ProEndo
ProEndo is a physician-owned clinic in Barra da Tijuca, Rio de Janeiro, offering colonoscopy and endoscopy for adult patients seeking colorectal cancer screening and gastrointestinal care, accessible via direct scheduling and Unimed/Notre Dame Intermédica insurance billing.
- Company typePrivate
- Founded-
- HeadquartersFreguesia, Brazil
- Headcount11–50
- GTM typeB2C
- OfferingServices
What ProEndo does
Clínica ProEndo is a physician-owned outpatient medical clinic in Barra da Tijuca, Rio de Janeiro, Brazil, specializing in diagnostic and therapeutic colonoscopy and endoscopy. The clinic's service portfolio centers on two core procedures — videocolonoscopy (with biopsy and polypectomy variants) and upper digestive endoscopy — supplemented by flexible and rigid rectosigmoidoscopy and proctology consultations. The clinic serves adult patients seeking colorectal cancer screening, diagnostic workup for gastrointestinal symptoms, and therapeutic polyp removal, operating from a single physical location with wheelchair access, valet parking, and weekday hours of 08:00–18:00.
Procedures are performed using modern video endoscopy equipment with assisted sedation. The medical team comprises Dr. Rodrigo de Magalhães Gomes, a Coloproctologist with medical degree and master's from UFRJ and residencies at Hospital Federal Clementino Fraga Filho, and Dr. Thierry Pacheco Alves, a board-certified Anesthesiologist and member of the Brazilian Society of Anesthesiology (SAERJ). Same-day report delivery and humanized patient care — particularly anxiety management for first-time patients — are emphasized across the clinic's patient testimonials.
ProEndo operates a direct-to-consumer model. Patients schedule appointments via WhatsApp or phone; the clinic accepts private-pay patients (including a 'preço popular' / popular-price tier for colonoscopy) and bills two health insurance networks — Unimed and Notre Dame Intermédica — directly. Payment methods include credit card, debit card, cash, and Pix. Marketing runs through Instagram, Facebook, Google/Meta ads, and SEO-optimized educational content targeting local queries like 'colonoscopia Rio de Janeiro' and 'clinica de colonoscopia Barra da Tijuca'. The clinic reports no funding rounds, no external investors, no partnerships beyond insurance contracts, and no disclosed revenue figures.
ProEndo firmographics
Firmographics- Name
- ProEndo
- Legal name
- Clínica ProEndo
- Website
- https://clinicaproendo.com.br
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- ProEndo is a physician-owned clinic in Barra da Tijuca, Rio de Janeiro, offering colonoscopy and endoscopy for adult patients seeking colorectal cancer screening and gastrointestinal care, accessible via direct scheduling and Unimed/Notre Dame Intermédica insurance billing.
- Ownership category
- akta.pro rank
ProEndo industry classification
Industry- Product category
- Gastroenterology Services
- NAICS
- Offices of Physicians (except Mental Health Specialists) (621111)
- SIC
- Services-Offices & Clinics Of Doctors Of Medicine (8011)
- akta.pro primary industry
- Endoscopy & GI Diagnostic Centers (HLAFAKAG)
- akta.pro secondary industries
- Endoscopy & GI Procedure Centers (HLAFAIAE), Colorectal Disease & Proctology (HLAKAEAJ)
Keywords
Where ProEndo is headquartered
LocationHeadquarters
- HQ city
- Freguesia
- HQ country
- Brazil
- HQ region
- Latin America
Offices1 record
Markets served
ProEndo business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Others
Revenue model
- Medical Procedures: Revenue generated from performing colonoscopy, endoscopy, proctology consultations, biopsies, polypectomies, and rectosigmoidoscopy procedures. Fees are charged per procedure, with prices varying based on complexity (diagnostic vs therapeutic) and additional services like sedation.
- Health Insurance Reimbursements: Revenue collected through agreements with health insurance providers Unimed and Notre Dame Intermédica. Patients use insurance coverage for procedures, with the clinic billing the insurance companies directly.
- Private/Particular Payments: Direct payments from patients without insurance coverage, including popular pricing options for colonoscopy. Accepts credit cards, debit cards, cash, and Pix.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Popular pricing available for colonoscopy procedures |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
ProEndo product offering
Product offeringCore offering
Clínica ProEndo is a medical clinic in Barra da Tijuca, Rio de Janeiro that specializes in diagnostic and therapeutic colonoscopy (videocolonoscopy) and upper endoscopy (videoendoscopy) procedures. Its services cover colorectal cancer prevention and screening, biopsy collection, polypectomy, flexible and rigid rectosigmoidoscopy, and proctology consultations, all performed with sedation and modern endoscopic video equipment.
Product overview
Clínica ProEndo is a medical clinic specializing in colonoscopy and endoscopy services, located in Barra da Tijuca, Rio de Janeiro, Brazil. The clinic offers a unified suite of diagnostic and therapeutic gastroenterology services centered around two core procedures: Colonoscopia (colonoscopy) and Endoscopia (upper endoscopy). The service portfolio includes videocolonoscopia with biopsy and polypectomy capabilities, flexible and rigid rectosigmoidoscopy, and proctology consultations. All examinations are performed with sedation, modern video endoscopy equipment, and by a specialized medical team focused on colorectal cancer prevention, diagnosis, and treatment of digestive tract conditions.
Differentiator
Problem solved
Functional benefit
Products and services
- Colonoscopia (Videocolonoscopia) Diagnostic colonoscopy that allows early identification of changes in the intestinal lining, including polyps that can evolve into cancer. It is the most effective method for preventing colorectal cancer, and is offered to adult patients seeking preventive screening in Rio de Janeiro.
- Endoscopia (Exame do Trato Digestivo Alto) Upper digestive tract examination that uses a microcamera to evaluate the esophagus, stomach, and duodenum. Indicated for investigating reflux, gastritis, abdominal pain, and bleeding in adult patients.
- Videocolonoscopia com Biópsia Advanced procedure that combines full visualization of the colon with the collection of tissue samples for laboratory analysis to diagnose cancer, inflammatory bowel diseases, and other abnormalities. Designed for symptomatic patients requiring definitive pathological diagnosis.
- Videocolonoscopia com Polipectomia Procedure that allows complete visualization of the colon along with removal of polyps — small formations in the intestinal mucosa that can evolve into cancer. Fundamental for colorectal cancer prevention and offered to patients with polyps detected during screening or diagnostic exams.
- Retossigmoidoscopia Flexível Minimally invasive endoscopic examination that allows direct visualization of the rectum and the lower part of the colon (sigmoid). Used to diagnose and monitor conditions such as polyps, inflammation, and colorectal cancer in patients requiring a less extensive exam than a full colonoscopy.
- Retossigmoidoscopia Rígida Short-duration examination that enables visualization of the rectum and the final part of the colon. Indicated for investigation of hemorrhages, fissures, and tumors in patients presenting with anorectal symptoms.
- Consulta de Proctologia Proctology consultation for investigation and treatment of conditions affecting the lower digestive tract, such as hemorrhoids, anal fissures, fecal incontinence, and inflammatory bowel diseases. Suited for adult patients presenting with anorectal or lower-GI complaints prior to or instead of endoscopic procedures.
Quantifiable outcome
- Same-day colonoscopy results delivery
- +1 more outcomes
Companies that use ProEndo
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles3 records
ProEndo technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
ProEndo partnerships and signals
Strategic signalScale indicators2 records
Recent moves5 records
Expansion highlights3 records
ProEndo competitors and assessment
Company assessmentDirect peers
- US Anesthesia Partners: US specialty physician services company focused on anesthesia staffing for outpatient procedural settings including GI and endoscopy centers. Comparable because ProEndo also operates an anesthesiologist-led sedation model (Dr. Thierry Pacheco Alves) within a procedural GI suite.
- Surgical Care Affiliates (Optum): Network of outpatient surgical and endoscopy centers operating across the US, including GI endoscopy suites serving insured patients. Comparable as a multi-site ASC model focused on outpatient procedures including colonoscopy.
- AmSurg (Envision): Major US operator of ambulatory surgery centers, including a large base of GI/endoscopy centers performing screening colonoscopy. Comparable as a multi-site ASC and endoscopy platform competing for the same outpatient GI procedure demand ProEndo serves.
Broad incumbents
- Mayo Clinic: Global multi-specialty health system with a top-ranked gastroenterology division offering colonoscopy, endoscopy, and advanced therapeutic procedures. Comparable as a reference point for the specialty GI service line ProEndo operates in.
- Cleveland Clinic: Global multi-specialty health system with a leading Digestive Disease & Surgery Institute performing high volumes of colonoscopy and endoscopy. Comparable as a benchmark for how a specialty GI service line scales within a larger system.
- Hospital Moinhos de Vento: Major Brazilian private hospital with a dedicated gastroenterology and digestive endoscopy center. Comparable as a broad incumbent with overlapping colonoscopy/endoscopy offerings, serving private-pay and insured patients in southern Brazil.
- Hospital Sírio-Libanês: Premium Brazilian private hospital network offering gastroenterology and advanced endoscopy services. Comparable because it competes for the same private-pay, high-trust patient cohort seeking colonoscopy in Rio de Janeiro/São Paulo.
- HCA Healthcare: One of the largest US for-profit hospital operators with extensive outpatient endoscopy and GI service lines across its network. Comparable because it competes for insured patients seeking screening colonoscopy at scale.
- Rede D'Or São Luiz: Brazil's largest private hospital chain operating across multiple states, including Rio de Janeiro, with full endoscopy and colonoscopy service lines. Comparable as a broad incumbent competing for the same insured and private-pay GI procedure patients in Rio.
- Hospital Israelita Albert Einstein: One of Brazil's largest private hospital networks, with a comprehensive gastroenterology and endoscopy department. Comparable because it offers the same colonoscopy and endoscopy services in Rio de Janeiro/São Paulo but as part of a much broader multi-specialty hospital system.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights7 records
Customer concentration
ProEndo social profiles
Digital presenceProEndo compliance and trust
Trust signalCompliance1 record
ProEndo financial estimates
Financial estimateRevenue estimate
Valuation estimate
ProEndo leadership team
Management profileNumber of profiles
Profiles2 records
ProEndo funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ProEndo M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ProEndo
What does ProEndo do?
Clínica ProEndo is a medical clinic in Barra da Tijuca, Rio de Janeiro that specializes in diagnostic and therapeutic colonoscopy (videocolonoscopy) and upper endoscopy (videoendoscopy) procedures. Its services cover colorectal cancer prevention and screening, biopsy collection, polypectomy, flexible and rigid rectosigmoidoscopy, and proctology consultations, all performed with sedation and modern endoscopic video equipment.
Is ProEndo a public or private company?
ProEndo is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was ProEndo founded?
ProEndo was founded in -1. It employs 11 to 50 people.
Where is ProEndo based?
ProEndo is headquartered in Freguesia, Brazil, in the Latin America region.
How does ProEndo make money?
Three revenue lines are on record. Medical Procedures are the primary driver. The others are health Insurance Reimbursements and private/Particular Payments.
Who are ProEndo's main competitors?
Direct peers on record are US Anesthesia Partners, Surgical Care Affiliates (Optum) and AmSurg (Envision). Broad incumbents are Mayo Clinic, Cleveland Clinic, Hospital Moinhos de Vento, Hospital Sírio-Libanês, HCA Healthcare, Rede D'Or São Luiz and Hospital Israelita Albert Einstein.
Does ProEndo have an API?
No public API is recorded for ProEndo.
What industry is ProEndo in?
ProEndo's product category is Gastroenterology Services. Its primary akta.pro industry code is HLAFAKAG, Endoscopy & GI Diagnostic Centers, with a secondary code of HLAFAIAE, Endoscopy & GI Procedure Centers. Its NAICS code is 621111 and its SIC code is 8011.