Stadtmarketing und Tourismus Reutlingen

What Stadtmarketing und Tourismus Reutlingen does

Stadtmarketing und Tourismus Reutlingen (StaRT), doing business as Visit Reutlingen, is the official municipal city marketing and tourism organization for the city of Reutlingen, Germany. Operating under the direction and funding of the City of Reutlingen, the organization promotes tourism, supports local commerce, and drives city branding through the Visit Reutlingen digital portal (visitreutlingen.de) and a physical Tourist-Information office at Marktplatz 14. Its primary audiences are tourists and day visitors to Reutlingen, with secondary segments comprising local residents, event and meeting planners, and group travel organizers.

The product surface centers on the Visit Reutlingen website platform, a WordPress-based multilingual portal available in seven languages (German, English, French, Spanish, Italian, Turkish, Ukrainian). It combines discovery, booking, and information services across attractions, events, dining, shopping, and accommodations. Adjacent products include the Reutlinger Kärtle digital shopping voucher (redeemable at approximately 5,000 local retail, gastronomy, and leisure partners across four voucher colors), the Reutlinger Jobkärtle digital job voucher in the Business segment, public and group city tours, accommodation booking, and dual newsletters (Reutlingen Insider for consumers, B2B newsletter for partners). Marketing channels span organic social (Instagram, Facebook, YouTube), email, and the website, with distribution centralized through self-service online access, a physical information office, and the partner network.

Commercial activity is sourced from two streams: (i) municipal funding from the City of Reutlingen treated as recurring institutional support, and (ii) transaction-based fees from the Reutlinger Kärtle voucher program. Core digital services for visitors follow a freemium model (free to end users), with specific services such as city tours and accommodation bookings priced by individual providers or partners. The team is small (1-10 employees), and the organization owns its destination brand, content library, and partner network as primary defensible assets.

Name

Stadtmarketing und Tourismus Reutlingen

Legal name

Stadtmarketing und Tourismus Reutlingen

Website

https://tourismus-reutlingen.de

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

11–50 employees

Short description

Stadtmarketing und Tourismus Reutlingen (StaRT / Visit Reutlingen) is the official municipal city marketing and tourism organization for Reutlingen, Germany, operating a seven-language tourism portal and the Reutlinger Kärtle digital gift voucher across roughly 5,000 local businesses.

Ownership category

akta.pro rank

Product category

Destination Marketing and Tourism Services

NAICS

Convention and Visitors Bureaus (561591), Tour Operators (561520)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro industry

PRIMARYTHAKAAAH

Destination/Activity Booking Marketplaces (Tours & Tickets Aggregators)

Travel & Hospitality/Travel Agencies, Tour Operators & OTAs/Online Travel Agencies (OTAs) & Metasearch

SECONDARYHSACAKAF

Tours, Activities & Experiences Booking

Home & Personal Services/Event & Personal Concierge Services/Travel & Itinerary Concierge Services

SECONDARYTHAAAGAD

Permitting, Reservations & Visitor Information Services (Passes, Booking, Visitor Centers)

Travel & Hospitality/Adventure, Amusement Parks & Ecotourism/National Parks & Protected Area Visitor Services (Concessions, Guided Access)

Keywords

• City marketing services
• Destination tourism promotion
• Visitor information services
• Local commerce vouchers
• Guided city tours

Headquarters

HQ city

Reutlingen

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Municipal Funding: City marketing organization funded primarily by the municipality of Reutlingen to promote tourism and city marketing initiatives.
2. Reutlinger Kärtle Transaction Processing: Digital gift voucher system generates transaction-based revenue from the loading and use of gift cards at participating local businesses.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Stadtmarketing und Tourismus Reutlingen (StaRT) is the official city marketing and tourism organization for the city of Reutlingen, Germany. It operates the Visit Reutlingen digital portal providing discovery, booking, and information services for tourists and residents across attractions, events, dining, shopping, and accommodations. The organization also administers the Reutlinger Kärtle digital shopping voucher program, runs guided city tours, and coordinates group travel services to promote local tourism and support the regional economy.

Product overview

Stadtmarketing und Tourismus Reutlingen operates Visit Reutlingen, a unified digital tourism platform that combines discovery, booking, and information services. The platform's core offering is the visitreutlingen.de website, supplemented by the Reutlinger Kärtle (digital shopping voucher) and Reutlinger Jobkärtle (digital job voucher) for local commerce and employment support. Additional services include city tours, accommodation booking, and newsletters for both visitors and businesses.

Differentiator

Problem solved

Functional benefit

Products and services

• Visit Reutlingen Tourism Portal

Quantifiable outcome

• Supports approximately 5,000 local businesses through city marketing initiatives
• +1 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Three partnerships are on record, tiered core and flagship.

• AlbCard Experience Partners (AlbCard Erlebnispartner)coreGTM or Marketing PartnerPartnership with the Schwäbische Alb tourism region offering the AlbCard experience partner program, providing added value to visitors and connecting Reutlingen with the broader regional tourism network.
• Approximately 5,000 Local BusinessescoreGTM or Marketing PartnerLocal businesses including retailers, restaurants, and leisure facilities participate in city marketing initiatives and the Reutlinger Kärtle digital gift voucher system, forming the backbone of the tourism ecosystem.
• City of Reutlingen (Stadt Reutlingen)flagshipStrategic or Co-development PartnerAs a municipal city marketing organization (Stadtmarketing), the organization operates under the direction and funding of the City of Reutlingen to promote tourism, commerce, and the city's image.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Regional players

• Schwarzwald Tourismus GmbH: Regional tourism marketing organization for the Black Forest, with destination portal, partner network, and themed experience programs (HochschwarzwaldCard). Comparable in serving a biosphere/nature-adjacent region, though broader geographic footprint than Reutlingen.
• Bodensee Tourismus GmbH: Regional tourism organization for Lake Constance (Bodensee), located in the same southern German macro-region as Reutlingen. Comparable cross-border regional DMO with partner network and experience programs.

Others

• VisitDenmark: National tourism board of Denmark operating a destination portal with multi-language content, inspiration, and partner network. Comparable DMO operating model and digital GTM motion, though at country scale.

Broad incumbents

• Deutsche Zentrale für Tourismus (DZT): National tourism board for Germany, marketing the country internationally. Operates at a different scale but uses the same destination-marketing playbook and multi-language content approach as StaRT.
• GetYourGuide: Global OTA for tours, activities, and attractions. Represents the competitive platform layer against which StaRT's tours booking offering must compete; useful as a private-market benchmark for tours/activities scale.

Direct peers

• Stuttgart-Marketing GmbH: Municipal tourism and city marketing organization for Stuttgart, operating the same destination-portal-plus-partner-network model in the same Baden-Württemberg region. Directly comparable in structure, scale, and product mix.
• Heidelberg Marketing GmbH: Official city marketing and tourism organization for Heidelberg. Operates a similar destination portal, accommodation booking, city tour program, and B2B event/convention marketing structure.
• Tourismus Nürnberg: Municipal tourism marketing body for Nuremberg, offering city tours, accommodation booking, group travel services, and a partner network — same operating model as StaRT.
• Visit Berlin (Berlin Tourismus & Kongress GmbH): Berlin's official DMO, providing a directly analogous destination portal, ticket/pass programs (Berlin WelcomeCard), and B2B convention marketing — same functional model at larger scale.
• Freiburg Wirtschaft Touristik und Messe (FWTM): City of Freiburg's combined tourism, convention, and trade-fair marketing organization. Comparable municipal DMO model with B2B event focus and Black Forest regional tourism integration.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@visitreutlingenofficial
• Facebookfacebook.com/visitreutlingenofficial
• Instagraminstagram.com/visitreutlingen
• Xx.com/startreutlingen
• LinkedInlinkedin.com/company/start-stadtmarketing-und-tourismus-reutlingen

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Stadtmarketing und Tourismus Reutlingen