MOL Romania Petroleum Products SRL

Name

MOL Romania Petroleum Products SRL

Legal name

MOL Romania Petroleum Products SRL

Website

https://molromania.ro

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

251–500 employees

Ownership category

akta.pro rank

Product category

Fuel Retail and Distribution

NAICS

Gasoline Stations (4571), Petroleum Bulk Stations and Terminals (424710), Fuel Dealers (45721)

SIC

Retail-Auto Dealers & Gasoline Stations (5500), Wholesale-Petroleum Bulk Stations & Terminals (5171), Wholesale-Petroleum & Petroleum Products (No Bulk Stations) (5172)

akta.pro primary industry

Retail Service Station Operations (Company-Owned & Dealer-Operated) (EUALAIAA)

akta.pro secondary industries

Commercial & Fleet Fueling (Cardlock, On-Site Tanks, Bulk Delivery) (EUALAIAD), Unbranded/Spot Fuels Distribution (Rack Sales) (EUALAIAC), Lubricants, Fluids & Chemical Products Distribution (Oils, Coolants, AdBlue/DEF, Cleaners) (TLAKAOAL)

Keywords

• Retail fuel stations
• Petroleum products distribution
• Fleet management services
• EV charging infrastructure
• Wholesale fuel supply

Headquarters

HQ city

Cluj-napoca

HQ country

Romania

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Operations, Infrastructure, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Fuel Retail: Retail fuel sales through 236 service stations nationwide under the MOL EVO brand, including gasoline (EVO 95, EVO 100 Plus), diesel (EVO Diesel, EVO Diesel Plus), and LPG (Autogaz ECO+)
2. Wholesale Fuel Sales: B2B wholesale fuel sales under MOL Master premium product line (MOL Master 95, 100, Diesel, Premium Diesel) for transport, agricultural, industrial and retail sectors
3. LPG Sales: Liquefied petroleum gas sales including propane, autogas, under MOL LPG brand through terminals and service stations
4. Convenience Retail (Fresh Corner): Fresh Corner concept offering variety of coffee and freshly prepared food products (hot-dogs, sandwiches), operational for 10 years
5. Fleet Cards and Services: MOL Group Cards for corporate fleets including Gold Card Europe and Romania, Gold Card Prepaid Romania, Gift Card, plus toll payment, electronic invoicing, and VAT recovery services
6. Car Wash Services: Automatic car wash (Carwash) and manual car wash (Jetwash) services with KIEHL cleaning products at MOL stations

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

MOL Romania distributes and sells refined petroleum products — gasoline (EVO 95, EVO 100 Plus), diesel (EVO Diesel, EVO Diesel Plus), and LPG (Autogaz ECO+) — through a network of 236 service stations nationwide under the MOL EVO retail brand and the MOL MASTER wholesale line. Beyond fuels, the company offers Fresh Corner convenience stores, KIEHL-based car wash services, MOL Plugee EV charging at 41 stations, lubricants and auto chemicals, and B2B solutions including MOL Group fleet cards and the ISA/myISA digital ordering platform. The company also operates road toll payment, electronic invoicing, VAT recovery, and 24-hour roadside assistance services to corporate fleet customers.

Product overview

MOL Romania is a diversified petroleum products company offering a comprehensive portfolio of fuels, convenience services, and digital solutions through its network of 236 gas stations across Romania. The core product offering centers on the EVO fuel brand family for retail customers (EVO 100 Plus, EVO Diesel Plus, EVO 95, EVO Diesel, MOL GPL/Autogaz ECO+, and MOL Racing 102+), complemented by the MOL MASTER premium wholesale fuel line for business customers. Beyond fuels, MOL Romania operates Fresh Corner convenience stores, MOL Plugee electric vehicle charging infrastructure (41 stations serving 96 EVs), and car wash facilities using KHIEL biodegradable products. Digital services include the MOL MOVE loyalty platform (launched 2025) and ISA/myISA online ordering system (launched 2015). Business services encompass fleet cards (GOLD CARD), toll payment integrations, VAT recovery, electronic invoicing, and 24-hour roadside assistance. The company also provides lubricants, auto chemicals, bitumen, petrochemical products, and environmental services including used cooking oil and battery collection.

Differentiator

Problem solved

Functional benefit

Brands

• MOL EVO: Premium fuel brand sold at MOL Romania stations, including EVO 95, EVO Diesel, EVO 100 Plus, and EVO Diesel Plus.
• Fresh Corner
• MOL MOVE
• MOL Plugee
• MOL MASTER
• ISA/myISA
• Autogaz ECO+
• MOL Hygi

Products and services

• EVO 95 gasoline Standard MOL EVO 95 gasoline tested in MOL Romania laboratories to meet quality requirements for optimal functioning in a range of engine types, sold at MOL service stations to retail consumers.
• EVO 100 Plus premium gasoline Premium high-octane gasoline in the MOL EVO line, tested in advanced laboratories and formulated to optimize engine performance and achieve maximum output in modern engines.
• EVO Diesel Standard diesel fuel in the MOL EVO line meeting quality standards for reliable engine performance across operating conditions, sold at MOL service stations.
• EVO Diesel Plus premium diesel Premium diesel in the MOL EVO Plus line, tested in advanced laboratories and positioned as a reliable road companion for optimal engine functioning and maximum performance.
• MOL GPL / Autogaz ECO+ LPG Liquefied petroleum gas (LPG) automotive fuel with a high octane rating and reduced toxic emissions, suitable for factory-built and converted LPG vehicles, sold through MOL service stations and LPG terminals.
• MOL Racing 102+ racing gasoline High-performance gasoline with a 102+ octane rating designed for racing vehicles and motorsport applications, sold at MOL service stations.
• MOL MASTER wholesale fuel line (95, 100, Diesel, Premium Diesel) Premium wholesale fuel range including MOL MASTER 95, MOL MASTER 100 (high-octane, independently tested by DTC Testing GmbH Austria), MOL MASTER Diesel, and MOL MASTER Premium Diesel, exceeding MSZ EN 228 and MSZ EN 590 standards and sold in bulk to B2B customers.
• MOL Plugee EV charging Electric vehicle charging service operated at 41 MOL Romania service stations with the capacity to charge up to 96 electric vehicles at the same time, available to EV drivers.
• MOL MOVE loyalty platform Digital loyalty platform with mobile application offering exclusive coupons, station finder, fuel and Fresh Corner promotions, and benefit tracking for registered MOL customers.
• ISA / myISA online fuel ordering Digital solution for online fuel ordering by business customers, accessible via the ISA web platform and the myISA mobile application, allowing corporate clients to procure fuel orders digitally.
• MOL Fleet Cards (GOLDCARD Europe, GOLDCARD Romania, GOLDCARD Prepaid, Gift Card) Corporate fleet card products — GOLDCARD Europe, GOLDCARD Romania, GOLDCARD Prepaid Romania, and MOL Gift Card — enabling business customers to purchase fuel and manage fleet expenses across the MOL network.
• Fresh Corner convenience store In-station convenience retail format offering freshly prepared food items, coffee, hot dogs, sandwiches, and grab-and-go products to visitors of MOL service stations.
• MOL Car Wash (CARWASH and JETWASH with KIEHL products) Car wash service at MOL stations featuring 100% biodegradable KIEHL cleaning products, with automatic (CARWASH) and manual (JETWASH) programs and tiered pricing from 25 to 55 LEI.
• MOL Hygi Flow Rapid disinfectant Ready-to-use alcohol-based surface disinfectant with rapid action and quick drying, compliant with EN 1276 (bactericidal), EN 1650 (fungicidal), and EN 14476 (selective virucidal), effective against bacteria, fungi, adenovirus, norovirus, and enveloped viruses including coronavirus.

Quantifiable outcome

• 236 service stations nationwide
• +2 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

Feature4 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Fundația pentru ParteneriatcoreStrategic or Co-development Partner · 16 April 2026Partnership for the Spații Verzi environmental program. MOL Romania and Fundația pentru Parteneriat announce winners of the 20th edition of the green spaces program, providing 845,000 lei funding for 22 environmental projects.
• Corpul Național al Polițiștilor (CNP)minorStrategic or Co-development Partner · 26 February 2026Partnership for community safety announced February 2026. MOL Romania and CNP collaborate on road safety initiatives.
• CNAIR (Compania Națională de Administrare a Infrastructurii Rutiere)coreStrategic or Co-development Partner · 1 January 2022Partnership with CNAIR for construction of 14 service stations on principal highway sections A1 and A2. Six stations operational as of 2022, with 8 more to follow. Stations include fuel, LPG, EV charging, Fresh Corner restaurants, and comprehensive amenities.
• Service 24coreStrategic or Co-development PartnerProfessional assistance service for commercial fleets launched in October 2011. Provides 24/7 roadside assistance and maintenance services for MOL Romania's corporate fleet clients.
• DIGI FMminorGTM or Marketing PartnerMarketing partnership with DIGI FM radio station for MOL EVO fuel communication campaign under MOL 30 anniversary umbrella in February 2025.
• Conceptoil S.R.LminorStrategic or Co-development PartnerSpecialized company managing collected used cooking oil from MOL Romania stations. Ensures transport and delivery of collected quantities to authorized recyclers for biofuel production.

Scale indicators7 records

Recent moves8 records

Expansion highlights6 records

Broad incumbents

• PKN Orlen: Polish/Central European integrated oil major with retail fuel networks across Poland, Czech Republic, and beyond. Provides a regional comparable for network scale, brand strategy, and downstream fuel retail economics relevant to MOL Romania's parent-level peers.
• MOL Group (Parent): Hungarian parent company of MOL Romania and an integrated Central European energy major. Directly comparable business model at the consolidated level (upstream, refining, retail, petrochemicals, lubricants), operating across CEE fuel retail markets.

Direct peers

• Rompetrol (KMG International): KMG International's Romanian retail brand operating fuel stations, wholesale fuel distribution, and convenience offerings. A direct rival of MOL Romania across retail and B2B fuel markets in Romania.
• OMV Petrom: The largest integrated oil and gas company in Romania, operating an extensive fuel station network across the country. Directly competes with MOL Romania in retail fuel, wholesale fuel, LPG, and convenience retail, with the additional advantage of upstream/refining integration.
• SOCAR Romania: Azerbaijani state oil company's Romanian retail subsidiary operating branded fuel stations and wholesale distribution. A direct competitor with comparable retail fuel footprint and expansion plans.
• BP Romania: Major oil company with branded retail presence in Romania, offering retail fuel, convenience, and lubricants. Comparable in scope and target customer segments to MOL Romania.
• Lukoil Romania: Russian oil major's Romanian subsidiary with a network of branded fuel stations competing in retail and wholesale segments. A direct competitor with similar downstream fuel marketing and lubricants offerings.
• ENI Romania (eni Plenitude): Italian integrated major with Romanian retail fuel operations historically competing in similar geographies. Comparable in fuel retail, lubricants, and convenience offerings; MOL Romania previously acquired 42 ENI stations in 2015.
• TotalEnergies Romania: French integrated oil major's Romanian retail subsidiary with branded fuel stations and convenience offerings. Competes in the same retail corridors and serves similar B2B fleet customers as MOL Romania.

Regional players

• NIS Petrol (Gazprom Neft Serbia): Serbian fuel retail operator owned by Gazprom Neft, operating across the Western Balkans. Comparable business model (retail fuel, LPG, convenience), though primarily focused on the Serbian/regional market rather than direct Romanian competition.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/mol-romania

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MOL Romania Petroleum Products SRL