Easi-Set Worldwide

What Easi-Set Worldwide does

Easi-Set Worldwide is a precast concrete product licensing company and a subsidiary of Smith-Midland Corporation (publicly traded, OTC: SMID). Founded as the licensing arm of Smith-Midland in Midland, Virginia, the company has built a portfolio of six proprietary, award-winning product lines: Easi-Set Buildings (prefabricated concrete structures), J-J Hooks Safety Barriers (self-aligning connector system for highway and construction barriers), SlenderWall (lightweight precast cladding at 30#/sf versus 85-90#/sf for conventional architectural precast), SoftSound (wood-chip composite absorptive noise walls with NRC up to 0.8 and 50db STC), Sierra Wall II (one-piece highway noise barrier with extended post design), and Beach Prisms (permeable shoreline erosion-control modules). The underlying technology relies on patented connection geometries, proprietary composite material formulations, and third-party-certified performance under MASH TL3, NCHRP-350, UL 752, ASTM, and AAMA standards.

The company operates a B2B licensing model that has accumulated nearly 70 licensed producers across three continents. Revenue is generated through multi-year renewable license agreements (5-year term), supplemented by professional services including certified engineering and stamped calculations, in-plant production training (2-7 days), sales training, and a cooperative advertising program that reduces licensees' direct marketing costs by over 60%. Sales and lead generation are driven through dedicated product websites (jjhooks.com, slenderwall.com, softsoundwall.com, beachprisms.com), trade publication campaigns, PPC, BusinessWire press releases, and tradeshow participation, with co-op advertising correlated to over 20% of licensee sales. End customers of the licensed products span telecommunications (AT&T), government and municipal agencies (state DOTs, FHWA projects, Michigan DNR, Smithsonian), military, research institutions, industrial operators, and commercial architects. Easi-Set supports licensees with ongoing R&D, state/provincial approval assistance, and an annual producer seminar, positioning the company as the precast industry's largest licensor with 40+ years of operating history.

Name

Easi-Set Worldwide

Legal name

Easi-Set Worldwide (subsidiary of Smith-Midland Corporation of Delaware)

Website

https://easiset.com

Company type

Private

Founded year

1978

Operating status

Operating

Headcount range

1–10 employees

Short description

Easi-Set Worldwide is a precast concrete product licensing subsidiary of Smith-Midland Corporation, granting 5-year renewable licenses for six proprietary product lines - buildings, safety barriers, cladding, noise walls, and shoreline protection - to nearly 70 precast manufacturers across three continents.

Ownership category

akta.pro rank

Product category

Precast Concrete Products Licensing

SIC

Concrete Products, Except Block & Brick (3272), Patent Owners & Lessors (6794)

akta.pro primary industry

Precast Concrete Products (IMADAAAB)

Keywords

• Precast concrete licensing
• Precast concrete products
• Highway safety barriers
• Noise barrier systems
• Concrete cladding panels

Headquarters

HQ city

Midland

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Supply Chain

Revenue model

1. Product Licensing: Easi-Set licenses six proprietary, award-winning precast concrete product lines to established precasters. Licensees gain rights to manufacture at specific locations with 5-year renewable licenses. The company provides comprehensive support including technical services, production training, sales training, advertising support, and ongoing R&D.
2. Technical Services: Provides certified engineering calculations, stamped engineering, product testing and approvals, detailed product drawings, shop drawings, assembly drawings, and discounted engineering services from approved engineers.
3. Production Training Services: Hands-on product production training at licensee facilities supplemented with illustrated production manuals and videos. Training lasts 2-7 days based on product complexity.
4. Advertising & PR Services: Cooperative advertising programs, trade publication ads, and marketing support services provided to licensees at reduced costs through shared advertising expenses among the Easi-Set producer network.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels8 records

Core offering

Easi-Set Worldwide licenses six proprietary, award-winning precast concrete product lines to established precast concrete manufacturers. The product portfolio includes Easi-Set Buildings (prefabricated concrete structures), J-J Hooks Safety Barriers, SlenderWall cladding, SoftSound noise walls, Sierra Wall II highway noise barriers, and Beach Prisms shoreline protection. Licensees receive 5-year renewable licenses along with technical services, in-plant production training, sales training, advertising/PR support, and ongoing R&D. With nearly 70 active licenses across three continents, Easi-Set is the precast industry's largest licensor.

Product overview

Easi-Set Worldwide is a precast concrete product licensing company offering six proprietary, award-winning product lines. The portfolio includes: Easi-Set Buildings (prefabricated concrete structures), J-J Hooks Safety Barriers (highway safety connection systems), SlenderWall (architectural precast concrete cladding panels), SoftSound (wood-chip based sound absorptive noise walls), Sierra Wall II (highway noise barrier system with patented one-piece design), and Beach Prisms (permeable shoreline protection modules). These products are licensed to precast concrete manufacturers across North America and internationally, with Easi-Set providing technical services, production training, sales support, and ongoing R&D.

Differentiator

Problem solved

Functional benefit

Brands

• Easi-Set Buildings: Prefab concrete buildings for parks, recreation, industrial, and utility use
• J-J Hooks
• SlenderWall
• SoftSound
• Sierra Wall II
• Beach Prisms

Products and services

• Easi-Set Buildings (Licensing Program) Prefabricated concrete buildings designed for durability, convenience and long-lasting security under a variety of applications, from parks and recreation to heavy-duty industrial and utility use. Installed in as little as a day, with no traditional foundation required. Licensed to precast concrete manufacturers via a 5-year renewable license for local production and sale.
• J-J Hooks Safety Barriers (Licensing Program) North America's most widely used safety barrier connection design. Self-aligning, identical ended connectors allow quick, easy installation as a temporary or permanent barrier system for highway medians, property security, and crowd control. Licensed to precast manufacturers; over 16 million linear feet sold since 1990 across 41 US states/provinces and 9 countries.
• SlenderWall Cladding System (Licensing Program) Lightweight precast concrete exterior wall cladding system for medium-to-large commercial, institutional, and multi-family buildings. Panels weigh approximately 30 lb/sf versus 85-90 lb/sf for heavy architectural precast, with optional plant-installed closed-cell foam insulation and factory-installed windows. Over 3 million square feet installed across North America.
• SoftSound Noise Walls (Licensing Program) Wood-chip based sound absorptive composite material compressed for highway, residential, retail, and commercial noise wall applications. Resistant to mildew, insect nesting, rotting, and termites; lightweight at 36-40 lb/cf and 100% recyclable. Achieves Noise Reduction Coefficient up to 0.8 and Sound Transmission Loss of 50 db.
• Sierra Wall II Highway Noise Wall System (Licensing Program) Patented one-piece precast concrete column and panel system for highway noise walls. The post is cast directly to a custom-sized panel, eliminating heavy-steel reinforcing cages and reducing production, material, and installation costs. Provides lowest installed cost among highway sound walls.
• Beach Prisms Shoreline Protection (Licensing Program) Permeable precast concrete modules shaped as triangular 3-4 foot tall by 10 foot long units with specially designed slots that reduce wave energy before reaching the shoreline, preventing erosion and allowing sand to be redeposited. Validated at sites such as the Oman Creek site on Lake Superior by the Michigan Department of Natural Resources, where it created 117,410 square feet of new beach.

Quantifiable outcome

• Over 16 million linear feet of J-J Hooks barriers sold
• +6 more outcomes

Named customers14 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

22 partnerships are on record, tiered core and minor.

• Smith-Midland CorporationcoreOEM/ Whitelabel/ Licensing PartnerSmith-Midland Corporation is the parent company and owner of Easi-Set Worldwide. Publicly held Delaware corporation (SMID). Easi-Set is one of several subsidiary companies including Midland Advertising + Design, Smith-Midland, Smith-Carolina, and Concrete Safety Systems. Smith-Midland pioneered the use of precast concrete highway sound walls in the US in 1980.
• NPCA (National Precast Concrete Association)coreStrategic or Co-development PartnerIndustry association partner. Easi-Set products and licensed producers participate in NPCA programs and awards. Easi-Set attends the NPCA Precast Show.
• ACI (American Concrete Institute)coreStrategic or Co-development PartnerIndustry standards organization. Easi-Set products have received recognition and awards from ACI.
• PCI (Precast/Prestressed Concrete Institute)coreStrategic or Co-development PartnerIndustry association for precast concrete. Easi-Set products and producers benefit from PCI recognition and standards.
• AGC (Associated General Contractors of America)minorStrategic or Co-development PartnerIndustry association for construction contractors. Easi-Set products have received recognition from AGC.
• FHWA (Federal Highway Administration)coreStrategic or Co-development PartnerFederal agency overseeing highway safety. Easi-Set has representation on National Committees and highway design task forces. FHWA MASH standards are key certifications for J-J Hooks barriers.
• ASTM InternationalcoreStrategic or Co-development PartnerStandards organization. SlenderWall has completed ASTM tests (E283-04, E330-20(10), E331-00(19)) for cladding performance.
• ICRI (International Concrete Repair Institute)minorStrategic or Co-development PartnerIndustry organization for concrete repair. Affiliated organization for industry knowledge and standards.
• USGBC (U.S. Green Building Council)minorStrategic or Co-development PartnerOrganization promoting sustainable building practices. Affiliated organization for green building standards.
• MGA Research CorporationcoreTechnology or IntegrationIndependent testing laboratory in Manassas, VA that conducted UL 752 ballistics testing for Easi-Set Buildings Level 5 certification.
• Texas Transportation InstitutecoreTechnology or IntegrationResearch institution at Texas A&M that performed MASH crash testing for J-J Hooks barriers at Test Level 3 requirements.
• National Certified Testing LaboratoriescoreTechnology or IntegrationTesting laboratory in York, PA that performed dynamic tests on SlenderWall panels including ASTM and AAMA tests.
• Jensen PrecastcoreChannel Partner/ Reseller/ DistributorLicensed producer in California (Fontana, Lockeford) and Nevada (Reno) for J-J Hooks barriers.
• Smith-Midland Corp (Midland, VA)coreChannel Partner/ Reseller/ DistributorHeadquarters location licensed for all six product lines: J-J Hooks, Beach Prisms, SlenderWall, Buildings, SoftSound, and Farm Products.
• StructureCastcoreChannel Partner/ Reseller/ DistributorLicensed producer in Bakersfield, CA for Buildings and SlenderWall products.
• The Shaw GroupcoreChannel Partner/ Reseller/ DistributorLicensed producer in Lantz, Nova Scotia (Canada) for J-J Hooks barriers.
• Bétons Préfabriqués Du Lac Inc. (BPDL)coreChannel Partner/ Reseller/ DistributorLicensed producer in Alma, Quebec for SlenderWall. Delivered panels for ETS student residence project (9-story, 80,000 sf of cladding). Provides total building envelope including factory-installed insulation and windows.
• OptiCretoscoreChannel Partner/ Reseller/ DistributorLicensed producer in Monterrey, Mexico for SlenderWall and J-J Hooks products.
• Oude Firma DeClercq EdcoreChannel Partner/ Reseller/ DistributorLicensed producer in Gent, Belgium for J-J Hooks barriers (international market).
• Australian Road BarrierscoreChannel Partner/ Reseller/ DistributorLicensed producer in Victoria, Australia for J-J Hooks barriers.
• NZ Barriers, Ltd.coreChannel Partner/ Reseller/ DistributorLicensed producer in Auckland, New Zealand for J-J Hooks barriers.
• Spancast Caribbean, Ltd.coreChannel Partner/ Reseller/ DistributorLicensed producer in Arima, Trinidad & Tobago for J-J Hooks barriers.

Scale indicators13 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Tindall Corporation: Tindall Corporation is a leading precast/prestressed concrete manufacturer serving infrastructure, commercial, and industrial markets across the southeastern US. Comparability is high in structural and architectural precast products that overlap with Easi-Set's SlenderWall and Easi-Set Buildings categories.
• Forterra, Inc. Forterra is a leading manufacturer of precast concrete products including drainage, structural, and architectural precast serving infrastructure, commercial, and residential markets. Comparability stems from its scale in precast concrete products analogous to Easi-Set's licensed product lines.
• Coreslab Structures: Coreslab Structures is a North American precast/prestressed concrete manufacturer with multiple plants across the US and Canada. Its architectural, structural, and transportation precast products span the same end markets as Easi-Set's licensed lines.
• Concast Inc. Concast Inc. is a regional precast concrete manufacturer producing architectural and structural precast products. It serves similar commercial and infrastructure end markets as Easi-Set's licensed producers, particularly in the Midwest and mid-Atlantic regions.
• Oldcastle Infrastructure: Subsidiary of CRH plc, Oldcastle Infrastructure is North America's largest manufacturer of precast concrete products. It produces competing highway barriers, building enclosures, and architectural precast, making it a broad incumbent comparable to Easi-Set's precast concrete product portfolio.

Direct peers

• Jensen Precast: Jensen Precast is one of the largest precast concrete manufacturers in the western US and is a licensed Easi-Set producer for J-J Hooks barriers. It directly competes with Easi-Set's licensed producers while serving overlapping end markets in utility, transportation, and commercial infrastructure.
• Shea Concrete Products: Shea Concrete Products is a New England precast manufacturer and licensed Easi-Set producer certified for MASH TL3 bolt-down barriers. As a regional Easi-Set licensee, it is a direct comparability point on production economics and barrier market dynamics.
• Smith-Midland Corporation: Parent company of Easi-Set Worldwide, Smith-Midland manufactures the same six proprietary product lines (J-J Hooks, SlenderWall, SoftSound, etc.) and is the originating entity for Easi-Set's IP portfolio. It is publicly traded on OTC Markets (SMID) and provides direct comparability on production economics and end-market dynamics.
• Bétons Préfabriqués Du Lac (BPDL): BPDL is a Quebec-based licensed Easi-Set producer focused on SlenderWall cladding, including the ETS student residence project (9-story, 80,000 sf). It serves Canadian and northeastern US markets with comparable architectural precast products.
• StructureCast: StructureCast is a California-based licensed Easi-Set producer for Buildings and SlenderWall products. It serves the western US commercial and institutional construction market with overlapping product offerings to Easi-Set's architectural precast portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/easiset

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Easi-Set Worldwide