Southern Stars Charitable Trust

What Southern Stars Charitable Trust does

Southern Stars Charitable Trust is a New Zealand-registered charitable trust founded in 2003 and headquartered at Level 2, 15 Day Street, Auckland Central. Its stated mission is to support special needs and disadvantaged children in New Zealand by raising funds on behalf of children's charities and delivering live entertainment events that entertain up to 36,000 children annually. The Trust operates as a fundraising intermediary and community engagement vehicle, channelling proceeds to a curated network of at least nine beneficiary charities including the New Zealand Down Syndrome Association, Kidney Kids, Koru Care, Ronald McDonald House Auckland, and Barnardo's 0800 What's Up.

The Trust's core revenue streams are individual donations (received via internet banking and postal channels, all tax-deductible), tiered corporate sponsorship (Principal at NZ$40,000/year and Secondary at NZ$25,000/year with defined branding benefits), bequests and legacy donations, and ongoing community support through a "Friends of Southern Stars" programme. It supplements these with an outbound telemarketing donation programme that acquires donors on behalf of beneficiary charities and a celebrity ambassador programme featuring Ben Barrington, Leanna Cooper, Guy and Meg (The Edge presenters), and Mad Mike (Mike Whiddett). Its technology footprint is modest: a Rocketspark CMS-hosted public website serving informational, donation-receipt, and contact-form functionality, with no proprietary software products, no mobile applications, and no disclosed APIs or data platforms. The Trust is privately held with 11–50 employees, no parent company, no institutional investors, and no public funding rounds on record.

Name

Southern Stars Charitable Trust

Legal name

Southern Stars Charitable Trust

Website

https://southernstars.org.nz

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

Southern Stars Charitable Trust is a New Zealand charitable trust that raises funds for children's charities and delivers live entertainment events to special needs and disadvantaged Kiwi children through donations, corporate sponsorship, bequests, and outbound telemarketing.

Ownership category

akta.pro rank

Product category

Children's Charity Fundraising Services

NAICS

Grantmaking Foundations (813211), Grantmaking and Giving Services (81321)

SIC

Services-Social Services (8300)

akta.pro primary industry

Public Charities & Grantmaking Intermediaries (BPAGAKAE)

akta.pro secondary industries

Private Foundations (BPAGAKAA), Philanthropic & Charitable Trust Services (FSAAANAI)

Keywords

• Children's charity fundraising
• Tax-deductible donations
• Corporate sponsorship programs
• Outbound telemarketing fundraising
• Special needs children support

Headquarters

HQ city

Auckland

HQ country

New Zealand

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Donations: Individual donations received via internet banking and postal donations. All donations are fully tax-deductible and official receipts are issued to donors.
2. Corporate Sponsorship: Principal Sponsorship at $40,000 annually and Secondary Sponsorship at $25,000 annually, providing branding and marketing benefits at events and promotional materials.
3. Bequests and Legacy Donations: Legacy donations through wills, allowing supporters to leave a bequest to support the Trust's work in the future.
4. Friends of Southern Stars: Community supporters who contribute to the organization through ongoing support programs.

Pricing tiers

Distribution channels4 records

Marketing channels6 records

Core offering

Southern Stars Charitable Trust is a New Zealand-based charitable trust that raises funds for children's charities through individual donations (internet banking and postal) and corporate sponsorship packages, and delivers live entertainment events to up to 36,000 special needs and disadvantaged children annually. The Trust distributes the funds it raises to a network of beneficiary charities including New Zealand Down Syndrome Association, Kidney Kids, Koru Care, and Ronald McDonald House Auckland.

Product overview

Southern Stars Charitable Trust is a New Zealand-based charitable organization offering a portfolio of fundraising and community support services. The core offerings include online and postal donation processing with tax-deductible receipts, corporate sponsorship programs at Principal ($40,000/year) and Secondary ($25,000/year) tiers, and a celebrity ambassador program featuring personalities like Ben Barrington, Leanna Cooper, and Guy and Meg. The Trust operates a Friends of Southern Stars community supporter network and partners with beneficiary charities including New Zealand Down Syndrome Association, Kidney Kids, and Ronald McDonald House Auckland to deliver assistance to special needs and disadvantaged children.

Differentiator

Problem solved

Functional benefit

Products and services

• Donation Processing (Internet Banking and Postal) End-to-end donation processing service for individual donors in New Zealand accepting contributions via internet banking (account 06-0101-0798410-00) and postal donation forms, with tax-deductible official receipts issued to all donors to support special needs and disadvantaged children.
• Corporate Sponsorship Programme Tiered annual corporate sponsorship offering for New Zealand businesses comprising Principal Sponsorship (NZ$40,000/year) with premium brand positioning, ambient advertising at events, logo distribution, and branding on all publicity and marketing material, and Secondary Sponsorship (NZ$25,000/year) with branding on Southern Stars publicity and marketing material.
• Beneficiary Fund Distribution Service Fund-distribution service to New Zealand children's charities that apply and are approved as beneficiary organisations, channelling funds raised through the Trust's outbound telemarketing donation programme to charities including New Zealand Down Syndrome Association, Burn Support Group, Kidney Kids, Koru Care, Radio Lollipop, Ronald McDonald House Auckland, Cholmondeley House Christchurch, Kidsline, and Barnardo's 0800 What's Up.
• Bequests and Legacy Donations Programme Legacy giving programme enabling supporters to name Southern Stars Charitable Trust as a beneficiary in their wills, providing future funding to support the Trust's ongoing work with special needs and disadvantaged children in New Zealand.

Quantifiable outcome

• Up to 36,000 special needs and disadvantaged children entertained annually
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered core.

• New Zealand Down Syndrome AssociationcoreStrategic or Co-development PartnerBeneficiary charity that receives funds through Southern Stars Charitable Trust's outbound telemarketing donation programme. Southern Stars raises funds for this organisation to support children with Down syndrome.
• Burn Support GroupcoreStrategic or Co-development PartnerBeneficiary charity receiving support from Southern Stars. The Burn Support Group Charitable Trust helps burn victims and their families in New Zealand.
• Kidney KidscoreStrategic or Co-development PartnerBeneficiary charity that receives funds through Southern Stars fundraising activities. Supports children with kidney disease in New Zealand.
• Koru Care New ZealandcoreStrategic or Co-development PartnerBeneficiary charity receiving support from Southern Stars. Koru Care provides experiences and support for seriously ill children.
• Radio LollipopcoreStrategic or Co-development PartnerBeneficiary charity that receives funds through Southern Stars. Radio Lollipop provides entertainment and radio programming for children in hospitals.
• Ronald McDonald House AucklandcoreStrategic or Co-development PartnerBeneficiary charity receiving funds from Southern Stars. Provides accommodation and support for families of seriously ill children being treated at Auckland hospitals.
• Cholmondeley House ChristchurchcoreStrategic or Co-development PartnerBeneficiary charity that receives support through Southern Stars. Provides care and support for children and families.
• KidslinecoreStrategic or Co-development PartnerBeneficiary charity receiving funds from Southern Stars. Kidsline provides support services for children.
• Barnardo's 0800 What's UpcoreStrategic or Co-development PartnerBeneficiary charity that receives funds through Southern Stars. Provides telephone support and counselling services for children through 0800 What's Up helpline.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Plunket: Large, well-established NZ child wellbeing charity operating across donations, sponsorship, and government partnerships. A broader incumbent in the NZ children's charity space with overlapping donor pools.
• IHC New Zealand: Larger and more established NZ charity focused on intellectual disability, operating across donations, bequests, and corporate partnerships. A broader incumbent in the same disability-and-children vertical as Southern Stars.

Direct peers

• Cure Kids: New Zealand's largest child health research funder, operating on a donation and corporate sponsorship model to support children's health outcomes. Comparable fundraising mechanics and beneficiary base to Southern Stars.
• Child Cancer Foundation (New Zealand): NZ charity supporting children with cancer and their families via donations and corporate sponsorship. Overlaps directly with Southern Stars' beneficiary base and NZ domestic fundraising market.
• KidsCan: NZ charity supporting disadvantaged children through corporate partnerships and individual donations. Comparable mission focus on disadvantaged Kiwi kids and similar domestic fundraising mechanics.
• Ronald McDonald House Charities New Zealand: NZ branch of RMHC — both a Southern Stars beneficiary and a standalone charity with similar donation, sponsorship, and corporate-partnership fundraising mechanics for sick and disadvantaged children.
• Starship Foundation: NZ foundation raising funds for children's medical care via donations, sponsorships, and events. Comparable NZ-based children's health charity with similar donation, sponsorship, and ambassador-driven fundraising approach.
• Variety – the Children's Charity (New Zealand): NZ-based children's charity raising funds through donations, sponsorships, and events to support special needs and disadvantaged children. Directly comparable mission, funding model, and beneficiary profile to Southern Stars.
• Make-A-Wish New Zealand: NZ branch of Make-A-Wish granting wishes to children with critical illnesses. Comparable donation-driven funding model, brand ambassador use, and special-needs children beneficiary base.

Regional players

• Variety – the Children's Charity (Australia): Australian counterpart to Variety NZ operating on an identical model (donations, sponsorship, events for special needs and disadvantaged children). Comparable peer in a related but geographically distinct market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/southern_stars
• Facebookfacebook.com/southernstarscharitabletrust
• LinkedInlinkedin.com/company/southen-stars-charitable-trust

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Southern Stars Charitable Trust