West Coast Golf Group

What West Coast Golf Group does

West Coast Golf Group (WCGG) is a privately held Canadian golf and recreation management company headquartered in Pitt Meadows, British Columbia. It operates three wholly owned properties — Belmont Golf Course in Langley, Hazelmere Golf & Tennis Club in Surrey, and Swaneset Bay Resort & Country Club in Pitt Meadows — delivering 72 holes of championship golf across five course layouts, four indoor climate-controlled tennis courts, three restaurant outlets (West Coast Bistro, West Coast Grill, West Coast Cafe), two player-development centers (Hazelmere Golf Academy and Golf Mecca at Swaneset), and large-scale event venues supporting weddings, corporate outings, and charity tournaments.

The technology stack is centered on the WCGG Mobile App (iOS/Android), built on the Gallus Golf platform, providing tee-time booking, online check-in up to five hours in advance, GPS course navigation, interactive scorecards, shot measurement, group payment, a real-time standby list, and an integrated loyalty rewards program. Backend operations rely on Prophet Services for member billing/portals, Tripleseat for event inquiry management, WooCommerce for the online store (annual passes and gift cards), and Golf Canada for handicapping integration. There is no public API.

Revenue is diversified across nine streams: daily green fees, three-tier annual pass subscriptions ($495 to $5,400 CAD), food and beverage, private events and weddings, tennis memberships and court fees, golf instruction and academy programs, equipment rentals, pro shop merchandise, and gift cards. Go-to-market is direct-to-consumer across individual golfers, families, corporate groups, and event planners in BC's Lower Mainland, supplemented by B2B corporate event sales teams at Hazelmere and Swaneset. The group is led by President Mike Stuart (UBC Commerce and Law, Chartered Accountant) and Vice President Troy Peverley (with the group since 1983), with General Manager Frank Fourchalk overseeing operations since 1998.

Name

West Coast Golf Group

Legal name

West Coast Golf Group

Website

https://wcgg.ca

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

101–250 employees

Short description

West Coast Golf Group is a privately held Canadian golf management company operating three premier golf venues, four indoor tennis courts, dining outlets, and event venues across British Columbia's Lower Mainland, serving individual golfers, corporate clients, and wedding clientele.

Ownership category

akta.pro rank

Product category

Golf and Country Club Operations

NAICS

Golf Courses and Country Clubs (713910)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Golf Courses & Golf Facilities (MPAKAEAD)

akta.pro secondary industries

Golf Equipment, Apparel & Pro Shop Retail (CRAMABAG), Luxury Golf Resorts (THAGACAH)

Keywords

• Golf course operations
• Country club services
• Golf event management
• Tennis facility management
• Golf instruction services

Headquarters

HQ city

Pitt Meadows

HQ country

Canada

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Green Fees: Revenue from daily tee time bookings for 9 and 18-hole rounds at Belmont, Hazelmere, and Swaneset courses. Special junior rates available weekdays all day and weekends after 12pm.
2. Annual Pass Programs: Three-tiered annual pass program including WCGG Annual Pass 120 ($5,400 for 120 rounds), WCGG Annual Pass 30 ($2,150 for 30 rounds), and Club West ($495 for 14-day advance booking and 5 rounds). All passes include discounts on additional rounds and guest privileges.
3. Food & Beverage: Revenue from on-site restaurants including West Coast Bistro at Hazelmere (daily 11am-9pm), West Coast Cafe at Belmont (Mon-Thu 11am-6pm, Fri-Sun 11am-7pm), and West Coast Grill at Swaneset (Wed-Sun 11am-7pm, extended hours Friday/Saturday). Also includes outdoor snack kiosks, daily drink specials, and private event catering.
4. Events & Weddings: Revenue from hosting corporate events, golf tournaments, charity events, weddings, and private celebrations. Hazelmere features 22,000 sq ft clubhouse with Panorama Room, Garden Room, and Fireside Room. Swaneset offers 65,000 sq ft chateau-style clubhouse. Both venues provide full-service catering and event planning.
5. Tennis Memberships & Court Fees: Revenue from Hazelmere Tennis Club featuring four indoor climate-controlled courts. Membership types include Family ($225.75/month), Single ($139.25/month), Junior ($64/month), plus entrance fees. Public court booking available at $50/hour, $75/1.5 hours, $100/2 hours.
6. Golf Instruction & Academy: Revenue from Hazelmere Golf Academy offering private lessons, group rates, and year-round elite junior coaching programs. PGA of Canada professionals including Director of Instruction Lee J.H. Lee and instructors Cole Cameron and Jon MacKenzie. Includes free swing assessment with lesson plan purchase.
7. Golf Mecca Training Center: BC's premier player development center at Swaneset offering cutting-edge technologies, advanced club fitting, detailed swing analysis, and science-based performance training led by PGA-certified coaches.
8. Equipment Rentals: Revenue from power cart rentals (requires valid driver's license and waiver) and club rentals (priced per round with $1,000 credit card pre-authorization).
9. Pro Shop & Merchandise: Revenue from golf shop merchandise including clubs, apparel, and accessories at all three courses.
10. Gift Cards: Digital gift cards available in $50, $100, and $250 denominations, redeemable for golf, merchandise, and food & beverage at all three WCGG locations.

Pricing tiers

Go-to-market motion1 record

Distribution channels7 records

Marketing channels10 records

Core offering

West Coast Golf Group operates three premier golf and country club venues in British Columbia's Lower Mainland — Belmont Golf Course, Hazelmere Golf & Tennis Club, and Swaneset Bay Resort & Country Club — delivering 72 holes of championship golf, on-site dining, indoor tennis, golf instruction, and large-scale weddings, corporate, and charity events. Revenue is generated through green fees, annual pass and tennis membership subscriptions, food and beverage, equipment rentals, pro shop merchandise, gift cards, and event hosting fees.

Product overview

West Coast Golf Group operates three premier golf courses in British Columbia's Lower Mainland: Belmont Golf Course in Langley, Hazelmere Golf & Tennis Club in Surrey, and Swaneset Bay Resort & Country Club in Pitt Meadows. The portfolio includes 72 holes of championship golf across five distinct courses (Belmont, Hazelmere, Swaneset Links, Swaneset Resort, plus a second nine at Swaneset). Beyond golf, the group offers year-round tennis facilities (4 indoor courts at Hazelmere), dining at three restaurant outlets (West Coast Bistro, West Coast Grill, West Coast Cafe), professional instruction through two golf academies (Hazelmere Golf Academy and Golf Mecca at Swaneset), and comprehensive event services for weddings, corporate events, and golf tournaments. The group supports its properties with a WCGG Mobile App for booking and check-in, plus three membership tiers (Annual Pass 120, Annual Pass 30, Club West) and gift card products.

Differentiator

Problem solved

Functional benefit

Brands

• Belmont Golf Course: Championship golf course in Langley, BC, established 1992, known for picturesque scenery and well-maintained greens.
• Hazelmere Golf & Tennis Club
• Swaneset Bay Resort & Country Club
• West Coast Grill
• West Coast Bistro
• West Coast Cafe
• Golf Mecca
• Hazelmere Golf Academy
• Hazelmere Tennis Club

Products and services

• Belmont Golf Course
• Hazelmere Golf & Tennis Club
• Swaneset Bay Resort & Country Club
• WCGG Mobile App
• Hazelmere Golf Academy
• Golf Mecca at Swaneset
• Hazelmere Tennis Club
• West Coast Bistro
• West Coast Grill
• West Coast Cafe at Belmont
• Golf Tournament Services
• Wedding and Event Venues

Quantifiable outcome

• Over 300 small groups choose Belmont Golf Course each year for memorable experiences
• +2 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature3 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Gallus GolfcoreTechnology or IntegrationGallus Golf provides the technology platform powering the WCGG Mobile App and booking system. The platform enables tee time reservations, online check-in, GPS course navigation, interactive scorecards, loyalty rewards, and the standby feature for last-minute availability.
• Golf MeccacoreStrategic or Co-development PartnerBC's premier player development center located at Swaneset Bay Resort. Offers cutting-edge technologies, advanced club fitting, detailed swing analysis, and science-based performance training led by PGA-certified coaches. Dedicated to helping golfers of all skill levels improve their game.
• PGA of CanadacoreStrategic or Co-development PartnerProfessional Golfers' Association of Canada provides certified golf professionals to West Coast Golf Group facilities. Hazelmere Golf Academy staff including Director of Instruction Lee J.H. Lee and instructors are PGA of Canada members. Tom Whittle is a PGA Class A Professional at Swaneset.
• PGA TourminorGTM or Marketing PartnerWCGG partners with PGA Tour for fantasy golf pool engagement. The free WCGG PGA Pool promotion allows entries for a chance to win weekly green fee passes, driving engagement among golf enthusiasts.

Scale indicators8 records

Recent moves8 records

Expansion highlights4 records

Broad incumbents

• Troon Golf: One of the world's largest golf and club management companies, running hundreds of properties globally. Highly comparable in third-party management model, technology stack, and premium positioning, though much larger scale and broader geographic reach.
• ClubLink Enterprises: Canada's largest multi-course golf operator with properties across Ontario, Quebec, Florida, and other jurisdictions. Comparable multi-course management model at much larger scale, though BC is not a core market.

Emerging players

• Topgolf: Tech-enabled golf entertainment venue targeting younger and casual players with a different format (driving range/tech games, food & beverage). Does not directly operate traditional courses but competes for the same entertainment and leisure discretionary dollar, particularly with younger demographics WCGG courts via its junior programs.

Direct peers

• Mayfair Lakes Golf & Country Club: A premier public and semi-private golf facility in Richmond, BC competing for the same Greater Vancouver recreational and corporate golf market. Comparable range of services including tournaments, lessons, restaurant, and event hosting.
• Northview Golf & Country Club: A premier championship golf and country club in the Lower Mainland serving recreational golfers, members, tournaments, weddings, and corporate events. Comparable pricing tier, full-service amenities, and target customer segments as WCGG's three properties.
• GolfBC: GolfBC is a multi-course operator in British Columbia (Gallagher's Canyon, The Harvest, etc.) with a similar multi-property regional strategy. Comparable business model offering golf, F&B, events, and instruction across several BC venues.
• Morgan Creek Golf Course: Morgan Creek is a public championship golf course in Surrey, BC — directly competing for the same Lower Mainland recreational golfer and corporate event customer as Hazelmere and Belmont. Comparable in pricing tier, daily-fee model, and event-hosting capabilities.
• Quilchena Golf & Country Club: A long-established Richmond, BC golf and country club offering golf, tennis, dining, and event hosting. Competes with WCGG for member, tournament, and wedding business in the Lower Mainland.

Regional players

• Predator Ridge Resort: A multi-course resort and residential community in the Okanagan (Vernon, BC) targeting similar corporate tournament, wedding, and recreational golf customers. Comparable premium positioning and resort-style amenities, but serves a different BC region.
• Crown Isle Resort & Golf Community: A resort-style golf and country club in Courtenay, BC offering championship golf, wedding venues, dining, and accommodations. Comparable premium event and tournament positioning, though serves Vancouver Island rather than the Lower Mainland.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/wcgg
• YouTubeyoutube.com/channel/UCUD7C4G_BVfPbqz9-4pbF-A
• Facebookfacebook.com/WestCoastGolfGroup
• LinkedInlinkedin.com/company/west-coast-golf-group
• Instagraminstagram.com/westcoastgolfgroup

Revenue estimate

Valuation estimate

Number of profiles

Profiles17 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about West Coast Golf Group