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Pro Products product offering
Product offeringCore offering
Pro Products LLC is a precision CNC machining contract manufacturer producing tight-tolerance components for aerospace, defense, space, medical, firearms, industrial, additive manufacturing, and agriculture customers. Operations are conducted from a 40,000 square foot state-of-the-art facility in Sturgeon Bay, Wisconsin, with over 70% of equipment running lights out (unattended), supported by CNC turning centers, machining centers, Swiss screw machines, precision saws, and full metrology equipment.
Product overview
Pro Products LLC is a precision CNC machining platform offering a comprehensive suite of manufacturing services. The core offering is CNC Machining Services, complemented by Welding and Fabrication, Assembly and Custom Packaging, and Inventory Solutions. The company operates a state-of-the-art 40,000 square foot facility in Sturgeon Bay, Wisconsin, with over 70% of equipment running lights out (unattended). In 2025, Pro Products expanded by acquiring Fastech LLC to create a second location in Green Bay, Wisconsin, specializing in Swiss screw CNC machining. The equipment portfolio includes Turning Centers (Doosan Puma, Mori-Seiki NLX/ NL series), Machining Centers (horizontal and vertical), Saws and Other Equipment (Amada, Tsune), Quality and Metrology Equipment (Mitutoyo CMMs, optical comparators), and Swiss Machining Centers (Hanwha XE20-H).
Differentiator
Problem solved
Functional benefit
Products and services
- CNC Machining Services Core precision CNC machining service using the latest CNC machine tools to produce parts, with continual staff education and emphasis on continuous improvement. Includes turning and milling with live tooling capabilities for complex parts requiring multiple operations in a single setup.
- Welding and Fabrication
- Assembly and Custom Packaging
- Inventory Solutions
- Swiss Screw CNC Machining (Pro Products-Green Bay) Precision Swiss screw CNC machining service located in Green Bay, WI, specializing in Firearms, Medical, Additive Manufacturing, and Industrial components using Twin Hanwha XE20-H Swiss CNC machines with advanced automation.
Quantifiable outcome
- 30%-70% reduction in cutting times with twin turret technology
- +2 more outcomes
Companies that use Pro Products
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles4 records
Pro Products technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Pro Products partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Owens IndustriescoreOak Creek-based provider of CNC machining solutions specializing in complex tight-tolerance components for aerospace, defense, and space sectors. Acquired by Pro Products LLC to combine technical expertise and expand market reach.
- Fastech LLCcoreAcquired assets of Fastech LLC to create second location in Green Bay, WI. This established Pro Products-Green Bay as a Swiss screw CNC machining manufacturer known for advanced automation capabilities, serving Firearms, Medical, Additive Manufacturing, and Industrial sectors.
Scale indicators6 records
Recent moves7 records
Expansion highlights6 records
Pro Products competitors and assessment
Company assessmentDirect peers
- EVS International: EVS International is a precision metal manufacturing company offering CNC machining, fabrication, and assembly services to aerospace, defense, medical, and industrial OEMs. Directly comparable to Pro Products as a US-based precision contract manufacturer with multi-vertical exposure.
- Protolabs: Protolabs is a global digital manufacturing platform offering automated CNC machining, injection molding, sheet metal, and 3D printing services. It is the closest scaled direct peer to Pro Products' contract CNC machining model, competing for the same tight-tolerance, quick-turn work in aerospace, medical, and industrial end markets.
- Xometry: Xometry operates an on-demand manufacturing marketplace connecting buyers with CNC machining, sheet metal, and other custom manufacturing suppliers. It is a direct peer competing for the same aerospace, defense, medical, and industrial customers through digital quoting and distributed production.
- Plethora: Plethora is a precision CNC machining and fabrication services provider focused on tight-tolerance, complex parts for aerospace, defense, medical, and industrial customers in the US. Comparable to Pro Products in capability set (multi-axis machining, quality systems) and customer verticals.
- Hubs (formerly 3D Hubs): Hubs, a Protolabs brand, provides online CNC machining, injection molding, and 3D printing services with global manufacturing partner network. Directly comparable to Pro Products in target customer (product designers, OEMs) and precision CNC machining service offering.
- Tegra Precision: Tegra Precision is a precision CNC machining and contract manufacturing services provider for aerospace, medical, defense, and industrial customers. Comparable to Pro Products as a tight-tolerance contract machiner offering multi-axis CNC, assembly, and quality services.
- Fictiv: Fictiv is a digital manufacturing platform offering CNC machining, 3D printing, injection molding, and sheet metal fabrication with instant quoting. Comparable to Pro Products as a contract CNC machining services provider targeting hardware startups and OEMs needing tight-tolerance parts quickly.
Regional players
- Midwest Precision Industries: Midwest Precision Industries is a Wisconsin-area precision machining and fabrication provider serving industrial, agricultural, and OEM customers. Comparable to Pro Products in capability mix (CNC machining, fabrication, welding) and regional Midwest footprint.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key highlights7 records
Customer concentration
Pro Products social profiles
Digital presencePro Products compliance and trust
Trust signalCompliance1 record
Pro Products financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pro Products leadership team
Management profileNumber of profiles
Profiles3 records
Pro Products subsidiaries and ownership
Company hierarchySubsidiaries2 records
Pro Products funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pro Products M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pro Products
What does Pro Products do?
Pro Products LLC is a precision CNC machining contract manufacturer producing tight-tolerance components for aerospace, defense, space, medical, firearms, industrial, additive manufacturing, and agriculture customers. Operations are conducted from a 40,000 square foot state-of-the-art facility in Sturgeon Bay, Wisconsin, with over 70% of equipment running lights out (unattended), supported by CNC turning centers, machining centers, Swiss screw machines, precision saws, and full metrology equipment.
Is Pro Products a public or private company?
Pro Products is a private company. It is classified as private equity controlled and is currently operating.
When was Pro Products founded?
Pro Products was founded in 2000. It employs 11 to 50 people.
Where is Pro Products based?
Pro Products is headquartered in Sturgeon Bay, United States, in the North America region.
How does Pro Products make money?
Five revenue lines are on record. CNC Machining Services are the primary driver. The others are welding and Fabrication, inventory Solutions, assembly and Custom Packaging and contract Manufacturing.
Who are Pro Products's main competitors?
Direct peers on record are EVS International, Protolabs, Xometry, Plethora, Hubs (formerly 3D Hubs), Tegra Precision and Fictiv. Midwest Precision Industries is listed as a regional player.
Does Pro Products have an API?
No public API is recorded for Pro Products.
What industry is Pro Products in?
Pro Products's product category is Precision CNC Machining Services. Its primary akta.pro industry code is IMAGABAG, Motion & Machine Control (CNC, Robotics Controllers, Servo/Motion Controllers). Its NAICS code is 333310 and its SIC code is 3550.