What Landskrona Dansstudio does

Landskrona Dansstudio is a community non-profit dance association (Föreningen Landskrona Dansstudio) based in Landskrona, Skåne, Sweden. Founded in 2008 and reorganized into its current ideell förening structure in 2018, it is affiliated with Riksidrottsförbundet (Swedish Sports Confederation) and Gymnastikförbundet Syd (regional gymnastics federation). The association provides dance instruction for students aged 4 to 99 across approximately 15 distinct styles — including Hip Hop, Street, Afro, Dancehall, Ballet, Contemporary, Jazz, Show, Heels, Commercial, TikTok, Jumps & Turns, and specialized programs for young children, adults 30+, and people with disabilities ("Dans för alla"). It operates three physical venues — Puls Arena (headquarters at Varggatan 17, containing the largest dance hall and the office), Borstahusens idrottshall, and Glumslövs skolas gymnastiksal — and additionally delivers outreach dance programs into local schools and preschools.

The core product is in-person dance education, structured into age-segmented courses and organized into progressive competitive pathways through four branded crew teams: Crew Position (the flagship performance/competition team), Crew Diversity (development feeder), LD Minis (ages 9+), and Mini LADS (launched spring 2024, ages 11+). The studio holds two large semi-annual showcase performances and competes in regional events such as Danskarusellen, Streetstar, and Lunds Get Down, with its crews also serving as opening acts for touring Swedish artists. Administration runs on the SportAdmin platform, which handles membership (a mandatory 100 SEK annual fee), per-term course enrollment, and a term-card (terminskort) bundle for students taking four or more courses.

The business model is consumer-facing, subscription-style recurring revenue from memberships and course fees, distributed across a long-tail base of approximately 350+ individual students. Marketing is community-led — driven by word-of-mouth, school/preschool outreach, local competitions, social media (Instagram, TikTok), and two annual public shows — rather than paid acquisition. The studio has 11–50 personnel including dance teachers (danslärare), crew trainers (tränare), an assistant trainer, an operations manager, and a youth-leader pipeline, with active year-round hiring of teachers and assistants through the website's "Jobba hos oss" page.

Name

Landskrona Dansstudio

Legal name

Föreningen Landskrona Dansstudio

Website

https://www.landskronadansstudio.se/

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

Landskrona Dansstudio is a non-profit dance association in Landskrona, Sweden, offering 15+ dance styles to students aged 4–99 across three venues, with a ~350-student base and four competitive crew teams.

Ownership category

akta.pro rank

Product category

Dance Education

NAICS

Fine Arts Schools (61161), Sports and Recreation Instruction (611620), Dance Companies (71112)

SIC

Services-Educational Services (8200), Services-Membership Sports & Recreation Clubs (7997), Services-Membership Organizations (8600)

akta.pro primary industry

Dance Education (Ballet, Contemporary, Hip-Hop, Cultural Dance) (EDAMAAAH)

akta.pro secondary industries

Youth/Student & Community Dance Recitals (MPAGADAI), Dance & Movement (Ballroom, Contemporary, Social Dance) (EDAAAGAD)

Keywords

• Dance education
• Dance instruction
• Dance school
• Competitive dance teams
• Inclusive dance programs

Headquarters

HQ city

Landskrona

HQ country

Sweden

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Membership Fees: Annual membership fee of 100 kr per calendar year required for all participants. This is a prerequisite for enrolling in any course.
2. Course Fees: Course fees paid per term/semester. Students can opt for individual course enrollment or purchase a term card (terminskort) for attending four or more courses, which offers better value.
3. Term Card (Terminskort): A bundled offering for students taking four or more courses. The term card is purchased upfront and covers all subsequent course enrollments.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

Landskrona Dansstudio is a non-profit dance association offering in-person dance education and training across 15+ dance styles for students ages 4 to 99. The studio complements regular courses with four competitive crew performance teams (Crew Position, Crew Diversity, LD Minis, Mini LADS), school and preschool outreach programs, and two large annual showcase productions held in the Skåne region of Sweden.

Product overview

Landskrona Dansstudio is a non-profit dance association (förening) that transitioned to its current structure in 2018, affiliated with Riksidrottsförbundet and Gymnastikförbundet Syd. The studio offers a comprehensive portfolio of dance instruction services including 15 distinct dance style courses (such as Hiphop & Street, Afro, Dancehall, Show & Jazz, Balett, Contemporary, Heels, Commercial, and specialized courses for children as young as 4 years and adults 30+), organized into progressive skill levels. The core product is complemented by four competitive crew programs—Crew Position, Crew Diversity, LD Minis, and Mini LADS (launched spring 2024)—that serve as the studio's public-facing performance teams at competitions and events. Additional offerings include outreach dance programs for schools and preschools, and large semi-annual year-end shows. The studio operates across three venues in the Landskrona area: Puls Arena (headquarters), Borstahusens Idrottshall, and Glumslövs skolas gymnastiksal, serving approximately 350 students.

Differentiator

Problem solved

Functional benefit

Brands

• Crew Position: The older competitive crew that travels to competitions and performs at various events. Requires age 14+, maximum 80% attendance, and taking two additional courses outside of crew training.
• Crew Diversity
• Mini LADS
• LD Minis

Products and services

• Hiphop & Street Dance Course A dance style course teaching groove and choreography with cool moves and attitude, suitable for students learning hip hop and street foundations.
• Afro Dance Course An energizing and rhythmic dance style course with roots in various African cultures, characterized by powerful steps and joyful expression.
• Dancehall Dance Course An energetic and powerful dance style course from Jamaica combining attitude, groove, and explosive movements to rhythmic beats.
• Dans för 30+ (Adult Dance Course) A fitness-focused workout course for adults aged 30 and older, featuring multiple dance styles with emphasis on sweating, letting loose, and having fun.
• Show & Jazz Dance Course A fast-paced and glamorous dance style course mixing jazz technique with stage presence and attitude.
• Performance Dance Course A dance course featuring bold dancing with feminine elements, focused on stage expression and creating showy numbers for performances behind artists.
• Balett (Ballet) Dance Course A timeless and elegant dance style course building strength, flexibility, and precision through beautiful movements and classical music.
• Dans för alla (Inclusive Dance) Dance courses for children and young people with functional variations, welcoming all abilities and providing adapted dance instruction.
• Heels Dance Course A dance style course performed in heels, blending movements with feminine elements from jazz and hip hop, focused on expressing strength and confidence.
• TikTok Dance Course A course for TikTok enthusiasts learning TikTok-inspired dances and dancing to current hit songs.
• Girly Hip Hop / Commercial Dance Course A bold and expressive dance style course drawing inspiration from music videos, film, and advertising with attitude and feminine elements.
• Contemporary Dance Course A dance style course where technique meets feeling, allowing dancers to release emotions, explore movements, and tell stories with their bodies.
• Dans för våra yngsta (Youngest Children Dance Course) Dance courses for the youngest children where they learn through play and rhythmic exercises to listen to music tempo and memorize short dances.
• Jumps & Turns Dance Course A technique course for dancers wanting to elevate their skills, focused on jumps and turns.
• Crew Position Competitive Team The advanced competitive crew that travels to dance competitions and performs at various events, requiring advanced and versatile skill level. Members must take two additional courses outside crew training.
• Crew Diversity Competitive Team A group of dancers training toward promotion to Crew Position, developing their dance skills under trainers Minnéa Kindstedt and Philippa Andersson.
• LD Minis Competitive Crew A competitive crew group for dancers aged 9 and older focusing on developing skills across various dance styles and having fun together. Requires at least one additional course.
• Mini LADS Competitive Crew A crew group for dancers aged 11 and older, started in spring 2024, focusing on developing various dance styles and serving as ambassadors alongside older crews. Requires at least one additional course.
• School & Preschool Dance Outreach Programs Dance instruction delivered at schools, preschools, and other facilities to spread dance joy and recruit new students across the Landskrona region.
• Annual Showcase Performances Two large annual showcase performances produced by the dance studio, showcasing student dance work and serving as major customer acquisition and retention events.

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• Riksidrottsförbundet (Swedish Sports Confederation)coreOthers · 1 January 2018The organization is affiliated with Riksidrottsförbundet as an registered non-profit sports association, following their rules and policies. This affiliation provides legitimacy, governance framework, and access to sports federation resources and insurance.
• Gymnastikförbundet Syd (Gymnastics Federation South)coreOthers · 1 January 2018Affiliated with Gymnastikförbundet Syd, the regional gymnastics federation, providing additional support, resources, and competitive framework for dance activities within the Swedish sports system.

Scale indicators3 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Dansens Hus: Stockholm-based national center for dance that offers classes, workshops, and performances across styles and ages. Comparable to Landskrona Dansstudio as a Swedish dance education provider with a multi-style, multi-age curriculum and performance programming.
• Balettakademien: Stockholm dance school offering instruction across ballet, contemporary, jazz, street, and other styles to children, youth, and adults. Closely comparable to Landskrona Dansstudio in style breadth, age range, and stage-show model.
• Kulturama: Stockholm performing arts school delivering instruction in dance, musical theater, and acting across all ages, with showcases and performance teams. Comparable breadth of multi-style programming and performance-led community model.

Broad incumbents

• Stockholms konstnärliga högskola (University of the Arts / SKH): Swedish national university of the arts offering higher-education dance programs. Comparable as a Swedish institution shaping the country's dance teacher pipeline that Landskrona Dansstudio draws from, but operates at higher-education scale rather than community classes.
• GöteborgsOperans Danskompani: Resident contemporary ballet company at Gothenburg Opera, offering selected outreach and youth programs alongside professional performances. Comparable as a Swedish dance institution with public-facing programming, though primarily a performing company rather than a community school.

Emerging players

• STEEZY Studio: Online dance education platform offering structured multi-style courses (hip hop, contemporary, heels, etc.) taught by professional dancers. Comparable as a multi-style dance learning destination, though delivered digitally rather than in physical studios.

Regional players

• Tumble Tots: International children's physical-development class franchise focused on structured movement, balance, and coordination for pre-school ages. Comparable as a structured movement-education provider serving young children, though it does not currently operate in Sweden.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/landskronadansstudio
• TikToktiktok.com/@landskronadansstudio

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Landskrona Dansstudio