Mizner Park

What Mizner Park does

Mizner Park is a luxury outdoor retail shopping center located in Boca Raton, Florida, owned and operated by GGP RETAIL LLC, a subsidiary of Brookfield Properties (formed following Brookfield's 2019 acquisition of General Growth Properties). The property functions as a curated, mixed-use destination combining upscale apparel and lifestyle retail (Tommy Bahama, Marcello Sport, Bluemercury, IT'SUGAR), food and beverage (Starbucks, Eddie V's and additional restaurants), and entertainment (IPIC Theater) within a landscaped, park-like environment. It targets affluent shoppers, Boca Raton residents, and South Florida tourists through a hybrid segmentation strategy that emphasizes premium in-person experiences rather than transactional e-commerce.

The business model is anchored in commercial real estate leasing: Mizner Park generates revenue by leasing retail and restaurant space to established brands seeking exposure to a high-spending Boca Raton audience, with individual lease terms negotiated on a multi-year, quote-based basis by location, square footage, and tenant profile. Ancillary monetization comes from valet parking at three locations, free self-parking across four garages (A–D), digital marketing touchpoints (a searchable store directory, an owned email newsletter, and active Facebook/Instagram channels), and a Spring 2026 marketing campaign positioning the property for gifting and dining occasions.

Operationally, Mizner Park runs a 51–100 person team managed from its headquarters at 327 Plaza Real, Suite 315, Boca Raton. A defining technical capability is the property-wide deployment of License Plate Reader (LPR) technology integrated with NCIC databases, which performs automated license plate recognition to enforce employee parking zones, deter non-customer use, and share real-time vehicle data with local law enforcement for stolen-vehicle and banned-person detection. The asset is part of the broader GGP RETAIL LLC/Brookfield Properties portfolio, with leasing, advertising, and operations coordinated at the parent level.

Name

Mizner Park

Legal name

GGP RETAIL LLC

Website

https://miznerpark.com

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

Mizner Park is a luxury outdoor retail shopping center in Boca Raton, Florida, owned by GGP RETAIL LLC (a Brookfield Properties subsidiary), leasing upscale retail, restaurant, and IPIC Theater space to established brands targeting affluent shoppers, local residents, and South Florida tourists.

Ownership category

akta.pro rank

Product category

Commercial Real Estate / Retail Property Management

akta.pro primary industry

Specialty & Entertainment Venue Property Management (BPAJAGAO)

Keywords

• Commercial real estate
• Retail property leasing
• Shopping center management
• Luxury retail property
• Outdoor mall operations

Headquarters

HQ city

Boca Raton

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Retail Space Leasing: Mizner Park generates revenue by leasing retail and commercial space to various retailers and restaurant operators. The property offers spaces for lease to established brands seeking to showcase their products to the mall's customer base in Boca Raton.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Mizner Park operates a luxury outdoor retail shopping center in Boca Raton, Florida, leasing commercial space to upscale retailers, restaurants, and entertainment tenants. The property provides physical storefronts, on-site parking, valet service, and centralized property management to support tenants and visitor experiences. It is owned and operated by GGP Retail LLC, a subsidiary of Brookfield Properties.

Product overview

Mizner Park is a single, unified luxury outdoor retail shopping center (not a platform product) located in Boca Raton, Florida. The property features retail stores and restaurants as core offerings, with an iPic Theater as an entertainment tenant. The center also offers commercial retail space leasing for prospective retailers, valet parking services at multiple locations, and email newsletter sign-up for guest communications. These products and services operate together as an integrated retail destination where guests shop, dine, and enjoy entertainment.

Differentiator

Problem solved

Functional benefit

Products and services

• Mizner Park Retail Center A luxury outdoor retail shopping center located in Boca Raton, Florida featuring retail stores, restaurants, and entertainment venues set in a landscaped, park-like environment for affluent shoppers, residents, and tourists.
• Retail Store Space Leasing Commercial retail and restaurant space available for lease at Mizner Park, offered to retailers and restaurant operators seeking a prime Boca Raton location and an engaged luxury consumer audience.
• Valet Parking Service Valet parking service offered at three location points at Mizner Park: the center of the mall beside the main fountain, at iPic Theater, and at Eddie V's.
• Email Newsletter Subscription Email newsletter sign-up service allowing guests to receive updates about news, events, and promotions at Mizner Park.

Named customers8 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Three partnerships are on record, tiered core and minor.

• GGP RETAIL LLCcoreOthersGGP RETAIL LLC is the parent company and owner/operator of Mizner Park. The company manages the property, handles leasing, advertising, and overall operations. The copyright notice shows '©2026 GGP RETAIL LLC ALL RIGHTS RESERVED'.
• iPic TheatercoreStrategic or Co-development PartneriPic Theater is an entertainment partner operating an upscale movie theater at Mizner Park, combining dining and cinema experiences. The venue offers valet parking and is a key amenity for mall visitors.
• Eddie V'sminorChannel Partner/ Reseller/ DistributorEddie V's is a restaurant tenant at Mizner Park providing upscale dining. The restaurant has valet parking service available at their location.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Town Center at Boca Raton: Simon Property Group-owned luxury mall in Boca Raton, FL — Mizner Park's most direct local competitor. Directly comparable on geography, affluent shopper demographic, and luxury tenant positioning.
• Regency Centers: Open-air grocery-anchored shopping center REIT with a national footprint. Comparable as an open-air shopping center operator focused on affluent suburban trade areas similar to Mizner Park's Boca Raton market.
• Bal Harbour Shops: Iconic open-air luxury shopping center in Bal Harbour, FL. Directly comparable as a South Florida luxury outdoor retail destination targeting the same high-net-worth shoppers and luxury brand tenants.
• Macerich: US mall REIT focused on luxury and high-performing regional centers. Comparable in tenant mix and asset profile to Mizner Park, with similar exposure to affluent shopper demographics and luxury retailer demand.
• Federal Realty Investment Trust: Open-air shopping center REIT specializing in mixed-use, upscale, and lifestyle retail destinations. Highly comparable to Mizner Park's curated, outdoor, experience-driven format and affluent trade areas.
• Taubman Centers: Luxury and premium mall operator with a curated portfolio of high-end centers. Closely comparable to Mizner Park in targeting luxury tenants and affluent consumer trade areas.

Broad incumbents

• Brixmor Property Group: National open-air shopping center REIT with a portfolio of community and lifestyle centers. Comparable as a peer open-air shopping center operator, though Mizner Park operates in a higher-end tier.
• Unibail-Rodamco-Westfield: Global operator of flagship and premium retail destinations across the US, Europe, and Australia. Comparable as a peer operator of upscale, mixed-use retail centers targeting luxury consumers.
• Kimco Realty: Large open-air shopping center REIT with a national portfolio. Comparable as a peer operator of suburban retail centers serving similar tenant mixes, though typically not in Mizner Park's luxury tier.
• Simon Property Group: Largest US mall REIT with a national portfolio of regional and luxury malls. Directly comparable as the operator of competing premier retail destinations (including Town Center at Boca Raton, Mizner Park's most direct local competitor).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/shopmiznerpark
• Instagraminstagram.com/MiznerPark
• Xx.com/ShopMiznerPark
• LinkedInlinkedin.com/company/mizner-park

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mizner Park