Amon Amarth AB
Amon Amarth AB is a Swedish melodic death metal band founded in 1992. It produces and distributes recorded music (14 studio albums), performs live internationally, and sells branded merchandise through regional direct-to-consumer online stores targeting global metal music fans.
- Company typePrivate
- Founded1992
- HeadquartersGöteborg, Sweden
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Amon Amarth AB does
Amon Amarth AB is a Swedish melodic death metal band founded in 1992 in Tumba, Sweden, operating under the legal entity name 'Amon Amarth AB' with primary operations in Göteborg. The company's core product is recorded music: a catalog of 14 studio albums released between 1998 and 2022, including 'Once Sent from the Golden Hall', 'The Avenger', 'Versus the World', 'Fate of Norns', 'With Oden on Our Side', 'Twilight of the Thunder Gods', 'Surtur Rising', 'Deceiver of the Gods', 'Jomsviking', 'Berserker', and 'The Great Heathen Army', supplemented by live albums, EPs, and a documented library of music videos. The band's content is anchored in a coherent Viking / Norse mythology thematic identity that runs across music, visuals, and merchandise.
The business operates a four-stream monetization model. Recorded music is licensed to streaming and digital storefronts (Spotify, Apple Music, YouTube). Live revenue is generated through an active international touring schedule with direct ticket and VIP sales promoted on the band's website. Branded merchandise (apparel, accessories, limited editions) is sold via three region-specific direct-to-consumer e-commerce storefronts (EU, North America, UK). Marketing is distributed across social platforms (Facebook, Instagram, X/Twitter, YouTube, TikTok) with email outreach via a MailChimp-managed newsletter. Representation and administration are handled by 5B Artist Management (Culver City, CA), under representatives Jenny Douglas and Stephen Reeder. The primary customer segment is global fans of melodic death metal with affinity for Viking/Norse thematics, served through a horizontally segmented fan-base model.
Note on data: firmographic metadata describes the entity as a 'game developer,' which is contradicted by all first-party source material indicating a music entertainment business; this analysis treats the latter as authoritative per first-party precedence. No proprietary technology platform, AI capability, funding history, M&A, or regulatory exposures are disclosed.
Amon Amarth AB firmographics
Firmographics- Name
- Amon Amarth AB
- Legal name
- Amon Amarth AB
- Website
- https://amonamarth.com
- Company type
- Private
- Founded year
- 1992
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Amon Amarth AB is a Swedish melodic death metal band founded in 1992. It produces and distributes recorded music (14 studio albums), performs live internationally, and sells branded merchandise through regional direct-to-consumer online stores targeting global metal music fans.
- Ownership category
- akta.pro rank
Where Amon Amarth AB is headquartered
LocationHeadquarters
- HQ city
- Göteborg
- HQ country
- Sweden
- HQ region
- Europe
Offices1 record
Markets served
Amon Amarth AB business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Album and Music Sales: Revenue generated from album releases through digital and physical formats. Discography includes 14 major releases spanning 1998 to 2022, with albums available on major streaming platforms and for digital purchase.
- Merchandise Sales: Branded merchandise including apparel (t-shirts, zip-ups), accessories, and limited-edition items sold through dedicated e-commerce storefronts. Regional shops operate for EU, North America, and UK markets.
- Tour and Live Events: Revenue from concert tours, live performances, and associated ticket/VIP sales. The band maintains an active touring schedule with dates promoted through their website.
- Streaming and Digital Distribution: Music streaming revenue through platforms such as Spotify, Apple Music, and YouTube. Direct links provided for fans to access music across multiple digital platforms.
Go-to-market motion2 records
Distribution channels5 records
Marketing channels5 records
Amon Amarth AB product offering
Product offeringCore offering
Amon Amarth AB is a Swedish melodic death metal band that produces and sells recorded music, branded merchandise, and live concert experiences. Its core products are studio and live albums (14 studio releases from 1998 to 2022), official music videos, branded apparel and accessories sold through regional e-commerce stores, and concert tickets including VIP packages promoted via the band's touring schedule. The band is managed by 5B Artist Management in Culver City, California.
Product overview
Amon Amarth AB is a Swedish melodic death metal band offering music as a unified portfolio of recorded products. The core offerings consist of studio and live albums spanning their discography from 1999 to present (14+ albums including Once Sent from the Golden Hall, The Avenger, The Crusher, Versus the World, Fate of Norns, With Oden on Our Side, Twilight of the Thunder Gods, Surtur Rising, Deceiver of the Gods, Jomsviking, The Pursuit of Vikings live album, Berserker, and The Great Heathen Army), official music videos, merchandise (apparel and accessories), live concert tickets with VIP packages, and newsletter subscription services. The albums and music videos form the primary creative products, while merchandise and tickets represent commercial extensions, all promoted through the band's official website and online shop.
Differentiator
Problem solved
Functional benefit
Products and services
- The Great Heathen Army Twelfth studio album by melodic death metal band Amon Amarth, sold as a standalone recorded-music product to metal music fans via digital and physical formats and streaming platforms.
- Berserker Eleventh studio album by Amon Amarth, sold as a standalone recorded-music product (digital, physical, and streaming) to metal music fans.
- Jomsviking Tenth studio album by Amon Amarth, sold as a standalone recorded-music product to fans of the Viking metal subgenre via physical, digital, and streaming channels.
- Official Music Videos Visual content produced by Amon Amarth and distributed via the official YouTube channel and the band's website videos page, used to promote singles and albums to existing and prospective metal fans.
- Official Band Merchandise Official Amon Amarth branded apparel (including 'We Rule The Waves' themed items, t-shirts, and zip-ups) and accessories sold directly to fans through dedicated regional e-commerce storefronts for EU, North America, and the UK.
- Concert Tickets and VIP Packages Live performance tickets and VIP experience packages for Amon Amarth concerts and tours, sold directly to fans through the band's website.
Companies that use Amon Amarth AB
Customer profileSegments1 record
Ideal customer profiles1 record
Amon Amarth AB technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
Amon Amarth AB partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- 5B Artist ManagementcoreArtist management company representing Amon Amarth. Located at 12021 Jefferson Blvd, Culver City, CA 90230. Representatives: Jenny Douglas, Stephen Reeder. Handles artist management, business operations, and administrative functions for the band. Contact: [email protected], 310-450-7132.
Scale indicators2 records
Recent moves5 records
Expansion highlights4 records
Amon Amarth AB competitors and assessment
Company assessmentDirect peers
- Ensiferum: Finnish Viking/folk metal band with thematic branding centered on Norse mythology — directly comparable to Amon Amarth's Viking identity and similar scale of catalog and touring.
- Týr: Faroese Viking-themed metal band with comparable thematic branding, regional touring footprint, and metal-niche D2C merchandise model.
- Sabaton: Swedish metal band with strong thematic (military history) branding, large-scale global touring, and merchandise-led D2C operations. Closely comparable operating model and Scandinavian origin to Amon Amarth.
- Arch Enemy: Swedish melodic death metal band with global touring presence and merchandise-driven brand. Comparable in genre, geography, and operating model.
- Dark Tranquillity: Co-originator of the Gothenburg melodic death metal sound alongside At The Gates, with a similarly deep catalog and active touring model. Highly comparable Swedish melodic death metal peer.
- Lamb of God: US-based metal band with comparable touring scale, merchandise-driven brand, and active headline touring. Closely comparable operating model in a related metal subgenre.
- In Flames: Fellow Swedish melodic death metal pioneer with a comparable multi-decade catalog, active global touring, and direct-to-consumer merchandise infrastructure. Closely overlapping genre, geography, and business model make it a primary peer.
- Opeth: Established Swedish metal band with a deep multi-decade catalog, sustained global touring, and dedicated D2C merchandise channels. Comparable in scale, origin, and revenue mix.
- At The Gates: Swedish melodic death metal pioneer with an established catalog and continued active touring. Directly comparable in genre, country of origin, and lifecycle stage.
Broad incumbents
- Iron Maiden: Massively scaled veteran metal band operating a similar touring-plus-merchandise-plus-catalog model at much larger scope. Useful as a benchmark for the upper bound of touring-driven metal brand economics.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights5 records
Customer concentration
Amon Amarth AB social profiles
Digital presenceAmon Amarth AB financial estimates
Financial estimateRevenue estimate
Valuation estimate
Amon Amarth AB leadership team
Management profileNumber of profiles
Amon Amarth AB funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Amon Amarth AB M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Amon Amarth AB
What does Amon Amarth AB do?
Amon Amarth AB is a Swedish melodic death metal band that produces and sells recorded music, branded merchandise, and live concert experiences. Its core products are studio and live albums (14 studio releases from 1998 to 2022), official music videos, branded apparel and accessories sold through regional e-commerce stores, and concert tickets including VIP packages promoted via the band's touring schedule. The band is managed by 5B Artist Management in Culver City, California.
Is Amon Amarth AB a public or private company?
Amon Amarth AB is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Amon Amarth AB founded?
Amon Amarth AB was founded in 1992. It employs 1 to 10 people.
Where is Amon Amarth AB based?
Amon Amarth AB is headquartered in Göteborg, Sweden, in the Europe region.
How does Amon Amarth AB make money?
Four revenue lines are on record. Album and Music Sales are the primary driver. The others are merchandise Sales, tour and Live Events and streaming and Digital Distribution.
Who are Amon Amarth AB's main competitors?
Direct peers on record are Ensiferum, Týr, Sabaton, Arch Enemy, Dark Tranquillity, Lamb of God, In Flames, Opeth and At The Gates. Iron Maiden is listed as a broad incumbent.
Does Amon Amarth AB have an API?
No public API is recorded for Amon Amarth AB.