MOMS Orange County

What MOMS Orange County does

MOMS Orange County is a 501(c)(3) nonprofit social services organization headquartered in Santa Ana, California, founded in 1992 to address gaps in maternal and infant health support in Orange County. Its core offering is the Healthy Beginnings home visitation program, in which Maternal Child Health Workers deliver monthly one-on-one visits from pregnancy through the baby's first year, complemented by health education classes, mental health services (including licensed therapy and the ROSE postpartum-depression curriculum), lactation support, fatherhood programs, and a breast milk collection center operated in partnership with Mother's Milk Bank of California. All services are provided at no cost to enrolled families in English, Spanish, and Vietnamese. The organization describes itself as the region's largest nonprofit dedicated solely to infant and pregnancy health, serving over 2,500 mothers and babies annually with a staff of 11–50.

The underlying "technology" of the platform is a programmatic service-delivery stack rather than a software product: evidence-based curricula (notably the ROSE curriculum, in which MOMS was the first West Coast agency), an in-home maternal-child-health workforce with RN oversight, and a provider-referral intake pipeline (online and secure FAX) backed by a class-registration scheduling system. Distribution combines healthcare-provider referrals from major regional systems (Hoag, Providence, Kaiser Permanente), direct self-enrollment, and community partnerships with public health agencies (First 5 Orange County, CalOptima, PHFE WIC, OC Health Care Agency).

MOMS does not generate revenue from program fees; its operating model is funded by institutional grants (e.g., $350K three-year UniHealth Foundation grant; $450K Orange County Supervisor Foley allocation), individual and corporate donations, cause-marketing partnerships (Ralphs, Walmart, Goodshop), and an annual Healthy Beginnings, Bright Futures fundraising gala. Programs are provided free of charge to families, and the organization is governed by an independent Board of Directors. The model carries classic nonprofit concentration risk on a small set of major funders, partially offset by a broadening base of smaller donors and an expanding portfolio of institutional partners.

Name

MOMS Orange County

Legal name

MOMS Orange County

Website

https://momsorangecounty.org

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

11–50 employees

Short description

MOMS Orange County is a 501(c)(3) nonprofit that delivers no-cost prenatal, postpartum, mental health, lactation, and fatherhood services to over 2,500 expectant and new mothers annually in Orange County, primarily through home visitation, funded by grants, donations, and an annual gala.

Ownership category

akta.pro rank

Product category

Maternal and Infant Health Services

NAICS

Other Individual and Family Services (624190)

SIC

Services-Social Services (8300)

akta.pro primary industry

Lactation, Postpartum & Perinatal Support Services (HLAFAJAN)

akta.pro secondary industry

Maternal/Newborn & Postpartum Skilled Home Visits (HSABACAK)

Keywords

• Maternal health services
• Pregnancy education
• Home visitation programs
• Postpartum mental health
• Infant development support

Headquarters

HQ city

Santa Ana

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others, Infrastructure

Revenue model

1. Donations and Charitable Contributions: Individual donations, corporate sponsorships, and holiday Adopt-a-Family program donations from community members and businesses. The organization accepts monetary donations through its website and various giving programs.
2. Annual Gala Events: Healthy Beginnings, Bright Futures annual fundraising gala generates significant revenue through ticket sales, silent and live auctions, and corporate sponsorships. The 2025 event raised over $191,000; the 2023 event raised $126,000.
3. Grant Funding: Funding from foundations and government agencies including a $350,000 three-year UniHealth Foundation grant for maternal mental health programming and a $450,000 Orange County Supervisor Foley check presentation for IT infrastructure and health education programs.
4. Cause Marketing: Partnership with retailers for percentage donations (e.g., Ralphs Community Rewards up to 4% of spending, Goodshop up to 37% of purchases, Walmart Spark Good Round Up).

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

MOMS Orange County provides free prenatal education, postpartum support, and home visitation through its signature Healthy Beginnings program, in which Maternal Child Health Workers deliver monthly one-on-one visits in clients' homes during pregnancy and through the baby's first year. The core offering is augmented by health education classes, licensed mental health therapy, lactation/breastfeeding support, fatherhood programs, and a breast milk depot, all provided at no cost to enrolled families.

Product overview

MOMS Orange County operates as a nonprofit health services organization offering a portfolio of interconnected programs focused on infant and pregnancy health. The core offering is the Healthy Beginnings home visitation program, which provides ongoing support from pregnancy through the baby's first year. This is complemented by Health Education Classes covering childbirth preparation, breastfeeding support, and parenting skills. Additional services include Mental Health Services with licensed therapy, Lactation Services with breastfeeding support, Fatherhood Programs including workshops for new dads, and the Milk Depot breast milk collection center. The organization functions as a single unified service model rather than a platform-plus-modules architecture, with programs designed to work together to support families throughout the pregnancy and early childhood journey.

Differentiator

Problem solved

Functional benefit

Products and services

• Healthy Beginnings Home visitation program for pregnant women and new mothers that begins in pregnancy and continues through the baby's first year. Each participant is paired with a Maternal Child Health Worker who conducts monthly one-on-one visits in the home or another location, focusing on health, community resource connections, and preparation for each stage of pregnancy and infant development. Available in English, Spanish, and Vietnamese at no cost.
• Health Education Classes Classes and support groups for pregnant women, new parents, and families covering childbirth preparation, breastfeeding, parenting skills, and groups for new/expectant mothers, fathers, and grandparents. Offered in English and Spanish.
• Mental Health Services Licensed mental health therapy and specialized postpartum follow-up visits under RN oversight for prenatal and postpartum depression, anxiety, and other mental health concerns facing new mothers, with RN case management, evidence-based group programming (ROSE curriculum), and crisis intervention support.
• Lactation Services Breastfeeding education, support groups, and one-on-one lactation consultation delivered by a breastfeeding coordinator and health educator for program participants.
• Fatherhood Programs Programs and workshops designed specifically for fathers, including the 'Workshop for New Dads' and 'Strong Fathers, Strong Families' support group, to support father involvement and parenting skills.
• Milk Depot Human milk collection center operated in partnership with Mother's Milk Bank of California; accepts screened donor breast milk for storage, processing, and distribution to hospitals serving NICU and medically fragile babies and parents in need. Located at MOMS's Santa Ana headquarters (open Mon–Fri 9 a.m. – 4 p.m.).
• Provider Referral Program Online referral system enabling healthcare providers, clinics, and social services agencies to refer patients for enrollment in Healthy Beginnings home visitation, Health Education classes, and other MOMS programs. Referrals capture due date, risk factors, and preferred language to determine program fit.
• Holiday Adopt-a-Family Program Annual holiday giving program that matches donors with enrolled MOMS families to provide gifts, diapers, and essential baby items during the December holiday season.

Quantifiable outcome

• ROI of $1.80 to $5.70 per dollar spent on home visiting
• +3 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

17 partnerships are on record, tiered core, major, supporting and minor.

• Mother's Milk Bank of CaliforniacoreStrategic or Co-development Partner · 18 August 2023Partnership to operate Orange County's only human milk collection center at MOMS. Mother's Milk Bank screens, stores, processes, and distributes human milk to hospitals for NICU and medically fragile babies, as well as parents in need. MOMS collects and ships breast milk donations.
• Children's Hospital of Orange County (CHOC)coreStrategic or Co-development Partner · 1 January 2022Collaboration on window falls prevention education for families in MOMS home visitation program. CHOC project leaders trained MOMS staff and evaluated outcomes. CHOC subsequently presented findings at Western Pediatric Trauma Conference.
• Hoag Hospital / Women's Health InstitutecoreStrategic or Co-development PartnerDr. Allyson Brooks serves as Executive Medical Director of Hoag's Women's Health Institute and as MOMS Board President. Hoag funded a pilot program for at-risk postpartum mothers. Multiple staff from Hoag serve on MOMS Board.
• Providence St. Joseph Hospital and Providence St. Jude Medical CentermajorStrategic or Co-development PartnerMajor event sponsors and strategic partners. Providence hospitals provide funding and board leadership. Jean Millar serves as Regional Executive Director of Providence Women's and Children's Clinical Institute.
• OC Health Care Agency / Public Health NursingcoreStrategic or Co-development PartnerCommunity partner in breast milk depot opening event. Provides public health nursing services and connections to MOMS clients.
• PHFE WICsupportingStrategic or Co-development PartnerCommunity agency partner participating in breast milk depot opening and breastfeeding celebration.
• First 5 Orange CountysupportingStrategic or Co-development PartnerCommunity agency partner participating in breast milk depot opening event.
• CalOptima Bright StepssupportingStrategic or Co-development PartnerCalOptima Health CHW recommendation form available for download. Community partner in health initiatives.
• Planned Parenthood of Orange and San Bernardino CountiessupportingStrategic or Co-development PartnerNichole Ramirez, SVP of Communications and Donor Relations at Planned Parenthood, serves on MOMS Board. Community partner in health initiatives.
• Fireside ConsultingminorImplementation/ SI/ Consulting PartnerProvides evaluation services for maternal mental health programming funded by UniHealth Foundation.
• Beyond BlindnessminorStrategic or Co-development PartnerNon-profit organization dedicated to supporting children with disabilities. Referred by MOMS Abriendo Puertas program for children with developmental needs.
• Pretend City Children's MuseumminorStrategic or Co-development PartnerInteractive children's museum providing educational outings for MOMS families. Tickets provided to program graduates for enrichment activities.
• Orange County Social Services AgencysupportingStrategic or Co-development PartnerPartner organization providing social services resources. 2-1-1 Orange County links vulnerable populations with health and human service resources.
• RalphssupportingChannel Partner/ Reseller/ DistributorRalphs Community Rewards program donates up to 4% of total spending to MOMS when customers link their rewards card.
• WalmartsupportingChannel Partner/ Reseller/ DistributorWalmart Spark Good Round Up program allows shoppers to round up purchases to support MOMS Orange County.
• GoodshopminorChannel Partner/ Reseller/ DistributorGoodshop.com shopping portal donates up to 37% of purchases back to MOMS Orange County when users select the nonprofit.
• Donate for CharityminorChannel Partner/ Reseller/ DistributorVehicle donation program through which donors can give vehicles and MOMS receives proceeds of the sale.

Scale indicators12 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Every Mother Counts: National maternal health nonprofit funding programs focused on pregnancy, childbirth, and postpartum care access; thematic peer in mission and reliance on philanthropic funding.
• March of Dimes: National nonprofit addressing maternal and infant health through research, advocacy, and program funding; broader portfolio but overlapping mission around pregnancy outcomes, postpartum support, and health equity.
• Postpartum Support International (PSI): Nonprofit dedicated to perinatal mental health, including support groups, provider training, and the Perinatal Mood and Anxiety Disorders (PMAD) framework that informs MOMS' maternal mental health programming.

Direct peers

• Nurse-Family Partnership: National nonprofit operating evidence-based nurse home visitation for low-income first-time mothers from pregnancy through child age two; directly comparable in delivery model, target population, and reliance on RN oversight and home visits to MOMS' Healthy Beginnings.
• Healthy Families America (Prevent Child Abuse America): Evidence-based home visitation program serving new and expectant parents facing adversity, with national network of local affiliates; close functional peer for MOMS' Healthy Beginnings home visitation and post-natal screening scope.
• Parents as Teachers: National home-visiting parent education model supporting families from pregnancy through kindergarten with developmental screening and parent education; comparable parent education and early-childhood development service mix.
• Mother's Milk Bank of California: California nonprofit human-milk bank that screens, processes, and distributes donor milk; MOMS operates Orange County's only collection center as a partner of this organization, and the lactation/milk-banking mission aligns directly.

Regional players

• Welcome Baby (First 5 LA): Free county-funded home visitation program for expectant and new parents in Los Angeles County, operated through First 5 LA; close regional comparable serving a similar low-income perinatal population in a neighboring California county.
• LA Best Babies Network: Los Angeles-based coalition supporting community perinatal health programs, including home visitation, mental health, and fatherhood work; comparable mission and service mix for a Southern California low-income maternal/infant audience.
• Black Infant Health Program (California): State-funded California Department of Public Health program providing group sessions and home visits to pregnant and parenting Black women; directly comparable in perinatal home visit and group model focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/momsorangecounty
• Xx.com/moms_oc
• LinkedInlinkedin.com/company/moms-orange-county

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MOMS Orange County