Bhavana Learning Group

What Bhavana Learning Group does

Bhavana Learning Group (BLG) is a privately held, founder-led learning and development practice founded in 2000 by Tony Vitaliano Zampella and headquartered (virtually) in New York, USA. The firm delivers contemplative leadership development, individual wisdom coaching, and Buddhist study programming to professional coaches, executives, academics, and spiritual seekers, primarily across North America. Its core product surface is organized around three service pillars (Personal Mastery, Leadership Mastery, and Consulting) and a community ecosystem that includes the Practice Field, Small Sangha, Insight Commons (Coaches Salon), and a tiered Community Membership. Structured educational offerings include Track 1: Taste of Buddhism and Track 2: Practice Course (The Six Paramitas), delivered as Zoom-based cohorts with tiered tuition.

The underlying method is a proprietary Contemplative Learning Model that blends Buddhist psychology, Western ontological inquiry, and Integral meta-theory (including Spiral Dynamics), structured around four domains (Waking Up, Growing Up, Cleaning Up, Showing Up). Technology infrastructure is modest and conventional: live sessions on Zoom, course materials distributed via Slack channels, scheduling through Calendly, newsletters on Substack, and a WordPress-based website hosting a content library (Seeding Wisdom blog, Deep Listening whitepaper, Generative Language e-book). No AI, API, or proprietary software platform is in evidence.

Revenue is generated from individual coaching sessions (1-hour), consulting sessions (90-minute), teaching sessions (45-minute), tiered cohort course tuition ($200–$1,000 per participant), community memberships (recurring, pricing undisclosed publicly), and bespoke leadership development consulting for organizational clients. The go-to-market motion is hybrid: a community-led membership funnel that drives retention and referral among coaching and leadership professionals, paired with a sales-led direct-scheduling funnel for individual engagements. The company is bootstrapped, employs 1–10 people, and has no external institutional investment.

Name

Bhavana Learning Group

Legal name

Bhavana Learning Group

Website

https://bhavanalearning.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

1–10 employees

Short description

Bhavana Learning Group is a founder-led, virtual learning practice founded in 2000 that delivers contemplative coaching, Buddhist study courses, and community-based leadership development to coaches, executives, academics, and spiritual seekers across North America.

Ownership category

akta.pro rank

Product category

Leadership Development and Contemplative Coaching Services

NAICS

Educational Support Services (61171), Professional and Management Development Training (61143), Educational Support Services (6117)

SIC

Services-Educational Services (8200), Services-Membership Organizations (8600)

akta.pro primary industry

Mindfulness-Based Coaching & Training (MBSR/MBCT-style) (HSADAJAB)

akta.pro secondary industry

Guided Meditation Instruction (1:1 & Group) (HSADAJAA)

Keywords

• Contemplative coaching services
• Leadership development programs
• Buddhist psychology training
• Executive coaching sessions
• Community learning membership

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Coaching Sessions: One-on-one wisdom coaching sessions with Tony Zampella, scheduled via Calendly at 1-hour duration for individual clients. Revenue is earned per session.
2. Consulting Sessions: 90-minute consulting sessions for group work, team learning, facilitation, design, or development with Tony Zampella. Billed per engagement.
3. Teaching Sessions: 45-minute teaching sessions offered to students enrolled in current courses of study. Revenue earned per session.
4. Track 1: Taste of Buddhism Course: 8 bi-weekly sessions over 4 months (online via Zoom). Tiered tuition model with multiple price points (Base $350, Benefactor $500, etc.). One-time fee per cohort.
5. Track 1 + Practice Course Bundle: Combined Track 1 course plus Track 2 Practice Course (The Six Paramitas). Higher tiered tuition (Base $600, Sustainer $750, Benefactor $1,000, Scholarship $350). One-time fee per cohort.
6. Community Membership: Monthly or annual subscription for community access including Insight Commons, Small Sangha, Practice Field, Learning Dialogue archives, Bodhi Garden archives, and membership calendar. Recurring revenue from membership fees.
7. Leadership Development Consulting: Customized learning culture design and leadership development program design for organizational clients, delivered as consulting engagements.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Bhavana Learning Group delivers coaching, training, and community-based services grounded in its proprietary Contemplative Learning Model, which combines Buddhist psychology, Western ontological inquiry, and Integral meta-theory. Core service lines include Personal Mastery, Leadership Mastery, and Consulting (learning culture design), supported by a community membership that bundles Insight Commons, Small Sangha, Practice Field, and content archives, plus structured Buddhist study cohorts (Track 1: Taste of Buddhism and Track 2: Practice Course). Individual one-on-one coaching, consulting, and teaching sessions are scheduled directly with founder Tony Zampella.

Product overview

Bhavana Learning Group is a leadership development and contemplative learning organization offering a platform of coaching, training, and community-based services. The core offerings include three main service areas (Personal Mastery, Leadership Mastery, and Consulting), supplemented by community programs (Insight Commons, Small Sangha, Community Practice/Practice Field, and Community Membership), and structured Buddhist study courses (Track 1: Taste of Buddhism and Track 2: Practice Course). Additional resources include whitepapers, e-books, and a blog (Seeding Wisdom). The company also offers individual session services (Discovery, Coaching, Consulting, and Teaching sessions) and practices like the 'Completing Your Day' methodology. The portfolio is unified around contemplative learning and Buddhist psychology principles for leadership and personal development.

Differentiator

Problem solved

Functional benefit

Products and services

• Personal Mastery

Quantifiable outcome

• 94% of participants say BLG's programs successfully increased the practice of deep listening
• +2 more outcomes

Named customers13 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature5 records

Partnerships

Seven partnerships are on record, tiered minor and moderate.

• International Coaching Federation (ICF)minorOthersBLG and Tony Zampella maintain professional membership in the ICF, which provides credentialing standards for professional coaches. Membership signals adherence to professional coaching standards and ethics.
• Institute of Coaching (IOC)minorOthersBLG holds membership with the Institute of Coaching, a professional organization affiliated with McLean Hospital, a Harvard Medical School affiliate. Tony Zampella served on the IOC editorial board from 2016-2018 during the launch of Philosophy of Coaching: An International Journal.
• Tergar International Learning CommunityminorOthersTony Zampella has been a member of Tergar International since 2021, founded by Yongey Mingyur Rinpoche. Through this community, Tony has studied Mahayana and Vajrayana vehicles and received the Bodhisattva Vow. Tergar provides access to traditional Tibetan Buddhist teachings that inform BLG's curriculum.
• Nalanda Institute for Contemplative SciencemoderateOthersTony Zampella completed certification in Contemplative Psychotherapy at Nalanda Institute in 2018. The institute's curriculum integrates Buddhist psychology with contemporary approaches to human learning and development, directly informing BLG's Contemplative Learning Model.
• Academy of Spirituality and Consciousness (ASI)minorOthersBLG maintains membership with ASI, a professional organization focused on spirituality and consciousness in professional and personal development contexts.
• Consciousness Leaders CollectiveminorOthersTony Zampella holds membership in the Consciousness Leaders Collective, a professional community of leaders integrating consciousness and contemplative practice into organizational and leadership contexts.
• Spiral Dynamics (SDI)minorOthersTony Zampella is certified in Spiral Dynamics Integral (SDI Level I & II), originated by Don Beck. This framework informs BLG's developmental approach to leadership and consciousness.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Newfield Network: Ontological coaching training institute founded by Julio Olalla. BLG's founder trained at Newfield Network and applies the same ontological coaching lineage in adult learning contexts, making curriculum methodology directly comparable.
• Tergar International: Global Buddhist meditation learning community founded by Yongey Mingyur Rinpoche. Tony Zampella is a Tergar member since 2021 and has received the Bodhisattva Vow there. Comparable in offering Buddhist study, practice communities, and Dharma sessions to similar seeker audiences.
• Mindful Schools: Mindfulness education and training organization offering courses, coaching, and community practice for educators, coaches, and leaders. Comparable in community-led GTM and contemplative practice model, though with an educator-first focus.
• Nalanda Institute for Contemplative Science: Contemplative psychotherapy and learning institute that directly informed BLG's Contemplative Learning Model (Tony Zampella certified there in 2018). Comparable in methodology (Buddhist psychology + contemporary learning) and serves similar adult learner/coaching segments.
• Search Inside Yourself Leadership Institute (SIYLI): Mindfulness and emotional intelligence leadership training organization born from Google's SIY program. Competes for the same corporate mindfulness leadership development budget with a more secular, scalable curriculum.

Broad incumbents

• BetterUp: Enterprise coaching and leadership development platform with broad corporate distribution. Competes for corporate leadership development budget at scale, but with secular, technology-enabled delivery rather than contemplative methodology.
• Headspace for Work: Consumer and enterprise meditation, mindfulness, and wellbeing platform. Operates in the same broad mindfulness-for-work category but as a mass-market, technology-led incumbent rather than a contemplative-coaching niche.
• Co-Active Training Institute: Large, established coach training organization offering foundational, advanced, and specialized certifications for professional coaches. BLG serves the same coaching professional segment with a more contemplative overlay.

Emerging players

• Potentialist: Contemplative leadership development consultancy that integrates mindfulness and adult development. Targets similar emerging leaders and organizational clients with adjacent contemplative + Integral frameworks.
• Mindsight Institute: Contemplative-based leadership and coaching organization focused on integrating mindfulness with professional development. Serves coaches, leaders, and teams with overlapping methodology and audience.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/bhavanalg
• Facebookfacebook.com/bhavanalearning
• LinkedInlinkedin.com/company/bhavana-learning-group

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bhavana Learning Group