Parrys
Parrys is an independent residential estate and lettings agency operating from Abergavenny and Monmouth, Wales, serving property buyers, sellers, landlords, and tenants across Monmouthshire and surrounding counties in England and Wales.
- Company typePrivate
- Founded1992
- HeadquartersAbergavenny, United Kingdom
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Parrys does
Parrys is an independent residential estate and lettings agency operating from two branches in Abergavenny (21 Nevill Street) and Monmouth, Wales, United Kingdom. Founded in 2004 by Heather Cook and John Parry, the firm serves individual property buyers, sellers, landlords, and tenants across Monmouthshire and adjoining counties including Brecon Beacons National Park, the Usk and Wye Valleys, the Forest of Dean, South Powys, and Herefordshire. The business is structured as two separate limited liability partnerships — Parrys Property (Abergavenny) LLP for residential sales and Parrys Rentals (Abergavenny) LLP for residential lettings — under the majority ownership of Heather Cook (sole owner since 2012) and Vivienne Reece (partner since 2013, lettings lead). No data has been provided about unique technology, automation, or proprietary IP; the firm operates on conventional estate-agency workflows using a standard PHP/WordPress website with Google Analytics tracking, YouTube property tours, and listings syndicated to third-party property portals.
The firm's revenue is generated through three streams: (i) transaction-based commission on residential property sales (fees not publicly disclosed, quote-based); (ii) tenant-find fees on the Let Only Service charged at 90% of one month's rent including VAT with a £500 minimum; and (iii) recurring management fees on the Fully Managed Service at 14.6% per month of rental income plus a £450 setup fee, covering tenant referencing, deposit registration with the Tenancy Deposit Scheme, check-in/checkout, rent collection, maintenance coordination, and two annual inspection visits. The firm holds memberships with NAEA Propertymark, ARLA Propertymark, RICS, Rent Smart Wales, and The Property Ombudsman, providing regulatory compliance and consumer protection credentials.
Go-to-market is sales-led and relationship-driven: prominent high-street showroom presence drives walk-in and referral traffic, supplemented by a website with online enquiry forms, a blog on home-moving topics, multi-portal listing syndication, local-press advertising, and YouTube virtual property tours. Distribution is entirely domestic United Kingdom, with no international footprint claimed. The firm reports between 1 and 10 employees based on named testimonials referencing staff members Vicki, Ethan, Vivienne, and Heather alongside the two partners.
Parrys firmographics
Firmographics- Name
- Parrys
- Legal name
- Parrys Property (Abergavenny) LLP
- Website
- https://parrys.com/
- Company type
- Private
- Founded year
- 1992
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Parrys is an independent residential estate and lettings agency operating from Abergavenny and Monmouth, Wales, serving property buyers, sellers, landlords, and tenants across Monmouthshire and surrounding counties in England and Wales.
- Ownership category
- akta.pro rank
Parrys industry classification
Industry- Product category
- Real Estate Agency Services
- NAICS
- Offices of Real Estate Agents and Brokers (5312)
- SIC
- Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- Buyer Representation Services (BPAJAAAJ)
Keywords
Where Parrys is headquartered
LocationHeadquarters
- HQ city
- Abergavenny
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Parrys business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Property Sales Commission: Traditional estate agency commission from property sales transactions. Services include market appraisal, professional photography, floor plans, property listing across multiple online portals, viewing management, and solicitor liaison through to completion.
- Let Only Service: 90% of rent including VAT, minimum fee of £500 including VAT. Includes tenant referencing for up to two tenants, comprehensive tenancy agreement, rent collection, deposit registration with TDS.
- Fully Managed Service: Initial set up fee of £450 including VAT, plus monthly management fee of 14.6% of monthly rental income. Includes deposit registration, check-in/checkout service, maintenance service, monthly statements, rent arrears pursuit, and two inspection visits per annum.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Let Only Service - find tenant only |
| Subscription | Monthly | Fully Managed Service - complete management |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Parrys product offering
Product offeringCore offering
Parrys is an independent estate and lettings agency that provides full-service residential sales and residential lettings in Monmouthshire and adjoining counties. Sales services include market appraisal, professional photography, floor plans, multi-portal listings, viewing management, and solicitor liaison through completion. Lettings is offered as a tenant-find (Let Only) tier or as a Fully Managed service that includes inspections, maintenance handling, rent chasing, and deposit registration.
Product overview
Parrys is an established independent estate and lettings agency offering residential sales, residential lettings, and property management services. The core offering includes Residential Sales (full buying/selling agency) and Residential Lettings (tenant finding and property management). The lettings division offers two service tiers: Let Only Service and Fully Managed Service. Additional services include a Free Market Appraisal for sellers. The agency operates from showrooms in Abergavenny and Monmouth, serving Monmouthshire, Brecon Beacons National Park, and adjoining counties.
Differentiator
Problem solved
Functional benefit
Products and services
- Residential Sales Full-service residential estate agency covering market appraisal, professional photography, floor plans, listing across multiple online portals, viewing management, offer negotiation, and solicitor liaison through completion. Target customers: homeowners selling and buyers purchasing property in Monmouthshire and adjoining counties.
- Residential Lettings Residential lettings service for landlords and tenants in Monmouthshire and adjoining counties. Includes property marketing, tenant referencing, tenancy agreement preparation, deposit registration with TDS, and ongoing management options.
- Let Only Service Tenant-finding service for landlords: Parrys finds and references a tenant, prepares the tenancy agreement, collects and remits the first month's rent, and registers the deposit with TDS. Pricing is 90% of one month's rent including VAT (minimum £500 including VAT).
- Fully Managed Service Full-service property management for landlords, covering deposit registration, check-in/checkout, maintenance coordination, monthly statements, rent arrears pursuit, and two annual inspection visits. Pricing is £450 setup fee including VAT plus a monthly management fee of 14.6% of rental income.
- Free Market Appraisal Complimentary no-obligation property valuation for prospective sellers, providing comparable sales data, buyer profile analysis, and tailored marketing advice to convert sellers into sales instructions.
Companies that use Parrys
Customer profileNamed customers3 records
Segments1 record
Ideal customer profiles4 records
Parrys technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Parrys partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- NAEA Propertymark (Parrys Property)coreParrys Property - Member of NAEApropertymark. Registered number: OC314727. NAEA Propertymark is a professional body for estate agents providing consumer protection and industry standards.
- ARLA Propertymark (Parrys Rentals)coreParrys Rentals - Member of ARLApropertymark. Registered number: OC386932. ARLA Propertymark is the leading professional body for letting agents providing consumer protection and industry standards.
- RICS (Royal Institution of Chartered Surveyors)coreParrys are members of RICS with comprehensive knowledge of legislation applying to properties in both England and Wales.
- Rent Smart WalescoreParrys are registered with Rent Smart Wales, providing compliance with Welsh rental regulations.
- The Property Ombudsman (TPO)coreMember of The Property Ombudsman scheme providing consumer dispute resolution for property transactions.
- Tenancy Deposit Scheme (TDS)minorParrys registers tenant deposits with TDS (Tenancy Deposit Scheme) as required by law.
Scale indicators2 records
Recent moves5 records
Expansion highlights3 records
Parrys competitors and assessment
Company assessmentDirect peers
- Purplebricks: UK online/hybrid estate agency offering fixed-fee sales services nationwide. Direct competitor to Parrys in the residential sales market, though Parrys operates on a traditional full-service, commission-based model.
- Yopa: UK hybrid estate agency offering fixed fees combined with local agent support. Direct competitor for residential sales mandates against Parrys' traditional commission model.
- Belvoir: UK network of franchised lettings and sales agents. Closely comparable business model to Parrys in lettings management, with similar tiered service offerings (tenant-find and fully managed).
- Martin & Co: UK franchise network specialising in residential lettings and property management. Directly comparable to Parrys' lettings division, with similar service tiers and landlord value proposition.
- Fine & Country: Network of independent estate agencies focused on premium and lifestyle properties, with multiple Welsh locations. Competes with Parrys for higher-value countryside listings across Monmouthshire and South Powys.
Broad incumbents
- Connells Group: One of the UK's largest estate agency networks with hundreds of branches. Competes with Parrys on brand reach, portal spend, and mortgage cross-sell, though at a much larger scale and broader geographic footprint.
- Countrywide: Major UK estate agency group with multiple regional and premium brands. Overlaps with Parrys on residential sales and lettings, but with substantially greater marketing and branch resources.
- Savills: Global real estate advisor with significant presence in premium UK countryside markets including Wales and the borders. Competes for higher-value listings in Parrys' Monmouthshire and Brecon Beacons catchment.
- Knight Frank: International property consultancy active in UK prime residential markets, including rural Wales. Comparable to Parrys at the premium end of the catchment, but operating with far broader geographic and service scope.
- Strutt & Parker: Premium UK estate agency with rural and country house expertise, active across Wales and the borders. Overlaps with Parrys on premium countryside sales in overlapping geographic markets.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Parrys social profiles
Digital presenceParrys financial estimates
Financial estimateRevenue estimate
Valuation estimate
Parrys leadership team
Management profileNumber of profiles
Profiles2 records
Parrys subsidiaries and ownership
Company hierarchySubsidiaries2 records
Parrys funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Parrys M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Parrys
What does Parrys do?
Parrys is an independent estate and lettings agency that provides full-service residential sales and residential lettings in Monmouthshire and adjoining counties. Sales services include market appraisal, professional photography, floor plans, multi-portal listings, viewing management, and solicitor liaison through completion. Lettings is offered as a tenant-find (Let Only) tier or as a Fully Managed service that includes inspections, maintenance handling, rent chasing, and deposit registration.
Is Parrys a public or private company?
Parrys is a private company. It is classified as management employee owned and is currently operating.
When was Parrys founded?
Parrys was founded in 1992. It employs 1 to 10 people.
Where is Parrys based?
Parrys is headquartered in Abergavenny, United Kingdom, in the Europe region.
How does Parrys make money?
Three revenue lines are on record. Property Sales Commission is the primary driver. The others are let Only Service and fully Managed Service.
Who are Parrys's main competitors?
Direct peers on record are Purplebricks, Yopa, Belvoir, Martin & Co and Fine & Country. Broad incumbents are Connells Group, Countrywide, Savills, Knight Frank and Strutt & Parker.
Does Parrys have an API?
No public API is recorded for Parrys.
What industry is Parrys in?
Parrys's product category is Real Estate Agency Services. Its primary akta.pro industry code is BPAJAAAJ, Buyer Representation Services. Its NAICS code is 5312 and its SIC code is 6531.