Trefoil Guild

Name

Trefoil Guild

Legal name

The Trefoil Guild

Website

https://trefoilguild.co.uk

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Infrastructure, Supply Chain, Others

Revenue model

1. Membership subscriptions: Annual membership fees for adult members aged 18 and over who join local Trefoil Guilds. Members receive access to regional and national events, The Trefoil Magazine, and the Trefoil programme.
2. Event tickets and fees: Revenue from regional events including awaydays, walking holidays, international days, and camps. Examples include International Day tickets at £10 and walking holidays at £375 including accommodation and activities.
3. Trefoil merchandise shop: Online shop selling Trefoil wear, badges, and branded merchandise to members.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Trefoil Guild is a UK registered charity (no. 1075232) and a membership organisation for adults aged 18 and over that operates as a branch of Girlguiding UK. It offers personal and social activities, local guild meetings, awards programmes (Voyage, STARS Challenge, Motivate, TRIO), regional events, and merchandise, organised through ten UK regions plus international units.

Product overview

Trefoil Guild is a membership organization for adults aged 18 and over, operating as a branch of Girlguiding UK. It offers a network of local guilds organized at county and regional levels across the UK (including Anglia, Midlands, London and South East England, Scotland, Ulster, Wales, and others). The organization provides a varied programme of activities, events, awards, and publications to support friendship, community involvement, and personal development among its members. Key offerings include The Trefoil Magazine, the Voyage Award, STARS Challenge, and Motivate programme, alongside annual meetings, international opportunities through TRIO, and Trefoil wear merchandise.

Differentiator

Problem solved

Functional benefit

Products and services

• Trefoil Guild Membership Annual subscription membership for adults aged 18+ that provides access to local guild meetings, regional events, award programmes, and the wider Trefoil Guild community across the UK and internationally.
• Voyage Award An award programme available to Trefoil Guild members, focused on personal development challenges and achievements within the Guiding community.
• STARS Challenge A challenge programme offered to Trefoil Guild members to encourage participation in themed activities and personal accomplishment.
• Motivate An engagement programme offered to Trefoil Guild members, designed to encourage ongoing activity and participation within local guilds.
• TRIO An international opportunities programme provided by Trefoil Guild that links members across the UK and overseas units.
• The Trefoil Magazine Official membership publication of Trefoil Guild distributed to members with organisational news and features.
• Trefoil Wear Branded merchandise range (clothing and accessories) sold to Trefoil Guild members and supporters of the organisation.
• Annual Meeting The annual national gathering of Trefoil Guild members, hosted as a ticketed event each year by the organisation.

Named customers2 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Girlguiding UKcoreStrategic or Co-development PartnerTrefoil Guild operates as a branch of Girlguiding UK. The organization maintains close links with Girlguiding but membership is open to everyone aged 18+ regardless of prior Girlguiding involvement. Trefoil supports Girlguiding and Scouting through volunteer activities and fundraising for international opportunities.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Age UK: UK charity focused on older adults with local branches, member services, and events. Overlapping demographic with Trefoil Guild's older-skewing adult base and similar local presence across regions.
• National Trust: Large UK membership organization with local volunteer groups, events, and member benefits. Comparable mass-membership subscription model and local activity programming, though with a heritage/conservation mission rather than personal-social.
• Royal British Legion: Large UK membership charity with local branches, member events, and merchandise. Comparable subscription + branch-event + merchandise revenue model, but on a much larger scale and with a veterans-focused mission.

Direct peers

• Rotary International (Great Britain & Ireland): Service organization with local clubs across the UK, regional structures, and international opportunities. Comparable adult-membership, local-meeting, programme-led engagement model, though more professionally oriented.
• U3A (University of the Third Age): UK network of local U3A branches offering social, educational, and hobby groups for adults, particularly older adults. Directly comparable local-meeting, interest-group-led operating model targeting similar demographic.
• Soroptimist International Great Britain and Ireland: Women's service club network with local clubs, regional structures, and international fellowship programmes. Comparable in mission, club-level meetings, and the combination of friendship plus community service.
• Girlguiding UK: Trefoil Guild operates as a branch of Girlguiding UK. Girlguiding is the parent youth organization and primary feeder pipeline for adult Trefoil Guild members, making it the most directly comparable organization for member-flow and brand dynamics.
• Townswomen's Guilds: Long-established UK adult women's membership association focused on social, educational, and campaigning activities at local guild level. Highly analogous member demographic, programme-led engagement, and local-meeting operating model.
• National Federation of Women's Institutes (NFWI): UK-wide adult women's membership organization with local federations, regular meetings, activities, and craft/learning programmes. Closely comparable structure to Trefoil Guild's local guild + regional + national hierarchy for adult social engagement.
• The Scout Association: UK scouting organization with a parallel structure of local groups, regions, and adult volunteer pathways. Comparable in mission, age-segment targeting, and community-based local unit model, though focused on youth rather than adults.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/TrefoilGuildUK
• Instagraminstagram.com/trefoilguild
• Xx.com/TrefoilGuild
• LinkedInlinkedin.com/company/trefoil-guild

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Trefoil Guild